Frankly, it’s table stakes.

It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time.

Apart from helping you streamline your existing operations, a great SEO reporting software will also give you important information you need to run successful SEO campaigns.

What is SEO reporting software?

Search Engine Optimization (SEO) reporting software is a system that analyzes your website and shows how it’s ranking in SERPs.

The best SEO software tracks metrics such as link clicks, URL compliance and keyword usage that can help your website rank high with major search engines like Google and Bing. They can conduct keyword research, study your competitors, identify broken links, explore backlinks and discover ways to further optimize your site.

You can also use SEO reporting software to audit your blog or website for technical issues like duplicate content, security problems, slow loading speeds, and server error pages.

The 9 Best SEO Reporting Software

Here’s my list of the best SEO reporting software.

1. GrowthBar
2. Agency Analytics
3. Ahrefs
4. Google Search Console
5. SEMRush
6. Moz Pro
7. Google Analytics
8. Databox
9. Google Data Studio

1. GrowthBar

Image source: GrowthBar

Ideal for: Freelancers, marketing teams and entrepreneurs

G2 score: 4.9/5

Pricing: GrowthBar offers a 5-day free trial. Premium plans start at $29/month, billed annually

GrowthBar is an easy-to-use SEO platform that helps users increase conversions, improve search engine rankings and drive business growth. This tool also provides you with insights and data to help you run effective organic, paid search and social media marketing campaigns.

GrowthBar allows you to conduct keyword research and find the right keywords to target to ensure higher search engine rankings, traffic and conversions. It suggests keywords and measures essential metrics like search volume, search engine ranking, CPC value, etc. for each suggested keyword.

This software also allows you to track your site’s rankings in Google SERPs for the keywords you’re targeting.

You’ll also be able to get insights into the search engine and social media marketing campaigns of your competitors. You can check their domain authorities, examine their backlinks, view their digital ads and track the volume of site traffic they get from organic searches.

GrowthBar also lets you increase your domain authority by providing you with data about your competitors’ domain authority.

You’ll be able to see the number of websites that link to your competitors and evaluate their popularity and trustworthiness. With this data, you can launch your own link building campaigns and get website owners to link to your website.

Key features of GrowthBar

• Dashboard
• Keyword rank tracking
• Domain authority
• Competitor organic traffic
• Keyword suggestions
• Backlink research
• Google & Facebook ads
• CPC
• SpyFu integration

Pros of GrowthBar

• GrowthBar is really easy to use.
• The beginner plan is very affordable.
• GrowthBar comes with a Chrome extension.
• There are no limits when it comes to domain queries or keyword research.
• GrowthBar gives you all the important data you need to execute an effective SEO campaign.

Cons of GrowthBar

• GrowthBar’s backlink monitoring is basic.
• The keyword suggestion feature does not show keyword difficulty scores.
• Because of its simple nature, GrowthBar is not suitable for complex SEO projects.
• You cannot do broken link building with GrowthBar.

2. Agency Analytics

Image source: AgencyAnalytics

Ideal for: Freelancers, and teams in a marketing agency and/or SEO agency

G2 score: 4.8/5

Pricing: Agency Analytics offers a free 14-day trial. Paid plans start at $49/month, billed annually

Agency Analytics is a powerful SEO reporting tool used by teams in marketing agencies to analyze and produce SEO-related information so that they can serve their clients better. Agency Analytics allows teams to automatically produce SEO reports, do keyword research, monitor backlinks, and perform SEO audits, amongst other things.

Agency Analytics comes with a set of widgets that can be used to monitor backlinks and linking domains, and analyze how audiences on different social media channels engage with their marketing campaigns. It also provides them with the ability to prepare customized dashboards that they can use to manage clients’ marketing campaigns.

With Agency Analytics, teams are able to monitor their clients’ search engine rankings on a daily basis. They’ll also have access to SEO ranking updates and be able to track rankings based on specific locations, whether city-level, country-wide or internationally.

The tool’s SEO rank tracker can help teams to pinpoint high-growth keywords and reveal niche keywords they might have missed. It can check if certain keywords have high search volumes and identify new keywords that they can target.

Agency Analytics also allows teams to conduct competitor analysis. They can monitor and analyze the search engine rankings of their clients’ competitors and identify areas to improve on by analyzing the backlinks, page authority and domain authority of the competitors.

Key features of Agency Analytics

• Custom dashboards
• Widgets
• White label
• Automated reports
• Site auditor
• Rank tracker
• Task assignment
• Sharing with clients
• Backlink monitoring
• Social analytics
• SEO auditing
• Staff account creation
• PPC keyword tracking
• Client reporting
• Third-party app integrations

Pros of Agency Analytics

• The interface is easy to use and navigate.
• Agency Analytics is a cloud-based tool so you don’t need to download any software to use it.
• Users can easily generate reports for clients and other team members.
• This tool supports Google and Bing with their localized versions.
• With Agency Analytics, you can examine the top 100 competitors for your chosen keywords.
• Agency Analytics conducts both local and global SEO analysis.
• This tool can pull information from different data sources adequately.
• The customer service is great and supportive.

Cons of Agency Analytics

• Agency Analytics provides so much data that it can be difficult to sort through and understand.
• With Agency Analytics, the customization of imported data is limited.
• On lower packages, teams can only monitor five URLs.

3. Ahrefs

Image source: Ahrefs

Ideal for: Professional SEOs and owners of small to large websites

G2 score: 4.6/5

Pricing: Ahrefs offers a 7-day trial for $7. Premium plans start at $82/month, billed annually

Originally launched in 2011 as a backlink analysis tool, Ahrefs is now a SaaS-based tool that lets you conduct comprehensive SEO and backlink analysis on any domain, including your competitors’. The stand-out feature of Ahrefs is that it has the largest backlink index in the world (over 22 trillion internal backlinks).

The Ahrefs dashboard shows you a graphical overview of the most important metrics for the websites you are monitoring. It shows you the metrics from the Site Explorer on traffic, authority and backlinks, a Site Health score from the Site Audit, and the ranking evolution for the keywords you track with the Rank Tracker.

Here’s a brief overview of these important Ahrefs features:

Site Explorer

With Ahrefs Site Explorer, you can search any page or website for a complete backlink analysis, an estimate of the number of keywords the site is ranking for, the traffic the site generates and its traffic value. At a glance, you will see a range of metrics for the site you’re exploring. These metrics include Ahrefs Rank, Domain Rating, Backlinks, Organic Keywords, Organic Traffic, Referring Domains and Traffic Value.

Rank Tracker

The Rank Tracker allows you to monitor your site for specific keywords in search engines. It shows you all the keywords you are ranking for and suggests associated keywords. This feature provides detailed information for every keyword you enter into the system and summarizes the information for your projects with SEO metrics like Average Position, Visibility, Traffic, SERP features, Positions, Distribution, Locations, Keywords, Competitors and Locations.

Site Audit

Ahrefs Site Audit tool crawls your site and gives you a Health Score based on the extensive analysis of the site. It also makes detailed suggestions as to the areas where you can improve your technical SEO.

Keyword Explorer

My favorite Ahrefs feature, the Keyword Explorer, helps you analyze keywords that rank on search engines. This feature goes beyond the traditional Google lookups as it integrates with YouTube, Amazon and international search engines like Yandex and Baidu.

Once you put in a keyword, you’ll have access to an extensive overview of keyword metrics like Keyword Difficulty, Search Volume, CPC, Return Rate, and Global Volume.

Up until recently, I used Ahrefs mainly for competitor analysis and keyword research, and I found it to be one of those tools that are very hard to hate. The only downside that really mattered to me was the price. I found it to be too expensive for my needs right now so I canceled my plan.

If I ever need an advanced SEO tool in the future (and I will soon), I’ll definitely renew my Ahrefs plan. It’s that good.

Key features of Ahrefs

• Site Explorer
• Site Audit tool
• Keyword Explorer
• Rank Tracker
• Content Explorer
• Domain Comparison
• SEO Toolbar
• Batch Analysis
• Link Intersect
• Alerts
• Detailed SEO Analysis
• Filters for data segmentation

Pros of Ahrefs

• Ahrefs is straightforward and easy to navigate.
• It lets you keep track of your rankings for different keywords over time.
• It has excellent, site-specific crawling abilities.
• With Ahrefs, you can track keywords based on devices and locations that span 170 countries.
• Ahrefs updates its features and adds new functionalities regularly.
• Ahrefs offers exceptional support with help on every web page, a comprehensive FAQ, and educational tutorials.

Cons of Ahrefs

• Ahrefs does not offer a free plan or trial. It can also get really expensive.
• This software is geared towards SEO experts—not beginners—and experienced digital marketers.
• It does not have an affiliate program.
• Although Ahrefs has great on-site help, it is difficult to get personalized support.

4. Google Search Console

Image source: Google Search Console

Ideal for: Small businesses, websites and blogs

G2 Score: 4.6/5

Pricing: Google Search Console is a free SEO tool

Originally known as Google Webmaster Tools, Google Search Console (GSC) is a free tool that helps users monitor their site’s performance, see backlinks, submit sitemaps, search traffic, and fix technical errors. It also helps to improve keyword rankings in Google SERPs.

I often use GSC to analyze my personal blog and I love it for a number of reasons. First, GSC is completely free (duh!). Second, it provides a wealth of information for all sorts of websites, especially those that represent businesses and brands.

Contrary to popular opinion, GSC isn’t just for researching new keyword ranking opportunities or organizing an SEO campaign. While this tool performs these functions well, it can also provide data that can help you streamline your SEO campaigns further.

In my opinion, the most valuable resource in GSC is the Performance Report. In this report, you can see important information about your site’s organic performance, and you can track important KPIs for your business’ continual growth. The Performance Report gives details about your site’s impressions, clicks, CTR and average position in Google Search.

This way, you can identify keywords with a high CTR and find the search queries that people use to find your website. You can also use the data to determine the keywords that can best reveal the behavior and search intent of your site visitors. This will help you know how to optimize your on-page content and create new content that will better match your current high-CTR and high-value traffic.

Most importantly, GSC can help you find and fix technical issues (manual penalties, crawling errors, malware detected, increase in 404 pages, etc.) to ensure that your web pages are properly indexed and are accessible to visitors. Whenever technical issues are detected on your site, GSC will send you email alerts, and when you have fixed those issues, you can notify Google of that.

In spite of all these positives, I don’t recommend using GSC as your only SEO tool. I noticed that the average position data can be inaccurate sometimes, especially if your site’s impressions and clicks are low. But I love that you can link your Google Analytics account to GSC.

If you don’t want to use GSC, Google Ads is a great alternative.

Key features of Google Search Console

• Integration of Google Analytics
• Submission of pages for indexing
• Mobile-first indexing
• Errors and unindexable pages
• Assess user interaction
• Page positioning in search results
• Keyword analysis through search queries
• Diagnosis of technical site issues
• Alerts when site issues are detected

Pros of Google Search Console

• GSC is completely free to use.
• It has a clean, attractive interface.
• GSC lets you measure the performance of your keyword campaigns easily.
• You can track and monitor your website’s backlinks.
• With GSC, you can identify and disavow bad links.
• You can directly submit a sitemap to Google for crawling.
• GSC gives you access to important site data like total impressions, total clicks, average CTR and position, location-based and device-based visits, and the search queries your website ranks for.
• GSC helps you identify and fix technical errors that have to do with security, site indexation, site crawling, site loading, structured data and mobile usability.

Cons of Google Search Console

• You cannot submit an HTML sitemap.
• GSC doesn’t provide site data for any other search engines apart from Google.
• Sometimes, the error page might not get updated quickly so the issues you have fixed might keep showing up.
• The position ranking data provided might not be accurate unless you have a sizable amount of clicks and impressions.

5. SEMRush

Image source: SEMRush

Ideal for: Professional SEOs and businesses of any size

G2 Score: 4.5/5

Pricing: SEMRush offers a free 7-day trial. Paid plans start at $99.95/month, billed annually

Created in 2005, SEMRush is a full-featured SEO reporting tool that helps marketers and agencies in digital marketing aspects like keyword research, content marketing, PPC, competitor analysis, SEO, etc.

SEMRush provides a lot of information about your site, which you can use to create traffic-generating content, understand search intent, identify link building opportunities, and make changes to technical areas of your site to increase ranking in SERPs.

While I was in search of a good keyword research tool that would serve my blogging needs, I came upon SEMRush and I tried the free trial of the Pro plan. The first thing I noticed about this tool was its extensive feature set. With SEMRush, you can do just about anything—keyword research, advertising research, market exploration, backlinks research, SEO audits, rank tracking, and many more. You can even use it to track your social media stats and schedule posts for all your social media channels.

SEMRush’s interface is very visual. There are auto generated graphs and you can compare your domains and run competitive analysis in just a few clicks. There is a PPC Keyword tool that helps you collect keywords, and Ad Builder that helps you find inventive ad ideas and create HTML adverts for your Google Display Network campaigns.

My favorite feature of SEMRush though, was the SEO Writing Assistant. It helps you optimize your article or content based on your top 10 Google rivals. With this add-on, you can scan your content for originality and improve your content’s readability, while maintaining your brand’s voice.

On top of all this, SEMRush offers an active SEO marketing community to help you learn more about SEO and inform you of the ever-evolving SEO best practices. It also seamlessly integrates with useful SEO tools like Google Analytics and Google Search Console.

Key features of SEMRush

• Keyword research
• Traffic analysis
• Keyword Magic Tool
• SEO Writing Assistant
• Organic and advertising research
• Position tracking
• Social media tracker
• Audience insights
• Website Audit
• Link monitoring
• On-page SEO checker
• Backlink checker
• Ad builder
• Market explorer
• Automated reports
• PPC keyword tool

Pros of SEMRush

• This tool can help you track a competitor’s rankings and compare it with yours. In fact, you can add up to ten competitor domains in your SEO campaign.
• With SEMRush, you can get detailed information on your site’s performance and how to increase its chances of ranking higher in SERPs.
• SEMRush provides detailed reports in your domain analysis and SEO audits.
• You can run a location-based search to know the local competitors ranking in the first ten pages of Google SERPs for any keyword.
• SEMRush will notify you via email every week if there are any ranking changes.
• Even on the entry-level plan, SEMRush lets you pull a generous amount of domain analysis reports daily—3,000 reports, to be exact.
• SEMRush offers phone, email and live chat support.

Cons of SEMRush

• Just like Ahrefs, SEMRush can get really pricey.
• SEMRush has a bit of a learning curve, so you might need tutorials to be able to make sense of all the information provided.
• The information provided by SEMRush is applicable to Google only. There is no data for other search engines like Yahoo and Bing.
• The highest plan on the price tier (Business plan) only allows one user account. If you want more than one person to have access to your account, you’ll have to pay extra money per user.
• SEMRush does not provide information about the number of backlinks you need to rank for a keyword.
• You’ll only get access to API credits if you’re on the Business plan.

6. Moz Pro

Image source: Moz

Ideal for: Small businesses, marketing agencies and enterprises

G2 score: 4.4/5

Pricing: Moz offers a 30-day free trial. Premium plans start at $179/month

Moz Pro is a full-featured SEO package that helps businesses improve their search engine rankings and online visibility. It allows you track and manage rankings as well as research keywords, optimize pages, report performance, evaluate links and identify technical SEO fixes.

Moz automatically analyzes SEO opportunities, site errors, etc. and provides valuable insights, which helps you save time by tailoring your content accordingly and streamlining workflows. This tool uses various tools to keep you abreast of ranking fluctuations and prioritizes each of them based on their severity.

The major features in Moz Pro are:

Keyword Explorer

Moz’s Keyword Explorer gives you access to more than 500,000 vetted keywords and provides accurate volume estimates of the keywords. It also provides valuable suggestions by focusing on long-tail keywords. This tool shows how popular a search query is, how difficult it is to rank for the query and other related queries you should incorporate in your content.

There is a Priority Score listed for any keyword you enter. This metric quantifies the keyword’s importance for your business, and is based on the search volume, CTR and competition rates of the keyword.

Link Explorer

Moz’s Link Explorer has an index of more than 40 trillion links. This functionality is great for tracking brand mentions and new links, which will help you understand how your site ranks in SERPs. It calculates the SEO strength of a domain name and its web pages, based on the Domain Authority and Page Authority.

Link Explorer uses industry metrics to access and analyze top links that help find new link opportunities (through competitor domains), discover unlinked mentions and reclaim broken links. You can also search and remove potentially harmful links that can get you penalized.

Site Crawl

Moz’s Site Crawl tool highlights several serious technical issues on your website, including missing title tags, faulty redirects, duplicate content and response code errors that can reduce your SEO performance. It provides tips and links to guides on how to fix these errors, which are great for users who have never made technical SEO changes to their websites before.

Site Crawl prioritizes issues according to their severity and automatically alerts you if there are any significant changes in the status of your domain.

Moz Pro also has built-in reporting tools which provide in-depth SERP analysis. With these reports, you will be able to see how your website, content and web pages are shown in SERPs as well as identify what to do to improve your SERP performance. The reports can be exported into PDF or CSV format for further analysis.

Key features of Moz Pro

• Global rank tracking
• Competitor rank tracking
• Local and mobile rankings
• Universal and enhanced search rankings
• SERP analysis
• Link opportunities
• Keyword explorer
• Site crawler
• Page optimization
• In-depth SERP reporting
• Automated and custom reports
• Report Export

Pros of Moz Pro

• Moz helps you discover relevant keywords to target in your content.
• Moz helps you discover content that needs to be improved to rank better in SERPs.
• Moz helps you understand how your competitors rank for certain keywords.
• Moz’s keyword tracker tool helps you to easily track keyword progression over weeks and months.
• Moz’s on-page grader helps you audit your site to find and improve any technical issues with your web pages.
• Moz can track keywords across major search engines, such as Google, Yahoo and Bing, across 200 countries.

Cons of Moz Pro

• Moz’s interface is not super intuitive.
• Moz’s reporting functionality can be difficult to set up and customize.
• If your business relies heavily on competitor analysis, then Moz’s competitor analysis functionality can seem basic.
• Unlike SEMRush, Moz pro does not offer tools for managing link outreach.

7. Google Analytics

Image source: Google Analytics

Ideal for: Bloggers, and businesses of all sizes

G2 score: 4.5/5

Pricing: Google Analytics is a free tool.

Google Analytics (GA) is an SEO reporting software that lets you track your site traffic, and provides valuable insights into what’s going on in your website. The GA dashboard helps you classify your site data, and with it, you can optimize your marketing campaigns and identify the things you have to do to increase your business growth.

To help you understand who your customers are, where they come from, and the actions they take on your site, GA provides you with four basic reports. They are:

The Audience Reports

These reports show you the number of active users over the span of a customizable range of time. You can see your users’ session duration, the last time they were on your site, the device, channel and platform they used, and the revenue they have generated so far.

The Audience Reports also show you specific details about your visitors, such as their age, gender, the country they are in, the language they speak and their interests.

The Acquisition Reports

These reports are used to compare the performance of various marketing channels and identify which sources send high-quality traffic that lead to conversions. It groups the traffic coming to your website into the different channels from which they came (organic, email, referral, CPC, AdWords, social networks, campaigns, etc.) and shows you which source(s) is the most effective.

The Acquisition Reports also show the performance of organic-search traffic, the best search queries, your impressions in search results and post-click data about engagement e.g. ecommerce conversion rate and bounce rate.

The Behavior Reports

These reports help you interpret your users’ behavior on your site. In these reports, you can see how often your users visit and/or return to your website. It breaks down the distribution and engagement patterns for new and returning users individually, and gives you insights on the return value of your site.

The Behavior Reports show you the path your users take on your site i.e. the page through which they entered and the page from which they exited. It also shows how long your users stayed on your site and the technologies they use to consume your content.

The Conversion Reports

Google Analytics’ Conversion reports provide metrics to evaluate your online business value, whether it is revenue or other valuable events i.e. signups, leads, subscribers. You can drill down through the conversion funnel with the preset tracking options or customize your own.

Google Analytics’ Conversion reports provide metrics to evaluate your online business value, whether it is revenue or other valuable events i.e. signups, leads, subscribers. You can drill down through the conversion funnel with the preset tracking options or customize your own. Conversion reports can give you user insight as to how to attract your audiences to reach the bottom line: sales and revenue.

Features of Google Analytics

• Campaign measurement
• Advertising reports
• Custom dimensions
• Flow visualization
• Mobile ads measurements
• Content experiments
• Audience data and reporting
• Mobile traffic
• Traffic sources
• Remarketing
• Real-time reporting
• Dashboards
• Multi-channel funnels
• API
• Universal analytics

Pros of Google Analytics

• GA has an easy-to-navigate user interface.
• GA’s user pathing and flows can help you better understand how your site visitors move through your content.
• The reports show how your visitors from each source engage with your website.
• GA tracks a multitude of website analytics in detail.
• GA’s metrics are easy to understand and can help you make informed decisions about your website.
• GA is great for making reports to present to your team and/or clients.
• GA integrates seamlessly with popular platforms like Zendesk, WordPress, Shopify and Marketo.

Cons of Google Analytics

• It can be difficult to set up more than one account for Google Analytics.
• As opposed to the web version, GA’s mobile app does not have an intuitive interface.
• GA picks up bogus traffic from spam bots.
• Integrating GA with other apps can be a complicated process.
• GA defaults to last-click attribution.
• GA doesn’t show the search queries people use to find your site.

8. Databox

Image source: Databox

Ideal for: Businesses of all sizes

G2 score: 4.4/5

Pricing: Databox offers a free forever plan. Paid plans start at $72/month.

Databox is a tracking and reporting software that allows you to keep all your important metrics and KPIs in one place. This tool collects all your relevant information and presents it to you in a simplified way.

Databox allows you to set and track your goals easily. With Databox, you can track goals like clicks from email subscribers, number of new visitors, and traffic sessions. You can use the analytics in your dashboard to evaluate your performance and then, you can set new goals that are realistic and achievable for your business.

Once you have set a goal, Databox uses charts—a line chart, a bar chart, a number block, and a gauge chart—to show you the progress you’ve made. Each of these charts gives you comparisons as to how your metrics have morphed over time and allow you to see how close you are to achieving your goal.

In addition to realistic goal-setting, Databox also allows you to create reports. You can either choose a report template from the variety of pre-made templates or create your own custom report, where you can remove unnecessary metrics and show the exact information you need. The Databox Query Builder allows you to get custom data from your integrated apps and create advanced reports about every aspect of your marketing campaign, including SEO, PPC and social media.

Databox integrates seamlessly with other popular apps and tools, including Facebook, Marketo, Shopify, Google AdWords, Google Analytics and Salesforce. You can link your Databox account to the platforms you use the most, and create customized reports showing the information you need.

With Databox, you can fine-tune your tracking and reporting process, and reduce the overall amount of time you spend on reporting.

Features of Databox

• Dashboards
• Graphs and charts
• Real-time updating
• Email reports
• Internal, external and consolidation data sources
• Historical snapshots
• KPIs
• GDPR compliance

Pros of Databox

• Databox has a clear, intuitive interface.
• Databox makes it easy for you to understand complex data sets.
• The drag-and-drop features in the dashboard allow you to customize them without the need of any coding experience.
• With Databox, you can set achievable goals for your business.
• You can update data in real-time with Databox.
• Databox integrates with popular apps like Medium, Convertkit, Ahrefs, Zapier, Monday.com, etc.
• Databox has a mobile app that helps you track and monitor your data on the go.

Cons of Databox

• Databox can get really pricey.
• It can be a bit tricky to set up some integrations on Databox.
• Databox lacks extensive customization features.
• Databox places limits on the number of simultaneous dashboards.
• It can be hard to select custom ranges for data analysis.

9. Google Data Studio

Image source: Google Data Studio

Ideal for: Small businesses, mid-size companies and enterprises

G2 score: 4.3/5

Pricing: Google Data Studio is a free tool.

Google Data Studio (GDS) is the part of Google Analytics 360 suite that helps you convert analytics data from other platforms into simplified reports with data visualization.

GDS reports are customizable and easy to understand. You can experiment with fonts, colors, labels, size and borders. You can drag and fit the chart metrics any way you want it, and add your company’s logo in the reports you create.

You can integrate your GDS dashboard with an ecosystem that can read HTML just by copying and pasting the iframe snipped. This will help your audience save time because they won’t need to log into Data Studio. While this isn’t a viable solution for embedding into a SaaS application, it works well for internal use.

Google Data Studio integrates seamlessly with other apps in Google’s ecosystem like Big Query, Google Analytics, Google Sheets, etc. In fact, GDS will allow you to import any kind of data provided it is in Google Sheets. You can share reports directly with your team, and your team members can edit it just like any other Google document.

Key features of Google Data Studio

• Modern and interactive data visualizations
• Pre-made templates
• Automated, customizable reports with real-time data
• Unlimited widgets
• Dynamic controls
• Filter tools
• Optional chart metrics
• Data blending
• Team collaboration
• Integration with other apps in Google suite
• Tutorials

Pros of Google Data Studio

• GDS is completely free to use.
• GDS is completely cloud-based and completely managed so you don’t need to install any software to use it.
• It has an easy-to-use user interface.
• You can pull data from up to 12 different data sources.
• Being from Google’s ecosystem, GDS has the sharing mechanisms and granular access control that are typical of all Google apps.
• GDS supports live data connections.
• With GDS, you have access to unlimited widget options.

Cons of Google Data Studio

• GDS does not allow reports to be exported as a PDF, CSV or any other file type. The only way to share GDS reports is to share the URL.
• You cannot automate report delivery in GDS.
• Compared to other BI tools, GDS has average visualizations.
• If your company relies heavily on metrics, you might need developer resources to automate the data.

What features make a good SEO reporting tool?

Every business has different needs when it comes to SEO reporting software.

For you, it might be to check competitor rankings to see how your business compares or to explore the number and quality of your backlinks. It can also be to audit your website or check which keywords you’re ranking for in SERPs.

Whatever your reasons are, picking the right SEO reporting software for your needs is critical if you want to understand your site’s performance completely. Before highlighting the best tools for this purpose, let’s take a look at some factors you should consider while making your choice.

1. A clean and easy-to-navigate user interface

2. A good range of primary reporting features like position tracking, rank tracking, backlink monitoring, drag-and-drop data visualizations, tracking competitor data and analytics, to mention a few.

3. Accurate regional data and local insights for the countries and demographics you target.

4. Customizable reports that are easy to export

5. Easy scalability

6. Pre-built integrations with third-party software

7. Advanced features like automation, client integration, quality resources, white label reporting, and export access can significantly ease the SEO implementation and modification process.

Wrapping It Up

Finding the most relevant SEO tools to report site analytics can be difficult and intimidating. It doesn’t help that there are hundreds of tools in the market that were built just for this purpose. However, this list narrows your options down quite a bit.

If you are on a tight budget, you could take advantage of the free tools on this list– Google Analytics, Google Search Console and Google Data Studio. Nevertheless, you should pair these tools with other complementary tools to get better results and lighten your workload. GrowthBar and AgencyAnalytics are great options for this purpose as their paid plans are a bit cheaper.

If you have multiple clients or you run an agency, tools like SEMRush, Ahrefs, Databox and AgencyAnalytics will serve you well. SEMRush and Ahrefs are particularly great options if you need a full SEO suite rather than just a reporting tool. Databox is great if you need a tool for just your website as it has a free forever plan.

If you want to test the waters before purchasing a tool, then you should definitely check out Moz Pro and AgencyAnalytics. Moz gives a whopping 30-day free trial!

In all, your choice of the right SEO reporting tool for you should depend on the kind of business you run, your business needs and your budget.

The post The 9 Best SEO Reporting Software Tools in 2025 appeared first on Alex Birkett.

If you’re a digital marketer, content writer or SEO copywriter, writing is a major part (or maybe even the only part) of your work, and grammatical errors or spelling mistakes can throw all your hard work right down the drain.

Poor grammar can damage the credibility of blog articles, how-to guides, case studies, eBooks and other marketing resources. It can cause a loss of potential customers, reduce the quality of user experience and affect the growth of a business directly.

The most popular grammar checking tool on the market right now is Grammarly, but it is far from the only one.

What is Grammarly?

Founded in 2009 and used by over 30 million people daily, Grammarly is an AI-powered proofreading and grammar checking tool used to detect punctuation mistakes and grammatical errors. These errors include bad sentence structure, syntax errors, subject-verb mismatch, etc. Grammarly also provides suggestions that can help your sentences read better.

Apart from the grammar and punctuation checker, Grammarly also consists of other tools to help users write better:

• A spell checker that helps users prevent and correct misspellings.
• A plagiarism checker that compares your content to about 16 billion articles on the internet to prevent duplication.
• A writing style checker that helps improve readability and ensure that your writing style aligns with the kind of audience you are trying to reach.

Pros of Grammarly

• Grammarly is very user-friendly.
• It boasts a high level of accuracy for checking spelling, punctuation and grammar.
• It is available for both desktop (Windows and Mac) and mobile (Android, iOS and iPadOS) devices.
• It is fast and checks errors in real-time.
• Grammarly comes with autosave and recovery features.
• It has a plagiarism checker.
• It works with many variations of the English language—American English, British English, Canadian English, Australian English, etc.
• Grammarly is available as a browser extension for popular browsers such as Chrome, Firefox, Microsoft Edge and Safari.
• Grammarly integrates seamlessly with other writing software like Microsoft Word, Google Docs and Medium.
• Grammarly constantly adds features to and improves on the software.

Cons of Grammarly

• Grammarly does not offer an offline editing option.
• The premium version can seem expensive, especially to users who don’t need all the extra features.
• There can be lags when editing large amounts of text.
• Grammarly only works in English.

The 8 Best Grammarly Alternatives

1. Hemingway Editor
2. Readable
3. Linguix
4. ProWritingAid
5. PaperRater
6. LanguageTool
7. Ginger Software
8. WhiteSmoke

Here’s a comparison table summarizing the features, pros, cons, and ideal use cases for the Grammarly alternatives mentioned:

Recommendations Based on Needs:

• Best for readability-focused writing: Hemingway Editor, Readable
• Best for fiction writers: ProWritingAid
• Best for students and academic use: PaperRater, ProWritingAid
• Best for non-native English speakers: LanguageTool, Ginger Software, WhiteSmoke
• Best for marketers and business writers: Linguix, Readable

1. Hemingway Editor

Image source: Hemingway Editor

Ideal for: Authors, bloggers, content writers and marketers

G2 Score: 4.9/5

Pricing: Hemingway’s web version is free. The desktop app costs $19.99 (one-time fee).

The Hemingway App is a writing and editing tool designed to help writers produce concise and polished content. It analyses the writing style of a writer and identifies common grammatical errors that reduce the quality of a piece of content. Some of the grammar errors Hemingway App focuses on are:

• Excessive passive voice
• Wordy sentence construction
• Overuse of adverbs
• Complex paragraphs
• Weak words/phrasing

I use the Hemingway App just as much as I use Grammarly to analyze my content. What I love most about the Hemingway App is that it separates the writing and editing functionalities, which allows writers to focus on writing first before editing. The Writing Mode is a distraction-free environment that allows writers to write without interference. While using Hemingway, a person can easily toggle between the writing and editing modes.

Hemingway’s Writing Mode

When you switch to the Editing Mode, most of Hemingway’s features get activated. Hemingway analyzes your content and highlights potential problem areas. No matter what Hemingway suggests, it is totally up to the writer to implement or ignore the advice. The editor app works with color-coded highlights. The different colors make it easier to identify the kind of error your content has.

• Blue Highlights indicate weak words, especially qualifiers or adverbs. It suggests improvements for bolder writing sans redundancy.
• Green Highlights denote the use of passive voice. Although active voice makes for more engaging writing, passive voice is sometimes appropriate. In this case, a writer can ignore the green highlights.
• Yellow Highlights point out rambling and complex sentences.
• Purple Highlights show complicated phrases or words that might confuse a reader. Typically, a writer is supposed to replace the convoluted words or phrases with simpler ones.
• Red Highlights indicate extremely wordy and complicated sentences that negatively influence readability.

Hemingway’s Editing Mode

Hovering over these color highlights will show you the kind of problem that has been identified. However, not all error types offer hints for fixes. You can remove adverbs easily (with the click of a button), but you have to change a sentence from passive to active voice by yourself.

In the sidebar, you can find the total number of suggested improvements, the readability score (calculated according to the Automated Readability Index) and word count. The counter also includes the average reading time, and the number of letters, characters, words, sentences and paragraphs in the text.

The free online version works for both Android and iOS. The desktop version supports MacOSx for Mac users.

Key features of Hemingway Editor

• Color-coded errors
• Write and Edit Modes
• Readability score
• Formatting features
• Import from and export to other writing platforms

Pros of Hemingway Editor

• Hemingway Editor is very easy-to use. You don’t even have to log in to analyze text.
• The software has a simple, but intuitive, interface.
• It has separate modes for writing and editing.
• It gives writers the choice to implement or ignore suggestions. There are no auto-corrections.
• It provides an estimated reading time, which helps writers explore reader engagement.
• Writers have the option to write and edit in the desktop app and export it directly to WordPress as a draft.
• The offline editor helps writers edit their work anywhere they are.
• There are no word limitations in the web editor.

Cons of Hemingway Editor

• It is not a spelling or grammar checker.
• With the free version, writers cannot save or import their work.
• Most highlights don’t offer suggestions on how to fix the identified problem.

2. Readable

Image source: Readable

Ideal for: Authors, bloggers, copywriters and marketers

G2 Score: 4.5/5

Pricing: Readable offers a free trial. Paid plans start at $4/month, billed annually.

Readable is a content marketing tool that helps businesses optimize their content by scanning and scoring the readability of their web content. This score checker shows how readable your content is on a scale of 0 to 100.

Apart from businesses (marketers), Readable is also designed to help writers (including authors, accountants, marketers, copywriters, doctors, lawyers, and teachers) improve the readability of their content and boost sales. A higher score (70 and above) means that most readers would be able to easily read and understand your content. A score lower than 60 means that your text needs to be tweaked to be more readable.

Readable is powered by powerful algorithms that allow it to deliver scoring results quickly. These algorithms include Flesch Reading Ease, Automated Readability Index, Gunning Fog Index, SMOG Index, Coleman-Liau Index, IELTS and CEFR, Spache and New Dale-Chall, etc.

Readable analyzes the readability of a piece of text and suggests the best ways to improve on it so that readers would engage better. It utilizes factors like average word length, word familiarity, syllable count, sentence length, and sentence structure to calculate accurate readability scores. This software also highlights long words, long sentences, and passive voice usage, allowing writers to tweak them accordingly.

There is no limit to what you can analyze with Readable. The app has the tools you need to score text, Word docs, emails, HTML/web pages, individual URLs, PDF, eBooks, and bulk scoring. It can easily examine an entire website and identify content that needs optimization along with ways they can be fixed.

Readable does not only measure the readability of content. It also examines keyword density and text quality to show you a range of statistics that can make your content easier to understand. It also provides comprehensive reports with a breakdown of the major points.

Although Readable has a lot of strong points and features, it lacks some advanced facilities that are generally present in genuine writing tools.

Key features of Readable

• Website scoring
• Readability scoring
• Readability API
• Email scoring
• URL analysis
• Bulk scoring
• Keyword density
• Readability reports

Pros of Readable

• Readable has a clean and simple interface.
• Writers can import and export documents as different file formats like Doc, PDF, HTML or text spreadsheet.
• Readable can scan and score emails, individual URLs and whole websites.
• Because Readable is web-based, users are not required to download an app before use.
• Readable’s customer support is courteous and satisfactory.
• Readable supports web-based, Windows and Mac devices.

Cons of Readable

• With Readable, writers cannot make and save different versions of the same content.
• Readable does not have a storyboard or writing template. Users cannot create their own writing templates either.
• Readable does not allow users to share files directly from the app or collaborate with others on a project.

3. Linguix

Image source: Linguix

Ideal for: Solopreneurs, marketers and large businesses

G2 score: 4.5/5

Pricing: Linguix offers a free version for basic spelling and grammar checks. Paid plans start at $8/month, billed annually.

Developed by linguists, professional writers and language technology experts, Linguix is not your typical grammar checking tool. It is a smart writing and editing assistant that uses artificial intelligence and machine learning technology to help users adequately optimize their content. It is designed to improve the users’ writing standards and enhance their writing quality in all aspects.

Although it has the conventional spelling and grammar checkers, Linguix does more than check for spelling and grammatical errors. Its powerful AI and algorithms learn the tendencies, writing style, structure and word choices of each user. It sets the test against more than 2,000 rules on context and provides the user with smart recommendations to improve their writing. Linguix’s premium version offers tools such as templates and performance statistics, which helps users ensure that their writing is shown to the right audience.

Immediately after signing up, Linguix will ask about the purpose of your writing and will also ask you to select the areas you think you need help with when it comes to writing. This process helps you personalize your service even before you start scanning anything.

Users can set the tone of the text and utilize the Helper function to help them write a document that will sound more exciting or calming. After you have done this, you will have a list of flagged errors—redundancy, spelling mistakes, stylistic issues, etc. You can hover over the mistakes and fix them by accepting Linguix’s suggestions. You can also add words into your personal dictionary. These words are those that you commonly use but cannot be found in a conventional dictionary. Once these words are in your personal dictionary, Linguix will make an exception to them.

After scanning a document, Linguix notifies users of grammatical errors in their text and provides multiple suggestions on how to fix them. It also supplies synonyms and phrases as well as corrections of spelling mistakes and removal of typos, poor phrasing, and wrong sentence structures.

Partnering with CopyLeaks, Linguix lets users quickly check their document against its database of billions of web articles. It will show which sentences or paragraphs were copied and the source from which they were lifted.

Linguix can be used to analyze any kind of write-up, be it personal, professional or academic. It is a wonderful tool for people who write blog articles, social media posts, convincing personal opinions and essays. It’s also great for professional writers who want their expertly-crafted articles to be free of types and elementary errors.

Key features of Linguix

• AI-powered patterns
• Online handbook
• Ready-made templates
• Chrome extension
• Performance statistics
• Context-based recommendations
• Personal editor via Linguix.ai
• Team collaboration

Pros of Linguix

• Linguix’s user interface is clean, minimalistic and intuitive.
• Users get access to a wide range of writing templates.
• Users can measure the performance statistics of their text.
• Linguix is affordable.
• It provides English webinars and vocabulary tests that help writers improve their English and writing skills.
• Linguix offers integrations with browsers like Chrome, Firefox, Safari and Edge.
• It provides an Android and iOS keyboard.

Cons of Linguix

• Linguix’s plagiarism checker is not free and, if you get on the premium license, it’s not included in the license either. You have to buy credits to use it.

4. ProWritingAid

Image source: ProWritingAid

Ideal for: Bloggers, content writers, novelists and entrepreneurs

G2 Score: 4.4/5

Pricing: ProWritingAid offers a free trial. Paid plans start at $20 for monthly subscription.

ProWritingAid is a writing assistant and grammar checker that helps clean up all kinds of written content by identifying grammar and spelling mistakes, contextual errors and plagiarized content. It allows writers to erase errors, fix grammatical and punctuation mistakes, and optimize their articles.

Although ProWritingAid can be used to analyze any type of written content, it really shines when it comes to fiction writing. I write crime fiction and short stories, and use ProWritingAid to analyze my prose. Every time I use this software, I’m blown away by how it highlights vague or incorrect text and suggests a ton of improvements. It scans for vague wording, passive voice usage, repetitiveness, overuse of adverbs, complex sentence constructions, sentence length variations and many more.

ProWritingAid has a built-in Word Explorer that helps writers find the right words to convey their message clearly. This feature contains a Thesaurus, dictionary, collocation dictionary, reverse dictionary, alliteration dictionary, cliché dictionary, contextually related words, and examples from songs, poetry and prose. These functions improve readability of text and help to expand a user’s vocabulary as they explore different words and phrases.

ProWritingAid offers style and grammar check scores in real-time. It provides comprehensive explanations of flagged errors and suggests corrections to enable writers to easily learn how to improve on their content. This application is especially helpful for students in writing assignments because it has a plagiarism checker that identifies sentences that were plagiarized and the links from which those sentences were copied.

Key features of ProWritingAid

• Word Explorer
• Plagiarism checker
• Detailed explanations
• In-depth reports
• Contextual Thesaurus reports
• Seamless integrations with other writing platforms

Pros of ProWritingAid

• ProWritingAid provides accurate readability and grammar recommendations.
• It conforms to your writing style (casual, formal, academic, etc.)
• ProWritingAid suggests 20 different reports to improve the specific writing concerns of different writers.
• It comes with browser extensions for Google Chrome, Firefox, Safari, and Edge.
• It integrates seamlessly with writing software like MS Word, Google Docs, and Scrivener.
• ProWritingAid’s premium version supports both Windows and Mac devices.

Cons of ProWritingAid

• The free plan is limited to 500 words for extensive reports.
• Users need to be on the premium plan to use the plagiarism checker.
• Although ProWritingAid provides thorough insight into your work, it cannot replace a real editor or mentor.

5. PaperRater

Image source: PaperRater

Ideal for: Students, teachers, writers and online marketers

G2 Score: 4.4/5

Pricing: PaperRater offers a free plan. Paid plans start at $7.95/month, billed annually.

PaperRater is an AI-powered proofreading software that helps writers improve the quality of their text. This tool makes use of Natural Language Processing, Data Mining, Information Retrieval, Machine Learning and Computational Linguistics to check for spelling and grammar mistakes, and to scan content for plagiarism.

While PaperRater can be used to scan any type of writing including blog articles, professional documents and social media copy, it was mainly designed for students (writing assignments, academic essays, etc.).

To scan content, you can type, copy-paste or upload it into the open field on PaperRater’s website. PaperRater gives users the option to indicate the type of content submitted—articles and reviews, essays and stories, business correspondence, etc. There is also an option to indicate the educational level of the writer of the content, ranging from 1^st grade to post-graduate students. These specifications allow the tool to make amendments that align with the needs of the writer.

PaperRater’s grammar and spelling checker will analyze the content, identify mistakes and suggest changes in real-time. It also instructs writers as to why it is important to tweak specific parts of their content. Because PaperRater is designed with advanced technologies (AI and data science), it can deliver results in less than 15 seconds without compromising on the proofreading.

Apart from being a writing aid and proofreader, PaperRater is also a plagiarism checker tool. This feature uses the search indexes of all major search engines to extensively scan content and identify copied work. It shows the percentage of plagiarized text and the links from which the duplicated content was lifted.

Personally, I would not trust PaperRater’s plagiarism detector. In the piece I scanned, I made sure to include some text that has already been published on another blog just to see how well the tools with free plagiarism checkers performed. As you can see in the image above, PaperRater evaluated the text and estimated that it is 100% original – which is 100% untrue. Just a heads up in case you decide to go for this tool.

There is also a premium Vocabulary Builder tool that helps users learn more complex words and how to use them properly. This feature is great for people and students who may not be very familiar with the English language.

Key features of PaperRater

• Vocabulary builder
• Automated scoring
• Unlimited total submissions
• Premium-only modules
• Grammar exercises
• Advanced plagiarism detector

Pros of PaperRater

• PaperRater delivers scan results very quickly. Grammar and sentence structure checks take 15 seconds, while plagiarism checks take about 30 seconds.
• PaperRater accurately identifies big spelling errors and tense issues.
• Since PaperRater is web-based, users are not required to download any app or software to use it.
• Users don’t need to sign up or log in to use PaperRater.
• PaperRater’s customer service is available on all work days during work hours.

Cons of PaperRater

• PaperRater’s website is filled with ads that can be misleading.
• While PaperRater is great for academic writing, it is not very good for conversational writing styles.
• PaperRater follows AP style so it might not be ideal to use if your content is written in a different grammar style.
• PaperRater can only be accessed via the website. There is no mobile or add-on function.
• Free users can perform only 10 plagiarism checks per month and each check must not be longer than 1,500 words.
• PaperRater does not allow users to export their plagiarism reports as a PDF.

6. LanguageTool

Image source: LanguageTool

Ideal for: Non-native English speakers and writers

G2 Score: 4.2/5

Pricing: LanguageTool offers a free forever plan. Premium plans start at $2.46/month, billed annually for individual users.

LanguageTool is an online grammar solution and proofreading tool used by individuals and businesses to fix grammatical problems in their text or articles.

One thing that sets LanguageTool apart from other free Grammarly alternatives is its ability to detect spelling errors, grammar mistakes and writing problems in different languages including English, French, Spanish, Dutch, German, Polish and Russian. It also considers variations of languages. For example, LanguageTool acknowledges the differences between American and British English when it scans content for grammar and spelling errors.

With LanguageTool, users can add words to a customizable personal dictionary. These words are those that are commonly used by the user but cannot be found in a conventional dictionary. Once these words are added to the dictionary, LanguageTool will exclude them from the spelling and grammar rules it applies to the text.

LanguageTool can be used as a web browser extension for Mozilla Firefox or Google Chrome. It can also be used as an add-on for Microsoft Word, Google Docs and LibreOffice. This tool also provides keyboard shortcuts to help users proofread their text faster.

Key Features of LanguageTool

• Personal dictionary
• Multi-language support
• Add-on and browser extensions
• Ruled-based corrections
• Enable and disable rules
• Keyboard shortcuts

Pros of LanguageTool

• LanguageTool has a clean, easy-to-navigate interface.
• LanguageTool’s grammar checker is pointedly accurate.
• It can detect grammar and spelling errors in over 20 languages.
• The free version includes a limit of 20,000 characters per check, which is high compared to other Grammarly alternatives.
• While the free tool helps users to write more clearly, the premium plan is extra concise and precise.
• LanguageTool has developed many plugins and add-ons for programs like Android and CheckMate.
• LanguageTool has an accessible forum that is filled with helpful content.

Cons of LanguageTool

• LanguageTool does not have a plagiarism detector.
• LanguageTool does not detect the uses of passive voice.
• It does not list the style guide it uses to analyze text.

7. Ginger Software

Image source: Ginger Software

Ideal for: Non-native English speakers and writers

G2 Score: 4.1/5

Pricing: Ginger Software offers a free plan. Premium plans start at $6.99/month, billed biannually.

Ginger Software is a grammar and spell checker tool that helps writers polish their content and improve their writing style by making corrections and suggestions as the user types. This is to help them immediately fix their mistakes and save some time with the editing process.

This tool is designed with intelligent algorithms that ensure that text corrections are based on the context of the sentence rather than on individual words. Analyzing the context of a sentence before making suggestions allows Ginger Software to make accurate and precise corrections.

Ginger Software also gives users access to a tool that allows them to rephrase their sentences in different kinds of ways to avoid repetitiveness. There is also a dictionary at hand that enables writers to check whether the word they’re using in a phrase or sentence is contextually appropriate.

In addition to correcting mistakes, Ginger Software also gives users access to its learning center so that they can have tailored training to improve their English skills. Their progress is also tracked to keep them motivated in increasing their knowledge.

For users who speak a language different from English, Ginger Software makes it easy for them to analyze their content as it can translate text to over 60 languages.

Features of Ginger Software

• Grammar checker
• Punctuation checker
• Spell checker
• Dictionary
• Personal trainer
• Mistake practice
• Error analysis
• Translation
• Sentence rephrasing
• Text reader

Pros of Ginger Software

• Ginger Software is very easy to install and use.
• Unlike many other Grammarly alternatives, this tool does not impose any limits on premium users.
• Ginger Software has an abundance of language diversity as it offers its services in more than 60 different languages.
• Ginger Software can be downloaded directly into Chrome or Safari web browsers.
• It integrates well with programs like Gmail, Outlook, Microsoft Office (entire suite), Facebook, LinkedIn, Twitter, etc.
• Ginger Software can be used on Android and iOS gadgets.
• It has a desktop app that can be installed on both Windows and Mac operating systems.

Cons of Ginger Software

• Ginger Software does not have a plagiarism checking tool.
• Free users are only allowed to do 14 scans per month.
• Ginger Software does not provide reports on the issues identified within a text.

8. WhiteSmoke

Image source: WhiteSmoke

Ideal for: Non-native English speakers and writers

G2 Score: 4.0/5

Pricing: WhiteSmoke does not offer a free plan or free trial. Paid plans start at $3.47/month billed triennially (for three years), and $5.00/month, billed yearly.

WhiteSmoke is a full-featured grammar, writing and plagiarism checker that is accessible on web, desktop and mobile. Widely considered to be one of the best Grammarly alternatives around, WhiteSmoke works with Natural Language Processing, an advanced technology that uses AI and algorithms to analyze text and search for grammatical and contextual errors.

The grammar checking tool and punctuation checker searches for common grammatical errors such as run-on sentences, fragments, double negatives, incomplete sentences, subject-verb disagreements, tense shifts, comma splices, capitalization, object clauses, spelling mistakes, misused words, missing words, fused sentences, and punctuation errors, amongst others.

When you paste your content into the blank form in WhiteSmoke’s interface, the system immediately begins to underline mistakes, make corrections, and tell you what types of mistakes it has identified. It uses a color-coding system to highlight each kind of mistake—red indicates spelling mistakes, green denotes grammatical error and purple shows that there is a stylistic issue.

In addition to offering suggestions and corrections, WhiteSmoke also gives text and video tutorials that explain the errors and corrections to the users. This is probably my favorite WhiteSmoke feature because it helps users to better understand the process of creating quality content. It also improves the users’ understanding of English and its applications.

WhiteSmoke also has a reporting system that gives users an outline of the mistakes and corrections in the test. If the user is a corporation, WhiteSmoke will provide custom-made applications tailored to the corporation’s specific business needs to help them improve their correspondences and project a more professional image in their markets.

Key features of WhiteSmoke

• Translation
• Dictionary
• Video tutorials
• Document and letter templates
• Text enrichment
• Error explanations

Pros of WhiteSmoke

• WhiteSmoke is available on both Windows and Mac devices.
• It has a native application available for both Android and iOS devices.
• The Pro version of WhiteSmoke’s mobile app comes with a translator that can translate 55 languages on the go.
• WhiteSmoke provides users with over 100 ready-made templates for letters and documents.
• WhiteSmoke’s plagiarism is accurate and can hold its own when pitted against Grammarly.
• WhiteSmoke works with web browsers like Chrome, Firefox, Safari, Opera and Microsoft Edge.

Cons of WhiteSmoke

• WhiteSmoke’s desktop application has a search limit of 10,000 characters. This means that if you need to scan a long piece, you have to run several scans. This, however, does not apply to the web-based application.
• Essential and premium plan users only get a license for one computer. The most expensive plan comes with only three licenses, which is very limited.
• It can be a bit difficult to find the plagiarism checker on the desktop app.
• The customer support can be really slow at times.

Did you find the best Grammarly alternative for you?

Grammarly is great, no doubt, but there are several other writing assistants that are equally as good. Depending on your specific writing needs, you might even find some of these tools to be better than Grammarly.

If you are a fiction writer like me, then you might wanna check out ProWritingAid and Hemingway Editor. These tools are great for checking for spelling and grammar errors (ProWritingAid), and refining your writing style (both).

If you’re a student, however, and you need a writing checker tool to scan your academic essays and theses, you should look into PaperRater and ProWritingAid. If you need a reliable plagiarism detector, you might want to substitute PaperRater for Linguix. ProWritingAid’s plagiarism detector is good, too.

If you’re a non-native English speaker and you need a tool that can translate and/or check your content in a different language, LanguageTool, Ginger Software and WhiteSmoke are your best bets. They’re relatively easy to use and support tons of languages. Plus WhiteSmoke has a plagiarism checking tool to boot.

Readable and Linguix are great if you’re a content writer, copywriter, blogger, or marketer. Linguix also works really well if you have a large business.

At the end of the day, the Grammarly alternative you choose should be based on the kind of text you’re analyzing, your needs/goals, and your budget.

The post The 8 Best Grammarly Alternatives in 2025 appeared first on Alex Birkett.

According to a report by Statista.com, approximately 300 billion emails were sent and received every day worldwide in 2020 alone. The latest stats also show that 87 percent of marketers use email marketing to distribute their business content. Those are some pretty high figures, if you ask me.

Whether you just started your business or you’ve been around for quite some time (and growing), you probably understand just how beneficial email marketing is to your business.

However, it takes a lot of time, effort, and resources to craft manual email newsletters. Even if this is a part of your business, it’s hard to truly scale an email marketing program without some form of automation,

This is where autoresponders come in to save the day.

Autoresponders allow you to send automated emails when a customer takes a specific action like subscribing to your email list, or purchasing a product. Users can also use responders to create email sequences based on certain rules, conditions or triggers.

Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!

Here’s a comparison table summarizing the features, pros, and cons of the free email autoresponder tools mentioned:

Recommendations Based on Needs:

• For creators and online businesses: ConvertKit, Mailchimp
• For e-commerce and transactional emails: Sendinblue, Mailchimp, Sender
• For nonprofits: Benchmark Email, Constant Contact
• For robust automation workflows: Moosend, Sendinblue, Aweber
• For CRM integration: HubSpot, Constant Contact

The 9 Best Free Email Autoresponder Tools

The best free email autoresponder tools are as follows:

1. Moosend
2. Sendinblue
3. HubSpot
4. ConvertKit
5. Mailchimp
6. Aweber
7. Benchmark Email
8. Sender
9. Constant Contact

1. Moosend

Image source: Moosend

Ideal for: SMBs and entrepreneurs

Overall G2 Score: 4.7/5

Pricing: There is a free forever plan that lets users send unlimited emails to up to 1,000 subscribers. Paid plans start at $8/month.

Founded in 2013, Moosend is an email marketing platform that helps business owners automate their email marketing tasks so that they can focus more on building strong relationships with their audience. If you are a rapidly-growing business looking for a free email autoresponder that can scale alongside you, Moosend is a great choice. It has a generous free plan, and the paid plans are affordable for small businesses and chockfull of powerful automation features.

Although Moosend is not much of a household name like MailChimp and MailerLite, brands like Gucci and Dominos trust it to help them scale their businesses. From the drag-and-drop email editor to A/B split testing, Moosend offers businesses everything they need to engage with and nurture their audiences from the time they sign up.

Moosend offers a gorgeous drag-and-drop email builder that has pre-built templates. You can personalize your emails and track them. There is also an automation workflow editor that is sleek and easy to use.

The workflow options are practically endless. They include the basic welcome and anniversary emails, and advanced options like lead scoring and user onboarding. E-commerce merchants also get options like abandoned cart automation, upselling emails and VIP offers.

Moosend offers specialized solutions for a wide range of industries, including bloggers, e-commerce, agencies, and SaaS businesses.

Key features of Moosend

• Drag-and-drop email editor
• Unique marketing automation tools
• Autoresponders
• Email automation templates
• Landing pages
• Visual automation editor
• Landing pages and templates
• Advanced personalization
• A/B split testing
• Transactional emails
• List segmentation and management
• Website and user tracking
• E-commerce AI
• Product recommendations
• Weather-based recommendations
• Advanced reports and behavioral analytics
• SPAM test
• API access
• 100+ third-party app integrations
• GDPR compliance

Pros of Moosend

• The user interface is simple and easy to navigate.
• The free plan contains most of the features that are in the paid plans.
• The in-depth analytics show users every action a customer makes on their site.
• The reporting features include unique sub-features like local tracking, real-time tracking and exporting to PDFS.
• Moosend offers broad targeting (hyper-personalization) that provides AI for finding user interests/tastes.
• Even if they’re on the free plan, Moosend allows users to remove their branding from emails.
• Users can create unlimited custom segments and data fields.
• Moosend’s autoresponders and automation workflows are robust compared to competitors.
• Moosend integrates with a wide range of third-party apps such as Salesforce, Magento and WooCommerce.
• Moosend offers an extensive knowledge base, in-depth video tutorials and exceptional customer support.

Cons of Moosend

• Compared to other ESPS, Moosend offers limited third-party app integrations.
• Moosend does not offer native SMS messaging.
• Users cannot send transactional emails or design landing pages on the free plan.
• Moosend’s interface is separate from Gmail, so users have to alternate between both, which can be both confusing and time-consuming.
• The customer support in the free plan is available for only five days a week, and does not include phone support.
• Moosend is not available as a mobile app.

2. Sendinblue

Image source: Sendinblue

Ideal for: SMEs and e-commerce businesses

Overall G2 Score: 4.6/5

Pricing: Sendinblue offers a free version that allows users to send up to 300 emails per day. Paid plans start at $25/month.

Trusted by over 80,000 individuals and businesses, Sendinblue is a marketing automation tool that provides everything you need to communicate with your audience, personalize your messages, convert visitors into leads and generate revenue. If you’re searching for an all-round email marketing tool that can help you automate email marketing, SMS, and live chat, Sendinblue has your back.

With Sendinblue, email automation is simple and transparent. As part of its free forever plan, this transactional email provider features some pretty advanced autoresponders (which is surprising, given their cheap pricing), including those triggered by customer activities like purchases, web events and abandoned carts. If you have SMS credits (paid), you can send text messages as part of your autoresponder campaign. This alone easily makes it one of the best free email autoresponder tools out there.

There is a workflow builder that has rules and conditions based on customer activity. You can edit your autoresponder campaign in a visual editor and link to all kinds of automated messages. If you don’t want to create a custom campaign, you can pick from one of the templates that range from basic (birthday messages) to advanced (lead scoring).

If you’re not sure if your customer journey has the right steps, you can conduct A/B testing and study analytics to know what’s right and what’s wrong with your campaign.

Key features of Sendinblue

• Free sales CRM
• Drag-and-drop editor
• Extensive template library
• Powerful marketing automations
• Customer and lead management
• Landing pages and sign up forms
• Advanced contact segmentation
• A/B testing
• Real-time statistics & reports
• Email heat maps
• Send-time optimization
• Transactional emails and SMS marketing
• Email marketing options
• Social media adverts
• Ads retargeting tools
• Third-party app integration
• GDPR compliance

Pros of Sendinblue

• The user interface is intuitive and user-friendly.
• The free plan allows you to have unlimited contacts.
• The free forever plan features many of Sendinblue’s tools, including the autoresponder tools.
• The marketing automation tool has an intuitive drag-and-drop editor.
• There’s a wide range of different templates. Users can also create a custom template or upload an HTML template if you have one.
• In addition to emails, users can use Sendinblue to send text messages (SMS) as well.
• Users can send transactional emails via SMTP.
• Users can run tests on their workflows before launching them.
• Through the lead scoring system available, users can effectively nurture their leads.
• Sendinblue integrates with a wide range of third-part applications like Shopify, Salesforce and WooComerce.
• Users can contact Sendinblue’s customer support via email if you have any problems.

Cons of Sendinblue

• If you’re on the free plan, the emails you send will have Sendinblue’s logo on them. You cannot remove it unless you upgrade to the paid plans.
• You can only send 300 emails per day on the forever free plan, which might be limiting to those who have larger lists.
• Sendinblue allows users to create multiple logins only on the Premium and Enterprise plans.
• Sendinblue’s reports don’t include social or sales conversion data.
• Although the free plan allows for unlimited contacts, you can only send an autoresponder campaign to 2,000 contacts only. This limit will be annulled once you upgrade to a paid plan.

3. HubSpot Email Marketing Tools

Image source: HubSpot

Ideal for: Startups, small businesses, and SMEs

Overall G2 Score: 4.4/5

Pricing: HubSpot Email Marketing Tools is completely free. The Marketing Hub, however, is paid and prices start at $50/month.

Founded in 2006, HubSpot is a pioneer of inbound marketing and a versatile growth platform. This company helps businesses create and measure successful and efficient marketing campaigns. It does this by offering all the necessary tools businesses can use to manage their email marketing, website analytics, social media, blogging, etc. in one full-featured package.

HubSpot offers five major products: Marketing Hub, Service Hub, CMS Hub, Operations Hub and Sales Hub, all of which give businesses the ability to run their operation smoothly. In 2019, HubSpot launched their completely free email marketing platform.

On this platform, basic email autoresponder tools come with a CRM. Users are given an option to turn a single email into a series of automated emails. This series can be activated by different triggers, which include a customer filling out a signup form, customer interaction with emails and adverts, and product page views.

Users can pick any trigger or condition they like and create as many steps in their sequences as they want. HubSpot Marketing Hub is also really flexible and users can set their automations to run for a set period of time or to run only during certain email campaigns.

Key features of HubSpot Email Marketing Tools

• Drag-and-drop email editor
• Landing pages
• Signup forms and popups
• A/B split testing
• Marketing automation options
• Autoresponders
• Customizable email templates
• Lead generation and management
• Sales pipeline management
• List segmentation
• Ads retargeting
• Comprehensive analytics
• Contact site activity data
• Email tracker and meeting scheduler
• Third-party app integrations

Pros of HubSpot Email Marketing Tools

• The UI is sleek and easy to use.
• HubSpot is cloud-based so users can use it on any device on the go.
• Users are able to measure how their contacts engage with content
• HubSpot encourages users to set achievable goals for their business.
• HubSpot Marketing Hub can be connected to HubSpot CRM or Salesforce to make sure that all contact data is recorded.
• Users can personalize their marketing efforts to get the most results from their email marketing campaigns.
• Depending on the plan they operate on, users can get support through phone, email, and/or live chat.
• Through closed loop reporting, users can analyze the ROI of their inbound strategy.

Cons of HubSpot Email Marketing Tools,

• HubSpot Marketing Hub can get really expensive, especially if you don’t use all the features.
• HubSpot’s functionalities may be limited for larger businesses that have complex sales operations.
• The lower packages don’t have A/B split testing.
• The email templates are somewhat limited compared to other free autoresponder software.
• Users have to pay to get technical support.

4. ConvertKit

Image source: ConvertKit

Ideal for: SMEs and content creators (bloggers, artists, musicians, YouTubers, etc.)

Overall G2 Score: 4.4/5

Pricing: There is a free plan for up to 1,000 subscribers. Paid plans start at $29/month.

ConvertKit is a powerful email marketing platform that was built to enable online creators such as bloggers, podcasters, YouTubers, freelancers, etc. build strong relationships with their audience. ConvertKit is extremely easy to use and boasts a wide range of features. With ConvertKit, users can create sign up forms and pop ups, send personalized emails to their contacts and set up automation workflows.

I have used ConvertKit as the ESP of choice for multiple blogs, and based on my experience, the autoresponder tools were really good. I’m not tech-savvy at all and I really love it when the ESP I’m using ‘thinks’ for me. ConvertKit does exactly this; it makes the creation of automated workflows and autoresponder series a breeze.

Users can begin to create complex autoresponders by selecting an action, condition or event. This includes filling out a form, adding and tagging new subscribers, and purchasing a product. If a user is not sure what path would work best to accomplish their goals, ConvertKit offers automation templates they can use. These templates include launching a product, hosting a webinar, and following up with customers that haven’t purchased.

ConvertKit provides IFTT (if this, then that) automation rules that users can use to create unique workflows to develop their customer journeys. Users can link actions, events and conditions with a simple click and the following steps can be auto-populated to guide subscribers towards conversion.

Although ConvertKit is really great for automations, I find the email editor to be basic, really basic. There’s no drag-and-drop editor and users can only change the fonts, color, italics, bold, etc. The autoresponder tools are good but not great. This makes sense because ConvertKit is meant for online creators that don’t really need anything too advanced to manage their lists.

Meanwhile, ConvertKit EXCELS at helping users manage their lists and send opt-in incentives and digital products. The tool is also really easy to use and has a low learning curve.

Key features of ConvertKit

• Autoresponders
• Landing page and email templates
• Landing page builder
• WYSIWYG email editor
• Drip campaigns
• A/B split testing
• Customizable CTA buttons
• Detailed reports, analytics and ROI tracking
• Automated funnels and sequences
• Marketing automated options
• Subscriber management
• Sale of digital products and subscriptions
• Nifty segmentation and tagging system
• Great customer support

Pros of ConvertKit

• ConvertKit is simple and easy to use.
• ConvertKit does not charge for duplicate subscribers.
• ConvertKit has excellent automation functionality.
• Users can create multiple forms for different lead incentives.
• ConvertKit has a wonderful delivery mechanism for opt-in incentives.
• Users can set up their accounts within minutes and start designing landing pages/forms right away.
• Users can segment customers and assign tags to them in a myriad of ways.
• The landing page editor is easy to use.
• ConvertKit integrates seamlessly with membership sites and platforms like Teachable and WordPress.

Cons of ConvertKit

• Users cannot use the automation features on the free plan. They have to upgrade to the paid plan to do this.
• The landing page and email templates lack flexibility and customization options.
• ConvertKit cannot test emails for autoresponders.
• ConvertKit does not integrate with e-commerce platforms
• The A/B testing feature is limited to only subject lines.

5. MailChimp

Image source: MailChimp

Ideal for: Individuals and SMBs

Overall G2 Score: 4.3/5

Pricing: MailChimp offers a free plan that allows users to send 10,000 emails/month to up to 2,000 subscribers. Paid plans start at $9.99/month.

It’s safe to say that MailChimp is the most popular email marketing platform in the market right now. This email marketing tool helps small businesses capture email leads and engage with their audience through its variegated templates, and powerful automation features.

I used MailChimp on the first blog I created. Granted, my list was small but I still automated my emails (because I’m lazy—and smart, too) using the available autoresponders and automation tools. MailChimp offers all the basic stuff like welcome messages, anniversary emails and customer journey workflows, but it also has advanced features like add retargeting, automated digital ads, social media posts, and even postcards.

Its major focus, though, is in the digital space. The autoresponders provided by MailChimp are mostly behavior-based. Therefore, users are able to set up rules for sending follow up emails based on behavioral triggers like an email sign-up and abandoned carts.

The free MailChimp plan has links to seven marketing channels that users can automate, but the actual marketing autoresponders only allow users to make 1-step automations. This means that users can only create simple messages and sequences for their list.

If you need complex automated workflows, you can check out some MailChimp alternatives. This article will also show you how MailChimp holds up compared to another wildly popular email marketing service, MailerLite right here.

Key features of MailChimp

• Drag-and-drop email editor
• Landing pages
• Pre-built form templates
• Multivariate testing
• Contact management and segmentation
• Automated drip campaigns
• Marketing CRM
• Social media marketing
• Marketing automation options
• Advanced analytics
• Predicted data insights
• Send time optimization
• Delivery by time zone
• Email and live chat support

Pros of MailChimp

• MailChimp’s free plan lets users use simple autoresponders. It’s great if you only want a bit of automation.
• The user interface is sleek and has a low learning curve.
• MailChimp offers autoresponders for welcome series, behavior-based automation, date-based communications, and RSS-to-email sharing.
• There are e-commerce tools that send out automated messages for abandoned carts, order notifications, payment confirmations, etc.
• MailChimp offers customer loyalty workflows like customer re-engagement and product follow-ups.
• MailChimp offers a tool that helps users find their audience based on similar audiences in the same industry. This improves users’ future marketing techniques.
• The live built-in previewer can help users see what their emails would look like on different devices before sending them.
• MailChimp integrates with over 300 third-party apps including WordPress, Canva, Help Scout, and EventBrite.

Cons of MailChimp

• MailChimp’s paid plans can get really expensive as a user’s list grows.
• MailChimp’s branding will feature on the emails you send with the free plan.
• If you’re on the free plan, you won’t be able to create a multi-step autoresponder series.
• MailChimp doesn’t have a visual workflow editor for autoresponders. This can cause users to be confused while managing their autoresponder series.
• Users cannot create custom automations on MailChimp, and the pre-built automation workflows available are limited.
• MailChimp’s emails often land in Gmail’s Promotion tab as opposed to the main inbox.
• The free plan allows email support for only the first 30 days. After that, you’ll only have knowledge base documents to help you solve your problems.
• Although MailChimp’s autoresponder tools are great, they aren’t as powerful as those of their competitors.

6. Aweber

Image source: Aweber

Ideal for: SMBs and start-ups

Overall G2 Score: 4.2/5

Pricing: There is a free plan which allows users to engage with up to 500 subscribers. Paid plans start at $16.15/month.

Founded in 1998 and trusted by more than 100,000 individuals and businesses, Aweber is one of the oldest email marketing services around. They take pride in being easy to use, which makes them very suitable for small businesses and start-ups. They also claim that they invented the autoresponder, which is no small feat.

One of the most outstanding features of Aweber is the templates they provide. Aweber offers over 700 responsive e-newsletter templates, which is considerably more than the amount most, if not all, their competitors offer.

As per autoresponder and automation options, Aweber allows users to create automations via custom rules. Users can send 3,000 emails per month in an autoresponder series, which is pretty good. Aweber makes it really easy for users to set up follow up emails based on time intervals.

With Aweber, users can create goals and/or combine tagging with automation rules to set up sophisticated autoresponders. Users can also create basic drip campaigns as well as complex customer journeys using IFTT-style workflows. Users can design flowcharts where their emails are sent based on customer actions like email opens, clicks, website visits, purchases, etc.

However, the options to trigger autoresponders based on these user actions are somewhat limited. You only have two triggers: when a contact is subscribed to a list and when a tag is applied. Also, the terminology can be confusing as both automations and autoresponders are called ‘Aweber Campaigns’.

Key features of Aweber

• Drag-and-drop email builder
• Wide range of responsive templates
• Marketing automation options
• Responsive email designs
• Autoresponders
• Importation of mailing list
• Responsive email templates
• A/B split testing
• RSS/blog-to-email functionality
• Landing pages
• 6000+ stock photos
• List segmentation
• Third-party app integrations
• Email, phone and live chat support

Pros of Aweber

• Aweber is one of the oldest ESPs that exist and now has one of the best free email autoresponder tools in the market.
• The free version contains all the features in the paid plans.
• Users can import an existing email list in a wide range of file types (XLS, TXT, CSV, TSV and XLSX). Users can also add the email addresses of imported contacts directly onto an autoresponder cycle.
• Aweber offers powerful segmentation and automation tools users can use to create detailed autoresponder series.
• Aweber offers free plan users all the support materials, including live webinars and masterclasses.
• Aweber can be integrated with top third-party software like OptinMonster, PayPal, and Unbounce.
• Aweber regularly rolls out new features that are made available to all customers, including those on the free plan.
• Aweber enables AMP for email.

Cons of Aweber

• Aweber’s free trial only lasts for 30, which is not enough time for users to start making money from their lists.
• Aweber can be expensive.
• The free plan limits users to just 500 subscribers, which is really small.
• Aweber bills users for both subscribed and unsubscribed contacts (unless the details of unsubscribed contacts are deleted).
• The landing page builder doesn’t provide A/B split testing.
• Users cannot include or exclude multiple segments at once when they want to send an e-newsletter.

7. Benchmark Email

Image source: Benchmark Email

Ideal for: SMEs and NPOs

Overall G2 Score: 4.1/5

Pricing: Benchmark Email offers a free plan that allows unlimited contacts and up to 250 emails per month. The paid plans start at $13/month.

Founded in 2004, Benchmark Email strives to provide its clientele with simple email marketing. This ESP helps small businesses grow their audience, engagement and revenue by offering an advanced set of automated and integrated tools.

I used Benchmark’s free plan briefly while searching for the best ESP for my marketing needs and I really liked the clean interface and the fact that it was incredibly easy to use. The feature set impressed me too. Benchmark pays a great deal of attention to design and their email templates are simply stunning. The drag-and-drop email editor was the bomb and it helped streamline the experience of editing emails.

Their tracking reports are adequately detailed too. Users can monitor their campaign performance using metrics like number of emails opened, open rates, unopened emails, links clicked, unsubscribes, and forwarded emails.

As per free autoresponder tools, Benchmark offers a feature called ‘Automation Lite’ on the free plan. This feature lets users use basic autoresponders, surveys, forms and reports. Users can use Automation Lite to create a welcome email series and other really simple autoresponder series. Users have to upgrade to a paid plan to be able to create more advanced automations. On the Pro plan, users can create automations based on birthdays, anniversaries, reminder dates and engagement automations.

However, I did not find the autoresponder editor very intuitive. Users cannot set sending time ranges for autoresponders and they can’t view autoresponders in a workflow. The deliverability rates are not very good either.

Key features of Benchmark Email

• Drag-and-drop email editor
• Code editor
• Autoresponders
• Email templates
• CRM integration
• Marketing automation options
• A/B testing
• Drip campaigns
• Event management
• Surveys and polls
• Signup forms and popups
• Campaign tracking
• Customer journey funnels
• Detailed reporting and analytics

Pros of Benchmark Email

• Benchmark has a low learning curve.
• The tracking reports on set email campaigns are in-depth.
• Benchmark’s customer support is stellar.
• Users can segment their list and data in a variety of ways.
• Benchmark’s paid plans are very affordable.
• Benchmark’s automation features are intuitive and extensive.

Cons of Benchmark Email

• On the free plan, users can only send 250 emails per month, which is really limiting.
• Benchmark’s email editor lags sometimes.
• The deliverability rates are not too good as emails usually land in Gmail’s ‘Promotions’ tab or Spam.
• The signup form options are limited.
• Benchmark does not have a mobile preview feature or landing page editor.
• Benchmark cannot integrate with Salesforce.

8. Sender

Image source: Sender

Ideal for: SMEs

Overall G2 Score: 4.1/5

Pricing: Sender offers a free forever plan that allows users to send 15,000 emails/month to up to 2,500 subscribers. Paid plans start at $11/month and users are charged based on the number of subscribers they have.

Sender is an email marketing tool that helps businesses create and deliver powerful email campaigns, engage quality leads and convert them into paying customers. Sender allows users (including those without any knowledge of HTML) to craft stunning emails easily thanks to its intuitive drag-and-drop email editor.

Sender offers a vast selection of pre-built email templates that users can customize according to their preferences and requirements. These templates are also optimized for mobile devices. This enables email recipients to read emails easily using any kind of device.

Sender also provides powerful features that enable users to create hyper-personalized automated email workflows and customer journeys. Users can set up automatic messages that will be triggered by certain events and user actions. Users can send triggered welcome emails, drip campaigns, abandoned cart emails and follow-up emails to their subscribers via Sender’s autoresponder tools.

Key features of Sender

• Drag-and-drop email editor
• WYSIWYG editor
• Template library
• Mobile optimization
• Subscriber management
• Automated funnels
• Insightful analytics and reports
• Real-time click-through and open rates
• Transactional emails
• List-building tools
• Great deliverability
• Click heat maps
• Autoresponders
• Drip campaigns
• Bounce tracking
• Transactional emails
• Push notifications
• API integrations

Pros of Sender

• Sender’s drag-and-drop editor makes email creation a walk in the park.
• The autoresponder and automation features are very impressive.
• Sender’s email deliverability rates are really good.
• Sender’s paid plans are very affordable.
• The customer support is top-notch.

Cons of Sender

• Sender can be slow while switching from one function to another in its dashboard.
• It can be difficult for users to create segments.
• There is no WYSIWYG editor for transactional emails.
• Sender’s templates are not categorized.

9. Constant Contact

Image source: Constant Contact

Ideal for: Small businesses

Overall G2 Score: 3.9/5

Pricing: There is no free plan, but the free trial lasts for 60 days. Plans start at $20/month.

Founded in 1998 and trusted by over 600,000 businesses, Constant Contact is a powerful email marketing solution that helps small businesses and NPOs use email and social media advertising to grow their audience and increase revenue. Constant Contact goes beyond basic email marketing to support deals, surveys, events and social media marketing tools.

Although this ESP is not technically a free email autoresponder / email marketing software (there’s no free plan), it is on this list because it offers a generous 60-day free trial. Constant Contact also provides users with over 100 mobile-optimized templates that users can edit with the drag-and-drop editor. Users with coding knowledge can create custom email templates. There’s also a feature that can scan a user’s site and generate a template that aligns with the site’s brand colors.

The marketing automation tools in Constant Contact allow users to send a series of personalized emails to contacts in an autoresponder series and resend to contacts that didn’t open the initial email. Users can also send out personalized welcome emails, birthday emails, anniversary messages, and more.

Constant Contact offers a mobile app that lets marketers create and send emails right from their phones. This app also enables users to monitor and track their email performances on the go.

Key features of Constant Contact

• Drag-and-drop editor
• Great marketing automation options
• Tag-based data segmentation
• Social media campaigns
• Great deliverability rates
• Trackable coupons
• ROI tracking
• Surveys and polls
• Autoresponders
• Customizable CTAs
• A/B split testing
• Third-party app integration

Pros of Constant Contact

• The free trial lasts for 60 long days, unlike most Constant Contact competitors. This means that users have two months to try it out and see if they are a good fit.
• Users don’t need to input your credit card details to get started with the free trial.
• If a user has a website, Constant Contact can automatically set up their email design based on the website’s colors.
• There are hundreds of templates available.
• The drag-and-drop editor is really easy to use, which helps if you’re new to email marketing.
• The customer support team can be easily reached through phone, live chat and email.
• Constant Contact offers a library of resources to help users. If a user is in the United States, they can attend Constant Contact’s in-person seminars.
• Constant Contact’s security framework is air-tight.
• Constant Contact offers a high discount for NPOs.
• Constant Contact offers integrations with a wide range of third-party software like Gmail, Outlook and Shopify.

Cons of Constant Contact

• There’s no free version. After the free 60 days is up, users have to pay to keep using their email list.
• The dashboard lags sometimes.
• The landing page builder is somewhat basic.
• The templates are responsive but they aren’t flexible.
• Users need to pay for the Email plus plan to use most of the automation features.
• Constant Contact’s pricing plans are very expensive.
• Constant Contact does not offer live support on weekends.

What makes a great free autoresponder tool?

Although there are quite a few email marketing tools that offer free plans, some don’t include automation and autoresponder features in their free plans. Instead, users get access to these essential marketing tools when they upgrade to a free plan. However, there are some ESPS that do offer autoresponder tools in their free plans (outlined below).

The major features the best free autoresponder tools should have are:

• An intuitive email editor designed for newsletters, transactional emails and autoresponders.
• Signup forms and popups for capturing subscriber information.
• A workflow builder (preferably visual) that has templates for popular automation processes like welcome series emails, birthday responses and e-commerce transactions.
• Customer workflows that target a specific subscriber group based on the pages they visit most and the actions they take on the website.
• Segmentation and personalization in list management.
• In-depth reports and analytics that allow users to see how effective their email sequences and automation campaigns are.
• A/B split testing to make sure messages are optimized long before they are sent out.
• Automation for messages that are related to e-commerce stores such as product recommendations, order notifications and abandoned carts.
• Landing pages to increase the potential of acquiring new subscribers.
• Links to social media platforms to instantly share information users send out to their contact list.

Wrapping Up

So now you might be wondering which free email autoresponder tool you should use. Well, out of the nine tools outlined above, there’s no one that can suit absolutely every individual and/or business. However, the size of your business and your budget should determine the tool you should use.

If you’re a startup or small business owner, you can try Sendinblue, Sender or Moosend. You can also use Constant Contact, but bear in mind that this autoresponder tool does not have a free forever plan. It only offers a 60-day free trial to try it out and determine if it would be good for you. If you’re working on a tight budget, HubSpot is also a great option as it is completely free.

If you’re a community organization non-profit, you can try Sendinblue (this works great if you have a small list of 300 people or fewer). Benchmark Email is also great as they offer a huge discount for NPOs.

Sendinblue, Sender and Moosend are great options if you need to send out transactional messages to your contacts. Sendinblue allows its users to send SMS messages as well. If you’re an online creative, ConvertKit or MailChimp will serve you well.

For online/ecommerce store owners that want to send things like abandoned cart campaigns and purchase confirmations, MailChimp, Sender and Constant Contact are all trusty options. If your list is large and you need a free email autoresponder, MailChimp has the most generous parameters.

However, if your e-commerce store or business is established and budget isn’t a concern, then I highly recommend that you take a look at Drip. They offer powerful automation options and advanced segmentation but I didn’t include in this list because they don’t have a free plan, and their pricing is a bit expensive. Another great option is ActiveCampaign. In this article, you’ll see how ActiveCampaign measures up when pitted against Drip. It will help you make the right decision if you decide to go for either one of the two.

As you must have noticed, there is no one-size-fits-all autoresponder tool out there. The kind of business you run, the size of your business, your marketing needs, and your budget are the key factors that influence which autoresponder tool you should use.

The post The 9 Best Free Email Autoresponder Tools in 2025 appeared first on Alex Birkett.

Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales funnels, etc.

It can be an absolute headache to have to manually do all of this every time.

Enter email automation software.

Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!

The 10 Best Email Automation Software in 2024

1. Sendinblue

Source: Sendinblue

Ideal for: SMEs and e-commerce businesses

Overall G2 Score: 4.6/5

Pricing: Sendinblue offers a free plan that lets users send up to 300 emails per day. Paid plans start at $25/month

With over 80,000 paying users and 100 million emails sent every day, Sendinblue is an all-in-one email automation software that was created to help SMEs solve the challenge of automating their email marketing efforts on a budget.

Sendinblue helps businesses build relationships with their clients through text messages, transactional emails, email campaigns and automated marketing workflows. This email marketing software comes with a workflow editor that allows users to set up triggered campaigns based on email engagement, contact data, web behavior and ecommerce activity.

You can automate actions within one huge custom workflow or many separate ones. Via the automation workflow, a user can automate SMS and email campaigns, update their contact list, and set up opt-in and unsubscribe options for customers.

Sendinblue also has a send optimization feature that helps users increase their email open rates by determining the perfect time to send emails to contacts. Based on previous campaign performance, the ‘Best time’ feature automatically sends out emails at an optimal time.

If a user is not sure where to start to create a custom workflow, they can choose from a variety of pre-made sequences which include welcome message, product purchase and marketing activity, amongst others.

Combined with its powerful automation features, Sendinblue offers over 200 responsive email templates that allow users create campaigns quickly and customize their content. There’s also a drag-and-drop email designer that can be used by a user to create their own designs from scratch.

Sendinblue also lets users send transaction emails such as payment receipts and password resets via SMTP. There is also a lead scoring feature and users are able to test automation workflows before launching them.

Key features of Sendinblue

• Free sales CRM
• Great marketing automation options
• Drag-and-drop email builder
• Landing pages and signups form builders
• Extensive template library
• List and data segmentation
• Transaction emails and SMS marketing
• Email heat maps
• A/B split testing
• Send time optimization
• Real-time statistics and reports
• API
• Page tracking
• Formidable email marketing functionality
• Ads retargeting
• Third party integrations
• GDPR compliance

Pros of Sendinblue

• The UI is user-friendly and intuitive.
• The plans are more affordable compared to competitors, but just as feature-rich.
• Users can send and transactional emails via SMTP.
• You can optimize your workflow by automating triggers and customer actions that will send specific emails to your customers.
• Users can set A/B testing for email components like subject lines, call-to-action, copy, etc.
• Users can practice lead nurturing through the lead scoring system.
• Users can build workflows that are tailored to customers’ web activity.
• You can test your workflows before launching them.
• Sendinblue’s CRM lets you store customer data and manage customers and teams in one place.
• Users can launch a Facebook Ad campaign straight from Sendinblue’s dashboard.
• The deliverability rate is high.
• Sendinblue offers integration with popular ecommerce platforms like Shopify, Magento and WooCommerce.

Cons of Sendinblue

• The free plan lets users send only 300 emails per day which isn’t enough for many businesses.
• The landing page builder is only available on the Premium and Enterprise plans.
• Advanced open and click-through reports are available only on the Premium and Enterprise plans.
• Sendinblue only allows users to create multiple logins on the Premium and Enterprise plans.
• Compared to competitors, Sendinblue’s third party integrations are limited.
• Sendinblue’s reports don’t include social or sales conversion data.

2. HubSpot Email Marketing Tools

Source: HubSpot

Ideal for: Startups, small businesses, and SMEs

Overall G2 Score: 4.4/5

Pricing: HubSpot Email Marketing Tools is completely free. The Marketing Hub, however, is paid and prices start at $50/month

Considered to be a pioneer of marketing automation, lead generation and lead management, this marketing automation platform was created in 2006 as an all-in-one platform for digital marketing and sales.

HubSpot offers a free CRM and an inbound marketing software platform that helps users achieve their goal of increasing site traffic and conversion rates.

HubSpot offers a visual workflow editor that allows users to build custom automation workflows based on a specific date or date property.

The workflows are based on lists, which makes automation creation a very easy, streamlined process. You can use your automation workflows to trigger emails based on customer actions, dates, page views, social media mentions, etc.

Workflows allow users to create customized paths for each subscriber. The messaging subscribers will receive will be based on their interests and online behavior. This helps users send content that is relevant to each contact.

Users can create marketing automation workflows via templates and a custom builder. There are 10 workflows templates available that users can edit to suit their specific workflow requirements.

This marketing automation platform also provides email templates to help ease the process of email creation. HubSpot’s dynamic email editor is one of the most straightforward email creation tools. Users can also create stunning, personalized landing pages for their campaigns with HubSpot’s landing page builder.

HubSpot has a solid contact management system and offers integration with a wide range of social media tools. The customer support is great and users have access to a resource library so that they can easily find solutions to any problems they might encounter.

Key features of HubSpot Email Marketing Tools

• Customizable email templates
• Drag-and-drop email editor
• Signup forms and popups builder
• Advanced marketing automation options
• A/B split testing
• Landing page builder
• Contact website activity data
• Elaborate lead generation and management
• Email tracker and meeting scheduler
• Gmail and Outlook integration
• Company profiles and insights
• Email list and data segmentation
• Sales pipeline management
• Ads retargeting and management
• Custom support form fields
• Great marketing automation options
• Comprehensive analytics
• Third-party integrations
• Great customer support

Pros of HubSpot Email Marketing Tools

• The user interface is sleek and easy to navigate.
• The marketing automation features are formidable.
• HubSpot offers third-party integrations with platforms like Gmail, Outlook, Slack, Zapier, and WordPress.
• HubSpot is web-based so you can use it anywhere on any device.
• Users are able to monitor how their contacts engage with emails/content.
• HubSpot encourages users to set strategic goals for their business.
• A wide range of social media management options are available.
• There are a lot of helpful resources available including webinars, workshops, and forums.
• Users can personalize their marketing automation efforts to make the most of their email marketing campaigns.
• Since it is an all-in-one email marketing software, HubSpot makes it easy for users to keep their software stack minimal.
• HubSpot’s keyword and SEO tools help users create optimized content that is relevant to their customers.
• HubSpot Marketing Hub can be connected to Salesforce or HubSpot CRM to ensure that all customer data is recorded. This helps users get accurate reports through which they can manage their campaign performance.
• Users can reach customer support through channels like email, phone and live chat, depending on the plan they’re operating on.
• Users can build basic chat bots that can automatically answer new chats and do simple tasks without the assistance of an actual support person.
• Users can analyze the ROI of their inbound strategy through closed loop reporting.

Cons of HubSpot Email Marketing Tools

• HubSpot can get really pricey if you pay for the Marketing Hub, especially if you don’t use all the features.
• The wide range of features may possess a bit of a learning curve to some users, especially beginner marketers.
• The email templates available are somewhat limited compared to other ESPs.
• The advanced email automation options are only available on paid plans.
• Lower packages don’t have the A/B testing features.
• Users have to pay to get extra technical support.
• HubSpot might have limited functionality for larger organizations that have complex sales operations.

3. ConvertKit

Source: ConvertKit

Ideal for: SMEs and online creatives (bloggers, musicians, podcasters, YouTubers, etc.)

Overall G2 Score: 4.4/5

Pricing: ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.

ConvertKit is an email marketing tool that was created to meet the marketing needs of bloggers, online content creators and e-commerce marketers.

I have personally used ConvertKit as my choice ESP for multiple blogs and I absolutely loved the simplicity of this platform.

ConvertKit makes it easy to communicate with your contacts and generate sales. Users can easily create tags and segments based on customer behavior to make sure they are sending relevant emails to their audience. ConvertKit provides users with in-depth analytics and the ability to track campaign performance and subscriber details.

The email marketing automation tools in ConvertKit allows users to set up rules with ‘if/then’ conditions. ConvertKit also has a very powerful visual automation builder that makes creation of custom workflows very fluid. It comes with six different automation templates which prove to be exceedingly helpful if you’re a marketing newbie.

With ConvertKit’s email automation tools, users can send targeted drip campaigns to the right contacts at optimal times. They can also segment their audience based on their respective customer journeys, and customize each subscriber’s path according to events, actions and conditions.

With ConvertKit, users can conduct A/B split testing on subject lines, and track open and click-through rates through the key performance metrics provided in the reports. ConvertKit also integrates with many third-party applications including Zapier, Thrive Leads, Stripe and Teachable.

Key features of ConvertKit

• Responsive email and landing page templates
• Autoresponders
• Targeted drip campaigns
• WYSIWYG email editor
• Customized automation workflows
• Visual automation builder
• Free landing page and web form builder
• Automated funnels and sequences
• Analytics/ROI tracking
• Powerful email automation options
• Sell digital products and subscriptions
• A/B split testing
• Dynamic content
• List and data segmentation
• Customization CTA buttons
• Third-party integrations
• Great customer support

Pros of ConvertKit

• The intuitive platform is easy to use and allows users to easily customize forms and landing pages.
• Users don’t get charged for duplicate subscribers.
• The automation functionality is excellent.
• Users can create multiple forms and landing pages for different lead incentives.
• ConvertKit integrates well with membership sites and platforms like Teachable and WordPress.
• Users can segment their list based on contact interests.
• The simple automation workflows allows users to set rules, conditions and triggers for sending specific emails when a contact takes a particular action.
• Detailed reports help users keep track of their open rates, click-through rates and opt-in conversions.
• The easy concierge migration makes it easy to switch from another ESP to ConvertKit without losing any contact or data.
• Users can auto-resend broadcasts to contacts that have not opened their campaign.
• ConvertKit’s visual automation builder is very advanced compared to the ones offered by other ESPs.
• The deliverability rate is high.
• ConvertKit offers 24×365 customer support.

Cons of ConvertKit

• ConvertKit lacks integration with e-commerce platforms.
• Users cannot test emails for autoresponders.
• The A/B testing is limited to just subject lines.
• The landing page and email templates lack flexibility and customization options.
• Users cannot customize cold subscribers.

4. Intercom

Source: Intercom

Ideal for: Businesses of all sizes

Overall G2 Score: 4.4/5

Pricing: Intercom offers a 14-day free trial. Paid plans for very small businesses start at $59/month. Bigger businesses get a custom pricing based on their business needs.

Trusted by over 50,000 customers, Intercom is one of the best chatbot platforms on the market today.

This live chat and business messaging platform utilizes behavioral targeting and user intelligence to help businesses engage with their customers throughout the customer lifecycle. Intercom has a chatbot that can be positioned on any webpage of a company’s site to communicate with visitors even when users are offline.

Intercom offers users sales, marketing and customer support. Sales and marketing teams can engage with leads using targeted campaigns, and the customer support team can respond quickly to any issues that a customer might have.

With Intercom, users create automated outbound targeted messages by using pre-built templates or custom-creating. Apart from text, users can include images, videos and even emojis within their messages. They cannot include audio, galleries and attachments, though.

Intercom integrates with ESPs like MailChimp to collect email addresses for follow-up campaigns. In the inbox, all communications—email, social media, website—are organized in one place to enable users to respond to customers quickly. Users can gain access to relevant customer data through the CRM integrations that Intercom offers.

Users can create custom bots in a very short time without any knowledge of code. The bot acts like a web form and collects information from site visitors. It determines the intent of the visitor and directs them to the appropriate team.

Intercom provides users with built-in reports on leads, conversation volume and team performance. Users can track busiest periods, customer issues, and new inbound conversations. They can also measure their campaign performance and know what aspect to improve on.

Key features of Intercom

• Automated outbound targeted messaging
• Email campaign creation
• Audience segmentation
• Behavior-triggered messaging
• Personalized reply templates
• Advanced lead generation
• Advanced customer engagement
• Advanced support automation
• Custom bots
• Reporting
• Product tours
• Trigger chat
• Office hours
• Team inbox
• Tagging
• Track user data
• API
• A/B testing
• Real-time performance monitoring
• User even tracking
• Team assigning
• Knowledge base
• Internationalization
• GDPR-compliant

Pros of Intercom

• Intercom is great for automating messages to the users.
• The chat UI for internal users is clean and has helpful information about visitors and customers.
• Intercom offers integrations with third-party apps like Slack, Marketo, Salesforce and Zoom.
• Intercom helps users understand consumer service quality with metrics and connectivity.
• The customer support is great.

Cons of Intercom

• Smaller businesses may find the pricing plans too expensive.
• Even though Intercom offers training resources and product guides, there is still a learning curve for new users.
• Users cannot use conditions in their chatbot flows. Thus, they cannot create personalized chatbot experiences.
• Users can have a chatbot in multiple languages, but they cannot translate their chatbots.

5. MailChimp

Source: MailChimp

Ideal for: Individuals and SMBs

Overall G2 Score: 4.3/5

Pricing: MailChimp offers a free plan that allows users to send 10,000 emails/month to up to 2,000 subscribers. Paid plans start at $9.99/month.

Founded in 2001, MailChimp is one of, if not the most, popular email marketing software in the email marketing industry. MailChimp helps small businesses capture email leads and engage with their customers through its wide range of templates, and formidable automation and integration features.

MailChimp offers customizable automated workflows for contacts, e-commerce, special events, etc. The platform has solid autoresponder templates that can help users get started creating workflows. Users can also set up a welcome email series, and email sequences to recover abandoned carts.

I used MailChimp on my first blog, and I really liked that the ESP offered an interface that gives users a visual representation of their workflows.

Users are given the option to set up rules to send follow-up emails based on conditions like opens and clicks and behavior triggers like signing up to their email list or abandoning a cart. Users can also choose from the drip campaign templates available which cover things like customer acquisition, customer loyalty, customer reengagement, notifications and transactional emails.

There is also an If/Else/Wait logic feature that users can use to map their contact’s journey, but it isn’t very intuitive in my experience. However, MailChimp offers resources to help users understand the concepts of journey-mapping.

I also loved MailChimp’s landing page editor and form builder. They are some of the most intuitive ones I’ve used.

If you need simple automations and integrations, MailChimp will suffice. But if you want to manage very complex automations and workflows, you should check out some other MailChimp alternatives.

Key features of MailChimp

• Intuitive drag-and-drop email editor
• Landing pages
• Multivariate testing
• Automated drip campaigns
• Marketing CRM
• Pre-built email campaign
• E-commerce and third-party app integration
• Social media ads
• Advanced analytics
• Predicted data insights
• Marketing automations
• Custom branding documentation
• Mobile app
• Comparative reports
• Delivery by time zone
• Send time optimization
• Email and live chat support

Pros of MailChimp

• The user interface is sleek and easy to use.
• The editor and automation systems make it easy for users to set up automations.
• The reports are thorough and comprehensive.
• MailChimp offers integrations to popular e-commerce and event management tools like Shopify, WooCommerce, Magento, and EventBrite without requiring any third-party connection platforms like Zapier.
• Users can send emails to their contacts according to their time zones using the Timewarp feature.
• The free plan lets users set 10,000 emails/month to 2,000 subscribers. With paid plans, users can send unlimited emails.
• With MailChimp, it is easy for users to import subscribers from another ESP.
• MailChimp’s templates are optimized for mobile, so contacts can view emails on any device.
• The live built-in previewer lets users see what their emails would look like on different devices before sending them.

Cons of MailChimp

• Compared to other MailChimp alternatives, the marketing automation and segmentation options are basic.
• Paid plans can get pricey as users get new subscribers.
• MailChimp’s emails usually end up in Gmail’s ‘Promotions’ tab.
• Users cannot build custom automations with MailChimp.
• The library of pre-built automation workflows is limited.
• There is no workflow editor so it can get cumbersome for users to manage their automation chain.
• MailChimp is not ideal for businesses that practice affiliate marketing.
• It can be difficult for users to get customer support on MailChimp’s free plan.

6. GetResponse

Source: GetResponse

Ideal for: SMBs and e-commerce businesses

Overall G2 Score: 4.1/5

Pricing: GetResponse does not have a free version. It does offer a 30-day free trial for paid plans that start at $15/month for 1,000 contacts.

Trusted by over 350,000 businesses to fulfill their email marketing needs, GetResponse is an all-in-one e-commerce and marketing solution that helps individuals and businesses capture new email leads, send emails, and view statistics related to their email campaigns. In addition to the email marketing features, GetResponse also provides e-commerce features, webinar hosting plans and automated sales funnels.

GetResponse’s standout feature is the automation builder which allows users to build simple and complex autoresponder sequences per their needs. This email automation software lets users set up an automation flowchart with the ‘conditional logic’ element that lets GetResponse send time-based or action-based drip sequences that can be triggered by user actions or behavior. Users can also set up automations for actions like contact tagging, lead scoring, list segmentation and data updates.

The conversion funnels feature is pretty powerful too, as it elevates GetResponse into a platform that can be used to run a whole e-commerce store.

Without ever leaving GetResponse, users can use this feature to perform many integral actions like creating a product catalog, running Facebook ad campaigns, design landing pages, drive customers to sales pages, add contacts to an autoresponder cycle, accept product payments, and send abandoned cart emails if required.

In addition, GetResponse offers integrations with platforms like BigCommerce, Shopify, Etsy and Magento. GetResponse also lets marketers connect its API or SMTP so that they can automate and send transactional emails to customers. Users can also host live and on-demand webinars with GetResponse.

Key features of GetResponse

• Drag-and-drop email editor
• Landing page builder
• Stellar marketing automation tools
• Responsive email newsletter themes/templates
• Signup forms and popups
• Conversion funnels
• Autoresponders
• E-commerce tools
• Paid ads
• A/B split testing
• Abandoned carts
• Lead scoring
• Detailed reporting options
• Flexible list and data segmentation features
• 1000+ iStock images
• Single automated opt-in imports
• Web event tracking
• Webinar hosting
• Web push notifications
• Polls and surveys
• Transactional emails
• RSS/blog-to-email functionality
• Third-party integrations

Pros of GetResponse

• The interface is user-friendly.
• The marketing automation features are cutting-edge.
• The Conversion Funnel feature is great for small businesses to manage their social media ads, e-commerce and sales funnels all in one place.
• Users can try GetResponse free for 30 days without entering any card details.
• Custom DKIM is available on all plans.
• GetResponse offers a generous 50% discount for NPOs.
• Users get huge discounts when they pay upfront for two years.
• The webinar functionality is advanced.
• Customer support comes in a wide range of languages.

Cons of GetResponse

• There is no free plan.
• The landing page and forms editor is a bit outdated.
• The automation builder feature is only available on the ‘Plus’ plan or higher.
• Webinar attendees cannot exceed 500 people.
• Phone support is only available for users on the ‘Max’ plan.
• Many tools have to be integrated with Zapier first.
• SSO is only available for the ‘Max’ plan.
• Users are not able to switch data capture forms on or off on mobile devices.

7. Marketo Engage

Source: Marketo

Ideal for: large enterprises

Overall G2 Score: 4.1/5

Pricing: The packages are in tiers, but the pricing for each package is tailored to the marketing needs of the user.

Marketo Engage is a marketing engagement platform that offers a wide range of marketing solutions for businesses—inbound marketing automation, email marketing, lead management, lead scoring, analytics and many more.

This marketing automation software helps B2B businesses find their target audience, create automated marketing channels and help their customers get accustomed to their products and services.

This way, they can attract prospects, foster trust with their clients, and increase revenue. Users also have access to social media management, responsive forms, and personalized marketing.

Marketo users have access to detailed data analytics that enable them to track customer buying behaviors and use that data to optimize the customer journey.

Marketo provides a visual, drag-and-drop UI that users can use to create target lists based on activity history, demographics and real-time behavioral triggers. The WYSIWYG email editor can be used to automate triggered email campaigns, and send and track personalized emails to targeted customers.

Marketo also gives users the ability to conduct A/B testing on different parts of an email including subject lines, email-from address, and the date and time that the email will be sent.

Through these tests, businesses can increase conversions and discover what types of email variants produce the best results in their marketing campaigns.

Marketo offers a suite of AI tools such as Predictive Content, which analyzes and optimizes email and site content to suit customers, and Predictive Audiences, which foretells customer needs and delivers personalized experiences in real-time.

Marketo also provides tools that support Account-Based Marketing, including Account Profiling, which identifies high-potential accounts and helps marketers match individual leads to target accounts. The LinkedIn integration helps users engage high-value accounts with optimized content on LinkedIn.

Key features of Marketo

• Automation
• B2B marketing and lead management
• Content personalization
• Cross-channel engagement
• Lead scoring
• Advanced marketing impact analytics
• Account profiling
• Predictive audiences
• Predictive content
• Sales insights
• Sales partnerships
• Campaign tracking
• Website personalization
• Web activity tracking
• CRM integration
• Mobile marketing
• Email marketing
• Consumer base marketing
• Social marketing
• Digital ads
• Anonymous retargeting
• Program and campaign analysis, etc.

Pros of Marketo

• The platform is easy and intuitive to use.
• Marketo offers one of the best lead scoring and email automation software packages.
• Marketo has an excellent integration with Salesforce.
• Compared to some competitors, Marketo is fairly easy to set up.
• Marketo offers exceptional customer support and a very active user community.
• Marketo’s comprehensive suite covers all the essential marketing tools brands need.
• Marketo has separate products for major features like marketing automation, analytics, email, etc. so you can purchase the tools you need without fear of paying for tools you don’t use.
• Marketo offers third-party integration with platforms like LinkedIn, Zoho CRM, Sugar CRM, Salesforce, and WordPress.

Cons of Marketo

• Marketo does not have a built-in CRM but it integrates with a large variety of customer relationship management platforms.
• The landing page and form builders are bulky and difficult to use.
• Many Marketo users complain that the analytics and reporting functionality is limited.
• Marketo’s features become sluggish at times.

8. InfusionSoft by Keap

Source: InfusionSoft

Ideal for: Small businesses

Overall G2 Score: 4.1/5

Pricing: InfusionSoft offers a 14-day free trial. Paid packages start at $40/month for 500 contacts.

Created to satisfy the marketing needs of small businesses, InfusionSoft by Keap is an all-around email marketing service that integrates CRM and marketing automation functionality in one platform.

Although InfusionSoft is designed for small businesses, its marketing automation features are robust. The sleek drag-and-drop interface helps users craft complex marketing workflows. InfusionSoft has a library of ready-made marketing campaigns that users can easily drag and drop into their campaign dashboard.

Because of the CRM system, every contact is positioned along a sequence through which they move every time a user sends out a marketing campaign. This helps users monitor customer data and view where contacts are positioned along different sequences and the actions they’ve undertaken on their websites. Users can keep track of their workflows by creating an unlimited number of campaign categories for emails such as welcome email, birthday messages, consultations, etc.

Landing pages and emails can be designed with either a WYSIWYG editor or an HTML/CSS email builder. InfusionSoft by Keap also lets users create customized sales pipelines and unlimited custom tagging. There are also a ton of pre-made reports available, and users can monitor campaign performance based on criteria such as opens, unsubscribes, web behavior, etc. This email automation software comes with 67 pre-constructed, customizable campaigns.

InfusionSoft’s lead management tool known as Pipeline helps users manage prospects and deals in a single place. With this feature, users can gain insights on prospects, customize sales stages, send relevant follow-up emails and much more.

Key features of InfusionSoft

• CRM
• Advanced marketing automations
• SMS messages
• Landing pages
• Sales pipeline
• A/B testing
• Email marketing
• Lead scoring
• Checkout forms
• Internal forms
• Reminders & reports
• Invoices
• Analytics
• B2B management
• Quotes
• Mobile app
• Sales funnels
• Custom e-commerce pages
• Payments (one-time and recurring)

Pros of InfusionSoft by Keap

• InfusionSoft’s campaign builder makes building email campaigns very easy.
• It has high email deliverability rates.
• InfusionSoft loads very quickly and is not buggy.
• The customer service is exceptional.
• The community provided by InfusionSoft through their Facebook groups and annual ICON conference provides an avenue for users to share marketing ideas and help one another.

Cons of InfusionSoft by Keap

• The data in the reports are incredible but are badly displayed.
• The packages can get very expensive as your business grows.
• InfusionSoft’s email designs are average.

9. Act-On

Source: Act-On

Ideal for: Large enterprises

Overall G2 Score: 4.1/5

Pricing: Act-On does not offer a free trial. Paid plans start at 900/month.

Established in 2008, Act-On is a cloud-based email automation software designed to help marketers engage better with their customers in all stages of the purchase cycle. Act-On offers a wide range of applications including email automation, email marketing, lead management, web visitor tracking, social media management, reporting and analytics, and integrations with event planning and webinar tools.

Act-On offers users eight automated program templates that they can customize to meet their specific needs. They can do this via an easy-to-use drag-and-drop workflow editor. Workflows are done in a descending linear format so it is much easier for marketers who like text-based visualizations to create their workflows.

Users can create multiple automated programs with trigger branches to customize every possible journey a contact can take. All automated workflows in a marketing campaign sync back to a CRM tool. This gives the sales team a clear view of how leads progress through the sales funnel.

Act-On also offers a landing page editor that allows users to edit text, insert images, change alignments, and many more. It is also possible for users to create their own HTML template from within the landing page editor. The editor has a feature that shows users how their emails will be viewed on desktop, mobile and tablets.

With Act-On’s email marketing features, users can use the ‘Expression Builder’ tool to segment their customers into categories based on their behaviors. The website tracking feature allows users to view the customers that visit their site, the actions they take, and the time they spend on different content while they are on the site.

Act-On’s users can access a knowledge base of marketing-related articles, get answers within the app’s help platform and participate in community forums. Users can also contact customer support by phone or live chat. They can also submit a support ticket via the web.

Key features of Act-On

• Marketing automation
• Drag-and-drop email builder
• Lead management and nurturing
• Lead scoring and grading
• A/B testing
• Social marketing
• SEO audit tool
• Email marketing
• Account-Based Marketing
• Events and webinars
• Marketing funnels
• Email campaigns
• Landing pages and forms
• Dynamic content
• Mobile optimization
• Segmentation
• Online behavior tracking
• Data quality management
• Web analytics
• Third-party integrations

Pros of Act-On

• The automation builder is very easy to use.
• With Act-On’s user-friendly UI, users can easily create behavioral-based campaigns.
• Act-On’s intuitive workflow creator makes it easy for users to design automations.
• Act-On offers plugins with social media marketing tools.
• The spam feature allows users to test how spam alerts are triggered and how they can fix it.
• Act-On enables users to promote their business across multiple channels including web, email and social media.
• Act-On’s customer support is outstanding.

Cons of Act-On

• Act-On is a very expensive software.
• The lower packages lack the functionality created to drive cross-channel intelligence.
• Sometimes, Act-On runs slowly while performing tasks like creating landing pages or emails.
• The reporting tools and social media functionality are a bit limited.
• Integration with CRMs is only available in the Enterprise plan, and even then, Act-On may not integrate well with all the CRMs.

10. Constant Contact

Source: Constant Contact

Ideal for: Small businesses

Overall G2 Score: 3.9/5

Pricing: Constant Contact does not offer a free plan. The free trial, however, lasts for 60 days. Paid plans start at $20/month.

With more than 600,000 customers, Constant Contact has cemented itself as one of the best email marketing providers that exists. This email automation software is popular for its attractive templates, flexibility and broad feature suite. Apart from email marketing services, Constant Contact also includes features like event marketing, surveys and social media.

Constant Contact allows users to create time-based drip campaigns that send a series of automated emails and messages to subscribers. The visual builder allows users to create automation workflows, which usually begin with a trigger that sends the first email. Some of Constant Contact’s triggers include joining the list, email opened, link clicked, and first order.

Once a user has selected the trigger they want, they can customize the order in which they want their emails to be delivered. Users can also add delays between each email in the sequence.

However, Constant Contact’s automation features are limited compared to some of its competitors. Users cannot create splits and branches in their automation workflows. This means that they cannot send personalized emails to their contacts, or trigger different actions based on their contacts’ behavior.

An area where Constant Contact excels, though, is the real-time tracking tools that shows which contacts are opening, clicking and sharing your emails. The reporting tools are very comprehensive and they include features like mobile open rates, click rates, engagement reports, user heat-tracking maps, click segmentation, campaign comparisons, etc.

Key features of Constant Contact

• Drag-and-drop editors
• Market automation options
• A/B split testing
• Customizable CTA buttons
• Autoresponders
• Advanced analytics/ROI tracking
• Campaign management
• Tag-based data segmentation
• Surveys and polls
• Contact and content management
• High deliverability rate
• CRM and data analysis tools
• Trackable coupons
• Audience targeting
• Social media campaigns
• Integration with event tools like Eventbrite
• CAN SPAM Compliance

Pros of Constant Contact

• The interface is clean and easy to use.
• There are tons of responsive and attractive email templates.
• Constant Contact offers a high discount for NPOs.
• Constant Contact supports surveys and events.
• The deliverability rate is high.
• Users can conduct A/B split testing on emails, landing pages, subject lines, etc.
• There is a strong data security framework in place.
• Constant Contact is available as a mobile application.
• Constant Contact integrates with third-party platforms like Gmail, Outlook, Shopify, WooCommerce, Facebook and Salesforce.
• Constant Contact supports event campaign management, coupons, surveys and polls.
• Constant Contact is available as a mobile application.
• The free trial lasts for 60 days, unlike most of Constant Contact’s competitors.

Cons of Constant Contact

• The packages can get very pricey as your list grows.
• The landing page builder is outdated.
• The templates are responsive but lack flexibility.
• The automation and autoresponder capabilities are somewhat limited.
• Some functionality is vague and may confuse new users.
• There is no advanced reporting and analytics.
• There is no live support on weekends.

What Criteria Should a Good Email Automation Software Meet?

Depending on the needs of a business, automated email marketing campaigns can be really simple or really complex. Or somewhere in between.

These campaigns include behavioral automations, welcome email series, abandoned cart notifications, etc.

These automations save marketers a ton of time and help increase customer engagements and revenue. With the right tool, setting up automated email campaigns can be really easy.

The main things a good email automation software should allow marketers do are:

• Create landing pages and forms without the need for coding knowledge
• Set up advanced communication sequences
• Track site visitors and how long they spend on each webpage
• Track a prospect’s moves as they travel through a funnel
• Send different emails based on a contact’s activity or inactivity
• Optimize the campaign to suit their prospects through the use of A/B testing tools.
• Manage social media marketing channels, posts and calendars from within the email automation tool
• Display dynamic content
• Identify and nurture leads that are most likely to buy
• Provide advanced stats/reports
• Integrate with a wide range of e-commerce tools and powerful tools used by enterprises e.g. messaging tools, paid ads tools, social media tools, webinar tools, etc.

With so many email automation software tools on the market, it can be pretty confusing to identify the right one for your needs.

Wrapping It Up

It’s astounding to know the amount of data you can collect and use with a modern email automation software. These tools help marketers personalize their customers’ experiences, improve their customer retention rate and scale their marketing strategy.

Of course, I cannot tell you that one particular email automation software is the best fit for you. It’s not a one-size-fits-all thing.

However, if you’re an online creative, email marketing beginner or a business owner operating on a tight budget, you could try ConvertKit, MailChimp or HubSpot. These ESPs have free versions that can help you save a ton of money and help you understand what email marketing is all about.

If you have an SME, NPO or e-commerce business, you can use Sendinblue, GetResponse or Constant Contact. Sendinblue and GetResponse work extremely well if you also need to send transactional emails.

If you have a small business that’s growing fast and you need an email automation software that can cater to your business needs however large it grows, you can trust Act-On and Marketo Engage to help you with that.

If you need to build a custom chatbot for your site visitors, Intercom’s got your back.

The choice you make as regards the right email automation software for your business really depends on your business needs, your budget and your email list size. Whatever these values are, I believe that one of the tools in this list would suit your business’ email marketing needs.

The post The 10 Best Email Automation Software & Tools in 2024 appeared first on Alex Birkett.

Keyword trackers, that’s how.

To know if your SEO strategy is ironclad, you have to find out how your pages rank on SERPs. Keyword trackers help you do that.

You can get valuable insights about your site’s SEO performance by knowing how your rankings have changed over time. When you analyze these data, you will understand the impact of your SEO strategy on search visibility, discover technical SEO issues and know where to focus on to increase organic traffic, conversions and revenue for your site.

What is a Keyword Tracker?

A keyword tracker, also known as a keyword rank tracker, is a tool that lets a user monitor their sites’ rankings for specific keywords in SERPs.

With a keyword tracker, you can see what position your keywords and webpages rank in on SERPs. Rank tracking is usually based on current rankings and historical keyword data, so you can analyze your ranking progress and its effect on organic traffic.

Good rank tracker tools usually have features that run audits on your site(s), diagnose any technical SEO issues, and show you how to fix these issues.

Some keyword trackers let you analyze your backlinks and monitor the sites that are linking to your webpages.

Some keyword trackers let you spy on your competition and see what keywords they rank for. This way, you’ll be able to implement an SEO strategy that will provide you even more favorable results than what your competitors are getting.

Many rank tracker tools are not solely keyword rank trackers. Instead, the keyword tracker tool is a feature inside of a full-featured SEO tool suite. Some of these tool suites include Ahrefs and Semrush.

There are also sole keyword trackers like AccuRanker and ProRankTracker. Then there are sole rank trackers that are suited mainly for enterprises, such as Conductor and Brightedge.

What Features Make a Good Keyword Tracker?

A good rank tracker is necessary if you want to boost your sites’ insights and optimization strategies. The keyword tracker you need should give you trustworthy information that can help you boost your sites’ rankings in SERPs.

The main features the best keyword tracker for you should have are:

• Accurate keyword rank data that is frequently updated
• Availability of historical rank data
• Metrics that estimate how rank changes impact organic traffic
• Ability to track thousands of keywords that are relevant to your industry
• Ability to monitor your competitors

The 10 Best Keyword Trackers in 2025

The best keyword tracker tools featured in this article are:

1. SE Ranking
2. SEO Monitor
3. Ahrefs
4. AccuRanker
5. Conductor
6. Google Search Console
7. Semrush
8. SERPWatcher by Mangools
9. ProRankTracker
10. Brightedge

1. SE Ranking

Source: SE Ranking

Ideal for: Small business owners, SEO pros, and agencies.

Pricing: The Essential plan starts at $39 per month, but with an annual subscription. SE Ranking also offers a free trial period for new users.

Overall G2 Score: 4.8/5

SE Ranking offers the most accurate and comprehensive keyword position tracker on the market. With SE Ranking, users can check keyword rankings in every major search engine, language, location, and device. And with a user-friendly design, campaigns monitoring has become even more comfortable and easy.

SE Ranking has vast keyword tracking capabilities — it tracks rankings on Google, Google Mobile, Bing, Yahoo!, YouTube, Yandex, and Yandex Mobile, and checks all the variables in order to provide users with exceptionally precise data on a daily basis. Additionally, SE Ranking provides supplementary data on keywords. Along with position monitoring, users can find keyword search volume and relative traffic forecast.

SE Ranking also provides data on Google Ads, Maps search results, SERP features (featured snippets, People also ask, sitelinks, videos, etc.), as well as organic rankings. Not to mention — users can access a large database of historical ranking data on selected keywords. You can use the calendar to go back in time and see how the performance of different keywords has changed.

One of the best parts of SE Ranking’s Keyword Rank Tracker is its competitor monitoring capabilities. Users can add up to 20 competitors and get reports to track their rankings and compare the performance of the keywords they track in their own projects. And for those who don’t know their rivals yet, SE Ranking offers a SERP Competitors module that analyzes the first 100 search results for a selected keyword and shows their performance over time.

With this impressive arsenal of tools, SEO specialists can establish impactful and data-driven organic promotion and review performance in real-time.

Key features of SE Ranking Keyword Rank Tracker

• Highly accurate keyword rankings data
• All major search engines and locations
• Historical ranking data
• Ability to group or tag keywords
• Powerful competitive intelligence
• Flexible pricing and free trial period
• A wide array of functionality
• B2B options: White Label, API, and Collaborative use

Pros

• Accurate keyword ranking
• Broad functional capabilities
• Flexible and affordable pricing
• Simple and intuitive design
• Great customer support

Cons

• Can sometimes be slow to update rankings
• User Interface may be confusing for new users
• Data may be lacking for some locations
• API is available only for the Business plan

2. SEOmonitor

Source: SEOmonitor

Ideal for: SaaS companies, eCommerce, startups and small businesses

Pricing: There is no free version. A free trial is available. The cost depends on the number of keywords and websites you want to track.

Overall G2 Score: 4.7/5

SEOmonitor is primarily a rank checker tool that is used to research keywords and content topics, and provides in-depth data on keyword rankings. This tool also has forecasting capabilities that help users overcome their industry’s challenges and develop better SEO strategies.

SEOmonitor takes the data from Google Search Console and Google Analytics, analyzes it, and gives you a complete breakdown of keywords that provide traffic to a specific website. Metrics like search volume, click-through rate, number of search visits from each keyword, average position, conversion rate and bounce rate. It also splits the organic traffic into branded traffic and non-branded traffic, and allows you to see a list of deleted keywords.

The Topic Explorer feature in SEOmonitor focuses on ‘topics’ rather than individual keywords only. This feature links a variety of keywords to a topic to find semantically-related keywords.

The Visibility Score feature offers a way to assess keywords beyond the normal ‘keyword difficulty’ metric some other tools have. This feature combines search volumes and rankings and makes them more insightful and easier to understand than any other tracking methods.

Key features of SEOmonitor

• Automatic keyword research
• Location and search engine-based track ranking
• Mobile keyword ranking data
• Opportunity indicator
• Integration of site analytics
• Comprehensive site audits
• Visibility score
• Backlink tool
• Competitive comparisons
• Business case builder

Pros of SEOmonitor

• The search engine results update every 24 hours.
• The keyword rank tracking data are always accurate.
• It is easy to smart-group keywords into folders.
• You’ll get keyword cannibalization warnings, which tell you when a search engine has changed your page ranks in SERPs too much.
• You can predict the amount of traffic and PPC costs based on the set of keyword groups you want your pages to rank for.
• You can investigate your competitors’ keywords and find new opportunities.
• You can calculate how much revenue you would make when you implement a specific keyword strategy and reach the top result.
• You can download a screenshot of desktop and mobile SERPs as an html file.

Cons of SEOmonitor

• The user interface can be a bit confusing.
• It has a steep learning curve for new users.
• It can get expensive because of the daily updates.
• It can take a while to pull data. Reports are not always generated every 24 hours.
• There’s a limit to the number of keywords you can track depending on the plan you choose.

3. Ahrefs

Source: Ahrefs

Ideal for: SEOs and owners of small to large websites

Pricing: Ahrefs does not offer a free plan or free trial. There’s a 7-day trial for $7 for the Lite and Standard plans. Monthly prices start at $99/month (Lite) and end at $999/month (Agency). If you pay annually, you get a discount and two months free.

Overall G2 Score: 4.6/5

When it was first created in 2011, Ahrefs was a simple backlinks index, but over the years, it has morphed into a full-featured SEO tools suite that covers all functionalities regarding backlinks, site crawling, rank tracking and content analysis.

The company has the largest backlinks indexes and crawled sites, with over 12 trillion historical backlinks and 6 billion crawled web pages each day. The keyword research features cover all the major search engines (including Google, Bing, and Yahoo!), Amazon and YouTube.

Very recently I became a paying user of Ahrefs after trying out basically every keyword research tool on the planet. The feature I find myself using the most is the Ahrefs Keyword Explorer tool. With this keyword research tool, you’ll get an overview page that shows bar charts covering the total search volume, clicks, volume distribution and difficulty of the search queries. There are also tables that break down SERP features, top countries by volume, keyword suggestions and traffic quantity by pages and domains.

The Metrics tab provides users with accurate individual metrics that cover search volume, clicks per search and return rate. Google Keyword Planner shows the positions of URLs in SERPs and the SEO strength of a page. Ahrefs also enhanced its SERP results to include a SERP position history chart that enables a user to track rank changes over time. It also incorporated the new Featured Snippets feature into the results page.

The content exploration facility in Ahrefs is also pretty solid. There you can discover new topics and identify backlink opportunities.

Ahrefs offers one of the best keyword tracker tools, which provides extensive information for any keyword you enter into the tracking setup. The rank tracker uses metrics to show you information for all your projects and tracking campaigns. These metrics include: visibility, positions, average position, distribution, traffic, SERP features, locations, keywords, and competitors.

In fact, many content strategy courses, including Omniscient Digital’s content course, use Ahrefs to illustrate many lessons. It’s that good!

Key features of Ahrefs

• Detailed backlink analysis
• Extensive competitor analysis
• Ad-hoc keyword research
• Continuous SEO monitoring and position tracking
• Comparison of competitive domains
• Multiple filters for data segmentations
• Advanced metrics for tracked keywords
• Extensive data crawling
• Thorough SERP analysis
• Great customer support

Pros of Ahrefs

• Ahrefs is very easy to use.
• It has exceptional wide and site-specific crawling abilities.
• You can get a detailed analysis of your site’s technical SEO (on-page and off-page) with Ahrefs Site Audit tool.
• You can get a complete backlink analysis and SEO metric information with Ahrefs Site Explorer tool.
• You can track keywords based on different devices and locations across 170 countries.
• Ahrefs offers top-notch support with help on every page, comprehensive tutorials and a well-structured FAQ.

Cons of Ahrefs

• There is no free plan or free trial with Ahrefs. It can also get really pricey.
• Ahrefs is not designed for SEO beginners; it is geared towards SEO experts and experienced digital marketers.
• With the Lite and Standard plans, you can only track keywords for up to 5 locations only.
• Mobile ranking is available in the Advanced and Agency plans only.

4. AccuRanker

Source: AccuRanker

Ideal for: SEO professionals, consultants, eCommerce businesses, brands and agencies

Pricing: There is no free plan. There’s a free 14-day trial. Monthly plans start at $109/month for up to 1,000 keywords, and $2,149/month for up to 50,000 keywords. If you pay annually, you will get a 10% discount.

Overall G2 Score: 4.6/5

Unlike Ahrefs and Semrush, AccuRanker is solely a keyword rank tracking tool that lets users analyze SERP history to see how rankings have changed over time, and what keywords drive the most traffic to their sites and competitors’ sites.

AccuRanker is popularly touted to be the best keyword tracker, and it is trusted by more than 20,000 agencies, SEOs and brands including HBO and HubSpot. This keyword tracker is fast and reliable and offers a wide array of functionalities that makes it stand above most other keyword trackers on the market.

When I was in search of a good keyword research tool for my site, I came across AccuRanker and tried its 14-day free trial and I was amazed. I observed that AccuRanker lives up to its name. It provides highly accurate and insightful keyword data that helps you monitor your competition and know what to focus on for your SEO campaigns.

I also loved that AccuRanker tracks keyword positions and rankings across ALL the major search engines like Google, Bing, Baidu, YouTube, etc. The keyword rankings provided can be refreshed on demand and are updated every 24 hours. If AccuRanker was an all-in-one SEO tools suite rather than a sole keyword tracker, I would’ve given them all my money the second my trial expired.

Key features of AccuRanker

• Highly accurate keyword rankings data
• Targeted country and ZIP code tracking
• SERP feature analysis
• Integration with third-party tools
• Comprehensive keyword tagging and segmentation
• Detailed keyword ranking data for a wide range of devices
• Track rankings cross all the major search engines
• Automated white-label reporting
• Scheduled keyword ranking alerts

Pros of AccuRanker

• AccuRanker is easy to use and navigate, even for beginners.
• AccuRanker updates your keyword data every 24 hours. If you need to, you can refresh the data on demand.
• You can manage unlimited users and domains in one account.
• You can use the Share of Voice feature to assess market performance and penetration.
• You can check your rank history and compare it to competitors’.
• With AccuRanker’s Aggregated SERP Analysis tool, you can monitor SERP feature movements across all your keywords.
• You can integrate AccuRanker with many services such as Google Analytics, Google Search Console, Databox, etc.
• AccuRanker can map organic traffic, engagement data, cost, conversion and revenue information to the landing pages on your site.
• You can import bulk historical data from other rank trackers like HubSpot, ProRankTracker, Authority Labs, AWR Cloud, Agency Analytics, SE Ranking, etc.
• AccuRanker can show you where you rank for each keyword and inform you if you make it to Google’s Featured Snippets.

Cons of AccuRanker

• Refreshing the data can be slow at times.
• It is not a full SEO tool suite. It can only track keyword rankings, so you still need to use other SEO tools.
• The cheapest plan has limited features and no access to API.

5. Conductor

Source: Conductor

Ideal for: Medium-sized businesses and enterprises

Pricing: There is no free version. Conductor offers a free trial. There are no fixed paid plans either. They customize packages and prices to suit the needs and varying budgets of each user.

Overall G2 Score: 4.6/5

Conductor is a cloud-based SEO platform designed to help digital marketers and enterprises simplify their workflow and create optimized content through SEO and customer insights. This leads to better search engine visibility, which, in turn, increases traffic, leads and revenue for their businesses.

Conductor utilizes high-functioning organic market technology as well as digital strategies to help businesses discover new customer insights and track their SEO performance. With this platform, businesses can identify their customers and tailor their content to suit their target audience using strong keyword analysis tools. Users can spy on their competitors’ strategies and discover new opportunities by using competitor analysis, keyword visibility analysis and market share.

Through its partnership with SEO Moz, Conductor helps users compare their sites’ organic search insights with similar sites in the industry. This gives the users a distinct edge over other industry players.

With Conductor, a business will gain greater visibility and be able to detect threats from competitors very early.

Key features of Conductor

• Detailed competitor analysis
• Content management and improvement
• SEO strategy and task prioritization
• Mapping and optimization
• Audit management
• Keyword research and rank tracking tools
• Interactive and shareable reports
• Analysis of target audience
• Integration of Google Analytics, Adobe and DeepCrawl
• Forecasting of traffic, leads, and revenue
• Link management
• Management of site and keyword performance
• Localization automation
• Categorization/segmentation
• Customized email alerts
• Mobile keywords

Pros of Conductor

• There is an extensive amount of data available on the platform.
• You’ll be able to spy on competitors.
• All the tools you need to start and maintain a successful SEO campaign are available.
• The customer support is top-notch and always ready to help.
• The reports are very easy to create. They are automatically generated, detailed, customizable, and can be shared to clients, sales teams, shareholders and management alike.
• You can use the comparison and segmentation tools to break down market data and content groups, and view traffic.
• You can find the loopholes in your content strategy and identify new opportunities by utilizing the mapping and organization features.
• The keyword tracking data is accurate.

Cons of Conductor

• The platform provides a huge amount of data which can be overwhelming for a first-time user. It can also be difficult to find what you’re looking for.
• There is no backlink analysis tool.
• You might need to take tutorials to understand some of the terms and features of Conductor.
• The keyword data is tracked weekly only.
• Without the integration of Google Search API and Adobe Analytics, Conductor will offer limited SEO insights and technical support.

6. Google Search Console

Source: Google Search Console

Ideal for: Small businesses, sites and blogs

Pricing: Google Search Console is a free tool

Overall G2 Score: 4.6/5

Formerly known as Google Webmaster Tools, Google Search Console is an SEO tool that helps users measure their website’s performance, search traffic, and technical issues. It also helps improve ranking in Google search engine results.

I often use Google Search Console to assess my beauty blog, and I love it for two major reasons. The first is that it’s completely free (who doesn’t like free things?). The second reason is that it provides very helpful metrics to help you understand your site performance and how to improve your rankings.

Google Search Console is good at diagnosing site indexing and technical SEO issues. You also get invaluable keyword data (new keywords, popular keywords, keywords with high and low CTR, related keywords, etc.). GSC can also show you which sites are linking to yours. I also love that you can link Google Analytics to Google Search Console.

However, I noticed that the rank tracking/position data can be inaccurate at times, especially if your site’s clicks and impressions are low. That’s part of the reason I don’t use Google Search Console as my sole SEO tool (I use Ahrefs as it’s a more competent rank tracking tool). I also use Google Ads as a direct GSC alternative.

Key features of Google Search Console

• Analysis of keywords through search queries
• Access to user interaction
• Submission of pages for indexing
• Integration of Google analytics
• Show the sites that link to yours
• Submission of XML sitemaps
• Diagnosis of site data and technical issues
• Alerts when site issues are diagnosed

Pros of Google Search Console

• It has a neat and clean UX design.
• You can track and monitor your site’s backlinks.
• You will have access to valuable site data like total clicks over a period of time, total impressions, average CTR and position, queries your blog ranks for, and location-based and device-based clicks/visits.
• You can find and fix site issues concerning site crawling, site loading, security, website indexation, mobile usability, and structured data.
• You can find new keywords and queries that have a high click-through rate.
• You can measure and ascertain the performance and effectiveness of your keyword campaigns.
• Google Search Console makes it easier for you to identify and disavow bad links.
• You’ll get detailed insights on search queries to help you find opportunities for clients.
• You can directly submit a sitemap to Google for crawling.

Cons of Google Search Console

• The UI might not be the most intuitive for some users.
• Unless you have a large amount of clicks and impressions, the position ranking data provided might not be accurate.
• The error page might not get updated quickly so the errors that you have previously fixed might keep showing up.
• You cannot submit an HTML sitemap.
• It does not provide site data for any search engines apart from Google

7. Semrush

Source: Semrush

Ideal for: Businesses of any size

Pricing: The Pro and Guru plans offer a free trial that lasts seven days. For the annual billing, plans start at $119.95/month (The Pro plan). The most expensive plan—The Business plan—costs $449.95/month. If you purchase the plans annually, you can save 16% as opposed to purchasing them monthly.

Overall G2 Score: 4.5/5

Semrush is not solely a keyword tracking tool. It is actually an all-in-one tool suite that helps marketers in aspects such as SEO, PPC, keyword research, content marketing, campaign management, competitive research, amongst others.

Created in 2008, Semrush is one of the top SEO software today and it serves a very large number of users—about 6 million users, according to their team.

I tried the free trial of the Pro plan when I was in search of a good keyword research tool that would serve my needs as a blogger. The first thing I noticed was that Semrush provides a shit ton of valuable information. You can use this information to create traffic-attracting content, find link-building opportunities, and make small changes to your site content so that you rank higher in SERP.

With Semrush, you get keyword suggestions that you can use to write posts that will rank well in search results (based on the phrase(s) you enter). You will also be able to see how difficult it would be to rank for certain phrases/keywords. Semrush also suggests websites you can approach to get quality backlinks.

You can also perform an SEO audit on your website with Semrush. You can use the audit to know if there are any technical improvements you can make to your site to help you rank higher in search results. It’s also really easy to perform a domain analysis with Semrush. Just enter a domain URL in the ‘domain overview’ section and you’ll get information on how well that domain is performing in search results.

The Position Tracking Tool in Semrush is the tool that lets you track how your website ranks for target keywords. In addition to Ahrefs, Semrush is also a great content marketing tool.

Key features of Semrush

• Filtering by SERP
• Hyper Targeting by ZIP code
• Competitors’ discovery report
• Device and location-based searches
• Organic traffic insights
• Detailed domain analysis reports
• Extensive SEO audits
• API credits
• Backlink checker
• Backlink audits
• Link builder
• Customized email alerts/notifications
• Great customer support

Pros of Semrush

• This tool provides in-depth information on the performance of a website and how to improve its chances of ranking higher in search results.
• You can track ranking data for any competitor over time. With higher plans, you can even import historical rank tracking data from other SEO tools.
• With Semrush, you can track a competitor’s ranking and compare it side-by-side with yours. You can add up to ten competitor domains in your tracking campaigns.
• In your Semrush tracking campaign, you’ll be able to view and compare your rank positions of different devices.
• You can conduct a location-based search to know the local competitors ranking in Google’s first ten pages for any keyword.
• With Semrush, you’ll get detailed information in your SEO audits and domain analysis.
• You’ll get email notifications of any ranking changes every week.
• You get three channels of customer support: phone, email and live chat support.

Cons of Semrush

• Semrush has a steep learning curve so if you’re new to SEO and SEM, you might need tutorials to be able to understand all the metrics and information provided.
• Compared to competitors, Semrush’s pricing is expensive.
• The data provided on Semrush is applicable only to Google searches. There is no data provided for other search engines like Bing and Yahoo.
• There is no information about the number of backlinks you’ll need to rank for a particular keyword.
• You get access to API credits on the Business plan only.
• The highest plan (Business) allows only one user account. If you want more than one person to have access to Semrush, you’ll need to pay extra money per user, depending on the plan you’re on.

8. SERPWatcher by Mangools

Source: SERPWatcher

Ideal for: New SEOs, bloggers and affiliates

Pricing: There is no free plan. There’s a 10-day free trial. Monthly plans start at $49/month, with the highest-priced plan being $129/month. If you purchase the plans annually, you’ll get a 40% discount.

Overall G2 Score: 4.5/5

Created by Slovakian IT company, Mangools, SERPWatcher is a simple and straightforward rank tracker that allows users to see where they rank for specific keywords as they fluctuate or stabilize in search engine ranking results. SERPWatcher aims to make keyword tracking effective and easy to use with its beginner-friendly UI and email alerts to help you monitor your SERP data as it changes.

The SERPWatcher dashboard shows you all the important data you need including a list of keywords you’re tracking, the keyword ranking positions, estimated search volume for each keyword, amongst others. You also get a report that contains the dominance index for each domain you track.

Unlike other keyword tracking tools, Mangools does not cram too many features into SERPWatcher. In fact, SERPWatcher is just for keyword rank tracking alone. Mangools made other features such as backlink monitoring, keyword research and site audit into separate tools, which is great for SEO beginners as it makes them less likely to be overwhelmed by too many functionalities.

The great thing about this approach is that you don’t have to subscribe to each tool separately. Once you subscribe to any SERPWatcher plan, you’ll have access to all the apps. These apps include:

• KWFinder, which allows you to search a specific keyword or domain and gives you detailed information about related keywords.
• SERPChecker, which allows you to monitor your competitors and see what keywords they are ranking for.
• LinkMiner, a backlink analysis tool that shows you a comprehensive list of all the site domains that are linking to yours.
• SiteProfiler, which provides you with a quick overview of your site’s SEO performance.

Key features of SERPWatcher

• Track SERP results for unlimited domains
• Device and location-based data tracking
• Data segmentation between mobile and desktop search platforms
• Importation of pre-existing lists
• Dominance index to track overall progress of SEO campaign
• Daily ranking data updates
• Scheduled and event-based email alerts

Pros of SERPWatcher

• The relevant data is easily accessible on the dashboard.
• You can enter keywords manually and add your own keywords.
• You can import keywords from KWFinder lists.
• You can easily share the interactive reports with others digitally.
• You can get an overview of your keyword’s ranking positions as they fluctuate.
• You can retain keyword rank data for up to one year.

Cons of SERPWatcher

• Some of the data provided are not 100% accurate all the time.
• SERPWatcher tracks keyword data for Google only. It does not do the same for other major search engines.
• The data provided might be subpar in the eyes of SEO experts.
• Though the SiteProfiler tool is similar to a site audit tool, it offers very limited information. It only assesses your top content based on two metrics only: social media (Facebook) and referring domains. It does not identify any SEO issues your site might have.

9. ProRankTracker

Source: ProRankTracker

Ideal for: Startups, small companies, Software as a Service companies (SaaS), content creators and brands

Pricing: ProRankTracker offers a free plan. Paid plans start at $13.50/month (the Starter plan). The most expensive plan (the Agency plan) starts at $180/month.

Overall G2 Score: 4.3/5

ProRankTracker is a popular search ranking analytic tool suite that was designed to help SMEs and large businesses analyze their sites’ SEO data, identify trends and generate extensive reports that can help their SEO professionals identify which keywords are performing well and which ones aren’t. They are used by over 60,000 companies and organizations worldwide.

ProRankTracker features a top-notch ranking algorithm that provides users with accurate, updated results on their keyword and website ranking, complete with daily updates on their sites’ performance is search engine rankings.

The user interface was designed to allow users to quickly and effortlessly access all their software functions. The customizable groups, filters and tags can be used to change the break-down of data in graphs and charts. You can also arrange your results based on the search term, platform, language, and overall rank.

With ProRankTracker, you have an edge over your competition because you’ll gain access to recent, comprehensible SEO ranking data that can help you maximize profits and scale your business massively and rapidly. With a few clicks, you can peruse data and rearrange it to show SEO trends and highlight potential SEO issues.

ProRankTracker can also be configured to get organic search data from major search engines like Google and Bing. It extracts data based on local and international traffic, depending on where your customers are located. It also offers multilingual support in 11 languages.

Key features of ProRankTracker

• Accurate keyword and site ranking data
• Customized and comprehensive SEO and ranking reports
• Precise site audit tool
• Intuitive and easy-to-use interface
• Accurate YouTube video
• Location- and device-based keyword tracking
• 100% white label reporting
• Availability of PDF, XLSX and CSV file formats
• MyRank mobile app
• Multi-search engine tracking
• Competent customer support and FAQs page

Pros of ProRankTracker

• The UI is clean and offers great data visualization.
• The keyword rank tracking data are very accurate and updated daily.
• You can view the top 10, 50 and/or 100 SERPs for your target search terms.
• ProRankTracker tracks keyword data across a very extensive number of search engines including Google, Bing, Yahoo, AOL and Yandex.
• The customer support is great. Enterprise members are offered a personal account manager.
• You can view your sites’ data extensively through a site audit.
• API is available.
• ProRankTracker is a cloud-based service, so you can monitor your sites’ rankings on the go with any device that has a good internet connection.

Cons of ProRankTracker

• The login process can get slow even on devices with fast internet connection.
• It is not a complete SEO package, so you need other SEO tools in your kit.
• Apart from rank tracking, ProRankTracker does not really offer much.
• The process of adding new keywords can be laborious.
• The default view does not include ranking by device.

10. Brightedge

Source: Brightedge

Ideal for: Businesses of any size, especially enterprises

Pricing: There is no free version. A free trial is available. SEO pricing is customized according to the needs and budgets of their customers

Overall G2 Score: 4.2/5

Brightedge is a platform that helps businesses optimize their online content to attract traffic, conversions and revenue. This platform stands above its competitors because of its ability to measure content engagement across all digital channels all over the web in real time.

Although Brightedge is most suited for enterprises, anyone who’s into digital marketing will love the platform. SEO managers can use it to track keyword ranks and find new optimization strategies. Online marketers can use it to build successful sites and brand awareness. Content marketers can use Brightedge to inform their content strategy and create optimized content for their target audience. Anyone running an internet-based business can use this platform to compare their marketing performance against their competitors.

Through comprehensive reports, Brightedge enables marketers to discover new digital opportunities and understand audience/customer intent in detail. Brightedge is trusted by various global brands, 64 out of the Fortune 100, and 9 out of 10 top digital agencies in the world.

Brightedge isn’t just one single tool; it’s a tool suite. The kind of business you run will determine which tool(s) you’ll find valuable. Some of these tools include:

• ContentIQ, which is a site auditing tool that provides an advanced site audit solution for large websites. This tool diagnoses site errors and shows users how to fix those errors in order to increase traffic, conversions and revenue.
• Data Cube, which is a keyword research tool that helps users find the right keywords that will drive organic traffic to your site. This tool helps users identify content marketing opportunities by showing them the keywords their sites are ranking for and related topics/keywords.
• HyperLocal, which shows users search volumes, local search data and ranking data for their keywords in up to 72,000 cities worldwide. It also shows users how often their local listings show up in SERPs and a side-by-side comparison of their site data against local competitors.
• Intent Signal, which helps users rank their content above the fold in search results. This tool also suggests content topics that are likely to rank high on SERPs. When one of your pages drops below the fold, Intent Signal will notify you so that you can make changes to get the best rank possible.

Other Key Features of Brightedge

• Keyword and PPC discovery
• Tracking of backlinks
• Management of tasks and workflows
• Share of Voice report
• Forecasting of marketing opportunities
• Content topic recommendations
• Detailed keyword, page and site reports
• Insights on digital marketing strategies
• SEO recommendations and performance analysis
• Collaboration support

Pros of Brightedge

• Brightedge boasts a thoroughly impressive SEO toolset.
• There are automated warnings that notify you when your rank drops below the fold.
• You can use Brightedge on a mobile device. However, Brightedge is best viewed on a desktop computer, especially when you’re studying graphs.
• Brightedge gives you the ability to predict how much revenue you can make if you make certain SEO modifications.
• Brightedge provides a dedicated specialist who will help you understand how to maximize your use of each Brightedge tool.
• There are many instructional videos/tutorials that will help you understand all the Brightedge features.
• Brightedge helps content marketers come up with new ideas for content, especially blog posts.

Cons of Brightedge

• It will take some time for a first-time user to master all the different Brightedge features.
• Brightedge is a pretty expensive tool suite.
• Sometimes, Brightedge takes too long to load.
• The number of keywords you can track are limited. If you want to track more, you’ll have to pay extra cash.
• You cannot filter out subdomains that your team doesn’t need.
• You have to contact the support team before you can make certain edits to the system.

Conclusion

No keyword tracker is the absolute best keyword tracker for every business or site. The keyword tracker you choose should depend on your business needs and your budget.

If you’re a beginner or operate on a tight budget, you should take advantage of a free tool like Google Search Console. You could also try tools that offer a free trial like SE Ranking, ProRankTracker or SERPWatcher.

If you run a small business or personal website/blog, you can use tools like Semrush or Ahrefs that you can adapt to your specific needs.

If you run an agency and need white label reporting, you can choose ProRankTracker or AccuRanker.

If you run an enterprise, Conductor and Brightedge are your best bets. Brightedge is also great for content marketers who want to optimize their content.

If you are a blogger or digital marketer and you need an all-in-one SEO tool suite that also has a keyword rank tracking feature, consider using SERPWatcher, Semrush, SEOmonitor or Ahrefs. We often just use Ahrefs for basic keyword tracking, and it gets the job done just fine (with some edge case limitations).

Remember that your choice depends on the tools that you want and the cash you’re willing to invest.

The post The 10 Best Keyword Trackers in 2025 appeared first on Alex Birkett.

• The UI is intuitive and easy-to-use.
• It is great for capturing email leads and engaging with them.
• It offers social media campaign integration.
• It has a strong data security framework in place.
• Unlike most of its competitors, Constant Contact’s free trial lasts for 60 days.
• There is a great discount for nonprofits.
• There is a high deliverability rate of 97%.
• The email templates are responsive and elegant.

• As your list grows, the plans become pricier.
• There is no live support on weekends.
• There is no advanced reporting and analysis.
• Although the templates are responsive, they lack flexibility.
• Some functionality is obscure and may confuse new users.

The Best Constant Contact Competitors for 2024

1. MailerLite
2. ActiveCampaign
3. SendinBlue
4. SendPulse
5. HubSpot Email Marketing Software
6. ConvertKit
7. MailChimp
8. GetResponse
9. Campaign Monitor
10. Benchmark Email

1. MailerLite

• A/B split testing
• Drip campaigns
• Dynamic content
• Unlimited image library
• List management tools
• Reporting/analytics
• Customer polls and surveys
• Event-triggered actions
• Autoresponders
• WYSIWYG editor
• Subscriber management
• Signup and popup forms creation and management
• Nifty data segmentation options
• Good marketing automation options
• Landing page editor and website builder
• Third-party software integrations
• Helpful email and live chat support

• The minimalistic interface is easy to navigate.
• The plans are very affordable.
• The landing page and website builder are solid.
• The user interface is simple and easy to navigate.
• The support team operates in 12 popular languages.
• It has a comprehensive knowledge base.
• It offers a permafree plan that gives users access to many powerful email marketing features.
• It has three email editors: a rich text editor, a drag-and-drop editor, and a custom HTML editor.

• The approval process is very strict. If you are rejected, MailerLite won’t tell you the reason why.
• Although the templates are responsive, the customization and personalization options are limited.
• You cannot integrate social media platforms like Facebook and Instagram.
• There is not spam/design testing.
• There is no phone support.
• The automation builder is not flexible for complex workflows.

2. ActiveCampaign

• Powerful, advanced marketing automation options
• Responsive drag-and-drop automation builder
• Autoresponder options
• Different split-testing options
• Engaging email funnels
• Contact and lead scoring
• CRM sales automation
• Custom workflows
• Automated customer experience
• Machine learning
• Pre-made email templates
• Granular segmentation options
• Channel integrations

• It can be used for a wide range of email marketing areas.
• It has great performance and deliverability rate (about 97%).
• It has versatile goal tracking features.
• It integrates with third-party software seamlessly.
• There’s an ActiveCampaign mobile app to help users manage their CRM data and campaigns on the go.
• There’s a Chrome extension that helps you connect ActiveCampaign to your Gmail account should you need it.
• The customer service support is great.

• It has a very steep learning curve.
• There is an absence of drip functionality.
• Only higher-priced plans have the lead scoring feature.
• The user interface is convoluted.
• The price plans can be very expensive, especially if you have a large list.
• If you want your form to look very different from the default template provided, you have to manually write custom CSS code.
• The email editor can be slow sometimes.

3. Sendinblue

• Two-channel marketing automation
• Drag-and-drop editor to create newsletters and emails
• A/B testing capabilities
• Strong email marketing functionality
• Triggered automation
• Customizable sign-up forms
• Responsive template designs
• Ads retargeting
• Unlimited contacts
• Detailed segmentation
• Email and phone customer support
• Integration of eCommerce plugins like Shopify, Magento and WooCommerce
• CSV and Text File Contact List imports

• It is beginner-friendly and doesn’t require technical skills.
• It is very affordable.
• The email automation is solid.
• Their deliverability rates are good.
• The landing page editor has modern template options.
• There is unlimited storage space for data and images.
• The registration form templates are advanced and have cool personalization features.

• The landing page editor is only available on the Premium and Enterprise plans.
• You are allowed to set up logins for multiple users only on the Premium and Enterprise plans.
• Sendinblue’s reports don’t include social or sale conversion data.
• Their free plan has a daily sending limit of only 300 emails.
• There are limited third-party integrations available.

4. SendPulse

• Drag-and-drop editors
• Landing page builder
• Transactional emails
• Personalized SMS messages
• SMS autoresponders
• Good API
• Artificial Intelligence technology
• Viber messaging
• Web push monetization
• Exceptional marketing automation features
• Multilingual phone support and live chat support

• It has a low learning curve.
• It is very affordable.
• The drag-and-drop email builder is really intuitive and easy to navigate.
• You can preview email content before sending it to customers.
• You can end up to 15,000 emails per month for free.
• You can send bulk emails at a go.
• The customer support is fast and friendly.

• Sometimes, the emails go to Gmail’s Promotion tab or spam.
• Occasionally, newsletter sending is blocked after the email list is updated.
• Although you can cancel push notifications, you cannot pause or amend them.
• The email builder can be a bit buggy sometimes.

5. HubSpot Email Marketing Tools

• Customizable email templates
• Drag-and-drop editor
• Advanced marketing automation options
• Deeply personalized emails based on customer information
• Signup form and popup builder
• A/B testing
• Ad retargeting
• Landing page templates and builder
• List segmentation
• Ads management
• Comprehensive analytics to optimize marketing campaigns

• They are beginner-friendly and require no advanced technical skills.
• Powerful enough for users with more complex needs.
• It has a high deliverability rate.
• The customer support is outstanding.
• They integrate seamlessly with a wide variety of third-party apps and software.
• Their customization options are second to none.

• The plans can get very expensive quickly.
• The lower packages lack A/B testing.
• You have to pay for additional technical support.

6. ConvertKit

• Automated funnels and sequences
• Responsive landing page and email templates
• Autoresponders
• Customizable forms and CTA buttons
• Great marketing automation options
• Subscriber management tools
• Detailed segmentation and tagging system
• Free landing page builder
• Event-triggered emails
• Beginner-friendly rule builder
• Easy WordPress integration
• Sell digital products and subscriptions
• 24 x 265 live chat and email support

• It combines powerful features with simplicity-of-use.
• It offers a wonderful user experience.
• You can create multiple forms for different opt-in incentives.
• It has great automation functionality.
• You won’t get charged for duplicate subscribers.
• The segmentation is very flexible because it is tag-based, not list-based.
• It integrates well with membership sites.

• There are only three email template formats. Email newsletter templates are absent.
• It is not as affordable as Constant Contact, where you get more bang for your buck.
• It lacks integrations with eCommerce platforms.
• The A/B split testing is limited to just the subject lines.
• There is a lack of test emails for autoresponders.
• Although the templates are responsive, they lack flexibility and customization options.

7. MailChimp

• Drag-and-drop editor
• Customizable signup and popup forms
• Marketing CRM
• A/B split testing options
• Great automation features
• Website builder
• Email and landing page templates
• Over 300 third-party app integrations
• Social media integrations and metrics
• Predicted insights
• Efficient list management tools
• In-depth reports and analytics
• Ready-to-use email campaigns
• Helpful email and chat support

• The drag-and-drop editor is very beginner-friendly.
• It is very affordable for start-ups and nonprofits that work with limited budgets.
• The templates make it easy to create newsletters and emails.
• You can import or create your own email templates.
• The list segmentation system is flexible and tag-based.
• The visual workflow builder is very helpful for users who are not tech-savvy.
• You have access to detailed comparative metrics.

• The user interface might be hard to navigate as more features are added.
• The form functionality and design options are limited, especially in the free plan.
• As your list grows, MailChimp’s features might seem basic depending on your needs.
• There is no phone support.
• The free plan does not include email customer service.
• It does not support APIs or transactional emails.
• The delivery rate is okay, but there’s room for improvement.

8. GetResponse

• Drag-and-drop email and landing page editor
• Cutting-edge marketing automation tools
• Flexible data segmentation features
• Third-party integrations
• A/B testing and analytics for emails and landing pages
• Autoresponder tools
• 1000+ iStock images
• Single automated opt-in imports
• Comprehensive reports
• In-depth reporting options
• Third-party integrations

• It is very easy to use.
• If the ‘Basic’ plan is sufficient for you, GetResponse is very affordable.
• You get very generous discounts when you pay upfront for one or two years.
• The marketing automation features are very advanced.
• The webinar functionality is top-notch.
• The ‘Conversion Funnel’ is really great for small businesses to manage all their social media ads, e-commerce and sales funnel all in one place.
• Support comes in a wide range of languages.
• You can try all GetResponse features free for 30 days without entering your card details.
• Custom DKIM is provided on all the available plans.

• The landing page and forms drag-and-drop editor is a bit outdated.
• Unless you’re on the ‘Max’ plan, you can’t get phone support. You’d only be able to use live chat and email support, which are very timely.
• A third-party syncing tool like Zapier is required for many GetResponse.
• Webinar attendees cannot be more than 500.
• Users are not able to switch data capture forms on or off on mobile devices.

9. Campaign Monitor

• Drag-and-drop email editor
• Fully customizable email templates
• Personalized email templates
• Advanced marketing automations
• Hyper-targeted list and data segmentation
• Sign-up forms and landing pages
• A/B split testing
• Third-party integrations 

• The user interface is extremely easy to use.
• Importing data into Campaign Monitor is a straightforward process.
• The templates are modern and beautiful.
• A variety of web fonts are available in the templates.
• The marketing automation features are comprehensive and top-of-the-line.
• The data segmentation options are granular.

• It is very expensive.
• The A/B testing functionality is limited to just two variants
• All plans, but the most expensive one, offer only email support.
• There are only 60 Campaign Monitor templates.
• There’s no distinct landing page editor.
• The analytics and reporting functionality are rather basic.

10. Benchmark Email

• Drag-and-drop editor
• Code editor
• Customer polls and surveys
• A/B split testing
• Drip campaigns
• Campaign tracking
• Responsive email templates
• Great marketing automation options
• Email list management tools
• Live editing and photo editing
• Mobile optimized emails
• Email library
• Dynamic content
• Popups and signup forms management
• Inbox checker
• Reporting and analytics

• It is very simple to use and easy to navigate.
• It is very affordable.
• The live customer support is really helpful.
• There is Google Analytics tracking.
• There are lots of user segment options.
• The chat support and customer service are excellent.
• The tracking information on set campaigns is detailed.
• You have control over the look and feel of the final email

• The email editor can be glitchy and restrictive.
• There are limited signup form options.
• There is no Gmail or other third-party contact integration.
• There is no mobile preview.

Conclusion

The post The 10 Best Constant Contact Alternatives in 2024 appeared first on Alex Birkett.