My friend Joe Martin is a smart guy.

I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers.

One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick heuristic for decision making.

For example, your year’s theme could be “connect,” and that could mean striving to build your professional network or to deepen the existing relationships in your life.

Last year, I chose the word “Arena,” to reflect my desire to become more visible and vocal, particularly with my business, but also in personal life, spending a significant amount of my time outside of my apartment, into my new home, the arena of New York City.

It was, of course, inspired by the Teddy Roosevelt “Man in the Arena” speech, which I know is cringey to some modern, jaded readers. But I like it. And I think cringe is probably a good thing, or at least a signal that it means something to you.

How did it go? Pretty good. Second half of the year was better than the first. The first half I don’t think I embodied the word if I’m being honest. I stopped hosting meetups as regularly, stayed in more, etc. But around June / July, that changed, and I started doing guest podcasts, speaking IRL, and hosting marketing meetups every 2 months or so.

If I look at the past few years, there’s a theme among the words I’ve chosen. In 2021 and 2022, I chose “commit.” This was what I desperately needed to be fulfilled, because I had previously been a dilettante with hobbies, work, and relationships, more interested than side projects and escapist travel than digging deep and laying roots.

Now, I love commitment.

In 2023, I chose “king,” to embody the mature masculine, a sense of magnanimity and leadership that I needed to guide our business through a rocky and chaotic year and myself through a life transition moving to NYC.

All of these words, to me, represent a sense of courage, a faithful step into the unknown, a “shoulders back and head up” unflinching approach to the world.

So, my word of 2025 is the seemingly religious, “Faith.”

What “Faith” Means to Me

I grew up catholic, lost my religion around high school (when the words of George Carlin, Sam Harris, and Richard Dawkins sunk into my brain) throughout college and into my twenties, and I’m too scatter-brained to tell you where I’ve landed now. But it’s somewhere in the realm of a believer without the dogma. I wear a cross, but it represents something broader than what I learned as a kid.

But “Faith” to me doesn’t necessarily mean religion. It means a sense of confidence, fidelity and commitment, and optimism in the face of uncertainty.

The word “faith” originates from the Latin word “fides,” which means trust, belief, or confidence. The term passed through Old French “feid” or “feith” before entering Middle English as “faith.” The Latin root reflects concepts of trustworthiness, loyalty, and reliance, particularly in relationships or agreements (e.g., the fidelity of a contract).

Obviously, in modern times, the religious connotation is the strongest. In religious contexts, “faith” often denotes a firm belief in something without requiring empirical evidence, aligning with the idea of trust in divine authority or spiritual truths. In truth, I like this definition, but mostly because it is in opposition to overly rationalist takes and jaded or cynical positions

Critics, like skeptics or rationalists, may equate faith with a lack of evidence, reducing its nuance. Conversely, advocates often see it as an active, intentional trust in uncertain domains. I choose the latter.

I mean, I light a manifestation candle every time I take a sales call.

Overall, what it really means to me is what my business partner David and I have been repeating to each other for the past 3-4 years: faith, not fear.

In many ways, I’m at a precipice, standing in front of big lifestyle changes, and that can often induce a sense of fear or paralysis. Considering entering a serious relationship or marriage, considering bringing your business to the point of large stature, from dozens to hundreds of employees. What could go wrong? Anything and everything. What could go right? Anything and everything.

When I was a little kid, we often went to this waterpark in Wisconsin Dell’s, Noah’s Ark, and the coolest ride was the “point of no return.” I desperately wanted to ride it, but I was always too short.

When I finally hit the adequate height, I remember taking the long walk up to the top of the slide, every step inducing slightly more fear and panic, my heart incrementing 1-2 BPM for every 5 feat of elevation gained. Standing, ultimately, at the top of the slide, looking straight down the barrel at a seemingly vertical drop, I was completely petrified. My brain and body screamed, “walk back down!”

I looked back, the line behind my long, winding, and tracing down the steps I had just progressed. Luckily, my sense of shame over walking back down was more powerful than my fear, so I plugged my nose, and plunged down the slide. And it was exhilarating.

As a former skateboarded, I liken it to the first time I successfully dropped in on a quarter pipe. Anyone who has done this knows you must commit fully, leaning into gravity, otherwise you’ll fall backwards and hurt yourself.

So, that’s what I mean by faith. A blend of fear and passion where ultimately you just trust yourself and the outcome and take the leap.

The post Name Your Year (2025): Faith appeared first on Alex Birkett.

Most people can write one good blog post.

But one good blog post doesn’t drive results.

A thousand good blog posts drive results.

This constant demand for fresh, engaging content to captivate both the audience and search engines is a real pain point for many marketers and content creators.

However, there are ways to streamline the content scaling process and make it simpler.

Enter the strategic framework for content scaling. This approach will help you create tons of content without compromising on quality.

Setting Up a Strategic Framework for Content Scaling: The Content Mise en Place

In the culinary world, “mise en place” refers to the organization and arrangement of ingredients before cooking begins.

Each chef knows their role, ingredients are prepped and organized in advance, and dishes are delivered flawlessly.

Similarly, Alex Birkett, who heads the content marketing agency Omniscient Digital (and runs this website), suggests setting up a “Content Mise en Place.” Think of it as a set of rituals that acts as a link between strategy and execution – creating a systematic approach to content production that ensures scalability, quality, and efficiency at once.

However, while every content mise en place is different because it needs to serve the specific company and its context, a few key elements and rituals appear often.

These standard “Content Mise en Place” elements include:

• Establishing KPIs for your content program
• Developing a content roadmap
• Creating an editorial calendar
• Hiring writers
• Content briefs, templates, and guidelines
• Automating workflows using content marketing tools

Establishing goals and KPIs

The first step in scaling content is establishing clear goals and Key Performance Indicators (KPIs) for your content program.

Just like you wouldn’t build a ship without a destination in mind, scaling your content strategy without an end goal doesn’t make sense.

Goals and KPIs serve as the north star for your content strategy, helping you align your content production with broader business objectives. They enable you to track your program’s effectiveness and make data-driven decisions to enhance your content’s impact.

Recent survey data also found that marketers who actively set goals are nearly four times more likely to succeed than those who do not.

Goal-setting marketers statistics (Source)

How will you establish your goals and KPIs? Here are some tips:

• Align with your business objectives. Your content goals should support your overall business goals, whether that’s increasing brand awareness, generating leads, boosting sales, or enhancing customer loyalty.
• Set SMART goals. Goals should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). For example, “Increase organic traffic to the blog by 25% within the next six months.”
• Select relevant KPIs. Choose KPIs that directly reflect progress towards your goals. For example, if your goal is to increase traffic to your page, establish KPIs like page views, users, and bounce rate. Consider how long visitors stay on the page, comments, and social shares for engagement.
• Use a dashboard to track KPIs. Set up a dashboard tool like Google Analytics or Tableau or a content-specific platform like HubSpot to monitor your KPIs in real time. This allows for quick adjustments and optimizations to your content strategy.
• Audit existing content: Is your existing content performing well? Analyze metrics like traffic, engagement, and conversions to determine which content resonates and which needs improvement.

Pro Tip: Focus on actionable metrics more than vanity metrics. While page views and followers (vanity metrics) can give a sense of reach, primarily focus on actionable metrics like conversion rates, revenue, and lead quality, which tie directly to business outcomes.

Developing a content roadmap

Your content roadmap is a single, centralized document from which you’ll run your content program.

Typically, a content roadmap report will serve as a backbone of your program – laying out what you aim to publish, when, and why over a business quarter or more. With the inclusion of keywords, topic ideas, and competing blog posts, it ensures that your content scaling efforts align with your marketing goals, audience needs, and SEO opportunities.

Here are some key components of a well-rounded content roadmap report:

• Content topic ideas: Start with a broad list of topics that resonate with your target audience and align with your brand’s expertise. Use audience research and SEO tools to identify subjects with high interest and engagement potential.
• Target keyword: Identify a primary keyword for each content piece based on SEO research. This keyword should balance high search volume and attainable difficulty for your site.
• Monthly search volume: It will help you gauge the potential traffic each content piece could drive to your website.
• Keyword difficulty: Evaluate and record the difficulty score for ranking each target keyword. This helps prioritize content topics based on their potential SEO impact versus the effort required to rank.
• Content draft/brief: Create a brief for each piece of content that outlines the article’s goal, target audience, key points, and any specific instructions for the writer. This ensures consistency and quality across your content (more on this later).

You can begin the process with Surfer’s Keyword Research tool, which can help you discover dozens of relevant topic clusters based on your seed keyword or phrase.

What’s cool is that it doesn’t just throw a list at you – it smartly clusters these keywords using natural language processing. This means you get neatly organized topic clusters that are relevant to your seed keyword or phrase, making it easier to dive into content creation with a clear direction.

SurferSEO keyword and topic ideas research

Your search for topic ideas and relevant keywords doesn’t end here. SurferSEO further helps you check the search intent for your target audience and determine monthly search volume and keyword difficulty.

SurferSEO keyword search intent, monthly search volume, and keyword difficulty

• Suggested title and H2s: For each topic, suggest a title that will capture attention and H2s (subheadings) that outline the structure of the article. This helps in organizing the content and ensuring it covers all necessary points.

Frase is another tool we absolutely love for this stage in the content scaling process, especially for crafting outlines and H2s.

What’s great about Frase is that it doesn’t just stop at showing you what’s out there. It dives deep into competitor analysis and hands you suggestions for headlines, subheadlines, and even content pieces.

Frase outline suggestion (Source)

• Relevant products or offers: You’re creating content to promote your product, albeit organically. Mention the products or offers you can naturally integrate into each piece of content. This will ensure that your content not only informs and engages but also guides readers toward your business solutions.
• Competing blog posts: Analyze content from competitors on similar topics to understand the competitive landscape. This can help you identify gaps in their content that you can exploit and differentiate your content.
• Priority, impact, and effort: Rank each content topic by priority, potential impact, and the effort required for production. This will help you allocate appropriate resources and focus on high-ROI content first.
• Suggested URL: Provide an SEO-friendly, concise URL slug that reflects the target keyword and content title.
• Publish date: Based on your content calendar, set a publish date for each piece of content. This will help you maintain a consistent publishing schedule and ensure timely content production and release.

All these essentials together make a well-rounded content roadmap. However, merely collating these components isn’t enough – their success hinges on your strategic approach.

Drawing on his vast content marketing experience, Alex Birkett shares three core principles essential for crafting an effective content roadmap:

• Conduct quarterly research. If you’re constantly researching and choosing which topic to write about, you’re dragging down your operation. Instead, conduct content and SEO research quarterly to stay ahead of industry trends, understand evolving audience needs, and adjust your strategy based on performance data.
• Use a formula that considers the impact, ease, and relevance to prioritize content topics. This means evaluating the potential of each topic to drive traffic, leads, and conversions (impact), the resources required to create content on the topic (ease), and how well the topic aligns with your audience’s interests and search trends (relevance).
• Organize content topics into themes or clusters. This not only improves SEO by creating topical authority but also makes it easier to assign topics to writers based on their expertise.

PS: You can use this copy of the Content Roadmap Report template by Omniscient Digital to get started.

Creating a content calendar

You’re the captain helming the Content Marketing ship.

Your intended goal? Navigate the vast seas of digital content and reach your island of an engaged audience.

But it’s not as simple as reaching from point A to B.

There are multiple stops in between, from assigning content to writers to multiple rounds of editing.

You need a map to guide you through this journey. This is where a content calendar comes into play.

A content calendar is like having a personal assistant who’s got your back, making sure you remember every important date and event. It helps you:

• Stay organized: Keep track of what you’re creating, when it’s due, and when and where you’re publishing it.
• Be consistent: You can now maintain a steady flow without forgetting to write and publish for days.
• Plan ahead: Planning ahead will give you a complete glimpse of your content ideas and schedule. It also makes it easier to produce and publish content based on upcoming promotions, events, or seasonal trends.
• Collaborate better: It acts as a central hub for your team, where everyone can see what’s in the works and who’s doing what.

Clearly, a content calendar is more than just a schedule –  it’s kind of a communications tool to keep your team and clients in the loop.

Plus, it’ll save you from those “Oh no, what are we posting today?!” moments.

Even if it’s just you operating alone, it’s all too easy to get lost in the shuffle of ideas, deadlines, and the hustle of producing multiple pieces of content.

Think of it as your personal checkpoint system, reminding you, for example, that two blog posts need to go live this week.

I use Trello to keep my writing work in order, for instance. It gives me a bird’s eye view of everything that’s on my plate.

For each client, I set up a separate board and break it down into stages: “Blog Assigned,” “In Progress,” “Under Editing,” “Published,” and “Invoice Sent.” This way, I keep things organized and make sure I’m always on track with deadlines, seamlessly moving from one task to the next. It’s also a central spot where I manage deadlines, content briefs, and workflow.

Trello content calendar example

For a company with a full-fledged content production team, the content calendar might have more sections and boards (depending on their workflow).

Every individual and company has different goals and workload, so the content calendar will look different for everyone.

However, building a content calendar becomes smoother when you consider some universally helpful elements.

Here’s a typical process of building a content calendar:

• Choose the right tool: Explore options like Google Calendar, Trello, Asana, Airtable, or dedicated content marketing platforms based on your team size, budget, and desired features.
• Map out your roadmap: Align your calendar with your content roadmap, scheduling content based on priority and publishing dates.
• Include essential details: For each piece, specify:
  • Content format – Blog post, infographic, video, etc.
  • Target audience – Persona or segment you’re aiming for. Don’t know where to start? Read this guide on how to identify your target audience.
  • Target keyword – Main keyword for SEO optimization.
  • Assigned team members – Writer, editors, designer, or other responsible individuals.
  • Call to action (CTA) – Desired audience response (e.g., subscribe, download, purchase).
  • Content topics and titles – Outline what each content piece will be about.
  • Distribution channels – Indicate where the content will be published or shared (e.g., website, social media).
  • Publication dates – When will each piece go live?
• Utilize visual representations for status updates: Utilize tools with Gantt charts or Kanban boards for a clear visual overview of your content pipeline. Track the progress of content creation, from idea to publication.
• Integrate with other tools: Connect your calendar to project management or communication platforms for seamless workflow management.

Bonus Tip: If you’ve got multiple stakeholders involved with multiple rounds of internal as well as edits from the client side, it’s smart to set clear deadlines for each step of the process.

Take a leaf out of Omniscient Digital’s playbook, for instance.

Content calendar deadlines

This keeps everyone on track, avoids delays, and makes sure all involved members know exactly when to have their input or edits ready. It’s like giving everyone their mini-deadline within the timeline, ensuring the project moves forward smoothly.

Hiring freelance writers to build a scalable content team

Scaling content production requires not just technology and processes but the most crucial ingredient: people.

If you plan to fly solo, you can cover one or two blog posts a week at most. But if you want to scale content, you’ll need to hire professional freelance writers (or you could team up with a reputed content agency).

As Alex Birkett says, “Finding good writers is easily the biggest bottleneck for content scaling, and no, AI isn’t going to save you.”

Defining your content standards:

Before you start scouting for talent, you need to know what good content looks like for your brand.

This involves some key components:

• Establishing a brand Voice: Your brand voice is your company’s personality expressed through words. Whether it’s professional, witty, or inspiring, it should be consistent across all content.
• Creating a style guide: A style guide outlines your writing and formatting standards, including tone, grammar, and usage, ensuring consistency across all content pieces.
• Setting quality standards: Clearly relay your quality standards, which should cover your skill and quality expectations from the potential writer.

For example, Omniscient Digital sets a high bar for quality from the outset, clearly communicating their expectations and standards to potential writers right from the initial stages of the application process.

Setting quality standards and skill expectations for potential writers

This clarity in your initial call for writers simplifies the vetting process compared to a scenario where you don’t explicitly mention your expectations and standards.

You’ll now mainly attract serious candidates who align with your expectations. However, you’ll still need to carefully review each application to pick the best ones.

Criteria for hiring content writers:

Look beyond resumes and consider the following when picking the writers:

• Content portfolio: Look for writers with a stellar track record of working with companies similar to yours. Their content portfolio will also reflect their writing style, expertise, and alignment with your brand.
• Paid sample assignments: Ask them to write a sample piece to see if they’re producing the type of content you’re expecting. It will also help you identify their understanding of your niche and quality of work.
• References and social proof: Verify the experience and gather insights into the writer’s work ethic and professionalism.
• Incorporate a “Brown M&M’s” clause in job ads: Ask for something specific and unusual to be mentioned in the application, like including a particular word or phrase in their cover letter. Job boards are infamous for a lot of spam – this will help you filter out candidates who don’t pay attention to detail or fail to read instructions thoroughly.
• Test their SEO knowledge: If SEO is crucial for your content strategy, ask specific questions about keyword research, on-page SEO tactics, or how they would optimize an article to rank well in search engines.
• Do they take feedback well? After the initial test or assignment, provide constructive feedback and ask for revisions. This helps assess their openness to feedback and ability to incorporate it into their work, which is important for ongoing collaboration.

Where to find writers?

You’ve got your content standards and expectations all mapped out, and you know exactly how you’ll pick the right writers for your team.

But the big question remains: where are you going to find quality writers?

• Look within your network: Often, the best resources are just a conversation away. Reach out to your contacts for recommendations.
• Use social media: Platforms like Twitter and LinkedIn can be goldmines for discovering talented writers. Ask your colleagues and acquaintances in the industry to retweet or repost your writing gig to make it reach potential writers.
• Explore Slack Communities: For a more targeted approach, use communities like Superpath and Top of the Funnel, where there are specific channels dedicated to job postings and writer gigs. These communities usually have writers who are already engaged and knowledgeable in content marketing.
• Utilize job boards: Don’t overlook the power of Job boards like ProBlogger, PeakFreelance, and BloggingPro. But don’t forget to clearly relay your requirements and quality standards, and use Brown M&M’s vetting technique to avoid unserious, irrelevant candidates.

The hiring process and standards differ by company, but this guide on how to hire freelance writers might help for more detailed insights.

Creating structured content briefs to streamline the process

Now that you’ve hired credible writers, it’s time to start assigning topics to them. You need to create structured content briefs to streamline this process.

As a freelance writer, my work becomes significantly smoother and more straightforward – at least twice as easy – when a client provides me with a detailed brief.

And not just easy, I am also in a better position to create the type of content the client expects.

What makes content briefs so effective?

• They eliminate any sort of ambiguity, and the writer knows the precise content goals and key requirements.
• They explicitly mention who the target audiences are, allowing writers to create content directly addressing them.
• They reduce back-and-forth communication and revisions, speeding up content creation.
• They maintain brand voice, style, and format across all pieces, building a cohesive identity.

But merely creating a content brief isn’t enough. It should consist of all the components, allowing your writers to create content that hits the mark.

Here’s what a content brief needs to include:

• Content goal/intent: Clearly state what the content piece aims to achieve. Is it to inform, persuade, or entertain?
• Target audience: Who are you speaking to? Understanding the audience is crucial for tailoring the message.
• Tone and style: Align this with your brand voice. Should the piece be formal, conversational, or somewhere in between?
• Key messages: What are the core ideas or messages that the content needs to convey?
• SEO keywords: List the primary and secondary keywords that the content should rank for.
• Structure and format: Outline the expected headings, subheadings, and any specific formatting requirements.
• CTA: What action do you want the reader to take after consuming the content?
• Competitor insights: Include notes on how this piece can differentiate from what’s already out there.
• References and sources: Provide links to studies, data, or any material for background information.
• Client products, features, or offers: Include information on any relevant products, features, or offers you want the writer to highlight in the piece.
• Internal/external links: Mention any internal or external links you want the writer to point the reader to.

To speed up the process, keep a standard content brief template ready that includes all these components listed above.

Here’s a typical content brief that Omniscient Digital hands out to their writers:

Template for a content brief (copy this template here)

You’ll just have to customize this template for each new piece of content – helping you maintain consistency while saving time.

Another way to save time is by taking help from Frase (as mentioned in the content roadmap section) and AI writing tools to create outlines (H2s and H3s) for your content brief.

Artificial Intelligence (AI) tools like Jasper and ChatGPT are particularly useful for producing content ideas and outlines.

For instance, I usually kick off things by asking ChatGPT to break down the topic into simpler terms and then create a rough outline. In fact, the blueprint for this article is a cool mix of insights from Alex Birkett, inputs from ChatGPT, and other top-ranking articles.

You could use a prompt like:

“Provide an outline for a blog post targeting [target audience] about [topic]. The goal is to [content goal]. The tone should be [desired tone].”

Here’s my prompt and the content outline ChatGPT produced:

ChatGPT content outline and prompt example

You can refine this outline further by suggesting SEO keywords and headings you want to include. If nothing else, ChatGPT gives you H2s and H3s that serve as a great starting point.

Some GPT-4 tools offer an even more streamlined process with ready-to-use outline templates.

Take Jasper’s blog outline template, for instance: all you need to do is input your topic title and the tone of voice you’re aiming for, then click generate, and voila! Jasper rolls out several outline options for you just like that.

Content outline options created by Jasper

Remember: Don’t solely rely on AI to generate your outlines. Refine and personalize the briefs to ensure they align with your specific needs and brand voice.

Automating workflows and processes

According to an Adobe report, 98% of B2B marketers claim that marketing automation is vital to success.

The reason is clear: automation saves time, reduces the chance of human error, and makes sure you don’t miss out on important deadlines, resulting in a smoother, more reliable workflow.

Automation in content marketing strategy involves using software to manage repetitive tasks in the content creation and distribution process.

Automating workflows can include (but is not limited to):

• Scheduling posts
• Assigning topics to writers and editors
• Managing content calendars
• Facilitating communication between team members

Alex Birkett shares how his team streamlines their content workflow using Airtable at his growth marketing agency,

“One of the biggest levers we use at our agency is simply automating our Airtable workflows between the clients, writers, designers, editors, and project managers. Every time a task is completed, automation is triggered, pushing it to the next step, notifying someone of a deadline, or filling out data that is necessary for the next task.”

For example, as soon as we update the status from “final draft” to “final editor review,” the card will automatically move to the next stage and trigger an automated email to notify the editor and any other team members associated with this stage.

Airtable content workflow automation

Airtable is just one of the few marketing automation tools at your disposal.

Another one of my favorites is Zapier. This tool is like a Swiss Army knife for automation, connecting over 3,000 web apps to automate workflows.

Zapier also offers several pre-built automation workflows to help you streamline and automate your content scaling process.

For instance, by linking Zapier with ChatGPT, you can set up a Zap that crafts ideas from the ground up – whether starting from a brief or an update. These fresh ideas can then be funneled into a Google Doc (or directly into your project management tool of choice), ready for your team to peruse and use.

Zapier workflow automation templates (Source)

Here’s a quick overview of all the tools you can use to scale content and streamline your workflow:

• Content Creation:
  • Utilize AI tools like Jasper and ChatGPT for initial drafting, research, and outlining.
  • Use tools like Grammarly for grammar and plagiarism checks.
  • Check readability with Hemingway Editor.
  • Automate SEO optimization through plugins and tools like Yoast SEO.
• Collaboration and Workflow:
  • Leverage project management tools like Airtable, Zapier, or Trello with automated workflows and notifications.
  • Use a content marketing platform like Airtable to automate content handoffs between team members based on task completion.
  • Utilize collaborative editing platforms like Google Docs for real-time document co-creation.
• Publishing and Promotion:
  • Schedule content publishing in advance on CMS platforms with automated posting.
  • Set up automated social media promotion through tools like Buffer or Hootsuite.
  • Automate email marketing campaigns to promote new content.

Extra Tricks Up Your Sleeve to Scale Content Production

Productized Workflow for Content Creation: Breaking Down Content Creation

Tyler Hakes, the brains behind the content marketing agency Optimist, shares how his team makes content creation less of a headache and more of a streamlined process by breaking down the process into smaller tasks.

He says,

“My tip is to productize each part of your workflow. Think about each step as a process in an assembly line. Your goal should be to create a very clear, step-by-step process for completing each step in the content creation workflow.”

Not everything in content creation is straightforward and easy to productize. For example, writing a post can be messier.

Tyler’s solution? Break it down into bite-sized tasks that make it easier for the writer to do their best work.

Things like:

• Collect quotes from SME
• Research relevant data points
• Figure out the search intent and general article structure
• Outline the article
• Format document according to client specifications
• Edit content for specific grammar, voice, and tone preferences

All of these things can be their own step in the “assembly line.” This means the big task (“Write the content”) is smaller and more defined.

It’s still not an exact prescription, but it makes it much easier for writers to just sit down and focus when they don’t have to worry about 100 small things beyond just putting the words on the page.

Invite Guest Post Submissions

If you are operating on a tight budget and don’t have the resources to hire writers and editors to scale content production, you can leverage guest writers.

Alex Birkett shares one important caveat, though,

“Most guest post submissions aren’t relevant or reliable and are just looking for a quick backlink with very little effort. So the content likely won’t match your expectations. You’ve got to hold very high standards and be unafraid to turn down first drafts (avoid wasting your time editing a subpar first draft or paying for the guest post).

It also helps to have a high DR to pull this one off. People will go through a lot to publish on HubSpot’s blog. They probably won’t write more than 1000 shitty words to be on your personal hobby blog with a DR of 25.”

Consider the Pareto Principle

Remember the 80/20 rule, popularized as the Pareto Principle? It states that 80% of outputs often stem from 20% of inputs.

Applied to content, this translates to a disproportionate effect:

• Focus on quality, not just quantity: Instead of churning out mediocre content, identify and create high-value pieces aligned with your target audience’s needs and search intent. This “20%” can deliver the majority of your desired results.
• Data-driven topic selection: Invest in keyword research and competitor analysis to identify topics with high potential for organic traffic and engagement. Tools like Surfer and Frase can automate and streamline this process.
• Optimize for multiple formats: Repurpose long-form content into bite-sized social media posts, infographics, or short videos. This expands your reach and maximizes the value of each piece you create.

Pruning and Repurposing of Content

While this doesn’t necessarily speed up long-form content production, it does accelerate total output from your program.

If you’ve got a workflow to turn a blog post (or podcast) into a bunch of tweets, images, LinkedIn posts, and the like, you can stretch the effort that goes into creating one post into a whole lot more output.

Here are some tools to make content repurposing a breeze:

• Canva for transforming insights from your content into eye-catching graphics or infographics.
• Descript to easily transcribe podcast and video content for repurposing.
• BuzzSumo to identify your most popular content that holds potential for repurposing

Alex Birkett also suggests using content on your site with no traffic as guest posts,

“Got a ton of content on your site? Like 100s to 1000s of pages? Next time you build a content inventory and find pages to prune (e.g., pages with no traffic or link value), instead of simply deleting them, you can use them to pitch as guest posts. It takes very little effort to spruce them up and get some guest post / link-building value.”

The Recipe for Content Success: Your Content Mise en Place

Think of scaling content creation like prepping for a big feast in the kitchen. Just as chefs organize their ingredients and tools before they start cooking, setting up your “Content Mise en Place” lays out everything you need for a smooth content creation process.

It’s about having your strategy chopped, your tools at the ready, and your team briefed, so when it’s go-time, you’re cooking up quality content without breaking a sweat.

The post Content Scaling: 13 Advanced Techniques to Amp It Up appeared first on Alex Birkett.

My friend Joe Martin is a smart guy.

I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers.

One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick heuristic for decision making.

For example, your year’s theme could be “connect,” and that could mean striving to build your professional network or to deepen the existing relationships in your life.

I realize I forgot to write my post for last year, but I named the year “King,” which sounds a bit grandiose, but want I wanted to invoke was a sense of equanimity, maturity, and leadership, all threaded by a strong reliance on my principles and integrity. An aspiration to a mature masculine archetype (a la King, Warrior, Magician, Lover).

It’s weird how naming your year works out, certainly some form of manifestation. Because what I needed most in 2023 was that type of energy and decision making.

It was a hard year, actually. Business was rocky, but we ended up growing and in a very advantageous position coming into 2024. I moved to NYC and that was a massive transition that certainly took a lot of equanimity. Other stuff too — too personal to dive into. Anyway, King energy served me well.

This year, the word is Arena.

What “Arena” Means to Me

Bit of a history buff here, and most people know the Teddy Roosevelt “man in the arena” speech.

Don’t really care if it’s cringe, the quote inspires me.

What it means is action, faith over fear, and a willingness to put myself out there.

Tactically, it means getting on stage (or on podcasts) and giving our agency a voice and a presence. It also means exiting the digital matrix and immersing myself into New York City – culturally, socially, professionally, etc.

It means never wandering too far away from the weeds, despite what some business gurus tell you. I strive to lead from the front, not from a distance perch.

It also literally means I want to compete in jiu jitsu this year.

A common thread has formed through my past few year’s intentions – commit, king, and now arena.

Arena is the embodiment of “it’s showtime,” “fuck it, let’s do it live,” and a trust in oneself and one’s skills.

It’s a fun reminder to get off the sidelines, stop critiquing / analyzing, and get in there and build something.

The post Name Your Year (2024): Arena appeared first on Alex Birkett.

It’s easier than ever to start a SaaS business, but harder than ever to grow one.

This is true now. And if I had to bet on it, distribution will be increasingly advantageous as SaaS gets easier to build with new technology, AI, and agents.

Many SaaS verticals have become crowded or even commoditized. Thus, it’s difficult to differentiate, grow, and scale your SaaS.

SaaS marketing agencies can be a great augmentation to your in-house functionalities, or they can help you stand up new channels faster, especially if you leverage them in the right way.

This list will cover the 13 best SaaS marketing agencies, covering several channels and disciplines from SEO and content marketing to PPC, SaaS onboarding, web development, and more.

The 13 Best SaaS Marketing Agencies in 2025

1. Omniscient Digital
2. DemandMaven
3. Speero
4. Bayleaf Digital
5. Growfusely
6. Statwax
7. Single Grain
8. Inturact
9. GrowthSavvy
10. Growth Plays
11. Klient Boost
12. Animalz
13. Directive

1. Omniscient Digital

Services: SEO, content marketing, digital PR, analytics, conversion rate optimization

Notable clients: SAP, Loom, Adobe, Jasper, Order, HotJar, Asana, BetterUp

Omniscient Digital is, first off, a company that I co-founded. So take all of this with a grain of salt.

However, my co-founders and I have built something special after serving leadership roles in-house at SaaS juggernauts like HubSpot, Shopify, People.ai, and Workato.

We work primarily with ambitious B2B software products, and our focus is exclusively on driving revenue through scalable organic growth programs. We’ve worked with diverse clients from startups like Simon Data, Gable, and GatherContent to scale-ups like Jasper, HotJar, and Wunderkind, and enterprises like Adobe, SAP, and Loom / Atlassian.

Services include content strategy, SEO strategy, technical SEO, website migrations, content production, content optimization, link building and digital PR, analytics, conversion rate optimization, and video SEO – all geared towards driving organic growth.

Note that our case studies reflect growth and revenue metrics. For instance, Jasper saw an 810% growth in organic sessions and a 400X increase in product signups, as well as attributing over $4M in ARR directly to the blog.

We anchor everything we do at Omniscient around an agreed upon North Star Metric (NSM) that maps to business outcomes, typically qualified pipeline, revenue, or customer acquisition and signups.

This is done by building custom strategies indexing on brands’ unique strengths and opportunities, and then invoking a qualitative and quantitative research model to saturate core product categories in search, while also driving new demand.

This bespoke strategy, combined with the team’s expertise in SEO and content optimization, positions Omniscient as a strong partner for B2B software companies looking to leverage content as a key growth channel​. Our content operations is also top notch, led by a Six Sigma green belt and capable of producing 100s of articles monthly at high quality specifications.

2. DemandMaven

Services: Growth audits, JTBD research, Customer research and discovery.

Notable clients: Motivo, UserList, Hull, TestPad

DemandMaven is a growth marketing consultancy specializing in SaaS and startups.

Their services include Jobs To Be Done (JTBD) customer research, customer discovery, growth audits, and growth engagements. They focus on helping businesses with go-to-market strategies, troubleshooting growth, finding growth opportunities, and custom growth strategies for both small and large teams.

What makes DemandMaven stand out is their detailed and research-driven approach, particularly in understanding customer needs and market dynamics. They offer unique services like JTBD Canvas, pricing and monetization strategy, onboarding and activation strategy, and website conversion audit, all tailored to the specific needs of SaaS companies.

Their work is characterized by a deep dive into customer insights, market analysis, and competitive positioning, aiming to deliver clear and actionable growth strategies for their clients​

The team is led by Asia Orangio, a well-known and respected entrepreneur, speaker, and growth leader.

3. Speero

Services: Experimentation, Conversion Rate Optimization, Growth Strategy, Data & Analytics

Notable clients: Cisco, MongoDB, Gympass

Speero is an agency that specializes in conversion optimization through research, data, and experimentation.

They offer services in three main categories: Experimentation/Conversion Rate Optimization (CRO), Research & Strategy, and Data and Analytics.

Their full-service experimentation program includes initial audits, assessments, user research, and test execution. They also provide services like analytics audit, data warehousing, GA4 transition, and ROI benchmark analysis.

What sets Speero apart is their commitment to using data-driven approaches to help businesses make better decisions.

They emphasize the importance of strategic testing that aids decision-making and learning, avoiding superficial tests such as simple button color changes. Their approach is heavily grounded in research, aiming to uncover what truly matters to website users and customers, thereby identifying key optimization opportunities.

Additionally, Speero provides extensive training and support to help businesses embed the experimentation function within their organization, ensuring a sustainable impact on growth​.

Speero springs from the CXL team, which has spearheaded and evangelists proper conversion optimization, growth, and experimentation education for the last decade.

4. Bayleaf Digital

Services: SEO, PPC, Retargeting, Social Media Marketing, Analytics, Marketing Automation (pretty much everything)

Notable clients: Intuit, Angi, Kabbage

Bay Leaf Digital is a SaaS marketing agency that focuses on helping organizations of various sizes grow their market share.

They specialize in crafting data-driven strategies, particularly for B2B SaaS companies, and offer a range of services, including content marketing, B2B SaaS analytics, PPC & retargeting, SEO strategy, marketing automation, social media marketing, and HubSpot management. Their approach is client-focused, building marketing plans from scratch to meet each client’s unique needs. Basically, they’re a full-service digital marketing agency for SaaS brands.

Notable clients of Bay Leaf Digital include Intuit, Angie’s List, and Kabbage, showcasing their experience with large brands. The agency has been recognized for driving impressive growth and results in inbound lead generation and for evolving marketing approaches to be more strategic and multi-faceted.

One of the key differentiators for Bay Leaf Digital is their emphasis on accountability, creativity, agility, and flexibility in their marketing efforts. They offer custom marketing solutions with a focus on understanding and improving the entire marketing funnel, which has led to reduced lead costs, improved conversion rates, and successful market entries, especially in the US.

5. Growfusely

Services: Content marketing, link building, SEO

Notable clients: WhatFix, JetOctopus, Omnisend

Growfusely is a SaaS content marketing agency that specializes in driving organic growth for SaaS companies.

They offer a range of services including content marketing, content writing, SEO, link building, digital PR, and creative services. Their approach is to craft link-worthy, actionable content that ranks well on search engines and resonates with the target audience.

The agency has a strong track record of working with over 40 SaaS brands, helping them grow their search engine and referral traffic through strategic content marketing.

For example, they have successfully increased organic traffic for JetOctopus by 140% and for Mind the Graph by 217% within 6 months, showcasing their ability to deliver substantial results in organic growth.

Growfusely’s team comprises passionate individuals dedicated to SaaS marketing, providing a comprehensive range of services from technical SEO to creative content creation. They focus on building long-term, trust-based relationships with clients and offer various working models, including monthly retainers, one-time detailed website audits, ongoing marketing consulting, and custom plans tailored to specific needs.

Their services are ideal for a SaaS startup looking to scale up their content production and editorial SEO presence in a cost effective way.

6. Statwax

Services: SaaS marketing, PPC, SEO, etc.

Notable clients: Attentive, University of Missouri

Statwax, recently acquired by TrendyMinds, is a digital marketing agency that specializes in providing services for higher education and B2B/SaaS marketing.

Their primary offerings include paid advertising, search engine optimization (SEO), data analytics, and creative services. Each service is designed to deliver digital growth and improve performance metrics for their clients.

In paid advertising, Statwax focuses on acquiring the right prospects while optimizing ad spend. This involves expertise across various digital platforms, including paid search, social media, and programmatic advertising. They also integrate CRM and platform data to enhance performance and apply ABM strategies.

For SEO, Statwax goes beyond basic keyword rankings to offer strategies that have a real impact on revenue. Their approach includes content strategy, technical SEO, accessibility, website launch planning, algorithm update recovery, and optimization of page speed and user experience.

Their data analytics service aims to transform complex data into actionable insights for business growth. This includes data integration and warehousing, custom dashboarding, predictive acquisition modeling, analytics and tagging cleanup, customer journey mapping, and marketing automation.

Additionally, Statwax provides creative services to ensure that the brand messaging is visually appealing and effective. This includes ad creative, landing page management, UX design, creative A/B testing, persona development, and creative competitor analysis.

Statwax’s approach to digital marketing is data-driven and focused on delivering measurable results. They have a track record of success, as indicated by case studies showing significant improvements in lead and customer acquisition, enrollment rates, and organic traffic for their clients.

7. Single Grain

Services: Content marketing, ecommerce, CRO, paid advertising

Notable clients: Amazon, Uber, Lyft

Single Grain is a full-service digital marketing agency that offers a variety of services tailored to driving results and lowering Customer Acquisition Cost (CAC).

Their areas of expertise include SEO and content marketing, pay-per-click (PPC) advertising on platforms like Google and Facebook, conversion rate optimization (CRO), and SaaS marketing.

They are known for their data-driven approach and focus on creating conversion-driven digital marketing strategies.

Single Grain has worked with high-profile clients like Amazon, Uber, Lyft, Salesforce, and Airbnb, demonstrating their ability to deliver results across different industries.

Their approach to digital marketing involves continuous testing, tweaking, and optimizing to maximize every growth opportunity for their clients.

8. Inturact

Services: SaaS onboarding, user activation, retention

Notable clients: SendX, Inner Trends, HubSpot

Inturact is a B2B SaaS onboarding agency and software solutions provider that specializes in improving user onboarding for SaaS companies.

They focus on increasing user activation and retention through personalized onboarding solutions. Inturact offers services such as user onboarding review, onboarding build, and onboarding optimization.

Sort of a unique service compared to the rest on our list, but in my experience, a wildly important one. The best brands we’ve worked with – the most successful in organic marketing – are the ones who have ironed out their user onboarding flows. This makes EVERYTHING else more successful.

The team is dedicated to solving product onboarding issues, reducing risk, and providing a clear path to increase paid conversions and better retention.

9. GrowthSavvy

Services: Analytics, conversion rate optimization, paid advertising, growth advising

Notable clients: United Nations, GetUplift, European Institute of Innovation and Technology

Growth Savvy, run by the amazing Magda Baciu, specializes in custom analytics, conversion optimization, and advertising services for growth-focused businesses.

They offer a range of services including app and web analytics, advertising, conversion rate optimization, transition to Google Analytics 4 (GA4), and Facebook Ads.

Their approach is tailored to help businesses scale effectively by optimizing their online presence and marketing strategies.

Growth Savvy has a track record of helping over 100 businesses grow, achieving significant results such as decreasing acquisition costs and increasing conversion rates and revenue.

10. Growth Plays

Services: SEO, content strategy, CMS migrations

Notable clients: Lattice, Heap, Calendly, Copy AI

Growth Plays, run by the inimitable John-Henry Scherck, is a SaaS marketing powerhouse.

They’re an SEO strategy consultancy that builds organic growth programs aimed at driving pipeline, not just pageviews.

To do this, the team offers the following services: SEO & content strategy, competitive analysis, CMS and domain migrations, content revenue attribution and measurement, and monitoring and reporting.

The team has a stellar track record and reputation in the industry and tends to work with decently technical SaaS brands to produce high quality content that drives business results.

11. Klient Boost

Services: Paid advertising / PPC, SEO, conversion rate optimization, email marketing

Notable clients: Airbnb, HotJar, Upwork

KlientBoost is a performance marketing agency focusing on driving more pipeline, revenue, and profit without sacrificing quality.

Their expertise spans across multiple marketing channels, offering services like PPC (Pay-Per-Click), SEO (Search Engine Optimization), CRO (Conversion Rate Optimization), and email marketing.

They’ve been around for a while, and they started out focused on PPC. The founder, Johnathan Dane, has been an amazing speaker and teacher on paid advertising. I’ve learned a ton from him.

They emphasize using data-driven experimentation and marketing strategies tailored to each client’s specific goals. KlientBoost is highly respected and has hundreds of case studies on their website.

12. Animalz

Services: Content marketing, content creation

Notable clients: Airtable, Amplitude, Appcues

Animalz is a popular content marketing agency focused on delivering high-quality content marketing services to enterprise companies, startups, and VC firms.

They have worked with notable clients such as Airtable, Amazon, Amplitude, GoDaddy, Google, Intercom, and Wistia.

Animalz is well-known for their high quality thought leadership content, focused SEO content strategy, and alignment with brand integrity and tone of voice, as demonstrated in their successful partnerships, like with Frontify.

Recently, they’ve been exploring the evolving landscape of AI-generated content and guide businesses on creating content strategies for long-term success.

13. Directive

Services: SEO, paid media, design, marketing operations, video, growth strategy

Notable clients: Litmus, Chile Piper, ZoomInfo

Directive is a performance marketing agency specializing in services for technology brands, aiming to generate pipeline and revenue.

Their services include paid media, content marketing and SEO, integrated strategy, marketing operations, creative design, and video production.

While they don’t only serve SaaS brands, they’ve worked with some of the best known names in SaaS, like Chile Piper, ZoomInfo, and Adobe.

Directive’s approach is centered around customer generation, leveraging data-driven strategies to engage customers across various stages of their lifecycle.

Though you probably have what you need with the above list of top SaaS marketing agencies, stick around for a bit to explore what a SaaS marketing agency is, how to choose one, and more.

What is a SaaS marketing agency?

A SaaS marketing agency is a specialized type of marketing agency that focuses on promoting Software as a Service (SaaS) products. They are well-versed in the unique challenges and opportunities that come with marketing cloud-based software solutions, and they use this expertise to develop and execute effective marketing strategies tailored to the SaaS industry.

A SaaS marketing agency may provide all-in-one services across several disciplines, or they may specialize in one channel or service. Some, for instance, may help with SaaS product marketing. While others may drive analytical solutions on paid marketing campaigns to help lower customer acquisition costs.

There’s no single best SaaS marketing agency, just the best one for you.

What does a SaaS marketing team do?

What should an in-house SaaS marketing team do vs what should an agency help with?.

Generally, a SaaS marketing team is responsible for creating and implementing marketing strategies that attract new users, increase customer retention, and promote the value of the SaaS product.

This may involve a mix of content marketing, SEO, social media marketing, email marketing, and paid advertising among other tactics. The ultimate goal is to generate leads, convert them into paying customers, and retain them for as long as possible.

At the early stages of growth, it may be a founder that does all of this, or perhaps a contractor or marketing generalist. Full service digital marketing agencies are not a great fit at this stage, because so much iteration and testing is required to find growth levers.

However, if a company is set on a certain channel, let’s say SaaS SEO, then a specialized marketing agency can do wonders to help them scale it with less ramp up time.

What criteria should you look for when choosing a SaaS marketing agency?

Choosing a SaaS marketing agency is not an easy decision. Depending on your budget and contract terms, it can also be costly to make the wrong choice. Here are a few key criteria to consider:

1. Experience in the SaaS Industry: The agency should have a proven track record and extensive knowledge in successfully marketing SaaS products, ideally in similar industries or GTM models as the one you run.
2. Understanding of Your Target Market: They need to understand the needs and behavior of your target customers, or at the very least, have a process by which they can uncover customer insights or interview potential customers.
3. Strategic Approach: The agency should be able to develop a comprehensive marketing strategy tailored to your business goals. Ideally, they have some intellectual property and novel frameworks or models they’ve created to help them accomplish the job and get repeatable results.
4. Transparency and Reporting: They should provide regular updates and reports on the performance of your marketing campaigns.
5. Positive Client Testimonials: Look for positive reviews and case studies from their previous clients. A positive track record is important, as is a great reputation. When in doubt, ask around If they won’t introduce you to current or former clients, that’s a red flag.

Conclusion

Whether you need help starting a marketing channel or scaling your SaaS SEO, or you need help driving monthly recurring revenue throughout your customer journey, this list of B2B SaaS marketing agencies should help you find a solid partner.

SaaS businesses are tough to grow. They’re tough to differentiate. The right marketing services partner will have the depth of experience and the executional bandwidth to take you places that would be otherwise difficult to reach alone.

Looking to achieve sustainable growth through SEO and organic? Shoot me an email

The post The 13 Best SaaS Marketing Agencies in 2025 appeared first on Alex Birkett.

Hiring a B2B SEO agency?

With my absolutely unbiased (narrator: he is not unbiased, he indeed runs a B2B SEO agency) and expert guidance, I’ll introduce you to the best B2B SEO agencies around.

Everyone has a different budget, organizational context, and goal, so I’ll help you marry the right SEO agency to your specific situation.

The 10 Best B2B SEO Agencies in 2025

1. Omniscient Digital
2. Growth Plays
3. Grow and Convert
4. Flying Cat Marketing
5. Green Flag Digital
6. Siege Media
7. Straight North
8. IPullRank
9. Directive
10. RevenueZen

1. Omniscient Digital

Best for: holistic organic growth program development

Notable clients: HotJar, Adobe, SAP, Jasper

Hi!

*waves sheepishly*

If you’re actually reading this, and not just skimming the subheaders, then here’s my disclaimer: I’m a co-founder of Omniscient Digital.

Of course, I think we’re the best B2B SEO agency around. That’s why I started the company.

And if you found this on the ol’ search engine results pages, then the proof is in the pudding I know what I’m doing, yeah?

What makes us different? Here’s what we hear from our clients:

Omniscient Digital is a true partner and part of your team. In practice, this means we’ll hoist our mandate (drive attributable business outcomes) to ensure both parties are shipping and building on time. It also means we’re always on, identifying SEO opportunities, but also auxiliary channels and growth accelerators.

We don’t have formulaic processes.

Our services aren’t “productized.” We don’t have a “B squad” of junior employees running a checklist on your account. We hire brilliant SEO strategists – better than I ever was or will be -and set up our team in growth pods constructed of digital PR, editorial, analytical, and strategic talent, and we do everything we can to hit agreed upon growth targets.

Omniscient Digital builds custom organic growth strategies that index on business KPIs like leads, revenue, and pipeline. We start from first principles, review your specific business model, organic maturity, and strengths, and build programs that are measured by business value. No BS KPIs or traffic for traffic’s sake.

Omniscient Digital can execute content production at surprisingly high volume. This isn’t special in consumer spaces, but how many agencies can drive 30-50 content pieces a month at high quality (meaning they deliver new insights, rank, and drive product awareness and signups)? You can ask clients like BetterUp or Jasper how well that worked.

Services are specialized but deep: strategy and planning, technical SEO, programmatic SEO, on page optimization, editorial content production, conversion rate optimization, link building, SEO consulting, and measurement of SEO efforts.

We work with a lot of SaaS companies, but we’ve also grown some professional services, fintech, social platforms, and climate tech companies.

What I will say is we’re not for everyone.

If you haven’t figured out your messaging or are just trying to “test out” organic, we’re not a great fit. We don’t do extremely technical content well (as in, developer documentation). I’ve got people I can recommend to you for that. We’re also not necessarily an early stage consultancy, meaning you should figure out product market fit, positioning, and basic GTM strategy.

We’re also not going to be a holistic digital agency; we don’t do social media marketing, public relationships, etc.

But if you’re an ambitious brand looking to ramp up results in organic, then we may be a good fit.

2. Growth Plays

Best for: Pipeline-focused SEO strategy for technical brands

Notable clients: Copy.AI, Calendly, Podia, Lattice

Growth Plays is a well-respected SEO consultancy led by John-Henry Scherck, someone who walks the walk.

Like Omniscient, Growth Plays is heavily focused on driving tangible business value for B2B brands. The team speaks the language executives care about, builds and manages analytics reports on their efforts, and sets up internal teams with robust playbooks from which they can execute.

Growth Plays is one of the most trusted agencies in the space, at least among the folks “in the know.”

While they don’t focus on content production, link building, or tangentially related organic efforts, they’re premium when it comes to SEO strategy, technical SEO, and building out playbooks and briefs.

3. Grow and Convert

Best for: SEO-focused content marketing for startups

Notable clients: Clearscope, CrazyEgg, Leadfeeder, Troops

Grow and Convert is a content marketing agency that focuses on driving conversions for startups.

While they’re not exclusively focused on B2B organizations, a large percentage of their client portfolio seems to be B2B.

They’re a content production heavy agency that drives results through bottom of the funnel content and pain point SEO. They coined the term pain point SEO, in fact.

They’re also strongly influenced by conversion rate optimization methodologies as well as well versed in digital analytics, effectively mapping back efforts to results.

They’ve also got paid acquisition services.

4. Flying Cat Marketing

Best for: SEO-focused content marketing for HR Tech

Notable clients: Homebase, HRLocker, TestGorilla

Flying Cat Marketing is an SEO consultancy as well as content marketing team that excels at B2B traffic growth.

They’ve got great case studies from brands like ActiveCampaign and TestGorilla, and they offer a portfolio of services that includes SEO strategy, programmatic SEO, and content writing.

Their process is well-documented on their website, and it includes foundational activities like persona interviews, market and competitor analysis, and deep audience research in addition to activities like keyword research, subject matter expert interviews, and tone of voice updates.

Also, they’ve got a great podcast.

5. Green Flag Digital

Best for: Digital PR and link building

Notable clients: MindBodyGreen, Reservations.com

Green Flag Digital is a premier digital PR, link building, and technical SEO consultancy that I have great respect for.

Digital PR is hard. It’s even hard to do it well, and consistently, and that’s what Green Flag Digital does.

Their data-drive content marketing services include SEO strategy, technical SEO, digital PR, and link building, all in the aim of driving organic growth results.

6. Siege Media

Best for: Premium design and content marketing programs

Notable clients: Nextiva, HubSpot, Clearbit

Siege Media is a well known SEO-focused content marketing agency that works with both B2B and B2C brands.

They’re well known in the industry for their premium content assets and well-designed content, with a large team of content designers. They’ve also been a leading voice in digital PR and link building best practices, working with both manual link building efforts as well as passive link asset creation.

The team is pretty large at roughly 100+ employees according to LinkedIn, a reflection of their credibility and reputation in SEO and content marketing. They cover content marketing strategy, content production and writing, link building and content promotion, and content optimization efforts.

7. Straight North

Best for: Full-service digital marketing for SMBs

Notable clients: Clover, University of Wisconsin – Platteville

Straight North is a full service digital marketing agency that offers not only SEO services, but paid advertising (PPC, display, LinkedIn ads, etc.), web design, and creative services.

They work with all sizes of companies, but they’re especially effective at serving small to medium enterprises and offering full service engagements to maximize growth across channels.

The team is incredibly nice and cares about client success.

They also offer local SEO, ecommerce SEO, and brand development. One stop shop for digital growth.

8. IPullRank

Best for: Enterprise SEO and generative AI implementation

Notable clients: DocSend, American Express

IPullRank is where I go when I want to learn cutting edge SEO strategies.

They’re a leading voice in generative AI and AI content writing. They’re also leading experts in technical SEO – one of the first blogs I read mentioning stuff like clustering using Python.

Typically, they work with large businesses for enterprise SEO, but also offer mid-market SEO as well.

Their services include content engineering, generative AI consulting, audience research, technical SEO, and content strategy.

9. Directive

Best for: Full-service performance marketing

Notable clients: Litmus, Chili Piper, ZoomInfo

Directive is one of the larger B2B SEO agencies on this list.

They’re actually a full service digital marketing agency that focuses on growth targets. Their services include search engine optimization, but also lifecycle marketing, paid media, video, design, and growth strategy.

They work with all sizes of companies, from fast growing startups to large enterprises.

10. RevenueZen

Best for: B2B content marketing of all sizes

Notable clients: Troops, Bloomfire, Zix

RevenueZen, as their name suggests, focuses on driving revenue through organic channels.

And by organic channels, I don’t just mean SEO. They also offer B2B LinkedIn marketing, B2B content marketing, verbal identity branding, startup SEO services, social selling workshops, and content brief creation.

They specialize in B2B, and they seem mostly to work with startups and scaling companies across SaaS, financial services, professional services, and renewal energy.

RevenueZen was acquired by Onfolio Holdings Inc., so I’m not sure how or if that has changed anything about their services.

5 Criteria to Look for When Hiring a B2B SEO Agency

For those of us like myself who need some instant gratification, I wanted to just list the best B2B SEO agencies first.

But for the more discerning among you all, it’s actually more important to figure out what the heck to judge your B2B SEO agency on.

How do you know who to hire? Look for these five things:

1. Track Record

A single SEO campaign is nice, but it doesn’t mean too much. Case studies are heavily context dependent.

What you want to see, instead, is a track record of great work in organic search.

Sometimes, you can see this through a company’s case study page. Look for specifics. Organic traffic growth is great. Even better if that website traffic reaches the right target audience and actually converts into more qualified leads, subscribers, and revenue.

The best way to identify a track record, however, may be simply to hear about it from colleagues and current or past clients. Reputation. It’s hard to fake.

Of course, you may find an SEO company that is relatively new, and they may be awesome. That’s a gamble, and it may pay off. I won’t dissuade you from taking that risk. I was once a no name SEO consultant, and then I started a no name SEO company.

Conversely, it’s not always helpful to go for the biggest and best known SEO company, as their best work may be behind them. They may now have a team of inexperienced employees working on your account.

There’s no definitive answer here. It’s hard to parse out exactly how an SEO company can drive SEO content strategy effectively.

But do what you can in reference checks, reviews, and analysis to see if they have a good track record and reputation.

2. Team

Team is a big factor.

Who started the company? What’s their background?

Did they ever work on an in house team at a B2B brand, or did they just start their own business as a freelancer? This doesn’t necessarily mean the agency isn’t good, but having hands-on experience at a B2B brand helps immensely when it comes to actually getting sh*t done in a company.

Additionally, who is the specific team that YOU will be working with? If the agency won’t tell you, it’s not a great sign.

Unfortunately, as agencies grow, they tend to dilute in value as the knowledge that started out strong with the founders and early team cascaded into a large, heavily process focused company of junior employees that run basic checklists on your account.

No bueno.

Personally, I’d want to know which team members will be assigned to my account and what their experience is.

3. Approach

My old boss once told me, “if you can’t describe what you do as a process, you don’t know what you’re doing.”

I can think of some exceptions to this, but generally it’s true.

The thing you want to know is HOW does the agency think about organic marketing strategy?

Sure, the best SEO strategies are custom. But they also come with some underlying principles, not just SEO best practices applied as a checklist.

There are two great ways to diagnose this: intellectual property, and how tailored their pitch is to your business.

For the first category, look for any frameworks the agency developed, content they’ve put out, or generally any sort of thought leadership they invest in. These materials will likely show up across their website and sales materials.

Second, when you get a pitch, ask yourself, “does this look generic?” A pitch should be tailored to YOU based on the specific problems, goals, and context you came to them with.

If it’s not, that’s a red flag.

Furthermore, every SEO agency has a different model by which they operate. For us, we believe content is at the core of search results and organic marketing strategy. So we center our SEO strategies on content (not just content creation, but content strategy), but also invest in force multipliers like technical SEO, conversion rate optimization, and link building to drive additional business success.

4. Cost

Look, of course cost matters, but only on the margin.

There are some agencies that may be out of your price range. So don’t work with them!

But if it’s within a 20% range above or below your target, use other dimensions to make your decision. Hinging your decision on a few thousand dollars in price, versus the more important dimension of them being able to drive business growth, is a penny wise and a pound foolish.

5. Services

Figure out if the B2B SEO agency you’re talking to has the services you need.

Also, figure out if they’re actually good at the services you need.

For example, if you need SEO as well as social media marketing, probably don’t hire Omniscient. We’re not the best social media marketing agency. But we can get your landing pages in the search engines and drive sales qualified leads.

Need off page SEO / off page optimization? Make sure the agency has those services, and ask them deep questions about their results and process in that area.

Need someone with international SEO experience or local SEO experience? That goes beyond the ability to identify valuable keywords with high search volume, so find someone who knows how to do that.

Even within a field, say technical SEO audits, there’s a lot of detail to dig into – structured data, title tags, SEO audit of existing content, search intent diagnosis, etc.

Some agencies are full service, including paid search (PPC advertising), web development and more. Some include broader marketing strategy services like customer journey mapping.

There’s no right or wrong answer here, just make sure the agency has what you need, or you can at least complement with another partner.

Conclusion

Want to get found in the search engines with some expert SEO strategy? Hire a B2B SEO agency from this list. Or don’t. You can also hire an in house team, or some freelancer.

But hopefully you’ve found at least one B2B SEO agency here that fits your needs, whether that’s technical SEO audits, finding long tail keywords, tracking organic traffic in Google Analytics, or simply just driving sustainable growth in organic search traffic.

The post The 10 Best B2B SEO Agencies in 2025 appeared first on Alex Birkett.

If GPT-3 was a driverless car, GPT-4 would be a warp-speed spaceship cruising through the cosmos of language and innovation.

In this post, we’ll introduce you to seven amazing GPT-4 tools that are redefining the boundaries of possibilities. These tools are not only powered by GPT-4, but also come integrated with other cutting-edge technologies like Google integration, image generation, voice command, and more.

Whether you are a marketer, content creator, researcher, or just a curious learner, these GPT-4 tools will help you achieve your goals faster and easier than ever before.

How Does GPT-4 Work?

GPT-4, the fourth iteration of the Generative Pre-trained Transformer (GPT) model, is a type of deep learning model developed by OpenAI with several improvements over its predecessor, GPT-3.

GPT-4 works by training on a large dataset to predict the next token in a sequence based on the already provided tokens. Through this task, the model learns to use past context to build representations of language.

It generates text outputs, such as natural language and code, given inputs consisting of interspersed text and images. GPT-4 can handle more nuanced instructions and has a longer context length compared to GPT -3.5.

In fact, I crafted these two paragraphs above using a GPT4-powered AI tool.

Now, let’s discover some more key differences between GPT-4 and GPT-3:

• Context Length: GPT-4 offers two models with different context lengths. The standard GPT-4 model provides 8,000 tokens for the context, while an extended version offers 32,000 tokens.
• Multimodal Capability: Unlike earlier versions that were limited to text inputs, GPT-4 is a multimodal model capable of handling both text and images.
• Model Size: GPT-4 has been trained with 100 trillion parameters, significantly more than the 175 billion parameters used for training GPT-3.
• Improved Performance: GPT-4 can handle more nuanced prompts and process up to 32,000 tokens compared to GPT-3’s 4,096 tokens.

The 7 BestGPT-4 Tools in 2025

1. Jasper
2. ChatGPT Plus
3. Bing AI
4. Writesonic
5. Duolingo Max
6. ChatSonic
7. Perplexity AI

When I reached out to content marketers, writers, and entrepreneurs, it became evident that Jasper and ChatGPT Plus are the preferred options.

In fact, nearly 90% of them are using one of these two GPT-4 tools to create content in one form or another. No wonder both Jasper and ChatGPT Plus are emerging as the top AI writing software tools in 2023.

But they’re not the only players in the industry. Many other AI chatbots and platforms are now scrambling to add GPT-4 to improve the efficiency and utility of their tools.

For this article, let’s review both Jasper and ChatGPT Plus, along with other GPT-4 tools.

[editor’s note: I’ll use affiliate links where possible, which means I get a little kickback if you purchase the product. Doesn’t change what I include on the list or how I include it] 

1. Jasper

Jasper AI is an AI-powered content creation platform that uses both GPT-3 and GPT-4 to generate high-quality copywriting results. Jasper autonomously determines the most suitable AI model for your specific project.

(Source)

One thing that makes Jasper unique from many of its counterparts is its ability to create lengthy content of up to 25,000 words. This makes Jasper a go-to AI content generator for long-form content as well as short-form content.

It also offers over 50 templates that help you write content for different use cases, including blog post outlines, product descriptions, lengthy articles, intros, social media content, ads, email content, and more.

You just have to pick the template based on your use case, share more about your subject, and the tone of voice you want to use. And bam! You’ve got yourself the content that’s on point.

(Source)

If you don’t like this impersonal approach, Jasper also has the AI Chat feature. It’s akin to having a conversation with a welcoming chatbot that’s always willing to respond to your questions and generate content based on your requests.

As Hilary Johnson, a Business Growth and Leadership Coach at Easy As Pie AI, says,

“We have been using Jasper for all of my companies for about a year now, and honestly…it’s a HUGE benefit for our team.

Content creation of all kinds is much faster. We use it to create social media captions, generate social media post ideas, outline blogs, build the blogs themselves, write website copy, write email newsletters, create marketing copy, and more.”

Hilary and her team use Jasper for two major tasks:

First, they do it to set up their brand voice. Because they’re writing content for multiple businesses, it helps them set up a brand voice for each.

Here’s how they use Jasper’s AI Chat feature to write articles on behalf of business coaches:

Second, setting up an SME “Subject Matter Expert” for each brand voice in the Chat. This allows them to build consistent topical knowledge and authority with one brand voice, all within one chat feed.

Jasper Pricing: It starts from $39 per month when paid annually. Each plan also comes with a 7-day free trial.

If you want to really get the lowdown on the platform, you can take a deep dive into this super-detailed Jasper review.

2. ChatGPT Plus

ChatGPT Plus is just an extension of a subscription plan that gives you exclusive access to ChatGPT, an advanced AI language model developed by OpenAI.

Much like Julius Caesar’s triumphant declaration ‘Veni, Vidi, Vici’ after his victories, ChatGPT prevailed upon the digital marketing scene and won over everyone.

(Source)

And why not? For the very first time, you have access to an AI language model capable of providing human-like responses to every question or inquiry you pose.

However, note that the GPT-4 version is exclusively available with ChatGPT Plus and is not included in the free version. The free version of ChatGPT still functions on GPT-3.5, which is not as accurate as the GPT-4 version.

Here’s a difference table highlighting other distinctions between ChatGPT and ChatGPT Plus:

ChatGPT Plus can help you generate coherent and contextually relevant text, making it suitable for tasks like:

• Content Generation: It can help you create blog posts, articles, social media content, product descriptions, and more.
• Writing Assistance: It is handy when drafting emails, reports, essays, and other written documents. It can either create these documents from scratch, or you can get its suggestions for grammar, structure, and style.
• Answering Questions: Have doubts about a topic? ChatGPT can help! You can ask pretty much anything you want – from factual questions to seeking explanations and information on various topics.
• Idea Generation: This one’s my favorite – I mainly use it to create topic outline ideas, especially when going through writer’s block. You can also use it for brainstorming creative writing prompts and content strategies.

• Language Translation: ChatGPT can assist with translation tasks by converting text between languages.
• Learning and Research: Students and researchers can use it to quickly access information, explain complex topics, and generate citations.
• Coding Assistance: It can provide code snippets, explanations, and debugging help for programmers and developers.
• Conversational AI: Businesses can use ChatGPT to create chatbots and virtual assistants for improved customer interactions.
• Entertainment: ChatGPT can engage users in entertaining and interactive conversations, tell stories, and even generate jokes.

What makes it even better is how you can engage in back-and-forth conversations, maintaining context over multiple exchanges and providing meaningful responses.

If you don’t like the result, you can further specify the context or tone of the conversation. ChatGPT will be successful in matching your desired style and purpose nine out of ten times.

Sarah Jameson, Marketing Director of Green Building Elements, primarily uses ChatGPT Plus to create quick drafts and proofread blog posts for my company.

Sarah says, “We used to use Grammarly for this task, but we found that its suggestions were sometimes off-putting. ChatGPT Plus is more robust and offers a wider range of features, so we switched to it.”

While she finds it useful, Sarah also has some complaints – one of her main criticisms of ChatGPT Plus is that it sometimes tries too hard to sound intelligent by using complex words and phrases.

Sarah shares her experience, “It might replace the word “drink” with “imbibe” or turn a non-essential clause into an essential clause. While these choices may be grammatically correct, they can make the writing sound unnatural and difficult to read.

I also find that ChatGPT Plus tends to make every sentence a complex sentence. This can be effective in some cases, but it can also make the writing feel choppy, difficult to follow, lack variety, and too monotonous. And these concerns make it easy for some people to detect if an article was written by an AI, which some people are not fond of.”

3. Bing AI

Like ChatGPT Plus, Bing AI is an artificial intelligence-powered chatbot developed by Microsoft that can help you with multiple tasks. For example, you can use it to generate creative content, travel itineraries, find list sources and links, write code, and even create AI-generated images.

Bing AI also offers three conversation styles: Balanced, Creative, and Precise.

You can ask questions by typing directly into the prompt box, using the microphone, or using an image.

Bing AI has some limitations as well. For example, Bing Chat has limits of 30 chats per session or 300 daily.

But here’s the cool part: Bing AI has significant advantages over GPT -4-based ChatGPT Plus – it’s totally free! And the cherry on top is that it’s seamlessly integrated with Microsoft Edge, which also means you’re likely to get more accurate results for your queries.

4. Writesonic

Writesonic is another AI writing tool and chatbot platform that leverages GPT-4 that helps you create content, generate audio, craft images, and develop AI Chatbots.

When it comes to creating content, it uses GPT-4’s capabilities to generate creative content, including blog outlines, long-form articles, catchy blog titles, and even AI-generated images.

Aside from content creation, you can also use this powerful AI tool for:

• Marketing: You can use Writesonic’s GPT-4 capabilities to create unique value propositions and marketing plans.
• Social Media Management: You can use it to create content calendars, LinkedIn posts, Instagram reels and captions, and even viral tweets.
• SEO: It can also aid in keyword research for search engine optimization.

These are just a glimpse of the tasks that Writesonic can assist you with. In fact, there are more than 80 AI writing tools at your disposal, ready to help you with content rephrasing, sentence expansion, and a whole lot more.

Pricing:

Writesonic starts at $39 per month for up to 66667 words, factual and personalized article writer (AI article writer 5.0; uses GPT-4 32k), five brand voices, higher quality image generation + upscaling, API access, bulk processing, priority access to new features.

There’s also a freemium plan, but it only works with the GPT 3.5 model.

Can’t decide between Writesonic and Jasper? Check out our in-depth Writesonic vs. Jasper comparison for better clarity.

5. Duolingo Max

Duolingo is synonymous with language, much like a trusted compass is synonymous with navigation.

It’s one of the most popular language platforms known for its user-friendly approach to mastering new languages. What makes it special is how it’s accessible to learners of all levels and provides language skills in an engaging manner. For example, they sprinkle in exercises, quizzes, and gamification elements to make the journey super engaging.

To make language learning even more engaging, Duolingo has rolled out its latest edition, Duolingo Max. It stands as a new subscription tier above Super Duolingo, offering access to two AI-powered features: “Explain My Answer” and “Roleplay.”

What makes all this magic happen? The latest and most potent generative AI technology, GPT-4.

The “Explain My Answer” feature is a game-changer for learners. It provides detailed feedback on questions, helping you understand why your answers were right or wrong.

You’ll simply have to tap a button, and you’ll be able to chat with Duo – the beloved Duolingo mascot – to receive clear explanations.

(Image Source)

Next up, you have “Roleplay,” which takes language practice to a whole new level. It helps you sharpen your real-world conversation skills by engaging with virtual characters in the app.

These interactive challenges simulate conversations on a range of topics, from planning future vacations to ordering coffee at a Parisian café. The AI behind this feature makes each conversation unique and responsive, offering an immersive language-learning experience.

(Image Source)

Additionally, Duolingo Max offers all the perks of Super Duolingo, including unlimited hearts, an ad-free environment, and personalized reviews through the Practice Hub. You can subscribe to an individual or family plan (shared with up to five other users).

That said, Duolingo Max is only available on iOS devices and in specific regions, including the United States, Canada, New Zealand, United Kingdom, Australia, and Ireland.

6. Chatsonic

Chatsonic is a conversational AI content generator developed by Writesonic and is powered by OpenAI’s GPT-4 and ChatGPT models.

One of its key features is the integration with Google Search, giving you access to real-time results and relevant content.

To get started, you’ll need to create a Writesonic account. The Chatsonic AI also has a user-friendly interface that provides a simple user experience.

Chatsonic: AI chatbot developed by Writesonic

You can choose whether to use Google data or not, select a personality option, and toggle the memory option to recall earlier conversations.

Chatsonic has several key use cases, including:

• Content Generation: It can help you create blog posts, social media posts, content outlines, headings, subheadings, product descriptions, and the like.
• Memory Recall: Chatsonic can recall earlier conversations within a chat thread, allowing for more context-aware responses.
• AI Art Generation: Thanks to GPT-4, you can also use it to produce AI-generated images.
• Voice Command Capabilities: Chatsonic can understand voice commands in addition to text commands.

Chatsonic boasts one particularly distinctive feature: it’s not limited to text-based prompts. You can drop various file types, including PDFs, links, blog posts, and videos.

Pricing: It starts at $39 per month.

7. Perplexity AI

Perplexity AI is an AI-based search engine and a chatbot that can answer various questions. Just like other AI assistants on this list, it helps you create different content types and provide answers to pretty much every query you have.

Another key feature is that it performs real-time searches of the web, pulling relevant web pages and featured snippets in response to your query.

Ultimately, the quality of your results hinges on the prompt you provide. The more precise and relevant your prompt, the more accurate your response will be. What takes it a step further is that it will not only produce factual responses but also include the source information. This means you can always cross-check the source for a more detailed insight.

For example, when I asked it to help plan a trip to Tokyo, it didn’t just give me a simple answer – it provided a detailed itinerary with sources for flights, accommodations, sightseeing, and more, ensuring a well-rounded travel plan.

As you near the end of your response to a query, you can now either pose follow-up questions or explore answers to a cluster of related questions conveniently provided by Perplexity AI.

Pricing:

Perplexity AI also comes in two versions.

First, it has a basic tool that’s free to use and utilizes OpenAI’s GPT-3.5 combined with a large language model, using Natural Language Processing (NLP) and machine learning.

There’s another smarter, more intelligent version called Copilot powered by GPT-4, but it requires a login and charges $20/month or $200 when billed per year.

GPT-4 Tools: Your Swiss Army Knife for Content Creation

Whether crafting content or seeking answers to the most profound questions, GPT-4-powered AI tools work as your trusty assistant.

As the AI chatbot landscape continues to evolve, one can only imagine the limitless possibilities yet to be discovered.

Since GPT-4 is relatively new, you’ll likely find more options for GPT-3 tools. But there are still more options than you’ll probably need. And the best part? The availability of GPT-4-powered language models is steadily increasing, with numerous tools incorporating it to enhance functionality.

The post The 7 Best GPT-4 Tools in 2025 appeared first on Alex Birkett.

While AI isn’t automating the entire job of SEO away, smart marketers are augmenting their human resources with AI writing and optimization tools.

SEO is a broad category that includes technical SEO, content creation and optimization, promotion, and more, so this list will include 11 of my favorite AI SEO tools across categories.

The 11 Best AI SEO Tools in 2025

1. Surfer SEO
2. Jasper
3. GrowthBar
4. Scalenut
5. Frase
6. Writesonic
7. Keywordinsights.ai
8. ChatGPT
9. Google
10. Midjourney
11. Copy AI

Editor’s note: using some affiliate links in this post. They make me like $100 a month in total, so I’m not even sure it was worth my time signing up for the programs. Anyway, this amount of money, I assure you, has not altered how I rank or describe these tools. 

1. Surfer SEO

Best for: content optimization and audits, keyword research, internal link optimization, AI writing.

Surfer SEO is one of the coolest AI SEO tools out there.

Point of proof: I use it to help me write almost every blog post I publish on this site.

Surfer SEO does has several AI based SEO tools.

Of their key features, the best is optimizing content for search engine results pages (SERPs).

It does this by reverse engineering on-page SEO signals such as word count, readability, and keywords, and then it gives you suggestions and guidelines on relevant keywords to include, number of headlines, and number of images.

Here’s an example I whipped up for this blog post:

Recently, Surfer has launched a suite of new products supported by artificial intelligence and machine learning, including an AI blogging tool that can assist you in writing copy optimized for search.

It’s also great for content planning, with a pretty nifty content outline feature:

Finally, they identify relevant internal links and offer content update suggestions on a weekly basis. Just upload your domain (and optionally, your Google Search Console account), and it gives you suggestions to keep your web pages maintained.

Finally, they also have keyword research and keyword planning features. You just pop in a seed keyword or phrase and it generates a bunch of additional keyword ideas and clusters them using natural language processing.

One of the most powerful AI SEO tools for website owners and SEO professionals.

SEO optimization (I’m aware of the double “optimization”) at its finest.

Price: $79.99 for essential plan when billed annually. They have other add-ons like SERP analyzer, API, and white label solutions as well.

G2 Score: 4.8/5

2. Jasper

Best for: AI blogging and copywriting, especially for teams.

Jasper is a comprehensive generative AI platform with features for AI image generation, AI copywriting, and more.

I started using Jasper AI in the early days, back when they were just a few team members and their brand was Conversion AI.

They’ve come a long way since then, raising money at over $1B valuation and building a comprehensive suite of products that not only serves SEO use cases, but whole team AI functionalities.

Recently, they launched Brand Voice and product memories, which allow you to analyze and store data about your unique brand style as well as products and services you offer.

This creates a more custom output than many AI writing tools.

Complement that with their abundant SEO templates, including my favorite one (“One Shot Blog Post”), and you’ve got an absolute force multiplier on productivity.

They also have an AI chatbot (that includes up-to-date Google search results, unlike ChatGPT), and they have a Chrome extension so you can beat writer’s block anywhere you go.

Great product and great team. They have, however, shifted to more of an enterprise focus, so I’ve found myself using the tool less and less (and replacing it with Claude and ChatGPT).

Price: Starts at $39/mo for the creator account, which includes 1 brand voice and unlimited outputs.

G2 Score: 4.7/5

3. GrowthBar

Best for: AI writing for SEO content creation

GrowthBar is an AI writing tool specifically built for SEOs.

Built by the knowledgeable team at GrowthMarketingPro, it was custom built for organic search use cases, and it includes a ton of features like keyword research, rank tracking, backlink analysis, and SERP analysis, in addition to a powerful AI writing assistant.

They also include the ability to analyze and define a brand voice and use that to generate custom and authentic outputs.

My favorite feature is their on-page SEO audit tool.

Like Surfer, this reverse engineers on-page ranking signals and gives you suggestions to improve every piece of your content, from image count to keywords and even internal and external link suggestions.

This AI SEO tool was custom built for SEOs. They continue to build features and innovate on the core product. Highly recommend checking this one out.

Price: $29 /Month when paid annually for 25 AI articles a month plus SEO features.

G2 Score: 4.8/5

4. Scalenut

Best for: search engine optimization and keyword research at scale

Scalenut is a new AI SEO tool I’ve begun using that has some unique features, particularly for making perfectly optimized content.

First, their keyword clustering feature is world class, and it goes above and beyond big name platforms like Semrush and Ahrefs. It features semantic clustering as well as SERP clustering (based on similarities on pages in search engines) to drive true topic authority, which matters more and more in organic search.

The platform is comprehensive, with content research and planning features, content optimization and update features, and AI powered tools for content writing and editing.

Scalenut is also a great tool for building content briefs at scale.

In my opinion, there will always be a need to build out portions of a content brief manually (else, where’s your competitive advantage?). However, when I’m building out a massive amount of briefs with similar components and content strategy foundations, an AI SEO tool is super useful for speeding up that process.

Solid overall product for SEOs looking to boost search engine rankings and speed up their process.

Price: Starts at $20/mo when paid annually. Includes 7 day free trial

G2 Score: 4.7/5

5. Frase

Best for: SEO strategy, content planning, and content briefs

Frase has grown on me – the darkhorse of the AI SEO tool space.

To start, it’s one of my favorite tools for content strategy, planning, and content research.

It has multiple SEO tools, including content analytics from Google Search Console to identify content weaknesses and opportunities in your organic traffic.

It also includes an outline builder (I’ll cover that in a second), topic planner (which is essentially keyword research to find long tail keywords), and a Wikipedia concept map. They also have an article rewriter, though I don’t find that tool very useful.

One of my favorite tools is the GSC content analytics, because I love content analytics and optimization. Nothing super advanced or technical here; it just gives you a list of SEO and traffic insights based on your rankings and impressions:

This is a really nice tool to, in a flash, prioritize pages to fix and update.

As for their content brief tool, it’s world class.

It analyzes the search engine results page for your keyword, does competitor analysis, and gives you headline, subheadline, and content suggestions to make sure your blog post is comprehensive:

I never look at this as a complete research process, but again, it gives you valuable insights in a fraction of the time and gets you to the content creation phase much faster. It’s a great tool to research niche topics and get a quick understanding of the landscape.

They also have an SEO content editor, an AI SEO software much like Clearscope or Surfer that helps you optimize on page SEO towards a score.

Frase also includes an AI copywriting tool to write SEO content, but so does everyone else nowadays

Price: Starts at just $14.99/mo for their solo plan.

G2 Score: 4.9/5

6. Writesonic

Best for: all purpose AI written content

Writesonic is a grab bag of incredibly useful AI tools, including AI powered SEO tools.

Much like Jasper, they’ve built a comprehensive platform for AI text generation, but have also built features for AI image generation and AI chatbots. They even allow you to create your own AI chatbots trained on your own data.

While they don’t have tools for typical SEO tasks like link building, estimating search volume or keyword difficulty, analyzing internal linking, and conducting competitor analysis, it’s excellent for producing AI generated content.

They’ve got templates for everything:

A few of my top use cases for Writesonic include:

• Generating content ideas
• Producing meta descriptions
• Ideating page titles
• Creating content briefs and content outlines
• Repurposing content for social media marketing

The big thing about Writesonic is it’s much easier to use than other platforms. They literally have a guided template and workflow for pretty much any AI generated content use case you can think of.

I will say, however, that I’ve pretty much stopped using Writesonic entirely in favor of ChatGPT and Claude recently.

Price: Depends on scope and GPT 3 vs GPT 4 (which is only available on the business plan). However, they start with a freemium plan

G2 Score: 4.8/5

7. Keywordinsights.ai

Best for: keyword research and content planning

Keyword Insights is the SEO tool I always wanted to build.

When I worked at HubSpot, I used to built little internal data tools like the Surround Sound SEO tool and a predictive content update tool.

I had ideas on my roadmap to predict search intent and conversion propensity as well as basic clustering algorithms.

Lucky for me, Keyword Insights took the roadmap from my brain and built it into an affordable product.

Now, it’s a core part of my SEO strategy and content research process.

To start, their keyword research tool is a great complement to something like Ahrefs or Semrush. I can seed it with a single short tail keyword and it will spin up thousands of related variants, and then optionally, cluster them by theme.

Recently, they’ve also added the ability to create content briefs and even write content using generative AI.

Essentially, it’s an entire content planning and writing workshop for SEO-focused marketers.

Search engines love topical authority, and Keyword Insights makes your SEO efforts much easier.

You can pay via subscription or by credits, making it one of the most flexible AI SEO tools out there.

Price: Pay by credit or subscribe for $58 /per month

G2 Score: 4.9/5

8. ChatGPT

Best for: everything

I probably don’t have to tell you about ChatGPT.

It’s the ubiquitous AI chatbot released by OpenAI that brought generative AI to the mainstream, even resulting in a South Park episode spoofing the tool.

https://www.youtube.com/watch?v=hEk0Tas7xgE

With obvious limitations, it does anything you want it to do:

• Aid in content creation and editing
• Generate blog ideas
• Give you SEO keyword ideas (though without search volume data)
• Conduct competitor analysis and understand an industry or ICP
• Create link building outreach templates

OpenAI built the natural language processing technology that many of the other tools on this list use for their generative AI outputs (GPT-3, and in some cases, GPT-4)

They also launched an Enterprise plan recently with robust security features and the promise of eventually being able to train it on custom data sets.

They continually launch new stuff, like custom instructions.

It’s hard to even summarize ChatGPT, but I probably don’t need to since you’re likely already using it.

I’ve probably built dozens of distinct custom GPTs at this point to help me with everything from writing my weekly newsletter to writing LinkedIn posts, outlining articles, clustering topics, building briefs, building strategy docs, and outlining case studies.

If interested, check out my posts on Jasper vs ChatGPT and ChatGPT alternatives.

Price: Free and then premium is like $20 per month (totally worth it to snag GPT-4 and the rest of the add-ons)

G2 Score: 4.7/5

9. Google

Google itself has, of course, developed a myriad of AI SEO tools. They’re updating and releasing more and more everyday, but the main concern for SEOs should be Google SGE, or generative search.

AI Overviews, yo. This is, in some ways, a progression of existing quick answers and feature snippets. But it’s also much different, in that it summarizes from a variety of sources instead of pulling verbatim from one source.

This is changing and will continue to change search and consumer behavior.

Google Gemini (formerly known as Bard) is another AI SEO tool important to consider. It’s basically a ChatGPT alternative, an AI chatbot that gives answers to conversational queries:

Google is so steeped in AI at this point that pretty much all of their tools incorporate some elements of AI, including GA4. For example, their anomaly detection in the homepage gives you quick insights on traffic insights:

Price: Free

G2 Score: NA

10. Midjourney

Best for: image generation

Midjourney is my favorite AI art generator by a long shot.

It’s actually a Discord app, making it a little bit of a learning curve for non-nerds.

But the interface is actually wildly simple. Just prompt /imagine and then describe the image you want.

For example, here’s a bunch of muscular chihuahuas who do jiu jitsu in a pencil sketch:

As for the SEO tie-in, well, images are important for readability. Image optimization is important. You don’t want a bunch of lame stock photos.

And you always need a blog header image, yeah? Pop over to my blog category page and realize that almost all my header images are AI generated now:

Price: Free for a set number of images then $8/mo

G2 Score: 4.4/5

11. Castmagic

Best for: podcast repurposing and distribution, including SEO blog posts

Finally, we end on my favorite AI podcasting tool, Castmagic.

Podcasting is a popular component of a modern B2B marketing strategy. Often, it doesn’t fit in well or at all to existing SEO campaigns.

That’s a shame.

I use Castmagic at my agency to make the two efforts synergistic.

Castmagic’s main features revolve around its AI-powered capabilities.

It can extract transcripts, summaries, key topics, and chapter breakdowns from your audio files, which can be invaluable for creating detailed show notes or blog posts1.

Moreover, it identifies meaningful quotes, hooks, and timestamps that can be used to create engaging social media posts or video clips.

This all-in-one title generation and timestamp platform unlocks your show’s full potential by turning every episode into a multitude of content pieces.

Look, if you’re going to spend hours conducting podcast interviews, you might as well get some SEO value and distribution out of it. Castmagic makes that easy.

Price: Starts at $23/mo

G2 Score: 4.9/5

Conclusion

Alright, those are the best AI SEO tools. There are no more AI SEO tools out there. My list is definitive

I’m kidding, of course. The space is moving fast.

But this list spans many components of building SEO strategies, like:

• Creating high quality content with AI writer tools
• Identify high ranking keywords
• Generate blog ideas at scale
• Scale link building through content gaps and guest posts
• Discover relevant internal links to boost high rankings keywords

Yada yada.

AI tools are great. Hopefully you found one worth trying in my humble listicle.

The post The 11 Best AI SEO Tools in 2025 appeared first on Alex Birkett.

Generative AI has taken the world by storm.

Most of us, if not proselytizing AI writing tools in clickbait LinkedIn threads, are at least using the tools to some extent.

The landscape is now quite rich with great GPT-3 tools. I’ll cover my favorites here.

What is GPT-3 and How Does It Work?

GPT-3 is an AI technology built by OpenAI, the makers of ChatGPT.

GPT stands for “Generative Pre-trained Transformer” and the three means it is the third version or generation of this technology. OpenAI has since launched GPT-4 and will likely continue to update and improve the model, but many tools, including the free version of ChatGPT, are still using GPT-3.

GPT-3 is a large language model (LLM) trained on a massive amount of content that generates realistic human text. Basically, it has been trained on content and is able to detect patterns and predict the most logical words and phrases based on the inputs you give it.

In non-nerd speak, it helps you write content automatically just by giving it a prompt (or instructions).

Many AI tools are now using a mixture of models, some of which have been custom built, but for the most part, GPT is the underlying technology on most of the AI text generators you can use today.

Editor’s note: I’m using some affiliate links in this post. Doesn’t change my opinion of the tools.

The 11 Best GPT-3 Tools in 2025

1. Jasper
2. Copy AI
3. Frase
4. Surfer SEO
5. GrowthBar
6. Writesonic
7. Hypotenuse AI
8. Anyword
9. Copysmith
10. Hoppy Copy
11. ChatGPT

1. Jasper

Jasper is a comprehensive generative AI platform that includes AI copywriting as well as AI image generation.

The tool is powerful as well as easy to use.

It includes several dozen ready-made templates that make it easy for the AI newb to get started. You can also use their Boss Mode editor that allows an AI assistant to write alongside you with commands and an “autocomplete” style mechanism.

They also recently launched a Chrome extension that allows you to use Jasper everywhere, as well as Jasper Chat (which is a ChatGPT-style conversational interface that also allows access to real-time Google search results).

The team has also recently launched “brand voice,” which lets Jasper train on your own content and figure out how to write in your own voice. Game changer.

Price: $49/mo for unlimited words generated

G2 Score: 4.7/5

2. Copy AI

Copy AI is another of the best GPT-3 tools out there and one of the first I ever tried.

It’s incredibly easy to use, with dozens of templates that guide you through the process of creating great content.

They also recently launched a chat interface that is one of the best in the business. Their newsletter featured daily prompt suggestions to inspire your creativity.

Copy AI has been around for a while, and the product has gotten increasingly better. I still look at this one as one of the easiest GPT-3 tools to use.

On the downsides, it’s a bit less customizable and extensive when compared to Jasper and Writesonic. Jasper also includes a native integration with Surfer SEO, which helps on the SEO side of things.

But what I like about Copy AI is it’s affordable, simple to use, and has great templates for bloggers, advertisers, and sales professionals.

Price: Free plan up to 2,000 words and then $36/mo for unlimited words

G2 Score: 4.8/5

3. Frase

Frase.io is an AI-powered content optimization tool that helps businesses create SEO-friendly content quickly and easily.

Using machine learning, Frase gives you insights into content gaps and opportunities for optimization, as well as automated AI writing assistance to help with speedy content generation.

It also offers a range of features such as keyword research, topic analysis, and article optimization to ensure your content is optimized for search engine rankings. Plus, it’s wonderful for creating a blog post content outline.

The platform is easy to use and has a great user friendly interface, making it ideal for businesses of all sizes.

Personally, I use Frase primarily for research and to create engaging content outlines.

Price: $14.99/mo

G2 Score: 4.9/5

4. Surfer SEO

Surfer SEO is a powerful SEO tool that helps users optimize their content for better search engine rankings.

It works by analyzing the content of a page and providing insights into how to improve it, such as which keywords to use and how to structure the content. It also provides data on competitor performance metrics, allowing users to benchmark their own performance against others in their industry.

They also just launched an AI copywriter that uses SEO insights to write the full blog post in a few clicks. High quality content generation on autopilot? Maybe!

They’ve built a ton of other SEO features, like keyword research, content clustering, and performance monitoring, as well as Grow Flow, which lets you automate tasks like internal link optimization and content updates.

Strong customer satisfaction and a great tool all around.

Price: $19/mo

G2 Score: 4.8/5

5. GrowthBar

GrowthBar is an AI-powered SEO tool designed to help marketers, bloggers, and content teams create SEO-friendly content.

It offers a suite of features that include an AI content generator, keyword research tools, and natural language processing (NLP) capabilities.

GrowthBar is the highest-rated AI writing tool on G2 and can be used as a standalone web app or integrated with Google for keyword ideas. It’s great for creating blog posts 10x faster than traditional methods and helps optimize SEO content quickly and easily.

They also have a Chrome extension, so you can write directly in Google Docs or the app of your choice.

Price: $

G2 Score: X/5

6. Writesonic

Writesonic is a super popular AI tool built using GPT 3.

This company came out of Y Combinator and quickly built a differentiated product.

Like Jasper and Copy AI, it’s got tons of templates and simple interface things like bulk content generation, marketing strategy ideas, social media posts, video scripts and long form content.

It support multiple languages as well,

They also offer an AI image generator as well as a chatbot. In fact, they allow you to create your own custom chatbots for handling things like support documentation and customer inquiries.

I like this AI tool for generating new ideas and for creating content with specific keywords in mind.

They recently launched a brand voice tool as well as tools for creating content that is factually accurate.

Price: Complicated, but starts at $12.67/month

G2 Score: 4.7/5

7. Hypotenuse AI

Hypotenuse AI is an AI-powered platform that helps streamline the content creation process.

It can generate blog articles, product descriptions, and advertising captions in seconds using artificial intelligence. It also has an AI image generator which uses DALL-E 2 to create stunning visuals with a few different settings to play with.

Hypotenuse AI is great for businesses looking to quickly create unique copywriting and visuals for their marketing campaigns.

However, it may not be suitable for more complex tasks such as writing long-form articles or creating detailed images. Overall, Hypotenuse AI is an excellent tool for businesses looking to save time and money on content creation.

Price:$150/month

G2 Score: 4.4/5

8. Anyword

Anyword is an interesting AI tool that offers two unique functions: performance scores for evaluating your writing based on target demographics, and the ability to build customer personas and teach the platform how to write in your brand’s voice​

They were one of the first to build in the brand voice functionality, and to this day they’re one of the best platforms for marketing teams (especially for creating ad copy).

Price: $39 / month

G2 Score: 4.8/5

9. Copysmith

Copysmith is an AI writing software focused on eCommerce content production like product descriptions and social media copy.

It integrates with WooCommerce, Shopify, BigCommerce, Hootsuite, Google Ads, and many more platforms.

Copysmith offers templates for different copywriting needs, including Instagram captions, product descriptions and SEO meta tags​.

Price: $228/yr

G2 Score: 4.3/5

10. Hoppy Copy

Hoppy Copy is an AI-powered platform that helps marketers, content creators, agencies, and founders to write high-converting emails 10x faster.

It offers a simple yet elegant editor from where users can create or tweak email campaigns and newsletters in seconds. Hoppy Copy also provides fresh copy that sticks and the ability to convert blogs into emails quickly.

Additionally, it offers AI advice that gets you profit quickly.

The platform is best for those who need help with crafting beautiful emails and generating email templates quickly.

Price: $23/mo

G2 Score: 4.9/5

11. ChatGPT

Obviously I gotta mention ChatGPT here.

ChatGPT is technically using GPT-3.5 (or GPT-4 if you’re paying for it like I am). But it was built by OpenAI. They invented the technology.

It’s also among the most popular AI tools of all time. You can’t scroll through LinkedIn without seeing something about ChatGPT prompts.

Anyway, you can do SO much with this tool – write blog posts, create landing pages (with code), tweak ad copy, write poetry. Anything.

Check it out: I asked it to give me the best GPT-3 tools (though I’m using GPT-4 + Bing search):

You can also use it for language translation:

Basically, it provides AI assistance for everything you want to do. I’ve even used it in conjunction with AI website builder tools to help design landing pages.

On the pro plan, you get GPT-4, which is one of the most advanced language models created. Machine learning techniques have made it so we really can produce human like text with a simple prompt.

Price: Free and then $20 / month for the premium version that gives you access to GPT-4 (worth it)

G2 Score: 4.6/5

Conclusion

Without knowing a thing about data science, y’all can create some pretty darn good copy using GPT 3 technology and the many tools that employee it (or similar natural language processing models)

I listed my favorites here. You can try out most of them for free.

Give ‘em a spin and let me know what you think.

The post The 11 Best GPT-3 Tools in 2025 appeared first on Alex Birkett.

No amount of tools will make you interesting.

So to start, you podcast needs to be good.

But nowadays, there are a ton of podcasting tools that can help your podcast sound better, look better, and get more distribution.

Artificial intelligence (AI) has now made this possible.

Further, generative AI tools have helped me leverage my podcast to create content for several different channels, including social media like LinkedIn as well as turning them into SEO-optimized blog posts.

It’s a whole new world out there for podcasters, and the podcast platforms are getting much, much better.

Editor’s note: I’m using some affiliate links. Doesn’t change my opinion of the tools I list.

The 11 Best AI Podcasting Tools in 2025

1. Castmagic
2. Podsqueeze
3. Riverside FM
4. Writer
5. Descript
6. Otter
7. Auphonic
8. Trint
9. ChatGPT
10. Whisper
11. Cohost AI

1. Castmagic

Castmagic is a new AI podcasting tool I discovered, and I’m incredibly impressed with its outputs.

The premise is simple. You’ve conducted a podcast interview. It’s recorded and edited, but you want to get more value from the simple recording.

In today’s social media environment, podcasts are absolutely perfect for content repurposing. You can turn a single episode into dozens of video or audio clips to share on LinkedIn, Facebook, Twitter, Instagram, TikTok, etc.

You can also turn your podcast into a blog post as well as cut out quotes from the episode to sprinkle into your content.

The title matters, too. Castmagic gives you (great) title suggestions.

To summarize, with a simple upload, Castmagic gives you:

• Podcast title suggestions
• Show notes and links to include
• Podcast summary
• Social content
• Timestamps

It automates a huge part of the work that we used to do manually.

Price: $

G2 Score: NA

2. Podsqueeze

Podsqueeze another sleek AI podcast tool that generates shownotes, timestamps, newsletters and more.

The interface is super easy to use. Just upload your audio recording file, and Podsqueeze takes care of the rest. You can also upload a video file or link to your RSS feed URL.

It then generates the following for you:

• Shownotes
• Timestamps
• Newsletter copy
• Tweets and social media content
• A blog post
• Title suggestions
• Quotes

Check out this output for one of my agency’s podcasts:

Honestly, the one I highlighted is better than anything I could ever write. AI copywriting is getting pretty good.

They also have a great blog about podcasting and AI text generation more generally, and they have a thriving Slack community plus great customer support.

Price: Free for 50 mins of podcast time per month, and then $12 per month (paid annually)

G2 Score: NA

3. Riverside FM

Riverside FM is actually my most used podcasting tool.

We use it to record every one of our (virtual) episodes. It’s got better audio and video quality than Zoom or other basic conferencing services.

Their AI podcasting features are also awesome and basically built in. So every episode we record, we press a button and automatically get a transcript and shownotes.

Then, because I’m a LinkedIn junkie, I use the “Magic Clips” feature to automatically cut up a bunch of clips. This then lets me go in and edit the transcripts directly, which edits out “ums” “ahs” and other things.

I go way back with Jasper, using it when it was still called Conversion.AI. My agency also helped grow their blog.

But I use the tool for everything from content research to content production and optimization. I even use it for AI image generation (look at all my blog featured images).

So from recording to editing and production and then repurposing and distribution, Riverside FM is our command center for our podcast.

Price: Free to start and then $15/month for their basic plan

G2 Score: 4.8/5

4. Writer

Writer is another generative AI platform built for editors and content teams.

I used to think of it like a Grammarly on steroids, but they’ve built some impressive features that differentiate them from the AI crowd.

One of those is that you can train the model on your own content and build a brand voice using a repository of content (Jasper only offers a single article or artifact). So you can write and edit in your own voice.

Writer also developed their own large language model, not reliant on OpenAI.

You can also set up brand style guidelines and edit all of your content using these suggestions.

For podcasters, this tool is remarkable. You can upload an audio recording or video recording and it generates a beautiful transcript with timestamps and highlights in only a few clicks.

I also use their free chatbot, ask.writer.com, to generate social media posts. In my opinion, it’s the AI tool that generates the highest quality outputs for these short form posts.

Price: $18 per user/month, and you have to talk to sales to get the brand voice features.

G2 Score: 4.6/5

5. Descript

Descript offers a wide range of AI-powered features that makes podcast editing seamless and more efficient.

Using its AI voice synthesis feature, you can swap out unnecessary words and phrases in your audio recordings. Their audio editing is top notch for a noob like me.

It also has an AI-powered transcription feature that allows you to convert your audio into text accurately.

You can also use its voice cloning feature to create a synthetic voice narrator that sounds like you. Descript makes podcasting more accessible and efficient.

The feature I use it for most is simply to cut up video clips and do some lightweight audio editing. I’ll eliminate filler words “likes” and “ums” that I say so I sound awesome and smart on my social media posts. Authentic!

Real deal though, Descript is an amazing product and I love using it.

Price: $12/month

G2 Score: 4.6/5

6. Otter

Otter is an AI tool that allows you to convert your audio file into text quickly.

It is not limited to podcasting and can be used across several industries. We actually used to use it for meeting notes at my agency. Helped a ton because I hate taking notes.

With its AI-powered features, you can edit and correct your transcripts quickly. You can also highlight specific parts of the audio to make your transcripts more interactive.

Good use case for this one is conducting pre-interview chats with guests. This will take notes, summarize them, and you can use them to inform an amazing discussion.

Connects with Zoom, Google Meet, Microsoft Teams, etc.

Price: Free to start and then $8.33 per user/month (paid annually)

G2 Score: 4.1/5

7. Auphonic

Auphonic is another AI-powered podcasting tool that can help you automate your podcast editing process.

With its AI-powered algorithms, you can balance the sound levels across your audio files, remove background noise from your podcast recordings, and even add background music.

Auphonic can also help you create transcripts for your podcast with a click of a button.

Look, I’m not an audio engineer. I don’t even edit my own podcasts. But my audio engineer friends told me this is an amazing tool, and I believe them.

Features include an intelligent leveler, noise reduction, filtering and auto EQ, multi track editing, and more.

They also enable video production as well as audiograms to share on social to grow your podcast channels. Not quite a video creation platform, but good medium with the ability to generate captions and chop things up.

A full podcast production and AI tool for audio editing.

Price: Starts free up to 2 hours of content per month

G2 Score: 4.4/5

8. Trint

Trint is an AI-powered transcription tool that comes equipped with a ton of features to help you level up your podcast game.

With Trint, you can easily edit your transcripts, add images, and even convert them into a video format. Trint’s AI-powered algorithms make it easy even for those who are not editors to create quality audio files. It also enables translation which is neat.

I’d liken this to an Otter competitor and potentially a Descript competitor as well.

Price: $48 / user per month

G2 Score: 4.4/5

9. ChatGPT

C’mon y’all know what ChatGPT is, right?

It’s the main thing people talk about when they say “AI” nowadays. It’s a large language model with a natural conversation interface allowing you to ask it…anything.

Check it out, I asked it to create content for multiple social media channels here:

It’s powerful. It’s flexible. You can use it to develop your podcast audience intelligence You can use it to do AI powered editing of transcripts. You can use it to build marketing materials.

Now we’re also building Custom GPTs for clients to help repurpose all the amazing stuff we’re writing into snackable LinkedIn and other social media content. Powerful stuff.

What else can I say? ChatGPT is all the rage.

Price: Free and then like $20 a month for the premium version

G2 Score: 4.6/5

10. Whisper

Whisper is an automatic speech recognition (ASR) system developed and open-sourced by OpenAI.

Whisper was trained on 680,000 hours of multilingual and multitask supervised data collected from the web, which results in improved robustness to accents, background noise, and technical language.

How can podcasters use it? It could be used to automatically transcribe podcast episodes, making them more accessible and searchable. It could also be used for translation, allowing podcasters to reach a broader, multilingual audience.

Finally, it could be integrated into editing software to allow for voice-controlled editing.

Pretty neat stuff.

Price: Free

G2 Score: NA

11. Cohost AI

Last but not least, Cohost AI is a new tool from Buzzsprout that automatically generates episode titles, descriptions, chapter markers, and transcripts.

Buzzsprout in general is a complete podcast hosting platform. The fact that they’ve got an AI tool built into it is amazing. The fewer the tools, the better in my opinion.

They help you publish the podcast, get it listed everywhere, monetize it with ads, and give you analytics and reporting to measure performance.

All in one, baby, and their AI technology is great.

Price: $12 /month (add Cohost for $10/mo extra)

G2 Score: 4.7/5

Conclusion

AI-powered podcasting tools are slowly becoming a necessity for podcasters and marketers that want to communicate with their audiences in a more personal way.

The above-listed tools are a few of the best AI-powered podcasting tools out there.

Integrating these tools into your podcast creation process will make podcasting more accessible, more efficient and help you create high-quality audio files with less time and effort.

The post The 11 Best AI Podcasting Tools in 2025 appeared first on Alex Birkett.

Writing newsletter subject lines is a lot of work.

You want to capture your subscribers’ attention, entice them to open your email, and deliver on your promise. But how do you do that in a few words? And how do you stand out from the hundreds of other emails in their inbox?

In this article, we’ll show you how to write newsletter subject lines that get results. We’ll cover the basics of subject line best practices, along with some examples of good subject lines you can take inspiration from for your next email marketing campaign.

Newsletter Subject Line Best Practices

1. Cut the fluff

Shorter is sweeter when it comes to subject lines.

Yesware dug into the data, analyzing around 265,000 sales emails, and discovered that the most successful ones – measured by open and reply rates – had subject lines consisting of just 1-5 words.

And let’s not leave out the mobile phone users. With 85% of users checking emails primarily on their mobiles, it’s essential to consider the mobile experience too.

Here’s the golden rule: Keep it snappy and avoid exceeding seven words in your subject line.

In a nutshell, when crafting your subject lines, think concise, catchy, and optimized for mobile.

Here are some examples:

• Announcement: “Exciting Updates Await!”
• Event Reminder: “Don’t Miss Our Webinar Tomorrow!”
• New Product Launch: “Introducing the Game-Changer You’ve Been Waiting For”
• Exclusive Offer: “Limited-Time Discount Inside!”
• Newsletter Highlight: “May Newsletter: Insights & Inspiration”

2. Segment and personalize based on subscriber interests

If you’ve ever been on the receiving end of a poorly done email campaign, you know how frustrating it can be to receive irrelevant emails from different companies and services.

I know I see them as pests that need to be eliminated (or reported as SPAM) asap.

To avoid invoking this reaction in your target audience, you need to segment your email list.

Segmenting your list means breaking down your subscribers into groups based on their interests so that you can send them relevant content.

For example, if someone signs up for your newsletter or email list because they’re interested in fashion news and trends, they may not want to see offers for new home appliances or deals on pet supplies.

Other than segmenting your email list based on interest, you can also segment and personalize your subject line by user behavior, location, and actions.

Let’s say someone clicked on a link in one of your emails or website. You could then send them a newsletter with similar content or products related to the original content they clicked on.

For example, I was casually scrolling through Tory Burch’s items on Poshmark, a vibrant social commerce marketplace.

The next day, a familiar name popped up in my inbox. Poshmark with attractive discounts on Tory Burch items – with the personalized subject line: “Just In: Tory Burch at up to 70% off.”

To make subject lines even more personalized and engaging, incorporate personalization elements like the subscriber’s name, location, or past interactions.

Pro Tip: Consider adding a third-party email marketing tool or even Google Analytics to your email marketing stack. These tools help you track user behavior and segment them based on different criteria and attributes, including location, preferences, previous actions, etc.

Once you have a list of people interested in certain things, you can start personalizing the subject lines for each group.

Here are some more tips for personalizing subject lines based on segmentation:

• Use triggers like dates, times, locations, and weather conditions to segment your audience. You can create segments based on when your customers receive your emails or when they’re most likely to open them.
• Ensure that the content within your newsletter matches the interests indicated by each segment. This alignment enhances the overall experience and reinforces the relevance of your subject lines.
• Continuously test different subject lines and assess their performance across various segments. Analyze open rates, click-through rates, and conversions to refine your segmentation and personalization strategies over time.

3. It should spark curiosity or interest

Email subject lines should be short and sweet but also catchy and compelling enough to get people to click.

To pique curiosity, you have to create subject lines with a sense of intrigue. They should encourage subscribers to open the email to satisfy their curiosity.

Similarly, to evoke interest, tap into your subscribers’ specific desires, needs, or passions.

But how would you do that?

For starters, incorporate numbers and statistics into your subject lines to create a sense of urgency or importance that grabs attention.

For example, instead of “Our latest updates and offers”, you could write “You won’t believe what we have for you” or “Last chance to save 50% on everything.”

Let’s take a look at this example.

Here’s how a food startup that brings healthy food right to your doorstep leverages the power of numbers to grab attention.

With the subject line “MY10 – Transform Yourself In 2 Weeks,” – they’ve hit the sweet spot by combining an enticing offer with the power of numbers.

Who wouldn’t want to get a little closer to their dream body in that short amount of time?

Will Yang, Head of Growth & Customer Success at Instrumentl, also suggests using questions in your newsletter subject lines to invoke curiosity.

Will says,

“I’ve found that questions in my newsletter subject lines have been incredibly effective at getting people to open the email, read it, and engage with me. Using a question will help you create an emotional connection between yourself and your readers. When we’re curious about something, we tend to feel more invested in what we’re learning about – which means that if you can make them curious about something, they’ll be more invested in what you have to say!”

Take a look at this subject line from a travel agency: “Monday Blues hitting you hard? Check out our 5-star Maldives deals!”

They’re cleverly using a question to grab attention and acknowledge a common sentiment. We’ve all experienced those Monday Blues, right?

And then they sweeten the deal with the promise of 5-star Maldives deals.

It’s an irresistible combination that sparks curiosity and entices readers to explore the exciting offers.

Here are some more tips to spark curiosity and interest with your subject lines:

• Tease a surprise or exclusive information: “Discover the Secret Behind Our Best-Kept Success Strategies.”
• Pose a thought-provoking question: “What’s the Key to Unlocking Your True Potential?”
• Use cliffhangers: “You won’t believe what happened next…”
• Highlight a unique benefit or value proposition: “Revolutionize Your Workflow with Our Time-Saving Tool.”
• Showcase intriguing content: “Unveiling the Ultimate Guide to Mastering Photography.”
• Appeal to their aspirations or goals: “Achieve Your Dream Body with These Proven Fitness Hacks.”

4. Offer exclusivity

Exclusivity means there’s something in the content of your message that’s only available right now. It could be an exclusive discount, access to a new product or service, or something else.

The goal should be to offer something your readers can’t get anywhere else.

For example, let’s say you’re sending out a newsletter with tips on how to improve your home’s energy efficiency.

You could write something like “5 easy ways to save money while still keeping your house comfortable.” That’s useful information, but it doesn’t offer exclusivity.

Instead, try “5 energy-saving hacks you won’t find anywhere else” or “5 ways to save money this winter.”

Here are some different ways you can use to offer exclusivity:

• VIP Access: Subject lines that suggest exclusive access or benefits to make subscribers feel special and privileged. For example, “Exclusive Invitation: Be Among the First to Discover Our New Collection.”
• Limited-time Offers: Subject lines emphasizing time-limited promotions or deals to create a sense of urgency and drive subscribers to act quickly. For example, “Exclusive 24-Hour Flash Sale: Save Big on Your Favorite Products” or “Last Chance: Limited Spots Available for Our Exclusive Workshop.”
• Sneak Peeks: Subject lines that offer a sneak peek into upcoming content or products to generate excitement and anticipation. For instance, “Be the First to See: Preview our Upcoming Collection.”
• Early Access: You can promise early access to new features, events, or releases to make subscribers feel like insiders. For example, “Get Early Access: Reserve Your Spot at Our Exclusive Webinar.”
• Tailored Offers: Subject lines highlighting personalized or targeted offers to demonstrate that you understand your subscribers’ needs and preferences. For example, “For Our Loyal Customers: Enjoy a Special Discount on Your Next Purchase.”

The more exclusive the information sounds, the more likely people will want to read whatever you have to say about it.

However, you need to actually walk the talk.

If you’re offering something exclusive in your subject lines, you also need to deliver on the promise within your newsletter content.

5. Emphasize value or benefits

Keep in mind that your newsletter is not about you. It’s about what you offer and how it will benefit the reader.

The subject line should reflect that.

So, whether it’s educational content, insider tips, or exclusive discounts – communicate the value or benefits subscribers will gain from opening your newsletter.

Focus on highlighting the outcome.

Make sure to clearly communicate the positive outcome or benefit your target audience can expect when they open your email. Focus on what they’ll gain or learn.

For example, the subject line “Easy Summer Bowl Recipes for Mindful Eating” highlights the outcome and benefits readers can expect from opening the email.

The word “Easy” suggests that the recipes inside will be simple to prepare. “Summer Bowl Recipes” indicates the focus on refreshing, seasonal dishes.

The phrase “Mindful Eating” also hints at a holistic approach to food, suggesting that the recipes will not only be delicious but also promote mindful and healthy eating habits.

Here are some more tips to emphasize value and benefits in your newsletter subject line:

• Communicate Quick Wins: Highlight quick and achievable benefits your readers can gain if they engage with your newsletter. Show them that your content offers immediate value or actionable tips. For example: “Master Your Presentation Skills in 5 Easy Steps.”
• Use Power Words: Incorporate impactful words that evoke emotions or curiosity and convey the value of your newsletter content. The words you choose should resonate with your audience and align with your brand voice. For example, “Revolutionize Your Fitness Routine with Cutting-Edge Strategies.”
• Create a Sense of Urgency: Highlighting the urgency can help you relay your newsletter’s value and, at the same time, make your target audience feel the need to open the email promptly. For example: “Last Chance: Don’t Miss Out on our Exclusive Offer” or “Limited Seats Available: Reserve Your Spot Now.”

Natalia Brzezinska, Marketing & Outreach Manager at PhotoAid, also suggests,

“Consumers mostly decide to buy in a short period of time and based on first impression, emotion, and need of the moment. Therefore, a good title for a mailing or newsletter should speak the language of the recipient’s benefits from the very beginning. At the same time, directly inform the recipient of what awaits them after opening the email.

Usually, there is one main news issue in a newsletter, and it is worthwhile for you to mention it at the title stage of the message. Secondly, if you offer any benefits to your recipients, it is worth mentioning them already at the level of the message subject. What’s more, the closer to the left side (the beginning of the subject line) you mention (write) it, the more impact it will have on the open rate.”

6. Use humor or creativity

Humor can be a great tool for getting people’s attention – especially if it’s relevant to what you’re writing about in your newsletter.

You can use puns, jokes, or even just silly statements.

For example,

“Donut Miss Out on Our Sweet Deals.”

“It’s Tea Time: Steep Into Some Hot Gossip.”

You could also inject humor and creativity using:

• Unexpected Twists: Add an unexpected twist or element of surprise to spark curiosity. You could also play with contrasting ideas or introduce a humorous twist that defies expectations.
• Pop Culture References: Tap into popular culture, movies, TV shows, or trending topics to create a connection with your audience, especially if you’re targeting a young audience. For example, “May the Sales be With You: Exclusive Star Wars Day Discounts.” or “Breakfast at Tiffany’s? Nah, Breakfast with Our Irresistible Pancake Recipes.”
• Playful Questions: Pose playful or humorous questions that spark curiosity and make readers chuckle. Use questions that align with your content and evoke a sense of curiosity or intrigue. For example, “Can You Handle the Awesomeness? Introducing…”

However, be careful not to go too far with this. If a message isn’t taken seriously, it could lead to your newsletter being deleted without being read.

7. Test for mobile responsiveness

You’ve got a great newsletter.

You’ve crafted an awesome subject line that will get people to open it, and you’re ready to send it out.

But first, check your mobile responsiveness.

A good rule of thumb is that if your subject line doesn’t fit in the first line of text on a mobile device, it’s too long. It might be difficult for someone to read on their phone or tablet.

If your subject line is too long, you need to reconsider how you phrase it for mobile devices.

Aim for subject lines that are 30-50 characters long to ensure they are fully visible.

Also, start by using responsive email templates or themes designed to adapt to different screen sizes automatically. These templates are optimized for mobile devices, ensuring your subject line is displayed properly.

You can use email marketing tools that come with ready-to-use templates and a drag-and-drop builder to help you create the best email campaigns that are mobile-responsive as well. These email builders also let you preview the mobile version of your message before sending it and track the performance of your campaign on different devices.

Types of Newsletter Subject Lines

Here are some great subject lines for newsletters:

1. Informative newsletter subject lines

Informative newsletter subject lines provide straightforward information about the content of the newsletter. They help you inform your customers about new products and services, upcoming events, and the like.

You can also use them to announce important changes within your company.

Here’s an example:

Or you could also use subject lines like:

• “Weekly Roundup: Latest Industry News and Insights”
• “New Product Launch: Introducing Our Exciting Innovation”

2. Curiosity-inducing subject lines

These subject lines pique curiosity and make your subscribers eager to discover what’s inside the email.

For example:

• The Untold Story Behind Our Success
• Guess What We Have in Store for You…
• The one thing you need to know about X

3. Personalized newsletter subject lines

These subject lines incorporate personalization by addressing the recipient by name or referencing their specific interests or preferences.

For example:

• John, Exclusive Offers Just for You!
• Attention Fitness Enthusiasts: Your Custom Workout Plan

4. Subject lines inducing urgency/scarcity

Subject lines that create a sense of urgency or highlight limited availability prompt subscribers to take immediate action. They emphasize time-sensitive offers or limited-time opportunities.

To induce urgency, you could use subject lines like:

• Last Chance: Limited Stock Remaining!
• Don’t Miss Out on Our 24-Hour Flash Sale.

Here’s an example:

5. Question-based subject lines

Question-based newsletter subject lines pose questions to engage subscribers and stimulate their curiosity. They help you encourage your target audience to open the email in search of answers or solutions.

You could add subject lines like:

• Ready to Take Your Business to the Next Level?
• Looking for the Perfect Gift? We Have You Covered!

Here’s a perfect example:

6. Subject lines that tap into the emotional appeal

These subject lines tap into subscribers’ emotions to evoke a response or connection – focusing on feelings like joy, excitement, or inspiration.

Here are some examples:

• Experience Pure Bliss with Our New Collection
• Get Inspired: Stories of Overcoming Adversity

7. Offers and discounts

These are the most popular type of newsletter subject lines – open your inbox, and you’ll see tons of subject lines offering discounts, freebies, and special offers.

Here are some more examples:

• 50% Off Sitewide: Your Exclusive Discount Inside!
• Claim Your Free Ebook Today: Limited Time Offer

Newsletter Subject Line Mistakes

​​Subject line mistakes are easy to make, but it’s also easy to avoid them. Your subscribers don’t want to see their inboxes flooded with irrelevant emails, so you need to be sure that your subject lines are relevant and interesting. What you’re writing about is important to them, so they’ll want to read what you have to say.

Here are some common mistakes that marketers make when writing subject lines:

Avoid Spam trigger words

Stay away from spammy words or phrases that could trigger spam filters and harm your deliverability. For example, use spam words like “free,” “limited time,” or excessive punctuation (!!!) sparingly.

Avoid being too clever in your newsletter subject line

Sam Tabak, Board Member at Rabbi Meir Baal Haness Charities, shares his insights based on his experience with email marketing for fundraising campaigns. According to Sam, one mistake that email marketers should avoid is being too clever in their subject lines. Here’s what he has to say:

“Don’t be too clever in subject lines to avoid confusing people about what the newsletter is about. Using too much wordplay blurs the message you want to convey and makes your subject line difficult to understand. Remember, the primary purpose of your subject line is to clearly communicate the email’s content and encourage the recipient to open it.

A subject line that’s too clever can lead to lower open rates. Recipients wouldn’t see the value of opening a newsletter if they don’t understand it from the get-go. While it’s okay to inject some creativity into your subject lines, always be clear and concise in your messaging to avoid turning off your audience.”

Overlooking localization

Generic language that is not localized for the region or country may not only appear unprofessional but can also turn readers away.

So, here’s what happened: I placed an order through the official website of this amazing Colombian resort wear brand, and of course, I got excited about staying updated on their latest collections and special offers.

But guess what? When their newsletters started rolling in, I was taken aback because they were all in Spanish.

Their social media and website were all in English to cater to their diverse global user base. It just didn’t add up.

In the end, I found myself deleting their newsletters without even exploring the content.

Don’t forget to align your newsletter subject lines with the language preferences of your subscribers.

It’s a small detail that can make a big difference in keeping your audience engaged and interested in what you have to offer.

After all, communication is key, and speaking your subscribers’ language can go a long way in building a strong connection with them.

Unfamiliar sender name

Let’s say someone is subscribed to your newsletter, and they get an email from “Unfamiliar Sender Name.” They’ll wonder why they didn’t recognize the name and might even assume that it’s spam.

The solution: use your company name in the subject line instead of your first name or last name.

Using a “clickbait” subject line

Clickbait subject lines usually have promises that appear too good to be true, like “10 Ways to Lose 10 Pounds in 10 Days.”

They’re designed to get you to click on an email – but they don’t deliver on their promise.

If subscribers click on one of these emails, they’ll almost certainly be disappointed by what they find inside. And then they’ll either unsubscribe from your list or mark all future messages as spam.

Newsletter Subject Line Examples

If you’re trying to attract subscribers, you need to use the right subject line. If you don’t, your message will get lost in the flood of emails that people receive every day.

Here are some examples of engaging subject lines that work:

1. “You Need Vitamin D – Dubai Head to Sofitel Dubai Downtown ” by Luxury Escapes

What makes this newsletter subject line special?

For starters, the use of wordplay with “You Need Vitamin D” adds a playful and attention-grabbing element to the subject line. It connects the idea of sunshine (vitamin D) with the destination (Dubai), enticing the reader to learn more.

The emojis reinforce this message while also making it fun and friendly.

The subject line also creates a sense of exclusivity and a tailor-made experience for the reader. It implies that the email will provide information or offers related to Dubai and this particular luxury hotel, appealing directly to the recipient’s interests.

I also liked the non-salesy approach they took. Usually, travel agencies are too pushy with their supposed “best deals” that they come across as sketchy.

However, this subject line strikes a balance by not sounding overly salesy and instead focusing on the destination and the experience.

2. “Here’s how to maximize your Points” by Hilton

The subject line accompanied by the preview text “Free nights are in your future with Hilton Honors” creates a compelling combination for a newsletter from Hilton.

Here’s why it works:

• Clear Benefit: The subject line communicates the benefit (maximizing their Points). It appeals to the recipient’s desire to get the most out of their loyalty program (who doesn’t want that?).
• Action-oriented Language: The phrase “Here’s how” suggests that the email will provide practical tips or strategies, creating anticipation to open and read further.
• Brand Recognition: The mention of “Hilton” reinforces the sender’s credibility and brand recognition. Subscribers can quickly identify that the email is relevant to their interests.
• Complementary Preview Text: The preview text “Free nights are in your future with Hilton Honors” complements the subject line by emphasizing the loyalty program, further enticing you to open the email.

3. “You look so classic” by Poshmark

“You look so classic” is a personal compliment – a strong way to get someone to open an email. It also sparks curiosity and creates a positive emotional response.

It also has the preview text “Deepti, these classic luxury pieces will be in your wardrobe and stand the test of time.”

The preview text, “Deepti, these classic luxury pieces will be in your wardrobe and stand the test of time,” also helps sell the message. It shows that the sender knows who I am and what my style is, making me feel like a special customer.

4. “This Stock has given 11% returns to our clients.”

The subject line “This Stock has given 11% returns to our clients” stands out for its use of quantifiable results to demonstrate a clear benefit (11% returns).

By further mentioning that the returns are for “our clients,” the subject line establishes credibility and trust.

It implies that the sender has a track record of helping their clients achieve positive financial outcomes, enticing the recipients to open the email and learn more about the stock.

5. “Create a course outline in seconds with the NEW Course Outline Builder” by LearnDash

The subject line clearly communicates the benefit – which is the ability to create a course outline quickly. It also emphasizes the speed and efficiency of the process, enticing the recipient with the promise of saving time.

The word “NEW” is also a good way to draw attention because people love new things.

Plus, ​​by introducing the “NEW Course Outline Builder,” the subject line offers a solution to a common pain point. It suggests that the recipient can overcome the challenge of creating a course outline by using this tool, making it easier to organize their course content.

Tools to Help Write, Test, and Optimize Newsletter Subject Lines

When it comes to writing, testing, and optimizing newsletter subject lines, there are several useful tools available to help you achieve better results. Here are a few examples:

Email Subject Line Analyzer

You can use tools like CoSchedule’s Email Subject Line Analyzer or SendCheckIt to analyze your subject lines and provide feedback on their effectiveness.

They evaluate factors like word choice, length, emotional impact, and subject line type, helping you fine-tune your subject lines for maximum impact.

For example, I ran the subject line “You Need Vitamin D – Dubai Head to Sofitel Dubai Downtown ” in CoSchedule’s Email Subject Line Analyzer – and these are the results:

A/B Testing Platforms

Platforms like Mailchimp, Constant Contact, or Sendinblue offer A/B testing features that allow you to test different subject lines with a portion of your audience.

This helps you gather data and insights on which subject lines perform better, allowing you to optimize your future campaigns.

Open Rate Trackers

Email marketing platforms like Mailchimp, ActiveCampaign, HubSpot, and the like often provide open rate tracking metrics, allowing you to monitor the performance of your subject lines in real time.

This data helps you identify which subject lines resonate with your audience and optimize future campaigns accordingly.

Customer Segmentation Tools

Many email marketing platforms (for example, Mailchimp or HubSpot) also come with customer segmentation tools that allow you to personalize subject lines based on specific customer interests, behaviors, or demographics.

Naturally, you’ll most likely see improved open rates and engagement when you tailor subject lines to individual segments.

AI-powered Tools to Create Subject Lines

In addition to traditional tools, there are also advanced AI writing tools to help you create newsletter subject lines.

These tools can be your secret weapons in injecting wit, charm, and creativity into your subject lines. Just provide them with a brief about your email content and specify the desired tone of voice for the subject line – and they’ll do the rest.

Here are a few AI tools worth exploring:

1. Jasper

First up, we have Jasper, the AI copywriting virtuoso that can help you 10x your content production.

It has over 50 templates for different content types, including blog posts, landing pages, social media posts, newsletter subject lines, and more. You just have to pick the template and provide Jasper with details about your email content and desired tone.

(Source)

Jasper also has a chat-style interface called Jasper Chat that allows you to interact with the AI using natural language. You can use Jasper Chat to generate ideas, write headlines, edit your copy, and more.

2. ChatGPT

ChatGPT is powered by OpenAI’s GPT-3 language model and excels at transforming prompts and descriptions into actionable copy.

When it comes to subject lines, you can provide ChatGPT with information about your newsletter content, and it will generate a variety of options. You can also prompt it to change the tone of voice, include any keywords you want, or practically anything else you want in your subject line.

For instance, let’s say I want to create a newsletter to promote monthly blog posts.

Here’s the prompt I used: “Hi, I’m crafting a newsletter to promote my monthly blog posts on b2b marketing. I want a subject line that’s witty and informative, something that grabs attention and boosts my email open rates.”

These are the results:

The best part? ChatGPT is currently free since it’s being used for research purposes by its creators.

For more details, check out this in-depth Jasper vs. ChatGPT comparison review.

3. Copy.ai

Like Jasper, Copy.ai also offers tons of templates to help you generate creative copy for your projects. You can use these templates to create blog post snippets, intros, slogans, product descriptions, bios, captions, newsletters, and more.

There’s a special template to create “catchy email subject lines.”

You’ll just have to enter your Product/Brand name, describe your product, and choose the tone for the subject line. Copy.ai will generate multiple results you can copy, save, or remove.

Copy.ai also has a chat feature called Copy.ai Chat that lets you talk to the AI and get suggestions for your copy.

All these AI tools can assist you in brainstorming, generating, and refining good email subject lines that resonate with your audience and writing style.

And these three tools are just the tip of the iceberg. There is a wide array of AI writing tools at your disposal to craft compelling subject lines. For more options, check out this detailed review of the best AI writing software tools.

Your Turn to Elevate Your Newsletter Subject Lines!

Your subject line will play a vital role in determining whether your weekly newsletter will get opened up or end up in the dreaded “delete” folder or even spam folder.

With the right combination of creativity, relevance, and strategic thinking, you can create a good subject line that stands out in crowded inboxes.

Don’t be afraid to experiment and test different approaches to see what resonates best with your audience.

With these tips, examples, and the right tools at your disposal, you’re well-equipped to make your newsletter subject lines achieve higher open rates, increased engagement, and, ultimately, the success you’re aiming for.

The post Newsletter Subject Lines: 100s of Examples + Tips appeared first on Alex Birkett.