But one good blog post doesn’t drive results.

A thousand good blog posts drive results.

This constant demand for fresh, engaging content to captivate both the audience and search engines is a real pain point for many marketers and content creators.

However, there are ways to streamline the content scaling process and make it simpler.

Enter the strategic framework for content scaling. This approach will help you create tons of content without compromising on quality.

Setting Up a Strategic Framework for Content Scaling: The Content Mise en Place

In the culinary world, “mise en place” refers to the organization and arrangement of ingredients before cooking begins.

Each chef knows their role, ingredients are prepped and organized in advance, and dishes are delivered flawlessly.

Similarly, Alex Birkett, who heads the content marketing agency Omniscient Digital (and runs this website), suggests setting up a “Content Mise en Place.” Think of it as a set of rituals that acts as a link between strategy and execution – creating a systematic approach to content production that ensures scalability, quality, and efficiency at once.

However, while every content mise en place is different because it needs to serve the specific company and its context, a few key elements and rituals appear often.

These standard “Content Mise en Place” elements include:

• Establishing KPIs for your content program
• Developing a content roadmap
• Creating an editorial calendar
• Hiring writers
• Content briefs, templates, and guidelines
• Automating workflows using content marketing tools

Establishing goals and KPIs

The first step in scaling content is establishing clear goals and Key Performance Indicators (KPIs) for your content program.

Just like you wouldn’t build a ship without a destination in mind, scaling your content strategy without an end goal doesn’t make sense.

Goals and KPIs serve as the north star for your content strategy, helping you align your content production with broader business objectives. They enable you to track your program’s effectiveness and make data-driven decisions to enhance your content’s impact.

Recent survey data also found that marketers who actively set goals are nearly four times more likely to succeed than those who do not.

Goal-setting marketers statistics (Source)

How will you establish your goals and KPIs? Here are some tips:

• Align with your business objectives. Your content goals should support your overall business goals, whether that’s increasing brand awareness, generating leads, boosting sales, or enhancing customer loyalty.
• Set SMART goals. Goals should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). For example, “Increase organic traffic to the blog by 25% within the next six months.”
• Select relevant KPIs. Choose KPIs that directly reflect progress towards your goals. For example, if your goal is to increase traffic to your page, establish KPIs like page views, users, and bounce rate. Consider how long visitors stay on the page, comments, and social shares for engagement.
• Use a dashboard to track KPIs. Set up a dashboard tool like Google Analytics or Tableau or a content-specific platform like HubSpot to monitor your KPIs in real time. This allows for quick adjustments and optimizations to your content strategy.
• Audit existing content: Is your existing content performing well? Analyze metrics like traffic, engagement, and conversions to determine which content resonates and which needs improvement.

Pro Tip: Focus on actionable metrics more than vanity metrics. While page views and followers (vanity metrics) can give a sense of reach, primarily focus on actionable metrics like conversion rates, revenue, and lead quality, which tie directly to business outcomes.

Developing a content roadmap

Your content roadmap is a single, centralized document from which you’ll run your content program.

Typically, a content roadmap report will serve as a backbone of your program – laying out what you aim to publish, when, and why over a business quarter or more. With the inclusion of keywords, topic ideas, and competing blog posts, it ensures that your content scaling efforts align with your marketing goals, audience needs, and SEO opportunities.

Here are some key components of a well-rounded content roadmap report:

• Content topic ideas: Start with a broad list of topics that resonate with your target audience and align with your brand’s expertise. Use audience research and SEO tools to identify subjects with high interest and engagement potential.
• Target keyword: Identify a primary keyword for each content piece based on SEO research. This keyword should balance high search volume and attainable difficulty for your site.
• Monthly search volume: It will help you gauge the potential traffic each content piece could drive to your website.
• Keyword difficulty: Evaluate and record the difficulty score for ranking each target keyword. This helps prioritize content topics based on their potential SEO impact versus the effort required to rank.
• Content draft/brief: Create a brief for each piece of content that outlines the article’s goal, target audience, key points, and any specific instructions for the writer. This ensures consistency and quality across your content (more on this later).

You can begin the process with Surfer’s Keyword Research tool, which can help you discover dozens of relevant topic clusters based on your seed keyword or phrase.

What’s cool is that it doesn’t just throw a list at you – it smartly clusters these keywords using natural language processing. This means you get neatly organized topic clusters that are relevant to your seed keyword or phrase, making it easier to dive into content creation with a clear direction.

SurferSEO keyword and topic ideas research

Your search for topic ideas and relevant keywords doesn’t end here. SurferSEO further helps you check the search intent for your target audience and determine monthly search volume and keyword difficulty.

SurferSEO keyword search intent, monthly search volume, and keyword difficulty

• Suggested title and H2s: For each topic, suggest a title that will capture attention and H2s (subheadings) that outline the structure of the article. This helps in organizing the content and ensuring it covers all necessary points.

Frase is another tool we absolutely love for this stage in the content scaling process, especially for crafting outlines and H2s.

What’s great about Frase is that it doesn’t just stop at showing you what’s out there. It dives deep into competitor analysis and hands you suggestions for headlines, subheadlines, and even content pieces.

Frase outline suggestion (Source)

• Relevant products or offers: You’re creating content to promote your product, albeit organically. Mention the products or offers you can naturally integrate into each piece of content. This will ensure that your content not only informs and engages but also guides readers toward your business solutions.
• Competing blog posts: Analyze content from competitors on similar topics to understand the competitive landscape. This can help you identify gaps in their content that you can exploit and differentiate your content.
• Priority, impact, and effort: Rank each content topic by priority, potential impact, and the effort required for production. This will help you allocate appropriate resources and focus on high-ROI content first.
• Suggested URL: Provide an SEO-friendly, concise URL slug that reflects the target keyword and content title.
• Publish date: Based on your content calendar, set a publish date for each piece of content. This will help you maintain a consistent publishing schedule and ensure timely content production and release.

All these essentials together make a well-rounded content roadmap. However, merely collating these components isn’t enough – their success hinges on your strategic approach.

Drawing on his vast content marketing experience, Alex Birkett shares three core principles essential for crafting an effective content roadmap:

• Conduct quarterly research. If you’re constantly researching and choosing which topic to write about, you’re dragging down your operation. Instead, conduct content and SEO research quarterly to stay ahead of industry trends, understand evolving audience needs, and adjust your strategy based on performance data.
• Use a formula that considers the impact, ease, and relevance to prioritize content topics. This means evaluating the potential of each topic to drive traffic, leads, and conversions (impact), the resources required to create content on the topic (ease), and how well the topic aligns with your audience’s interests and search trends (relevance).
• Organize content topics into themes or clusters. This not only improves SEO by creating topical authority but also makes it easier to assign topics to writers based on their expertise.

PS: You can use this copy of the Content Roadmap Report template by Omniscient Digital to get started.

Creating a content calendar

You’re the captain helming the Content Marketing ship.

Your intended goal? Navigate the vast seas of digital content and reach your island of an engaged audience.

But it’s not as simple as reaching from point A to B.

There are multiple stops in between, from assigning content to writers to multiple rounds of editing.

You need a map to guide you through this journey. This is where a content calendar comes into play.

A content calendar is like having a personal assistant who’s got your back, making sure you remember every important date and event. It helps you:

• Stay organized: Keep track of what you’re creating, when it’s due, and when and where you’re publishing it.
• Be consistent: You can now maintain a steady flow without forgetting to write and publish for days.
• Plan ahead: Planning ahead will give you a complete glimpse of your content ideas and schedule. It also makes it easier to produce and publish content based on upcoming promotions, events, or seasonal trends.
• Collaborate better: It acts as a central hub for your team, where everyone can see what’s in the works and who’s doing what.

Clearly, a content calendar is more than just a schedule –  it’s kind of a communications tool to keep your team and clients in the loop.

Plus, it’ll save you from those “Oh no, what are we posting today?!” moments.

Even if it’s just you operating alone, it’s all too easy to get lost in the shuffle of ideas, deadlines, and the hustle of producing multiple pieces of content.

Think of it as your personal checkpoint system, reminding you, for example, that two blog posts need to go live this week.

I use Trello to keep my writing work in order, for instance. It gives me a bird’s eye view of everything that’s on my plate.

For each client, I set up a separate board and break it down into stages: “Blog Assigned,” “In Progress,” “Under Editing,” “Published,” and “Invoice Sent.” This way, I keep things organized and make sure I’m always on track with deadlines, seamlessly moving from one task to the next. It’s also a central spot where I manage deadlines, content briefs, and workflow.

Trello content calendar example

For a company with a full-fledged content production team, the content calendar might have more sections and boards (depending on their workflow).

Every individual and company has different goals and workload, so the content calendar will look different for everyone.

However, building a content calendar becomes smoother when you consider some universally helpful elements.

Here’s a typical process of building a content calendar:

• Choose the right tool: Explore options like Google Calendar, Trello, Asana, Airtable, or dedicated content marketing platforms based on your team size, budget, and desired features.
• Map out your roadmap: Align your calendar with your content roadmap, scheduling content based on priority and publishing dates.
• Include essential details: For each piece, specify:
  • Content format – Blog post, infographic, video, etc.
  • Target audience – Persona or segment you’re aiming for. Don’t know where to start? Read this guide on how to identify your target audience.
  • Target keyword – Main keyword for SEO optimization.
  • Assigned team members – Writer, editors, designer, or other responsible individuals.
  • Call to action (CTA) – Desired audience response (e.g., subscribe, download, purchase).
  • Content topics and titles – Outline what each content piece will be about.
  • Distribution channels – Indicate where the content will be published or shared (e.g., website, social media).
  • Publication dates – When will each piece go live?
• Utilize visual representations for status updates: Utilize tools with Gantt charts or Kanban boards for a clear visual overview of your content pipeline. Track the progress of content creation, from idea to publication.
• Integrate with other tools: Connect your calendar to project management or communication platforms for seamless workflow management.

Bonus Tip: If you’ve got multiple stakeholders involved with multiple rounds of internal as well as edits from the client side, it’s smart to set clear deadlines for each step of the process.

Take a leaf out of Omniscient Digital’s playbook, for instance.

Content calendar deadlines

This keeps everyone on track, avoids delays, and makes sure all involved members know exactly when to have their input or edits ready. It’s like giving everyone their mini-deadline within the timeline, ensuring the project moves forward smoothly.

Hiring freelance writers to build a scalable content team

Scaling content production requires not just technology and processes but the most crucial ingredient: people.

If you plan to fly solo, you can cover one or two blog posts a week at most. But if you want to scale content, you’ll need to hire professional freelance writers (or you could team up with a reputed content agency).

As Alex Birkett says, “Finding good writers is easily the biggest bottleneck for content scaling, and no, AI isn’t going to save you.”

Defining your content standards:

Before you start scouting for talent, you need to know what good content looks like for your brand.

This involves some key components:

• Establishing a brand Voice: Your brand voice is your company’s personality expressed through words. Whether it’s professional, witty, or inspiring, it should be consistent across all content.
• Creating a style guide: A style guide outlines your writing and formatting standards, including tone, grammar, and usage, ensuring consistency across all content pieces.
• Setting quality standards: Clearly relay your quality standards, which should cover your skill and quality expectations from the potential writer.

For example, Omniscient Digital sets a high bar for quality from the outset, clearly communicating their expectations and standards to potential writers right from the initial stages of the application process.

Setting quality standards and skill expectations for potential writers

This clarity in your initial call for writers simplifies the vetting process compared to a scenario where you don’t explicitly mention your expectations and standards.

You’ll now mainly attract serious candidates who align with your expectations. However, you’ll still need to carefully review each application to pick the best ones.

Criteria for hiring content writers:

Look beyond resumes and consider the following when picking the writers:

• Content portfolio: Look for writers with a stellar track record of working with companies similar to yours. Their content portfolio will also reflect their writing style, expertise, and alignment with your brand.
• Paid sample assignments: Ask them to write a sample piece to see if they’re producing the type of content you’re expecting. It will also help you identify their understanding of your niche and quality of work.
• References and social proof: Verify the experience and gather insights into the writer’s work ethic and professionalism.
• Incorporate a “Brown M&M’s” clause in job ads: Ask for something specific and unusual to be mentioned in the application, like including a particular word or phrase in their cover letter. Job boards are infamous for a lot of spam – this will help you filter out candidates who don’t pay attention to detail or fail to read instructions thoroughly.
• Test their SEO knowledge: If SEO is crucial for your content strategy, ask specific questions about keyword research, on-page SEO tactics, or how they would optimize an article to rank well in search engines.
• Do they take feedback well? After the initial test or assignment, provide constructive feedback and ask for revisions. This helps assess their openness to feedback and ability to incorporate it into their work, which is important for ongoing collaboration.

Where to find writers?

You’ve got your content standards and expectations all mapped out, and you know exactly how you’ll pick the right writers for your team.

But the big question remains: where are you going to find quality writers?

• Look within your network: Often, the best resources are just a conversation away. Reach out to your contacts for recommendations.
• Use social media: Platforms like Twitter and LinkedIn can be goldmines for discovering talented writers. Ask your colleagues and acquaintances in the industry to retweet or repost your writing gig to make it reach potential writers.
• Explore Slack Communities: For a more targeted approach, use communities like Superpath and Top of the Funnel, where there are specific channels dedicated to job postings and writer gigs. These communities usually have writers who are already engaged and knowledgeable in content marketing.
• Utilize job boards: Don’t overlook the power of Job boards like ProBlogger, PeakFreelance, and BloggingPro. But don’t forget to clearly relay your requirements and quality standards, and use Brown M&M’s vetting technique to avoid unserious, irrelevant candidates.

The hiring process and standards differ by company, but this guide on how to hire freelance writers might help for more detailed insights.

Creating structured content briefs to streamline the process

Now that you’ve hired credible writers, it’s time to start assigning topics to them. You need to create structured content briefs to streamline this process.

As a freelance writer, my work becomes significantly smoother and more straightforward – at least twice as easy – when a client provides me with a detailed brief.

And not just easy, I am also in a better position to create the type of content the client expects.

What makes content briefs so effective?

• They eliminate any sort of ambiguity, and the writer knows the precise content goals and key requirements.
• They explicitly mention who the target audiences are, allowing writers to create content directly addressing them.
• They reduce back-and-forth communication and revisions, speeding up content creation.
• They maintain brand voice, style, and format across all pieces, building a cohesive identity.

But merely creating a content brief isn’t enough. It should consist of all the components, allowing your writers to create content that hits the mark.

Here’s what a content brief needs to include:

• Content goal/intent: Clearly state what the content piece aims to achieve. Is it to inform, persuade, or entertain?
• Target audience: Who are you speaking to? Understanding the audience is crucial for tailoring the message.
• Tone and style: Align this with your brand voice. Should the piece be formal, conversational, or somewhere in between?
• Key messages: What are the core ideas or messages that the content needs to convey?
• SEO keywords: List the primary and secondary keywords that the content should rank for.
• Structure and format: Outline the expected headings, subheadings, and any specific formatting requirements.
• CTA: What action do you want the reader to take after consuming the content?
• Competitor insights: Include notes on how this piece can differentiate from what’s already out there.
• References and sources: Provide links to studies, data, or any material for background information.
• Client products, features, or offers: Include information on any relevant products, features, or offers you want the writer to highlight in the piece.
• Internal/external links: Mention any internal or external links you want the writer to point the reader to.

To speed up the process, keep a standard content brief template ready that includes all these components listed above.

Here’s a typical content brief that Omniscient Digital hands out to their writers:

Template for a content brief (copy this template here)

You’ll just have to customize this template for each new piece of content – helping you maintain consistency while saving time.

Another way to save time is by taking help from Frase (as mentioned in the content roadmap section) and AI writing tools to create outlines (H2s and H3s) for your content brief.

Artificial Intelligence (AI) tools like Jasper and ChatGPT are particularly useful for producing content ideas and outlines.

For instance, I usually kick off things by asking ChatGPT to break down the topic into simpler terms and then create a rough outline. In fact, the blueprint for this article is a cool mix of insights from Alex Birkett, inputs from ChatGPT, and other top-ranking articles.

You could use a prompt like:

“Provide an outline for a blog post targeting [target audience] about [topic]. The goal is to [content goal]. The tone should be [desired tone].”

Here’s my prompt and the content outline ChatGPT produced:

ChatGPT content outline and prompt example

You can refine this outline further by suggesting SEO keywords and headings you want to include. If nothing else, ChatGPT gives you H2s and H3s that serve as a great starting point.

Some GPT-4 tools offer an even more streamlined process with ready-to-use outline templates.

Take Jasper’s blog outline template, for instance: all you need to do is input your topic title and the tone of voice you’re aiming for, then click generate, and voila! Jasper rolls out several outline options for you just like that.

Content outline options created by Jasper

Remember: Don’t solely rely on AI to generate your outlines. Refine and personalize the briefs to ensure they align with your specific needs and brand voice.

Automating workflows and processes

According to an Adobe report, 98% of B2B marketers claim that marketing automation is vital to success.

The reason is clear: automation saves time, reduces the chance of human error, and makes sure you don’t miss out on important deadlines, resulting in a smoother, more reliable workflow.

Automation in content marketing strategy involves using software to manage repetitive tasks in the content creation and distribution process.

Automating workflows can include (but is not limited to):

• Scheduling posts
• Assigning topics to writers and editors
• Managing content calendars
• Facilitating communication between team members

Alex Birkett shares how his team streamlines their content workflow using Airtable at his growth marketing agency,

“One of the biggest levers we use at our agency is simply automating our Airtable workflows between the clients, writers, designers, editors, and project managers. Every time a task is completed, automation is triggered, pushing it to the next step, notifying someone of a deadline, or filling out data that is necessary for the next task.”

For example, as soon as we update the status from “final draft” to “final editor review,” the card will automatically move to the next stage and trigger an automated email to notify the editor and any other team members associated with this stage.

Airtable content workflow automation

Airtable is just one of the few marketing automation tools at your disposal.

Another one of my favorites is Zapier. This tool is like a Swiss Army knife for automation, connecting over 3,000 web apps to automate workflows.

Zapier also offers several pre-built automation workflows to help you streamline and automate your content scaling process.

For instance, by linking Zapier with ChatGPT, you can set up a Zap that crafts ideas from the ground up – whether starting from a brief or an update. These fresh ideas can then be funneled into a Google Doc (or directly into your project management tool of choice), ready for your team to peruse and use.

Zapier workflow automation templates (Source)

Here’s a quick overview of all the tools you can use to scale content and streamline your workflow:

• Content Creation:
  • Utilize AI tools like Jasper and ChatGPT for initial drafting, research, and outlining.
  • Use tools like Grammarly for grammar and plagiarism checks.
  • Check readability with Hemingway Editor.
  • Automate SEO optimization through plugins and tools like Yoast SEO.
• Collaboration and Workflow:
  • Leverage project management tools like Airtable, Zapier, or Trello with automated workflows and notifications.
  • Use a content marketing platform like Airtable to automate content handoffs between team members based on task completion.
  • Utilize collaborative editing platforms like Google Docs for real-time document co-creation.
• Publishing and Promotion:
  • Schedule content publishing in advance on CMS platforms with automated posting.
  • Set up automated social media promotion through tools like Buffer or Hootsuite.
  • Automate email marketing campaigns to promote new content.

Extra Tricks Up Your Sleeve to Scale Content Production

Productized Workflow for Content Creation: Breaking Down Content Creation

Tyler Hakes, the brains behind the content marketing agency Optimist, shares how his team makes content creation less of a headache and more of a streamlined process by breaking down the process into smaller tasks.

He says,

“My tip is to productize each part of your workflow. Think about each step as a process in an assembly line. Your goal should be to create a very clear, step-by-step process for completing each step in the content creation workflow.”

Not everything in content creation is straightforward and easy to productize. For example, writing a post can be messier.

Tyler’s solution? Break it down into bite-sized tasks that make it easier for the writer to do their best work.

Things like:

• Collect quotes from SME
• Research relevant data points
• Figure out the search intent and general article structure
• Outline the article
• Format document according to client specifications
• Edit content for specific grammar, voice, and tone preferences

All of these things can be their own step in the “assembly line.” This means the big task (“Write the content”) is smaller and more defined.

It’s still not an exact prescription, but it makes it much easier for writers to just sit down and focus when they don’t have to worry about 100 small things beyond just putting the words on the page.

Invite Guest Post Submissions

If you are operating on a tight budget and don’t have the resources to hire writers and editors to scale content production, you can leverage guest writers.

Alex Birkett shares one important caveat, though,

“Most guest post submissions aren’t relevant or reliable and are just looking for a quick backlink with very little effort. So the content likely won’t match your expectations. You’ve got to hold very high standards and be unafraid to turn down first drafts (avoid wasting your time editing a subpar first draft or paying for the guest post).

It also helps to have a high DR to pull this one off. People will go through a lot to publish on HubSpot’s blog. They probably won’t write more than 1000 shitty words to be on your personal hobby blog with a DR of 25.”

Consider the Pareto Principle

Remember the 80/20 rule, popularized as the Pareto Principle? It states that 80% of outputs often stem from 20% of inputs.

Applied to content, this translates to a disproportionate effect:

• Focus on quality, not just quantity: Instead of churning out mediocre content, identify and create high-value pieces aligned with your target audience’s needs and search intent. This “20%” can deliver the majority of your desired results.
• Data-driven topic selection: Invest in keyword research and competitor analysis to identify topics with high potential for organic traffic and engagement. Tools like Surfer and Frase can automate and streamline this process.
• Optimize for multiple formats: Repurpose long-form content into bite-sized social media posts, infographics, or short videos. This expands your reach and maximizes the value of each piece you create.

Pruning and Repurposing of Content

While this doesn’t necessarily speed up long-form content production, it does accelerate total output from your program.

If you’ve got a workflow to turn a blog post (or podcast) into a bunch of tweets, images, LinkedIn posts, and the like, you can stretch the effort that goes into creating one post into a whole lot more output.

Here are some tools to make content repurposing a breeze:

• Canva for transforming insights from your content into eye-catching graphics or infographics.
• Descript to easily transcribe podcast and video content for repurposing.
• BuzzSumo to identify your most popular content that holds potential for repurposing

Alex Birkett also suggests using content on your site with no traffic as guest posts,

“Got a ton of content on your site? Like 100s to 1000s of pages? Next time you build a content inventory and find pages to prune (e.g., pages with no traffic or link value), instead of simply deleting them, you can use them to pitch as guest posts. It takes very little effort to spruce them up and get some guest post / link-building value.”

The Recipe for Content Success: Your Content Mise en Place

Think of scaling content creation like prepping for a big feast in the kitchen. Just as chefs organize their ingredients and tools before they start cooking, setting up your “Content Mise en Place” lays out everything you need for a smooth content creation process.

It’s about having your strategy chopped, your tools at the ready, and your team briefed, so when it’s go-time, you’re cooking up quality content without breaking a sweat.

The post Content Scaling: 13 Advanced Techniques to Amp It Up appeared first on Alex Birkett.

This is true now. And if I had to bet on it, distribution will be increasingly advantageous as SaaS gets easier to build with new technology, AI, and agents.

Many SaaS verticals have become crowded or even commoditized. Thus, it’s difficult to differentiate, grow, and scale your SaaS.

SaaS marketing agencies can be a great augmentation to your in-house functionalities, or they can help you stand up new channels faster, especially if you leverage them in the right way.

This list will cover the 13 best SaaS marketing agencies, covering several channels and disciplines from SEO and content marketing to PPC, SaaS onboarding, web development, and more.

The 13 Best SaaS Marketing Agencies in 2025

1. Omniscient Digital
2. DemandMaven
3. Speero
4. Bayleaf Digital
5. Growfusely
6. Statwax
7. Single Grain
8. Inturact
9. GrowthSavvy
10. Growth Plays
11. Klient Boost
12. Animalz
13. Directive

1. Omniscient Digital

Services: SEO, content marketing, digital PR, analytics, conversion rate optimization

Notable clients: SAP, Loom, Adobe, Jasper, Order, HotJar, Asana, BetterUp

Omniscient Digital is, first off, a company that I co-founded. So take all of this with a grain of salt.

However, my co-founders and I have built something special after serving leadership roles in-house at SaaS juggernauts like HubSpot, Shopify, People.ai, and Workato.

We work primarily with ambitious B2B software products, and our focus is exclusively on driving revenue through scalable organic growth programs. We’ve worked with diverse clients from startups like Simon Data, Gable, and GatherContent to scale-ups like Jasper, HotJar, and Wunderkind, and enterprises like Adobe, SAP, and Loom / Atlassian.

Services include content strategy, SEO strategy, technical SEO, website migrations, content production, content optimization, link building and digital PR, analytics, conversion rate optimization, and video SEO – all geared towards driving organic growth.

Note that our case studies reflect growth and revenue metrics. For instance, Jasper saw an 810% growth in organic sessions and a 400X increase in product signups, as well as attributing over $4M in ARR directly to the blog.

We anchor everything we do at Omniscient around an agreed upon North Star Metric (NSM) that maps to business outcomes, typically qualified pipeline, revenue, or customer acquisition and signups.

This is done by building custom strategies indexing on brands’ unique strengths and opportunities, and then invoking a qualitative and quantitative research model to saturate core product categories in search, while also driving new demand.

This bespoke strategy, combined with the team’s expertise in SEO and content optimization, positions Omniscient as a strong partner for B2B software companies looking to leverage content as a key growth channel​. Our content operations is also top notch, led by a Six Sigma green belt and capable of producing 100s of articles monthly at high quality specifications.

2. DemandMaven

Services: Growth audits, JTBD research, Customer research and discovery.

Notable clients: Motivo, UserList, Hull, TestPad

DemandMaven is a growth marketing consultancy specializing in SaaS and startups.

Their services include Jobs To Be Done (JTBD) customer research, customer discovery, growth audits, and growth engagements. They focus on helping businesses with go-to-market strategies, troubleshooting growth, finding growth opportunities, and custom growth strategies for both small and large teams.

What makes DemandMaven stand out is their detailed and research-driven approach, particularly in understanding customer needs and market dynamics. They offer unique services like JTBD Canvas, pricing and monetization strategy, onboarding and activation strategy, and website conversion audit, all tailored to the specific needs of SaaS companies.

Their work is characterized by a deep dive into customer insights, market analysis, and competitive positioning, aiming to deliver clear and actionable growth strategies for their clients​

The team is led by Asia Orangio, a well-known and respected entrepreneur, speaker, and growth leader.

3. Speero

Services: Experimentation, Conversion Rate Optimization, Growth Strategy, Data & Analytics

Notable clients: Cisco, MongoDB, Gympass

Speero is an agency that specializes in conversion optimization through research, data, and experimentation.

They offer services in three main categories: Experimentation/Conversion Rate Optimization (CRO), Research & Strategy, and Data and Analytics.

Their full-service experimentation program includes initial audits, assessments, user research, and test execution. They also provide services like analytics audit, data warehousing, GA4 transition, and ROI benchmark analysis.

What sets Speero apart is their commitment to using data-driven approaches to help businesses make better decisions.

They emphasize the importance of strategic testing that aids decision-making and learning, avoiding superficial tests such as simple button color changes. Their approach is heavily grounded in research, aiming to uncover what truly matters to website users and customers, thereby identifying key optimization opportunities.

Additionally, Speero provides extensive training and support to help businesses embed the experimentation function within their organization, ensuring a sustainable impact on growth​.

Speero springs from the CXL team, which has spearheaded and evangelists proper conversion optimization, growth, and experimentation education for the last decade.

4. Bayleaf Digital

Services: SEO, PPC, Retargeting, Social Media Marketing, Analytics, Marketing Automation (pretty much everything)

Notable clients: Intuit, Angi, Kabbage

Bay Leaf Digital is a SaaS marketing agency that focuses on helping organizations of various sizes grow their market share.

They specialize in crafting data-driven strategies, particularly for B2B SaaS companies, and offer a range of services, including content marketing, B2B SaaS analytics, PPC & retargeting, SEO strategy, marketing automation, social media marketing, and HubSpot management. Their approach is client-focused, building marketing plans from scratch to meet each client’s unique needs. Basically, they’re a full-service digital marketing agency for SaaS brands.

Notable clients of Bay Leaf Digital include Intuit, Angie’s List, and Kabbage, showcasing their experience with large brands. The agency has been recognized for driving impressive growth and results in inbound lead generation and for evolving marketing approaches to be more strategic and multi-faceted.

One of the key differentiators for Bay Leaf Digital is their emphasis on accountability, creativity, agility, and flexibility in their marketing efforts. They offer custom marketing solutions with a focus on understanding and improving the entire marketing funnel, which has led to reduced lead costs, improved conversion rates, and successful market entries, especially in the US.

5. Growfusely

Services: Content marketing, link building, SEO

Notable clients: WhatFix, JetOctopus, Omnisend

Growfusely is a SaaS content marketing agency that specializes in driving organic growth for SaaS companies.

They offer a range of services including content marketing, content writing, SEO, link building, digital PR, and creative services. Their approach is to craft link-worthy, actionable content that ranks well on search engines and resonates with the target audience.

The agency has a strong track record of working with over 40 SaaS brands, helping them grow their search engine and referral traffic through strategic content marketing.

For example, they have successfully increased organic traffic for JetOctopus by 140% and for Mind the Graph by 217% within 6 months, showcasing their ability to deliver substantial results in organic growth.

Growfusely’s team comprises passionate individuals dedicated to SaaS marketing, providing a comprehensive range of services from technical SEO to creative content creation. They focus on building long-term, trust-based relationships with clients and offer various working models, including monthly retainers, one-time detailed website audits, ongoing marketing consulting, and custom plans tailored to specific needs.

Their services are ideal for a SaaS startup looking to scale up their content production and editorial SEO presence in a cost effective way.

6. Statwax

Services: SaaS marketing, PPC, SEO, etc.

Notable clients: Attentive, University of Missouri

Statwax, recently acquired by TrendyMinds, is a digital marketing agency that specializes in providing services for higher education and B2B/SaaS marketing.

Their primary offerings include paid advertising, search engine optimization (SEO), data analytics, and creative services. Each service is designed to deliver digital growth and improve performance metrics for their clients.

In paid advertising, Statwax focuses on acquiring the right prospects while optimizing ad spend. This involves expertise across various digital platforms, including paid search, social media, and programmatic advertising. They also integrate CRM and platform data to enhance performance and apply ABM strategies.

For SEO, Statwax goes beyond basic keyword rankings to offer strategies that have a real impact on revenue. Their approach includes content strategy, technical SEO, accessibility, website launch planning, algorithm update recovery, and optimization of page speed and user experience.

Their data analytics service aims to transform complex data into actionable insights for business growth. This includes data integration and warehousing, custom dashboarding, predictive acquisition modeling, analytics and tagging cleanup, customer journey mapping, and marketing automation.

Additionally, Statwax provides creative services to ensure that the brand messaging is visually appealing and effective. This includes ad creative, landing page management, UX design, creative A/B testing, persona development, and creative competitor analysis.

Statwax’s approach to digital marketing is data-driven and focused on delivering measurable results. They have a track record of success, as indicated by case studies showing significant improvements in lead and customer acquisition, enrollment rates, and organic traffic for their clients.

7. Single Grain

Services: Content marketing, ecommerce, CRO, paid advertising

Notable clients: Amazon, Uber, Lyft

Single Grain is a full-service digital marketing agency that offers a variety of services tailored to driving results and lowering Customer Acquisition Cost (CAC).

Their areas of expertise include SEO and content marketing, pay-per-click (PPC) advertising on platforms like Google and Facebook, conversion rate optimization (CRO), and SaaS marketing.

They are known for their data-driven approach and focus on creating conversion-driven digital marketing strategies.

Single Grain has worked with high-profile clients like Amazon, Uber, Lyft, Salesforce, and Airbnb, demonstrating their ability to deliver results across different industries.

Their approach to digital marketing involves continuous testing, tweaking, and optimizing to maximize every growth opportunity for their clients.

8. Inturact

Services: SaaS onboarding, user activation, retention

Notable clients: SendX, Inner Trends, HubSpot

Inturact is a B2B SaaS onboarding agency and software solutions provider that specializes in improving user onboarding for SaaS companies.

They focus on increasing user activation and retention through personalized onboarding solutions. Inturact offers services such as user onboarding review, onboarding build, and onboarding optimization.

Sort of a unique service compared to the rest on our list, but in my experience, a wildly important one. The best brands we’ve worked with – the most successful in organic marketing – are the ones who have ironed out their user onboarding flows. This makes EVERYTHING else more successful.

The team is dedicated to solving product onboarding issues, reducing risk, and providing a clear path to increase paid conversions and better retention.

9. GrowthSavvy

Services: Analytics, conversion rate optimization, paid advertising, growth advising

Notable clients: United Nations, GetUplift, European Institute of Innovation and Technology

Growth Savvy, run by the amazing Magda Baciu, specializes in custom analytics, conversion optimization, and advertising services for growth-focused businesses.

They offer a range of services including app and web analytics, advertising, conversion rate optimization, transition to Google Analytics 4 (GA4), and Facebook Ads.

Their approach is tailored to help businesses scale effectively by optimizing their online presence and marketing strategies.

Growth Savvy has a track record of helping over 100 businesses grow, achieving significant results such as decreasing acquisition costs and increasing conversion rates and revenue.

10. Growth Plays

Services: SEO, content strategy, CMS migrations

Notable clients: Lattice, Heap, Calendly, Copy AI

Growth Plays, run by the inimitable John-Henry Scherck, is a SaaS marketing powerhouse.

They’re an SEO strategy consultancy that builds organic growth programs aimed at driving pipeline, not just pageviews.

To do this, the team offers the following services: SEO & content strategy, competitive analysis, CMS and domain migrations, content revenue attribution and measurement, and monitoring and reporting.

The team has a stellar track record and reputation in the industry and tends to work with decently technical SaaS brands to produce high quality content that drives business results.

11. Klient Boost

Services: Paid advertising / PPC, SEO, conversion rate optimization, email marketing

Notable clients: Airbnb, HotJar, Upwork

KlientBoost is a performance marketing agency focusing on driving more pipeline, revenue, and profit without sacrificing quality.

Their expertise spans across multiple marketing channels, offering services like PPC (Pay-Per-Click), SEO (Search Engine Optimization), CRO (Conversion Rate Optimization), and email marketing.

They’ve been around for a while, and they started out focused on PPC. The founder, Johnathan Dane, has been an amazing speaker and teacher on paid advertising. I’ve learned a ton from him.

They emphasize using data-driven experimentation and marketing strategies tailored to each client’s specific goals. KlientBoost is highly respected and has hundreds of case studies on their website.

12. Animalz

Services: Content marketing, content creation

Notable clients: Airtable, Amplitude, Appcues

Animalz is a popular content marketing agency focused on delivering high-quality content marketing services to enterprise companies, startups, and VC firms.

They have worked with notable clients such as Airtable, Amazon, Amplitude, GoDaddy, Google, Intercom, and Wistia.

Animalz is well-known for their high quality thought leadership content, focused SEO content strategy, and alignment with brand integrity and tone of voice, as demonstrated in their successful partnerships, like with Frontify.

Recently, they’ve been exploring the evolving landscape of AI-generated content and guide businesses on creating content strategies for long-term success.

13. Directive

Services: SEO, paid media, design, marketing operations, video, growth strategy

Notable clients: Litmus, Chile Piper, ZoomInfo

Directive is a performance marketing agency specializing in services for technology brands, aiming to generate pipeline and revenue.

Their services include paid media, content marketing and SEO, integrated strategy, marketing operations, creative design, and video production.

While they don’t only serve SaaS brands, they’ve worked with some of the best known names in SaaS, like Chile Piper, ZoomInfo, and Adobe.

Directive’s approach is centered around customer generation, leveraging data-driven strategies to engage customers across various stages of their lifecycle.

Though you probably have what you need with the above list of top SaaS marketing agencies, stick around for a bit to explore what a SaaS marketing agency is, how to choose one, and more.

What is a SaaS marketing agency?

A SaaS marketing agency is a specialized type of marketing agency that focuses on promoting Software as a Service (SaaS) products. They are well-versed in the unique challenges and opportunities that come with marketing cloud-based software solutions, and they use this expertise to develop and execute effective marketing strategies tailored to the SaaS industry.

A SaaS marketing agency may provide all-in-one services across several disciplines, or they may specialize in one channel or service. Some, for instance, may help with SaaS product marketing. While others may drive analytical solutions on paid marketing campaigns to help lower customer acquisition costs.

There’s no single best SaaS marketing agency, just the best one for you.

What does a SaaS marketing team do?

What should an in-house SaaS marketing team do vs what should an agency help with?.

Generally, a SaaS marketing team is responsible for creating and implementing marketing strategies that attract new users, increase customer retention, and promote the value of the SaaS product.

This may involve a mix of content marketing, SEO, social media marketing, email marketing, and paid advertising among other tactics. The ultimate goal is to generate leads, convert them into paying customers, and retain them for as long as possible.

At the early stages of growth, it may be a founder that does all of this, or perhaps a contractor or marketing generalist. Full service digital marketing agencies are not a great fit at this stage, because so much iteration and testing is required to find growth levers.

However, if a company is set on a certain channel, let’s say SaaS SEO, then a specialized marketing agency can do wonders to help them scale it with less ramp up time.

What criteria should you look for when choosing a SaaS marketing agency?

Choosing a SaaS marketing agency is not an easy decision. Depending on your budget and contract terms, it can also be costly to make the wrong choice. Here are a few key criteria to consider:

1. Experience in the SaaS Industry: The agency should have a proven track record and extensive knowledge in successfully marketing SaaS products, ideally in similar industries or GTM models as the one you run.
2. Understanding of Your Target Market: They need to understand the needs and behavior of your target customers, or at the very least, have a process by which they can uncover customer insights or interview potential customers.
3. Strategic Approach: The agency should be able to develop a comprehensive marketing strategy tailored to your business goals. Ideally, they have some intellectual property and novel frameworks or models they’ve created to help them accomplish the job and get repeatable results.
4. Transparency and Reporting: They should provide regular updates and reports on the performance of your marketing campaigns.
5. Positive Client Testimonials: Look for positive reviews and case studies from their previous clients. A positive track record is important, as is a great reputation. When in doubt, ask around If they won’t introduce you to current or former clients, that’s a red flag.

Conclusion

Whether you need help starting a marketing channel or scaling your SaaS SEO, or you need help driving monthly recurring revenue throughout your customer journey, this list of B2B SaaS marketing agencies should help you find a solid partner.

SaaS businesses are tough to grow. They’re tough to differentiate. The right marketing services partner will have the depth of experience and the executional bandwidth to take you places that would be otherwise difficult to reach alone.

Looking to achieve sustainable growth through SEO and organic? Shoot me an email

The post The 13 Best SaaS Marketing Agencies in 2025 appeared first on Alex Birkett.

With my absolutely unbiased (narrator: he is not unbiased, he indeed runs a B2B SEO agency) and expert guidance, I’ll introduce you to the best B2B SEO agencies around.

Everyone has a different budget, organizational context, and goal, so I’ll help you marry the right SEO agency to your specific situation.

The 10 Best B2B SEO Agencies in 2025

1. Omniscient Digital
2. Growth Plays
3. Grow and Convert
4. Flying Cat Marketing
5. Green Flag Digital
6. Siege Media
7. Straight North
8. IPullRank
9. Directive
10. RevenueZen

1. Omniscient Digital

Best for: holistic organic growth program development

Notable clients: HotJar, Adobe, SAP, Jasper

Hi!

*waves sheepishly*

If you’re actually reading this, and not just skimming the subheaders, then here’s my disclaimer: I’m a co-founder of Omniscient Digital.

Of course, I think we’re the best B2B SEO agency around. That’s why I started the company.

And if you found this on the ol’ search engine results pages, then the proof is in the pudding I know what I’m doing, yeah?

What makes us different? Here’s what we hear from our clients:

Omniscient Digital is a true partner and part of your team. In practice, this means we’ll hoist our mandate (drive attributable business outcomes) to ensure both parties are shipping and building on time. It also means we’re always on, identifying SEO opportunities, but also auxiliary channels and growth accelerators.

We don’t have formulaic processes.

Our services aren’t “productized.” We don’t have a “B squad” of junior employees running a checklist on your account. We hire brilliant SEO strategists – better than I ever was or will be -and set up our team in growth pods constructed of digital PR, editorial, analytical, and strategic talent, and we do everything we can to hit agreed upon growth targets.

Omniscient Digital builds custom organic growth strategies that index on business KPIs like leads, revenue, and pipeline. We start from first principles, review your specific business model, organic maturity, and strengths, and build programs that are measured by business value. No BS KPIs or traffic for traffic’s sake.

Omniscient Digital can execute content production at surprisingly high volume. This isn’t special in consumer spaces, but how many agencies can drive 30-50 content pieces a month at high quality (meaning they deliver new insights, rank, and drive product awareness and signups)? You can ask clients like BetterUp or Jasper how well that worked.

Services are specialized but deep: strategy and planning, technical SEO, programmatic SEO, on page optimization, editorial content production, conversion rate optimization, link building, SEO consulting, and measurement of SEO efforts.

We work with a lot of SaaS companies, but we’ve also grown some professional services, fintech, social platforms, and climate tech companies.

What I will say is we’re not for everyone.

If you haven’t figured out your messaging or are just trying to “test out” organic, we’re not a great fit. We don’t do extremely technical content well (as in, developer documentation). I’ve got people I can recommend to you for that. We’re also not necessarily an early stage consultancy, meaning you should figure out product market fit, positioning, and basic GTM strategy.

We’re also not going to be a holistic digital agency; we don’t do social media marketing, public relationships, etc.

But if you’re an ambitious brand looking to ramp up results in organic, then we may be a good fit.

2. Growth Plays

Best for: Pipeline-focused SEO strategy for technical brands

Notable clients: Copy.AI, Calendly, Podia, Lattice

Growth Plays is a well-respected SEO consultancy led by John-Henry Scherck, someone who walks the walk.

Like Omniscient, Growth Plays is heavily focused on driving tangible business value for B2B brands. The team speaks the language executives care about, builds and manages analytics reports on their efforts, and sets up internal teams with robust playbooks from which they can execute.

Growth Plays is one of the most trusted agencies in the space, at least among the folks “in the know.”

While they don’t focus on content production, link building, or tangentially related organic efforts, they’re premium when it comes to SEO strategy, technical SEO, and building out playbooks and briefs.

3. Grow and Convert

Best for: SEO-focused content marketing for startups

Notable clients: Clearscope, CrazyEgg, Leadfeeder, Troops

Grow and Convert is a content marketing agency that focuses on driving conversions for startups.

While they’re not exclusively focused on B2B organizations, a large percentage of their client portfolio seems to be B2B.

They’re a content production heavy agency that drives results through bottom of the funnel content and pain point SEO. They coined the term pain point SEO, in fact.

They’re also strongly influenced by conversion rate optimization methodologies as well as well versed in digital analytics, effectively mapping back efforts to results.

They’ve also got paid acquisition services.

4. Flying Cat Marketing

Best for: SEO-focused content marketing for HR Tech

Notable clients: Homebase, HRLocker, TestGorilla

Flying Cat Marketing is an SEO consultancy as well as content marketing team that excels at B2B traffic growth.

They’ve got great case studies from brands like ActiveCampaign and TestGorilla, and they offer a portfolio of services that includes SEO strategy, programmatic SEO, and content writing.

Their process is well-documented on their website, and it includes foundational activities like persona interviews, market and competitor analysis, and deep audience research in addition to activities like keyword research, subject matter expert interviews, and tone of voice updates.

Also, they’ve got a great podcast.

5. Green Flag Digital

Best for: Digital PR and link building

Notable clients: MindBodyGreen, Reservations.com

Green Flag Digital is a premier digital PR, link building, and technical SEO consultancy that I have great respect for.

Digital PR is hard. It’s even hard to do it well, and consistently, and that’s what Green Flag Digital does.

Their data-drive content marketing services include SEO strategy, technical SEO, digital PR, and link building, all in the aim of driving organic growth results.

6. Siege Media

Best for: Premium design and content marketing programs

Notable clients: Nextiva, HubSpot, Clearbit

Siege Media is a well known SEO-focused content marketing agency that works with both B2B and B2C brands.

They’re well known in the industry for their premium content assets and well-designed content, with a large team of content designers. They’ve also been a leading voice in digital PR and link building best practices, working with both manual link building efforts as well as passive link asset creation.

The team is pretty large at roughly 100+ employees according to LinkedIn, a reflection of their credibility and reputation in SEO and content marketing. They cover content marketing strategy, content production and writing, link building and content promotion, and content optimization efforts.

7. Straight North

Best for: Full-service digital marketing for SMBs

Notable clients: Clover, University of Wisconsin – Platteville

Straight North is a full service digital marketing agency that offers not only SEO services, but paid advertising (PPC, display, LinkedIn ads, etc.), web design, and creative services.

They work with all sizes of companies, but they’re especially effective at serving small to medium enterprises and offering full service engagements to maximize growth across channels.

The team is incredibly nice and cares about client success.

They also offer local SEO, ecommerce SEO, and brand development. One stop shop for digital growth.

8. IPullRank

Best for: Enterprise SEO and generative AI implementation

Notable clients: DocSend, American Express

IPullRank is where I go when I want to learn cutting edge SEO strategies.

They’re a leading voice in generative AI and AI content writing. They’re also leading experts in technical SEO – one of the first blogs I read mentioning stuff like clustering using Python.

Typically, they work with large businesses for enterprise SEO, but also offer mid-market SEO as well.

Their services include content engineering, generative AI consulting, audience research, technical SEO, and content strategy.

9. Directive

Best for: Full-service performance marketing

Notable clients: Litmus, Chili Piper, ZoomInfo

Directive is one of the larger B2B SEO agencies on this list.

They’re actually a full service digital marketing agency that focuses on growth targets. Their services include search engine optimization, but also lifecycle marketing, paid media, video, design, and growth strategy.

They work with all sizes of companies, from fast growing startups to large enterprises.

10. RevenueZen

Best for: B2B content marketing of all sizes

Notable clients: Troops, Bloomfire, Zix

RevenueZen, as their name suggests, focuses on driving revenue through organic channels.

And by organic channels, I don’t just mean SEO. They also offer B2B LinkedIn marketing, B2B content marketing, verbal identity branding, startup SEO services, social selling workshops, and content brief creation.

They specialize in B2B, and they seem mostly to work with startups and scaling companies across SaaS, financial services, professional services, and renewal energy.

RevenueZen was acquired by Onfolio Holdings Inc., so I’m not sure how or if that has changed anything about their services.

5 Criteria to Look for When Hiring a B2B SEO Agency

For those of us like myself who need some instant gratification, I wanted to just list the best B2B SEO agencies first.

But for the more discerning among you all, it’s actually more important to figure out what the heck to judge your B2B SEO agency on.

How do you know who to hire? Look for these five things:

1. Track Record

A single SEO campaign is nice, but it doesn’t mean too much. Case studies are heavily context dependent.

What you want to see, instead, is a track record of great work in organic search.

Sometimes, you can see this through a company’s case study page. Look for specifics. Organic traffic growth is great. Even better if that website traffic reaches the right target audience and actually converts into more qualified leads, subscribers, and revenue.

The best way to identify a track record, however, may be simply to hear about it from colleagues and current or past clients. Reputation. It’s hard to fake.

Of course, you may find an SEO company that is relatively new, and they may be awesome. That’s a gamble, and it may pay off. I won’t dissuade you from taking that risk. I was once a no name SEO consultant, and then I started a no name SEO company.

Conversely, it’s not always helpful to go for the biggest and best known SEO company, as their best work may be behind them. They may now have a team of inexperienced employees working on your account.

There’s no definitive answer here. It’s hard to parse out exactly how an SEO company can drive SEO content strategy effectively.

But do what you can in reference checks, reviews, and analysis to see if they have a good track record and reputation.

2. Team

Team is a big factor.

Who started the company? What’s their background?

Did they ever work on an in house team at a B2B brand, or did they just start their own business as a freelancer? This doesn’t necessarily mean the agency isn’t good, but having hands-on experience at a B2B brand helps immensely when it comes to actually getting sh*t done in a company.

Additionally, who is the specific team that YOU will be working with? If the agency won’t tell you, it’s not a great sign.

Unfortunately, as agencies grow, they tend to dilute in value as the knowledge that started out strong with the founders and early team cascaded into a large, heavily process focused company of junior employees that run basic checklists on your account.

No bueno.

Personally, I’d want to know which team members will be assigned to my account and what their experience is.

3. Approach

My old boss once told me, “if you can’t describe what you do as a process, you don’t know what you’re doing.”

I can think of some exceptions to this, but generally it’s true.

The thing you want to know is HOW does the agency think about organic marketing strategy?

Sure, the best SEO strategies are custom. But they also come with some underlying principles, not just SEO best practices applied as a checklist.

There are two great ways to diagnose this: intellectual property, and how tailored their pitch is to your business.

For the first category, look for any frameworks the agency developed, content they’ve put out, or generally any sort of thought leadership they invest in. These materials will likely show up across their website and sales materials.

Second, when you get a pitch, ask yourself, “does this look generic?” A pitch should be tailored to YOU based on the specific problems, goals, and context you came to them with.

If it’s not, that’s a red flag.

Furthermore, every SEO agency has a different model by which they operate. For us, we believe content is at the core of search results and organic marketing strategy. So we center our SEO strategies on content (not just content creation, but content strategy), but also invest in force multipliers like technical SEO, conversion rate optimization, and link building to drive additional business success.

4. Cost

Look, of course cost matters, but only on the margin.

There are some agencies that may be out of your price range. So don’t work with them!

But if it’s within a 20% range above or below your target, use other dimensions to make your decision. Hinging your decision on a few thousand dollars in price, versus the more important dimension of them being able to drive business growth, is a penny wise and a pound foolish.

5. Services

Figure out if the B2B SEO agency you’re talking to has the services you need.

Also, figure out if they’re actually good at the services you need.

For example, if you need SEO as well as social media marketing, probably don’t hire Omniscient. We’re not the best social media marketing agency. But we can get your landing pages in the search engines and drive sales qualified leads.

Need off page SEO / off page optimization? Make sure the agency has those services, and ask them deep questions about their results and process in that area.

Need someone with international SEO experience or local SEO experience? That goes beyond the ability to identify valuable keywords with high search volume, so find someone who knows how to do that.

Even within a field, say technical SEO audits, there’s a lot of detail to dig into – structured data, title tags, SEO audit of existing content, search intent diagnosis, etc.

Some agencies are full service, including paid search (PPC advertising), web development and more. Some include broader marketing strategy services like customer journey mapping.

There’s no right or wrong answer here, just make sure the agency has what you need, or you can at least complement with another partner.

Conclusion

Want to get found in the search engines with some expert SEO strategy? Hire a B2B SEO agency from this list. Or don’t. You can also hire an in house team, or some freelancer.

But hopefully you’ve found at least one B2B SEO agency here that fits your needs, whether that’s technical SEO audits, finding long tail keywords, tracking organic traffic in Google Analytics, or simply just driving sustainable growth in organic search traffic.

The post The 10 Best B2B SEO Agencies in 2025 appeared first on Alex Birkett.

SEO is a broad category that includes technical SEO, content creation and optimization, promotion, and more, so this list will include 11 of my favorite AI SEO tools across categories.

The 11 Best AI SEO Tools in 2025

1. Surfer SEO
2. Jasper
3. GrowthBar
4. Scalenut
5. Frase
6. Writesonic
7. Keywordinsights.ai
8. ChatGPT
9. Google
10. Midjourney
11. Copy AI

Editor’s note: using some affiliate links in this post. They make me like $100 a month in total, so I’m not even sure it was worth my time signing up for the programs. Anyway, this amount of money, I assure you, has not altered how I rank or describe these tools. 

1. Surfer SEO

Best for: content optimization and audits, keyword research, internal link optimization, AI writing.

Surfer SEO is one of the coolest AI SEO tools out there.

Point of proof: I use it to help me write almost every blog post I publish on this site.

Surfer SEO does has several AI based SEO tools.

Of their key features, the best is optimizing content for search engine results pages (SERPs).

It does this by reverse engineering on-page SEO signals such as word count, readability, and keywords, and then it gives you suggestions and guidelines on relevant keywords to include, number of headlines, and number of images.

Here’s an example I whipped up for this blog post:

Recently, Surfer has launched a suite of new products supported by artificial intelligence and machine learning, including an AI blogging tool that can assist you in writing copy optimized for search.

It’s also great for content planning, with a pretty nifty content outline feature:

Finally, they identify relevant internal links and offer content update suggestions on a weekly basis. Just upload your domain (and optionally, your Google Search Console account), and it gives you suggestions to keep your web pages maintained.

Finally, they also have keyword research and keyword planning features. You just pop in a seed keyword or phrase and it generates a bunch of additional keyword ideas and clusters them using natural language processing.

One of the most powerful AI SEO tools for website owners and SEO professionals.

SEO optimization (I’m aware of the double “optimization”) at its finest.

Price: $79.99 for essential plan when billed annually. They have other add-ons like SERP analyzer, API, and white label solutions as well.

G2 Score: 4.8/5

2. Jasper

Best for: AI blogging and copywriting, especially for teams.

Jasper is a comprehensive generative AI platform with features for AI image generation, AI copywriting, and more.

I started using Jasper AI in the early days, back when they were just a few team members and their brand was Conversion AI.

They’ve come a long way since then, raising money at over $1B valuation and building a comprehensive suite of products that not only serves SEO use cases, but whole team AI functionalities.

Recently, they launched Brand Voice and product memories, which allow you to analyze and store data about your unique brand style as well as products and services you offer.

This creates a more custom output than many AI writing tools.

Complement that with their abundant SEO templates, including my favorite one (“One Shot Blog Post”), and you’ve got an absolute force multiplier on productivity.

They also have an AI chatbot (that includes up-to-date Google search results, unlike ChatGPT), and they have a Chrome extension so you can beat writer’s block anywhere you go.

Great product and great team. They have, however, shifted to more of an enterprise focus, so I’ve found myself using the tool less and less (and replacing it with Claude and ChatGPT).

Price: Starts at $39/mo for the creator account, which includes 1 brand voice and unlimited outputs.

G2 Score: 4.7/5

3. GrowthBar

Best for: AI writing for SEO content creation

GrowthBar is an AI writing tool specifically built for SEOs.

Built by the knowledgeable team at GrowthMarketingPro, it was custom built for organic search use cases, and it includes a ton of features like keyword research, rank tracking, backlink analysis, and SERP analysis, in addition to a powerful AI writing assistant.

They also include the ability to analyze and define a brand voice and use that to generate custom and authentic outputs.

My favorite feature is their on-page SEO audit tool.

Like Surfer, this reverse engineers on-page ranking signals and gives you suggestions to improve every piece of your content, from image count to keywords and even internal and external link suggestions.

This AI SEO tool was custom built for SEOs. They continue to build features and innovate on the core product. Highly recommend checking this one out.

Price: $29 /Month when paid annually for 25 AI articles a month plus SEO features.

G2 Score: 4.8/5

4. Scalenut

Best for: search engine optimization and keyword research at scale

Scalenut is a new AI SEO tool I’ve begun using that has some unique features, particularly for making perfectly optimized content.

First, their keyword clustering feature is world class, and it goes above and beyond big name platforms like Semrush and Ahrefs. It features semantic clustering as well as SERP clustering (based on similarities on pages in search engines) to drive true topic authority, which matters more and more in organic search.

The platform is comprehensive, with content research and planning features, content optimization and update features, and AI powered tools for content writing and editing.

Scalenut is also a great tool for building content briefs at scale.

In my opinion, there will always be a need to build out portions of a content brief manually (else, where’s your competitive advantage?). However, when I’m building out a massive amount of briefs with similar components and content strategy foundations, an AI SEO tool is super useful for speeding up that process.

Solid overall product for SEOs looking to boost search engine rankings and speed up their process.

Price: Starts at $20/mo when paid annually. Includes 7 day free trial

G2 Score: 4.7/5

5. Frase

Best for: SEO strategy, content planning, and content briefs

Frase has grown on me – the darkhorse of the AI SEO tool space.

To start, it’s one of my favorite tools for content strategy, planning, and content research.

It has multiple SEO tools, including content analytics from Google Search Console to identify content weaknesses and opportunities in your organic traffic.

It also includes an outline builder (I’ll cover that in a second), topic planner (which is essentially keyword research to find long tail keywords), and a Wikipedia concept map. They also have an article rewriter, though I don’t find that tool very useful.

One of my favorite tools is the GSC content analytics, because I love content analytics and optimization. Nothing super advanced or technical here; it just gives you a list of SEO and traffic insights based on your rankings and impressions:

This is a really nice tool to, in a flash, prioritize pages to fix and update.

As for their content brief tool, it’s world class.

It analyzes the search engine results page for your keyword, does competitor analysis, and gives you headline, subheadline, and content suggestions to make sure your blog post is comprehensive:

I never look at this as a complete research process, but again, it gives you valuable insights in a fraction of the time and gets you to the content creation phase much faster. It’s a great tool to research niche topics and get a quick understanding of the landscape.

They also have an SEO content editor, an AI SEO software much like Clearscope or Surfer that helps you optimize on page SEO towards a score.

Frase also includes an AI copywriting tool to write SEO content, but so does everyone else nowadays

Price: Starts at just $14.99/mo for their solo plan.

G2 Score: 4.9/5

6. Writesonic

Best for: all purpose AI written content

Writesonic is a grab bag of incredibly useful AI tools, including AI powered SEO tools.

Much like Jasper, they’ve built a comprehensive platform for AI text generation, but have also built features for AI image generation and AI chatbots. They even allow you to create your own AI chatbots trained on your own data.

While they don’t have tools for typical SEO tasks like link building, estimating search volume or keyword difficulty, analyzing internal linking, and conducting competitor analysis, it’s excellent for producing AI generated content.

They’ve got templates for everything:

A few of my top use cases for Writesonic include:

• Generating content ideas
• Producing meta descriptions
• Ideating page titles
• Creating content briefs and content outlines
• Repurposing content for social media marketing

The big thing about Writesonic is it’s much easier to use than other platforms. They literally have a guided template and workflow for pretty much any AI generated content use case you can think of.

I will say, however, that I’ve pretty much stopped using Writesonic entirely in favor of ChatGPT and Claude recently.

Price: Depends on scope and GPT 3 vs GPT 4 (which is only available on the business plan). However, they start with a freemium plan

G2 Score: 4.8/5

7. Keywordinsights.ai

Best for: keyword research and content planning

Keyword Insights is the SEO tool I always wanted to build.

When I worked at HubSpot, I used to built little internal data tools like the Surround Sound SEO tool and a predictive content update tool.

I had ideas on my roadmap to predict search intent and conversion propensity as well as basic clustering algorithms.

Lucky for me, Keyword Insights took the roadmap from my brain and built it into an affordable product.

Now, it’s a core part of my SEO strategy and content research process.

To start, their keyword research tool is a great complement to something like Ahrefs or Semrush. I can seed it with a single short tail keyword and it will spin up thousands of related variants, and then optionally, cluster them by theme.

Recently, they’ve also added the ability to create content briefs and even write content using generative AI.

Essentially, it’s an entire content planning and writing workshop for SEO-focused marketers.

Search engines love topical authority, and Keyword Insights makes your SEO efforts much easier.

You can pay via subscription or by credits, making it one of the most flexible AI SEO tools out there.

Price: Pay by credit or subscribe for $58 /per month

G2 Score: 4.9/5

8. ChatGPT

Best for: everything

I probably don’t have to tell you about ChatGPT.

It’s the ubiquitous AI chatbot released by OpenAI that brought generative AI to the mainstream, even resulting in a South Park episode spoofing the tool.

https://www.youtube.com/watch?v=hEk0Tas7xgE

With obvious limitations, it does anything you want it to do:

• Aid in content creation and editing
• Generate blog ideas
• Give you SEO keyword ideas (though without search volume data)
• Conduct competitor analysis and understand an industry or ICP
• Create link building outreach templates

OpenAI built the natural language processing technology that many of the other tools on this list use for their generative AI outputs (GPT-3, and in some cases, GPT-4)

They also launched an Enterprise plan recently with robust security features and the promise of eventually being able to train it on custom data sets.

They continually launch new stuff, like custom instructions.

It’s hard to even summarize ChatGPT, but I probably don’t need to since you’re likely already using it.

I’ve probably built dozens of distinct custom GPTs at this point to help me with everything from writing my weekly newsletter to writing LinkedIn posts, outlining articles, clustering topics, building briefs, building strategy docs, and outlining case studies.

If interested, check out my posts on Jasper vs ChatGPT and ChatGPT alternatives.

Price: Free and then premium is like $20 per month (totally worth it to snag GPT-4 and the rest of the add-ons)

G2 Score: 4.7/5

9. Google

Google itself has, of course, developed a myriad of AI SEO tools. They’re updating and releasing more and more everyday, but the main concern for SEOs should be Google SGE, or generative search.

AI Overviews, yo. This is, in some ways, a progression of existing quick answers and feature snippets. But it’s also much different, in that it summarizes from a variety of sources instead of pulling verbatim from one source.

This is changing and will continue to change search and consumer behavior.

Google Gemini (formerly known as Bard) is another AI SEO tool important to consider. It’s basically a ChatGPT alternative, an AI chatbot that gives answers to conversational queries:

Google is so steeped in AI at this point that pretty much all of their tools incorporate some elements of AI, including GA4. For example, their anomaly detection in the homepage gives you quick insights on traffic insights:

Price: Free

G2 Score: NA

10. Midjourney

Best for: image generation

Midjourney is my favorite AI art generator by a long shot.

It’s actually a Discord app, making it a little bit of a learning curve for non-nerds.

But the interface is actually wildly simple. Just prompt /imagine and then describe the image you want.

For example, here’s a bunch of muscular chihuahuas who do jiu jitsu in a pencil sketch:

As for the SEO tie-in, well, images are important for readability. Image optimization is important. You don’t want a bunch of lame stock photos.

And you always need a blog header image, yeah? Pop over to my blog category page and realize that almost all my header images are AI generated now:

Price: Free for a set number of images then $8/mo

G2 Score: 4.4/5

11. Castmagic

Best for: podcast repurposing and distribution, including SEO blog posts

Finally, we end on my favorite AI podcasting tool, Castmagic.

Podcasting is a popular component of a modern B2B marketing strategy. Often, it doesn’t fit in well or at all to existing SEO campaigns.

That’s a shame.

I use Castmagic at my agency to make the two efforts synergistic.

Castmagic’s main features revolve around its AI-powered capabilities.

It can extract transcripts, summaries, key topics, and chapter breakdowns from your audio files, which can be invaluable for creating detailed show notes or blog posts1.

Moreover, it identifies meaningful quotes, hooks, and timestamps that can be used to create engaging social media posts or video clips.

This all-in-one title generation and timestamp platform unlocks your show’s full potential by turning every episode into a multitude of content pieces.

Look, if you’re going to spend hours conducting podcast interviews, you might as well get some SEO value and distribution out of it. Castmagic makes that easy.

Price: Starts at $23/mo

G2 Score: 4.9/5

Conclusion

Alright, those are the best AI SEO tools. There are no more AI SEO tools out there. My list is definitive

I’m kidding, of course. The space is moving fast.

But this list spans many components of building SEO strategies, like:

• Creating high quality content with AI writer tools
• Identify high ranking keywords
• Generate blog ideas at scale
• Scale link building through content gaps and guest posts
• Discover relevant internal links to boost high rankings keywords

Yada yada.

AI tools are great. Hopefully you found one worth trying in my humble listicle.

The post The 11 Best AI SEO Tools in 2025 appeared first on Alex Birkett.

You want to capture your subscribers’ attention, entice them to open your email, and deliver on your promise. But how do you do that in a few words? And how do you stand out from the hundreds of other emails in their inbox?

In this article, we’ll show you how to write newsletter subject lines that get results. We’ll cover the basics of subject line best practices, along with some examples of good subject lines you can take inspiration from for your next email marketing campaign.

Newsletter Subject Line Best Practices

1. Cut the fluff

Shorter is sweeter when it comes to subject lines.

Yesware dug into the data, analyzing around 265,000 sales emails, and discovered that the most successful ones – measured by open and reply rates – had subject lines consisting of just 1-5 words.

And let’s not leave out the mobile phone users. With 85% of users checking emails primarily on their mobiles, it’s essential to consider the mobile experience too.

Here’s the golden rule: Keep it snappy and avoid exceeding seven words in your subject line.

In a nutshell, when crafting your subject lines, think concise, catchy, and optimized for mobile.

Here are some examples:

• Announcement: “Exciting Updates Await!”
• Event Reminder: “Don’t Miss Our Webinar Tomorrow!”
• New Product Launch: “Introducing the Game-Changer You’ve Been Waiting For”
• Exclusive Offer: “Limited-Time Discount Inside!”
• Newsletter Highlight: “May Newsletter: Insights & Inspiration”

2. Segment and personalize based on subscriber interests

If you’ve ever been on the receiving end of a poorly done email campaign, you know how frustrating it can be to receive irrelevant emails from different companies and services.

I know I see them as pests that need to be eliminated (or reported as SPAM) asap.

To avoid invoking this reaction in your target audience, you need to segment your email list.

Segmenting your list means breaking down your subscribers into groups based on their interests so that you can send them relevant content.

For example, if someone signs up for your newsletter or email list because they’re interested in fashion news and trends, they may not want to see offers for new home appliances or deals on pet supplies.

Other than segmenting your email list based on interest, you can also segment and personalize your subject line by user behavior, location, and actions.

Let’s say someone clicked on a link in one of your emails or website. You could then send them a newsletter with similar content or products related to the original content they clicked on.

For example, I was casually scrolling through Tory Burch’s items on Poshmark, a vibrant social commerce marketplace.

The next day, a familiar name popped up in my inbox. Poshmark with attractive discounts on Tory Burch items – with the personalized subject line: “Just In: Tory Burch at up to 70% off.”

To make subject lines even more personalized and engaging, incorporate personalization elements like the subscriber’s name, location, or past interactions.

Pro Tip: Consider adding a third-party email marketing tool or even Google Analytics to your email marketing stack. These tools help you track user behavior and segment them based on different criteria and attributes, including location, preferences, previous actions, etc.

Once you have a list of people interested in certain things, you can start personalizing the subject lines for each group.

Here are some more tips for personalizing subject lines based on segmentation:

• Use triggers like dates, times, locations, and weather conditions to segment your audience. You can create segments based on when your customers receive your emails or when they’re most likely to open them.
• Ensure that the content within your newsletter matches the interests indicated by each segment. This alignment enhances the overall experience and reinforces the relevance of your subject lines.
• Continuously test different subject lines and assess their performance across various segments. Analyze open rates, click-through rates, and conversions to refine your segmentation and personalization strategies over time.

3. It should spark curiosity or interest

Email subject lines should be short and sweet but also catchy and compelling enough to get people to click.

To pique curiosity, you have to create subject lines with a sense of intrigue. They should encourage subscribers to open the email to satisfy their curiosity.

Similarly, to evoke interest, tap into your subscribers’ specific desires, needs, or passions.

But how would you do that?

For starters, incorporate numbers and statistics into your subject lines to create a sense of urgency or importance that grabs attention.

For example, instead of “Our latest updates and offers”, you could write “You won’t believe what we have for you” or “Last chance to save 50% on everything.”

Let’s take a look at this example.

Here’s how a food startup that brings healthy food right to your doorstep leverages the power of numbers to grab attention.

With the subject line “MY10 – Transform Yourself In 2 Weeks,” – they’ve hit the sweet spot by combining an enticing offer with the power of numbers.

Who wouldn’t want to get a little closer to their dream body in that short amount of time?

Will Yang, Head of Growth & Customer Success at Instrumentl, also suggests using questions in your newsletter subject lines to invoke curiosity.

Will says,

“I’ve found that questions in my newsletter subject lines have been incredibly effective at getting people to open the email, read it, and engage with me. Using a question will help you create an emotional connection between yourself and your readers. When we’re curious about something, we tend to feel more invested in what we’re learning about – which means that if you can make them curious about something, they’ll be more invested in what you have to say!”

Take a look at this subject line from a travel agency: “Monday Blues hitting you hard? Check out our 5-star Maldives deals!”

They’re cleverly using a question to grab attention and acknowledge a common sentiment. We’ve all experienced those Monday Blues, right?

And then they sweeten the deal with the promise of 5-star Maldives deals.

It’s an irresistible combination that sparks curiosity and entices readers to explore the exciting offers.

Here are some more tips to spark curiosity and interest with your subject lines:

• Tease a surprise or exclusive information: “Discover the Secret Behind Our Best-Kept Success Strategies.”
• Pose a thought-provoking question: “What’s the Key to Unlocking Your True Potential?”
• Use cliffhangers: “You won’t believe what happened next…”
• Highlight a unique benefit or value proposition: “Revolutionize Your Workflow with Our Time-Saving Tool.”
• Showcase intriguing content: “Unveiling the Ultimate Guide to Mastering Photography.”
• Appeal to their aspirations or goals: “Achieve Your Dream Body with These Proven Fitness Hacks.”

4. Offer exclusivity

Exclusivity means there’s something in the content of your message that’s only available right now. It could be an exclusive discount, access to a new product or service, or something else.

The goal should be to offer something your readers can’t get anywhere else.

For example, let’s say you’re sending out a newsletter with tips on how to improve your home’s energy efficiency.

You could write something like “5 easy ways to save money while still keeping your house comfortable.” That’s useful information, but it doesn’t offer exclusivity.

Instead, try “5 energy-saving hacks you won’t find anywhere else” or “5 ways to save money this winter.”

Here are some different ways you can use to offer exclusivity:

• VIP Access: Subject lines that suggest exclusive access or benefits to make subscribers feel special and privileged. For example, “Exclusive Invitation: Be Among the First to Discover Our New Collection.”
• Limited-time Offers: Subject lines emphasizing time-limited promotions or deals to create a sense of urgency and drive subscribers to act quickly. For example, “Exclusive 24-Hour Flash Sale: Save Big on Your Favorite Products” or “Last Chance: Limited Spots Available for Our Exclusive Workshop.”
• Sneak Peeks: Subject lines that offer a sneak peek into upcoming content or products to generate excitement and anticipation. For instance, “Be the First to See: Preview our Upcoming Collection.”
• Early Access: You can promise early access to new features, events, or releases to make subscribers feel like insiders. For example, “Get Early Access: Reserve Your Spot at Our Exclusive Webinar.”
• Tailored Offers: Subject lines highlighting personalized or targeted offers to demonstrate that you understand your subscribers’ needs and preferences. For example, “For Our Loyal Customers: Enjoy a Special Discount on Your Next Purchase.”

The more exclusive the information sounds, the more likely people will want to read whatever you have to say about it.

However, you need to actually walk the talk.

If you’re offering something exclusive in your subject lines, you also need to deliver on the promise within your newsletter content.

5. Emphasize value or benefits

Keep in mind that your newsletter is not about you. It’s about what you offer and how it will benefit the reader.

The subject line should reflect that.

So, whether it’s educational content, insider tips, or exclusive discounts – communicate the value or benefits subscribers will gain from opening your newsletter.

Focus on highlighting the outcome.

Make sure to clearly communicate the positive outcome or benefit your target audience can expect when they open your email. Focus on what they’ll gain or learn.

For example, the subject line “Easy Summer Bowl Recipes for Mindful Eating” highlights the outcome and benefits readers can expect from opening the email.

The word “Easy” suggests that the recipes inside will be simple to prepare. “Summer Bowl Recipes” indicates the focus on refreshing, seasonal dishes.

The phrase “Mindful Eating” also hints at a holistic approach to food, suggesting that the recipes will not only be delicious but also promote mindful and healthy eating habits.

Here are some more tips to emphasize value and benefits in your newsletter subject line:

• Communicate Quick Wins: Highlight quick and achievable benefits your readers can gain if they engage with your newsletter. Show them that your content offers immediate value or actionable tips. For example: “Master Your Presentation Skills in 5 Easy Steps.”
• Use Power Words: Incorporate impactful words that evoke emotions or curiosity and convey the value of your newsletter content. The words you choose should resonate with your audience and align with your brand voice. For example, “Revolutionize Your Fitness Routine with Cutting-Edge Strategies.”
• Create a Sense of Urgency: Highlighting the urgency can help you relay your newsletter’s value and, at the same time, make your target audience feel the need to open the email promptly. For example: “Last Chance: Don’t Miss Out on our Exclusive Offer” or “Limited Seats Available: Reserve Your Spot Now.”

Natalia Brzezinska, Marketing & Outreach Manager at PhotoAid, also suggests,

“Consumers mostly decide to buy in a short period of time and based on first impression, emotion, and need of the moment. Therefore, a good title for a mailing or newsletter should speak the language of the recipient’s benefits from the very beginning. At the same time, directly inform the recipient of what awaits them after opening the email.

Usually, there is one main news issue in a newsletter, and it is worthwhile for you to mention it at the title stage of the message. Secondly, if you offer any benefits to your recipients, it is worth mentioning them already at the level of the message subject. What’s more, the closer to the left side (the beginning of the subject line) you mention (write) it, the more impact it will have on the open rate.”

6. Use humor or creativity

Humor can be a great tool for getting people’s attention – especially if it’s relevant to what you’re writing about in your newsletter.

You can use puns, jokes, or even just silly statements.

For example,

“Donut Miss Out on Our Sweet Deals.”

“It’s Tea Time: Steep Into Some Hot Gossip.”

You could also inject humor and creativity using:

• Unexpected Twists: Add an unexpected twist or element of surprise to spark curiosity. You could also play with contrasting ideas or introduce a humorous twist that defies expectations.
• Pop Culture References: Tap into popular culture, movies, TV shows, or trending topics to create a connection with your audience, especially if you’re targeting a young audience. For example, “May the Sales be With You: Exclusive Star Wars Day Discounts.” or “Breakfast at Tiffany’s? Nah, Breakfast with Our Irresistible Pancake Recipes.”
• Playful Questions: Pose playful or humorous questions that spark curiosity and make readers chuckle. Use questions that align with your content and evoke a sense of curiosity or intrigue. For example, “Can You Handle the Awesomeness? Introducing…”

However, be careful not to go too far with this. If a message isn’t taken seriously, it could lead to your newsletter being deleted without being read.

7. Test for mobile responsiveness

You’ve got a great newsletter.

You’ve crafted an awesome subject line that will get people to open it, and you’re ready to send it out.

But first, check your mobile responsiveness.

A good rule of thumb is that if your subject line doesn’t fit in the first line of text on a mobile device, it’s too long. It might be difficult for someone to read on their phone or tablet.

If your subject line is too long, you need to reconsider how you phrase it for mobile devices.

Aim for subject lines that are 30-50 characters long to ensure they are fully visible.

Also, start by using responsive email templates or themes designed to adapt to different screen sizes automatically. These templates are optimized for mobile devices, ensuring your subject line is displayed properly.

You can use email marketing tools that come with ready-to-use templates and a drag-and-drop builder to help you create the best email campaigns that are mobile-responsive as well. These email builders also let you preview the mobile version of your message before sending it and track the performance of your campaign on different devices.

Types of Newsletter Subject Lines

Here are some great subject lines for newsletters:

1. Informative newsletter subject lines

Informative newsletter subject lines provide straightforward information about the content of the newsletter. They help you inform your customers about new products and services, upcoming events, and the like.

You can also use them to announce important changes within your company.

Here’s an example:

Or you could also use subject lines like:

• “Weekly Roundup: Latest Industry News and Insights”
• “New Product Launch: Introducing Our Exciting Innovation”

2. Curiosity-inducing subject lines

These subject lines pique curiosity and make your subscribers eager to discover what’s inside the email.

For example:

• The Untold Story Behind Our Success
• Guess What We Have in Store for You…
• The one thing you need to know about X

3. Personalized newsletter subject lines

These subject lines incorporate personalization by addressing the recipient by name or referencing their specific interests or preferences.

For example:

• John, Exclusive Offers Just for You!
• Attention Fitness Enthusiasts: Your Custom Workout Plan

4. Subject lines inducing urgency/scarcity

Subject lines that create a sense of urgency or highlight limited availability prompt subscribers to take immediate action. They emphasize time-sensitive offers or limited-time opportunities.

To induce urgency, you could use subject lines like:

• Last Chance: Limited Stock Remaining!
• Don’t Miss Out on Our 24-Hour Flash Sale.

Here’s an example:

5. Question-based subject lines

Question-based newsletter subject lines pose questions to engage subscribers and stimulate their curiosity. They help you encourage your target audience to open the email in search of answers or solutions.

You could add subject lines like:

• Ready to Take Your Business to the Next Level?
• Looking for the Perfect Gift? We Have You Covered!

Here’s a perfect example:

6. Subject lines that tap into the emotional appeal

These subject lines tap into subscribers’ emotions to evoke a response or connection – focusing on feelings like joy, excitement, or inspiration.

Here are some examples:

• Experience Pure Bliss with Our New Collection
• Get Inspired: Stories of Overcoming Adversity

7. Offers and discounts

These are the most popular type of newsletter subject lines – open your inbox, and you’ll see tons of subject lines offering discounts, freebies, and special offers.

Here are some more examples:

• 50% Off Sitewide: Your Exclusive Discount Inside!
• Claim Your Free Ebook Today: Limited Time Offer

Newsletter Subject Line Mistakes

​​Subject line mistakes are easy to make, but it’s also easy to avoid them. Your subscribers don’t want to see their inboxes flooded with irrelevant emails, so you need to be sure that your subject lines are relevant and interesting. What you’re writing about is important to them, so they’ll want to read what you have to say.

Here are some common mistakes that marketers make when writing subject lines:

Avoid Spam trigger words

Stay away from spammy words or phrases that could trigger spam filters and harm your deliverability. For example, use spam words like “free,” “limited time,” or excessive punctuation (!!!) sparingly.

Avoid being too clever in your newsletter subject line

Sam Tabak, Board Member at Rabbi Meir Baal Haness Charities, shares his insights based on his experience with email marketing for fundraising campaigns. According to Sam, one mistake that email marketers should avoid is being too clever in their subject lines. Here’s what he has to say:

“Don’t be too clever in subject lines to avoid confusing people about what the newsletter is about. Using too much wordplay blurs the message you want to convey and makes your subject line difficult to understand. Remember, the primary purpose of your subject line is to clearly communicate the email’s content and encourage the recipient to open it.

A subject line that’s too clever can lead to lower open rates. Recipients wouldn’t see the value of opening a newsletter if they don’t understand it from the get-go. While it’s okay to inject some creativity into your subject lines, always be clear and concise in your messaging to avoid turning off your audience.”

Overlooking localization

Generic language that is not localized for the region or country may not only appear unprofessional but can also turn readers away.

So, here’s what happened: I placed an order through the official website of this amazing Colombian resort wear brand, and of course, I got excited about staying updated on their latest collections and special offers.

But guess what? When their newsletters started rolling in, I was taken aback because they were all in Spanish.

Their social media and website were all in English to cater to their diverse global user base. It just didn’t add up.

In the end, I found myself deleting their newsletters without even exploring the content.

Don’t forget to align your newsletter subject lines with the language preferences of your subscribers.

It’s a small detail that can make a big difference in keeping your audience engaged and interested in what you have to offer.

After all, communication is key, and speaking your subscribers’ language can go a long way in building a strong connection with them.

Unfamiliar sender name

Let’s say someone is subscribed to your newsletter, and they get an email from “Unfamiliar Sender Name.” They’ll wonder why they didn’t recognize the name and might even assume that it’s spam.

The solution: use your company name in the subject line instead of your first name or last name.

Using a “clickbait” subject line

Clickbait subject lines usually have promises that appear too good to be true, like “10 Ways to Lose 10 Pounds in 10 Days.”

They’re designed to get you to click on an email – but they don’t deliver on their promise.

If subscribers click on one of these emails, they’ll almost certainly be disappointed by what they find inside. And then they’ll either unsubscribe from your list or mark all future messages as spam.

Newsletter Subject Line Examples

If you’re trying to attract subscribers, you need to use the right subject line. If you don’t, your message will get lost in the flood of emails that people receive every day.

Here are some examples of engaging subject lines that work:

1. “You Need Vitamin D – Dubai Head to Sofitel Dubai Downtown ” by Luxury Escapes

What makes this newsletter subject line special?

For starters, the use of wordplay with “You Need Vitamin D” adds a playful and attention-grabbing element to the subject line. It connects the idea of sunshine (vitamin D) with the destination (Dubai), enticing the reader to learn more.

The emojis reinforce this message while also making it fun and friendly.

The subject line also creates a sense of exclusivity and a tailor-made experience for the reader. It implies that the email will provide information or offers related to Dubai and this particular luxury hotel, appealing directly to the recipient’s interests.

I also liked the non-salesy approach they took. Usually, travel agencies are too pushy with their supposed “best deals” that they come across as sketchy.

However, this subject line strikes a balance by not sounding overly salesy and instead focusing on the destination and the experience.

2. “Here’s how to maximize your Points” by Hilton

The subject line accompanied by the preview text “Free nights are in your future with Hilton Honors” creates a compelling combination for a newsletter from Hilton.

Here’s why it works:

• Clear Benefit: The subject line communicates the benefit (maximizing their Points). It appeals to the recipient’s desire to get the most out of their loyalty program (who doesn’t want that?).
• Action-oriented Language: The phrase “Here’s how” suggests that the email will provide practical tips or strategies, creating anticipation to open and read further.
• Brand Recognition: The mention of “Hilton” reinforces the sender’s credibility and brand recognition. Subscribers can quickly identify that the email is relevant to their interests.
• Complementary Preview Text: The preview text “Free nights are in your future with Hilton Honors” complements the subject line by emphasizing the loyalty program, further enticing you to open the email.

3. “You look so classic” by Poshmark

“You look so classic” is a personal compliment – a strong way to get someone to open an email. It also sparks curiosity and creates a positive emotional response.

It also has the preview text “Deepti, these classic luxury pieces will be in your wardrobe and stand the test of time.”

The preview text, “Deepti, these classic luxury pieces will be in your wardrobe and stand the test of time,” also helps sell the message. It shows that the sender knows who I am and what my style is, making me feel like a special customer.

4. “This Stock has given 11% returns to our clients.”

The subject line “This Stock has given 11% returns to our clients” stands out for its use of quantifiable results to demonstrate a clear benefit (11% returns).

By further mentioning that the returns are for “our clients,” the subject line establishes credibility and trust.

It implies that the sender has a track record of helping their clients achieve positive financial outcomes, enticing the recipients to open the email and learn more about the stock.

5. “Create a course outline in seconds with the NEW Course Outline Builder” by LearnDash

The subject line clearly communicates the benefit – which is the ability to create a course outline quickly. It also emphasizes the speed and efficiency of the process, enticing the recipient with the promise of saving time.

The word “NEW” is also a good way to draw attention because people love new things.

Plus, ​​by introducing the “NEW Course Outline Builder,” the subject line offers a solution to a common pain point. It suggests that the recipient can overcome the challenge of creating a course outline by using this tool, making it easier to organize their course content.

Tools to Help Write, Test, and Optimize Newsletter Subject Lines

When it comes to writing, testing, and optimizing newsletter subject lines, there are several useful tools available to help you achieve better results. Here are a few examples:

Email Subject Line Analyzer

You can use tools like CoSchedule’s Email Subject Line Analyzer or SendCheckIt to analyze your subject lines and provide feedback on their effectiveness.

They evaluate factors like word choice, length, emotional impact, and subject line type, helping you fine-tune your subject lines for maximum impact.

For example, I ran the subject line “You Need Vitamin D – Dubai Head to Sofitel Dubai Downtown ” in CoSchedule’s Email Subject Line Analyzer – and these are the results:

A/B Testing Platforms

Platforms like Mailchimp, Constant Contact, or Sendinblue offer A/B testing features that allow you to test different subject lines with a portion of your audience.

This helps you gather data and insights on which subject lines perform better, allowing you to optimize your future campaigns.

Open Rate Trackers

Email marketing platforms like Mailchimp, ActiveCampaign, HubSpot, and the like often provide open rate tracking metrics, allowing you to monitor the performance of your subject lines in real time.

This data helps you identify which subject lines resonate with your audience and optimize future campaigns accordingly.

Customer Segmentation Tools

Many email marketing platforms (for example, Mailchimp or HubSpot) also come with customer segmentation tools that allow you to personalize subject lines based on specific customer interests, behaviors, or demographics.

Naturally, you’ll most likely see improved open rates and engagement when you tailor subject lines to individual segments.

AI-powered Tools to Create Subject Lines

In addition to traditional tools, there are also advanced AI writing tools to help you create newsletter subject lines.

These tools can be your secret weapons in injecting wit, charm, and creativity into your subject lines. Just provide them with a brief about your email content and specify the desired tone of voice for the subject line – and they’ll do the rest.

Here are a few AI tools worth exploring:

1. Jasper

First up, we have Jasper, the AI copywriting virtuoso that can help you 10x your content production.

It has over 50 templates for different content types, including blog posts, landing pages, social media posts, newsletter subject lines, and more. You just have to pick the template and provide Jasper with details about your email content and desired tone.

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Jasper also has a chat-style interface called Jasper Chat that allows you to interact with the AI using natural language. You can use Jasper Chat to generate ideas, write headlines, edit your copy, and more.

2. ChatGPT

ChatGPT is powered by OpenAI’s GPT-3 language model and excels at transforming prompts and descriptions into actionable copy.

When it comes to subject lines, you can provide ChatGPT with information about your newsletter content, and it will generate a variety of options. You can also prompt it to change the tone of voice, include any keywords you want, or practically anything else you want in your subject line.

For instance, let’s say I want to create a newsletter to promote monthly blog posts.

Here’s the prompt I used: “Hi, I’m crafting a newsletter to promote my monthly blog posts on b2b marketing. I want a subject line that’s witty and informative, something that grabs attention and boosts my email open rates.”

These are the results:

The best part? ChatGPT is currently free since it’s being used for research purposes by its creators.

For more details, check out this in-depth Jasper vs. ChatGPT comparison review.

3. Copy.ai

Like Jasper, Copy.ai also offers tons of templates to help you generate creative copy for your projects. You can use these templates to create blog post snippets, intros, slogans, product descriptions, bios, captions, newsletters, and more.

There’s a special template to create “catchy email subject lines.”

You’ll just have to enter your Product/Brand name, describe your product, and choose the tone for the subject line. Copy.ai will generate multiple results you can copy, save, or remove.

Copy.ai also has a chat feature called Copy.ai Chat that lets you talk to the AI and get suggestions for your copy.

All these AI tools can assist you in brainstorming, generating, and refining good email subject lines that resonate with your audience and writing style.

And these three tools are just the tip of the iceberg. There is a wide array of AI writing tools at your disposal to craft compelling subject lines. For more options, check out this detailed review of the best AI writing software tools.

Your Turn to Elevate Your Newsletter Subject Lines!

Your subject line will play a vital role in determining whether your weekly newsletter will get opened up or end up in the dreaded “delete” folder or even spam folder.

With the right combination of creativity, relevance, and strategic thinking, you can create a good subject line that stands out in crowded inboxes.

Don’t be afraid to experiment and test different approaches to see what resonates best with your audience.

With these tips, examples, and the right tools at your disposal, you’re well-equipped to make your newsletter subject lines achieve higher open rates, increased engagement, and, ultimately, the success you’re aiming for.

The post Newsletter Subject Lines: 100s of Examples + Tips appeared first on Alex Birkett.

However, writing one isn’t the easiest task in the world. It’s especially true if you’re one of those people who gets stage fright just thinking about having to talk about yourself.

So, how do you muster the courage to write a personal bio that stands out from the crowd? How do you make it witty, engaging, and memorable?

In this article, I’ll share some tips for crafting a personal bio (with some personal bio examples) that capture the attention of even the most distracted reader.

Before we start, here’s a quick overview of key elements you should include in your personal bio:

Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written.

What to include in a personal bio?

Here are some key elements that you should consider including in your professional bio:

• Brief background information: Start your bio by introducing yourself and your current job title. This helps to establish your professional credentials right away. For example: “Hi, I’m Jane, a freelance writer and editor with over ten years of experience in the industry.”
• Career highlights and achievements: Highlight some of your most notable achievements and accomplishments. This can help to establish your expertise and credibility in your field. Example: “I’ve worked with various high-profile clients, including XYZ Corporation and ABC Publications.”
• Your unique skills and qualities: What sets you apart from others in your industry? Mention those unique skills and qualities in your bio.
• Personal interests and hobbies: A few details about your life can help humanize your bio and make you more relatable to readers. Example: “In my free time, I enjoy hiking and exploring new places with my dog, Max.”
• A call-to-action or contact information: For example: “To see more of Jane’s work, visit her website at www.janesmithdesign.com or follow her on Instagram @janesmithdesign.”

Now that we’ve covered the key elements to include in a personal bio, let’s focus on some tips for crafting an effective and engaging bio.

Before that, it’s important to clear one pervasive doubt.

Should you write your personal bio in the first person or third person?

When a company first requested my personal bio, I remember scurrying here and there on the internet, frantically searching for examples of how other writers crafted their bios.

Was it customary to write in the first person or in the lofty, third-person perch of professional grandeur?

And I came to a conclusion.

Writing in the first person can be useful when writing a bio for a personal website or social media profile, or when trying to build a personal connection with the reader.

The tone is also often more personal and informal, as if you are speaking directly to the reader.

Hemingway’s autobiographical work, “A Moveable Feast,” is also written in the first person.

On writing in Paris…

This approach in his personal biography allowed Hemingway to share his personal experiences and insights into the literary world of Paris in the 1920s. The book is a classic of literary non-fiction.

On the other hand, writing in the third person is suitable when writing for a professional website, resume, or when trying to establish authority or expertise. The tone is more formal and objective, as if someone else is describing your accomplishments and background.

For instance, Albert Einstein’s professional bio on the official Nobel Prize website is entirely in the third person.

This approach emphasizes Einstein’s achievements and contributions to the field of physics while maintaining a sense of objectivity and professionalism.

So, it’s simple. For personal bios, it’s first person. And for professional bios, it’s the third person POV!

Tips for writing a compelling personal bio

To create a bio that leaves a lasting impression, think of it like a mini-story highlighting your achievements, quirks, and passions.

Here are some tips to help you get started:

1. Know your purpose

Before you start writing your bio, you need to know why you’re writing it and what tone you want to convey.

Are you trying to showcase your expertise? Introduce yourself to potential clients or customers? Connect with fellow professionals in your field?

Whatever your purpose, you need to tailor your bio accordingly. Duh!

It should also show you have the skills and experience to do the job well. This is especially true if you seek work in a particular field.

For example, if you want to work as an accountant, architect, or teacher, you need to show that you are qualified for this type of work.

2. Address your audience

The best personal bios are written with a specific audience in mind. If you don’t know who that audience is, how can you write for them?

That’s why before writing anything at all, ask yourself who will be reading it.

Who do you want to reach out to with this information?

Are they looking for someone like you?

What do they need from someone like you?

Once you have an answer or two (or three), start writing.

Let’s say you’re writing a bio for a professional website or portfolio that targets potential employers or clients in the creative industry.

In that case, you might want to include background information such as:

• Your education and qualifications in a relevant field
• Your work experience and current position in a creative role
• Your professional goals and interests related to creativity
• Your hobbies and passions that showcase your creativity
• Your awards and recognition for your creative work

Allie Decker’s professional bio is a shining example of how to address your audience from the get-go.

By stating, “I love to write and help organizations produce content that builds and converts communities and drives revenue,” she immediately captures the attention of businesses needing content marketing expertise.

She’s also using specific language relevant to her audience – “builds and converts communities” and “drives revenue.” By using these terms, she’s showing that she understands her audience’s needs and priorities and can deliver results that matter to them.

What makes this short professional bio even better is how Allie strikes a balance between giving a glimpse into her professional and personal life.

Melinda Gates‘ bio is another excellent example of how to tailor your personal bio for your target audience.

Her bio focuses on her work as a philanthropist and co-chair of the Bill and Melinda Gates Foundation, highlighting her passion for improving global health and empowering women and girls.

By focusing on these topics, she appeals to a broad audience of people who share her values and interests.

3. Keep it concise and focused

When it comes to your bio, Alexandre Bocquet, Founder and CEO of Betterly, has some great advice:

“In today’s digital world, people tend to skim rather than read, so it’s crucial to keep your descriptions short and to the point. If your “Personal bio” page looks more like a book, it will deter people from reading it.”

Alexandre adds, “keep your word count to roughly a thousand words, bullet point key attributes and accomplishments, and keep paragraphs to four sentences or fewer.”

And there are studies to support this.

A study found that recruiters typically spend an average of 6 seconds on a profile before deciding whether to pursue a candidate further – highlighting the importance of making a strong first impression with a concise and impactful personal bio.

Writing a lengthy, meandering introduction has its appeal. But if you’re looking to catch the eye of a recruiter or potential clients, or even snag a coveted byline, a snappy and concise personal bio will be more suitable.

Alex Birkett’s personal bio is a prime example of how to make a reader care with only a few sentences.

He succinctly mentions his professional expertise and accomplishments as a product growth and experimentation expert and co-founder of a content marketing agency. Additionally, he shares his personal interests and hobbies, such as skiing, giving the reader a glimpse into his personality.

The mention of his dog Biscuit provides a human touch that can make the reader smile. Overall, his bio is concise, engaging, and balances professional and personal information.

4. Highlight your unique qualities and accomplishments

When you’re writing your personal bio, you want to make sure that you highlight your unique qualities and achievements.

Think about what you have achieved in your professional or personal life. These could include awards, recognitions, publications, promotions, or other significant milestones.

To highlight your unique qualities, think about what sets you apart. What are your strengths, skills, and experiences that make you unique? Is it your uncanny ability to solve complex problems or your talent for playing the ukulele?

It’s a shame I didn’t pay more attention to my Bharatnatyam (a classical Indian dance form) classes when I was younger.

But if you’ve got a unique accomplishment, own it!

5. Show your personality and character

When writing a personal bio, using the same template as everyone else is tempting. But that’s a mistake: Your brand is unique, so your bio should be too.

You have a few precious seconds to make a good impression. You have to be memorable and stand out from the crowd.

One way to do this is by injecting your personality into your personal bio.

Just take it from Natalia Brzezinska, Marketing and Outreach Manager at UK Passport Photo, who cites the bio of Polish journalist Maciej Okraszewski as the best-crafted she’s ever seen.

Okraszewski briefly highlighted his educational background and shared some of his best articles before ending with a hilarious quip about his love for Italian movies, old hip hop, and potatoes with kefir.

According to Brzezinska, “this bio demonstrated Okraszewski’s easygoing nature and sense of humor, proving that showcasing your human face can be more impactful than simply listing achievements.”

Tom Hanks’ Twitter bio is a great example of a personal bio that showcases personality and humor. It’s short, concise, and gives readers a glimpse into his life and personality.

Hanks’ bio gives readers a sense of who he is as a person while also making them laugh and feel more connected to him. Such personal bios are especially perfect for social profiles, where you want to connect with your audience.

Your turn now to infuse your personal bio with your unique personality and character. Here are a few tips for doing that:

• Use action verbs: Instead of saying, “I am an entrepreneur,” say, “I build businesses from scratch.” Instead of saying, “I am a writer,” say, “I write stories that make people laugh, cry and think.”
• Be specific about what you do – and why you do it: Say you’re a marketing director at an online retailer because you love helping consumers find products they love, not because it pays well or gives you flexibility in your schedule.
• Inject humor: Humor is a great way to get people’s attention and make them like you more. You can do this by using jokes or puns in your bio or even being funny.
• Be yourself: This one should go without saying, but if you’re too formal, then it’s going to sound fake. If you want people to see another side of you, be natural and casual about it. People will appreciate an honest approach more than anything else.

6. Use keywords and industry-specific language

If the aim is to attract more clients or connect with other people in your industry, don’t forget to include keywords and industry-specific language in your bio.

For example, if you’re a software developer, you might include keywords like “Java,” “Python,” or “web development” in your bio. If you’re a freelance writer, you might mention specific industries or topics you specialize in, such as “B2B SaaS writer,” “healthcare writing,” or “content marketing for small businesses.”

The more specific you can be with your keywords, the better your chance of being found by your intended audience.

However, add these terms organically – don’t just cram a bunch of buzzwords into your bio unless they actually reflect your skills or experience. Instead, think about the key skills or areas of expertise you want to highlight and find ways to incorporate those naturally.

For instance, if you look for keywords like “SaaS freelance writer” or “content strategist,” you’ll come across Marijana Kay’s personal bio.

By using terms like “SaaS,” “marketing,” and “content strategist,” she’s making it clear what industries she specializes in and what types of clients she works with.

At the same time, her bio is also personal and engaging. By sharing her background and how she became interested in marketing, she’s giving readers a glimpse into who she is as a person and what motivates her in her work.

Another great aspect of her bio is that it includes a call to action, encouraging readers to learn more about her and her work. This can be a great way to get potential clients to take the next step and contact you for more information or to start a conversation.

7. Keep it up-to-date

If you think you can stick with your old, dusty bio from half a decade ago and still manage to wow potential clients, think again.

Your target audience will probably think you peaked once and still piggybacking on that one accomplishment.

Instead, your bio should give a current picture of who you are and what you’ve been up to.

When should you change your bio? There are key moments in your life and career when it becomes imperative to refresh it.

Don’t forget to change your bio when you:

• Change jobs or roles
• Complete a new project or course
• Receive an award or recognition
• Learn a new skill or tool
• Achieve a personal or professional goal

Make sure to double-check all the details in your bio, including your current job title, any recent projects or clients you’ve worked with, and any new skills or certifications.

Additionally, updating your bio can be a fun way to flex your creative muscles and inject a little personality into your online presence.

Finally, an up-to-date bio can make a big difference in how people perceive you and how likely they want to work with you.

Pro Tip: To keep your bio up-to-date, set a reminder for yourself to review it regularly. This might be once a month, once a quarter, or whenever you have a major change or accomplishment to add.

8. Name-drop previous clients or famous employers

A personal bio is a great place to name-drop previous clients or famous employers. The idea is to show you have experience working with other big names in your industry.

If you don’t have any big-name clients/employers, that’s OK! You can still use this technique to list small businesses and organizations relevant to your target market.

9. Include your personal story

Your bio is a great place to tell your story – especially if you’re writing for your personal website. It’s an opportunity to share your experiences and how you got where you are.

To get started, choose a central theme for your personal story that ties it all together. This could be a particular struggle you overcame, a key life lesson, or a defining experience that has shaped your worldview.

And while narrating your story, use vivid details and sensory language to bring it to life. This will help readers visualize the events and emotions you’re describing and make your story more engaging.

For example, instead of “I was nervous,” you could describe your sweaty palms and racing heartbeat.

That said, you don’t need to include every single detail of your life story. Focus only on the most impactful moments, and try to weave them together in a way that makes sense.

Marie Forleo, an author and entrepreneur, has nailed the art of spicing up her bio with her personal story.

Marie Forleo’s personal bio stands out from being just another generic bio as she takes a refreshingly honest approach by not only sharing her successes but also her struggles.

In her bio, she shares:

• Her curiosity and passion for human potential and various fields of interest
• Her journey from corporate jobs to odd jobs to building her own coaching business
• How coined the term “Multipassionate Entrepreneur” to describe her unconventional approach
• Her achievements and recognition as an author, speaker, TV host, and digital education company founder
• Her philosophy and mission – to help people thrive in today’s world and change their lives

A bio like this is perfect for sharing your struggles with your audience and building a personal rapport with them.

That said, if you’re anything like me, you might be hesitant to share too much personal information in your bio.

But fear not, my fellow introverted friend, because I have a solution!

Check out this nifty template for a personal bio that cleverly weaves in your personal story:

For instance:

Lily Jones is a travel writer and blogger who loves exploring new places and cultures. She has visited over 50 countries and written for publications such as Lonely Planet, National Geographic, and Travel + Leisure. Lily’s passion for travel started when she was a teenager and went on a school trip to France.

She was amazed by the beauty and history of the country and decided to pursue a career in journalism that would allow her to see more of the world. Lily believes that travel is not only fun but also educational and transformative. She hopes to inspire others to follow their dreams and discover new horizons through her stories. When she’s not on the road, Lily enjoys reading, yoga, and cooking. You can follow her adventures on her blog: www.lilytravels.com

10. Use AI tools for assistance

Despite all these tips and tricks, writing a bio is not easy.

You may still need some help getting started.

And that’s where AI writing tools come into the picture.

And rather than taking the approach of “AI bad,” once you start thinking of these AI writing tools as your assistants, you’ll realize just how much they can help you achieve.

They especially come in handy when you’re facing writer’s block or having a hard time coming up with something creative to write. Something creative like writing a personal bio.

So, which AI writing tool should you use to pen your bio?

Should you use Jasper or ChatGPT? Or Copy.ai?

Since I am more familiar with Jasper.ai and often use it to get inspiration for my blog post intros, let’s see how it works for personal bios.

For the uninitiated, AI writing tools like Jasper use natural language processing (NLP) and machine learning algorithms to generate human-like text.

It’s going to be similar to creating your ”About page copy” using Jasper (which we already discussed in the linked article).

Jasper has a pre-built “Personal Bio” tool that, in their own words, helps you “write a personal bio that captures attention.”

You just need to provide some basic information about yourself, such as your name, occupation, skills, achievements, and hobbies. Jasper will then generate a personal bio for you based on your input.

You can also pick your tone of voice, such as friendly, formal, professional, and the like.

Here’s how it works in action:

Once you hit the “Generate” button, you’ll get 4-5 personal bio results. The generated bios are all unique and customized to your input.

Now once you have the first draft, you can tweak it a bit to add more information or keywords. You might also change the wording of certain phrases or sentences if it appears too robotic – or even rewrite certain sections entirely to reflect your unique style and voice better.

You can also use the Personal Bio tool in tandem with other tools like sentence rewriter to improve the writing style. I talk about this in more detail here.

While these AI-generated bios are a great starting point, don’t forget to play around a bit and infuse your personality and voice into the final product.

Write a personal bio that makes you shine!

Crafting a personal bio that accurately reflects your unique personality and professional accomplishments can be challenging. That said, it’s also an essential part of building your personal brand and standing out from the competition.

By following the tips and taking inspiration from the professional bio examples in this article, you’ll be well on your way to writing your own professional bio that captures your audience’s attention.

Don’t forget to proofread and edit the bio, especially if you plan to use AI for better productivity. You can ask someone else to read it over for feedback or use an online tool like Grammarly.

The post How to Write a Personal Bio (+ 15 Personal Bio Examples) appeared first on Alex Birkett.

I know, I know, postmodernism and its woes!

But it’s not all that bad.

You can use your online presence to build your brand and connect with your customers on a personal level.

One of the most important aspects of showing who you are is the about page. An about page helps introduce your company’s core values, the company’s history, and the brand story to website visitors.

However, there’s a lot that goes into an About Us page. What should be included? How long should it be? How can you add personality to your page?

This guide will answer these questions and more (along with examples) as we discuss how to write an about page.

How to Write an About Us Page (Tips And Tricks With Examples)

The About Us page is one of the most critical pages on your website. It’s an opportunity to show potential customers who you are and why they should buy from you.

If you’re looking for some guidance on how to write an About Us page that converts, read on.

1. Throw in Some Personality

As a business owner, you know all too well that there are hundreds of other companies out there just like yours. So how do you stand out?

By throwing in some personality.

The best way to do this is by sharing a story about your company’s beginnings or why it was started in the first place. These stories can grab the attention of potential customers who may be on the fence about purchasing from you.

Let’s say, you’re an online shoe store and started selling shoes because you were looking for new ones yourself and couldn’t find anything that fit right, then share that story. It shows readers that you understand their pain points and why they should buy from you instead of going elsewhere for their shoe needs.

Just remember: don’t bore them with facts or statistics (unless they’re relevant), but try to keep things lighthearted and fun.

For example, look at this About Us page by Articulate Marketing. They’ve injected their personality using friendly, casual language:

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“We are a free-range, artisanal, award-winning team, full of geeky, quirky, lovely, diverse, funny good eggs.” That’s the opener, and it says a lot about who they are, what they value, and their personality.

That should be the focus of the About Us – giving people a reason to want to get to know you, whether from a client’s side or even as an employer.

Matthew Stibbe, CEO of Articulate Marketing, says,

“The rest of your website can be all about products and solutions. The About Us is your opportunity to be yourself, so throw in some fizz and ginger—some personality, in other words.”

The company is also making its brand stand out by adding personal touches, including photos of the team, along with their likes, expertise, and experience.

(Source)

It shows potential clients that there are real people working behind the scenes and gives them a sense of familiarity with the business.

Not only does this make for an exciting read, but it also helps build trust between you and your audience.

2. Deliver an Elevator Pitch

An elevator pitch is a brief summary of your business and what it does. It gives your target customer or potential client a quick snapshot of your brand positioning in the time it takes to ride an elevator (hence the name).

It’s also called an “elevator speech” because it’s something that you can recite on the fly when you’re stuck in an elevator with someone who wants to talk about something other than the weather. (Hopefully.)

We can use this same concept for about us pages. It doesn’t have to be long, but it should be concise enough to give potential customers a good idea of what your company does, who it serves, and how it solves problems.

As Aiden Higgins, Senior Editor and Writer of The Broke Backpacker, says,

“By quickly selling yourself, people can grasp what you do before they read on.

When reading an “About Us” page, most people want to know what your business does. With many websites, though, they don’t find out until they have read through a full paragraph of backstory. While this is great, it doesn’t grab their interest as easily. You can elaborate and go into detail about why your business exists and who the staff is, but primarily, you want to grab their attention.”

So how do you write an effective elevator pitch? Here are some tips:

• Keep it short: You don’t need to write a book; just mention the most important element or give them enough company information, so they want to learn more.
• Make it personal: Show people why they should care about your founding story and what makes you different from other companies.
• Use strong keywords: Use keywords that potential customers are searching for when looking for solutions to their problems.

Check out Omniscient Digital’s about page, where they immediately introduce themselves and explain the value they provide.

(Source)

The first thing that strikes me is that the company name is included in the page’s title. It makes sense since it helps people find your website easily. It also helps with SEO by creating a clear link between your business and its website URL.

The next thing I notice is how well-written this page is – there’s no fluff or filler here – just well-thought-out content relevant to their target audience. This makes for a great user experience for anyone reading it, whether it be someone researching them before hiring them or someone who has already hired them and wants more information on what they offer.

Gucci’s “About Us” page is another great example of how to write an about us page consistently that provides information about the company and its products.

Their “About Us” page describes who they are and what they offer. It has a simple layout with an eye-catching background image. The header is clear and concise, making it easy for people to read.

(Source)

The Italian high-end luxury fashion house immediately describes itself and what it offers when it says, “The House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.”

They also mention that the brand is part of the Kering Group, an international Luxury group that manages the development of a series of well-known houses in fashion, leather goods, jewelry, and watches.

This is a great way to give background information about your company and what it stands for. It gives the visitor a chance to find out more about you before they make any type of purchase decision.

3. Talk About Your History

Talking about your company history can be as simple as saying that you’ve been in business for 20 years or as detailed as explaining how the company started and what makes it unique today.

This provides your target audience with some insight into who you are, what makes you unique, and what drives you forward every day. It also helps them understand if they want to work with you and why they should choose your company over others like yours.

If you’re well-established, it may be worth going into more detail about how things progressed over time and why certain decisions were made.

Luxury brands do it the best by offering a sense of history and tradition that helps justify their high price points.

For example, Burberry’s website gives a year-by-year breakdown of the company’s legacy, which makes customers feel like they’re buying something that’s a part of history (and not just an overpriced piece of clothing).

(Source)

Why else do you think their statement trench coat is so sought after?

However, if you’re just starting, this doesn’t have to be too detailed.

Just give readers an overview of how you got started and what happened along the way.

For instance, the MVMT story uses sections to tell different parts of the brand’s story.

(Source)

The story focuses on the two co-founders of the company, who are college dropouts. They added photos of themselves to put a face to their names. The story then goes into detail about their product promise and what they hope to accomplish with their business venture.

Or, let’s say you’re running an online store for vintage clothing.

You could talk about how your grandmother’s closet inspired this collection or how your grandfather used to bring home old typewriters from his office job and show them off at dinner parties. The most important thing here is authenticity – don’t try too hard to be cool or funny or edgy; just write down whatever comes naturally.

There are many ways to talk about your history on an about us page without sounding like a braggy salesperson trying too hard to sell his or her product or service.

Here are some tips:

• Talk about what makes you different from other companies in your industry.
• Talk about how you started and grew as a company. Talk about why you decided to become an entrepreneur in the first place and what problem(s) did you want to solve?
• Talk about your values: What’s essential for you? Is customer service paramount for you? Is quality more important than price? Or maybe both?
• Don’t be afraid to brag a little bit (just a little, though). Tell people why they should buy from your company instead of another one in your industry. If you have any awards or recognitions, make sure to mention them here. But don’t just list them – explain what they mean for your business and why they matter to customers too.
• Talk about how long you’ve been in business and how much experience you have with what you do (if applicable).

4. Brand Your About Us Page With Your Fonts and Colors

If you already have an About Us page, it’s important that it matches the rest of your website, including fonts.

Another way to ensure everything looks cohesive is by sticking with the same color scheme from one page to another. This can be easy if you already have a branded color scheme for your business or blog.

If your brand has a unique design element (such as an icon), then make sure it’s included here too.

This will help maintain consistency throughout your site and make it easier for visitors to navigate. Plus, if you’re trying to get in front of new customers, they’ll know exactly who you are when they see your site.

Here’s a great about us page example:

HubSpot’s about page features their brand color scheme and font, which are also used on the rest of their website, marketing campaigns, content, and more.

(Source)

This makes their brand feel cohesive and consistent across all mediums.

Another good example is the coffee chain Starbucks. Their about page has a consistent font and color scheme, along with pictures of their team and the place their coffee comes from.

(Source)

In addition to choosing fonts for your about page, you also need to make sure that the color contrast between your text and background is high enough. This allows people to read everything easily without straining their eyesight or squinting at anything.

5. Include Impressive Client Logos on Your About Us Page

Client logos are a great way to prove that you’ve worked with big companies and brands. This can help build trust with potential customers by showing that you’re an expert in your field.

This is because it shows potential customers that other companies have successfully used your services before. It also gives credibility to your business and builds trust between you and potential customers.

Here’s an example from Udemy:

(Source)

When including logos, it’s essential that they are big enough for visitors to see. If you use smaller images, then visitors will have a hard time identifying them as client logos (which defeats the purpose of having them there in the first place).

If you don’t have any client logos, it’s okay.

Aside from client logos, you can also include social proof in the form of:

• Past Success Stories on Your About Page

It’s always good to show off what you’ve achieved in the past, but don’t just stop there. Showing off past success stories is a great way to prove that your company has experience and knowledge in doing what it does.

• Testimonials on Your About Page

Testimonials can be included anywhere on your website, but it’s best to include them on your about page, so potential clients can get a sense of what others have said about your services.

6. Connect With an Anecdote

If you have a good story to tell, use it to connect your About Us page with your clients.

You can do that by telling an anecdote in the first person.

An anecdote is a short story that illustrates a point or idea. It can be something that happened to you or someone else, but it is always relevant and interesting.

The anecdote can be about your personal brand, your team, or your business.

Here are some examples:

“I started this company as a side project while traveling around the world.”

“When we first started working together, none of us knew anything about design.”

“We were working from home when we got our first client.”

If you have any unique story, just share it.

Here are some tips to help you build an anecdote that will resonate with your audience:

• Consider how long the story should be. If you’re unsure how long it should be, ask yourself this question: “If the most important thing about this company were distilled into one sentence, how would I say it?”
• Start with an introduction that lets people know if you’re talking about yourself or someone else (e.g., “When I was growing up” vs. “When my brother…”).
• Use clear language and simple sentences.
• Personalize the anecdote as much as possible by using specific details about people and events that happened in the past (e.g., dates, names, and descriptions of people’s clothing). Try not to use generalizations like “everyone” or “they all.”

Pravin Walunjkar, Content Manager, Swapnil Pate SEO also suggests,

“Including an anecdote as an opening paragraph of your “About Us” page helps to establish an emotional connection with the reader and bring your brand to life. This may be an excellent method to show the company’s principles, mission, and personality in an approachable and engaging manner.

Instead of just listing your products and services, concentrate on their advantages for the readers and how your organization can easily address their difficulties. This will help the readers to understand the value of what is on offer for them and will increase the likelihood of them doing business with you.”

7. Include a Video

We’ve all heard the saying, “a picture is worth a thousand words,” but when you add a video to that equation, it becomes priceless.

Video can be an effective way to introduce your company and its products or services. A good video can help you not only explain what you do but also why you do it and how much passion you have for it.

And if you’re still not convinced, here are some statistics that may change your mind:

• 83% of marketers say video has boosted the average time their visitors spend on their page.
• 73% of people would rather watch short videos to learn about a product or service.
• 80% of video marketers say using video has increased their sales.

Now that you’re convinced, how do you go about it?

The first thing to do is make sure that the video is relevant to the topic of your website. If it doesn’t fit in with the rest of the content on your website, people are not going to watch it.

If you have a service-based business or a product-based business, then showing people how your company can help them is a great way to engage them in your business. This can be done by showing testimonials or even just talking about how you can help customers solve problems or accomplish tasks.

Another option is to talk about how long you’ve been in operation and how many customers you’ve helped over the years. This helps build trust with potential customers and will increase their interest in working with you if they feel like they are getting personalized service from an experienced professional who has been around for a while.

Or, you could simply talk about your company’s story and the philosophy behind your product, like this two-minute video about HubSpot’s history on HubSpot’s About Us page.

(Source)

The video offers an excellent way to tell your story without having to write it all out.

Here are some more tips for creating a video for your “About” page:

• Include your team members, office space, and other things that help you build trust with the visitor.
• Use storytelling techniques. This will make it more interesting for viewers to watch and remember later on down the road when they need help with their own business.
• Keep it short and simple – viewers have short attention spans.

8. Always Include a CTA and Opt-in

Your About page is the perfect place for a CTA (call-to-action). You want your site visitors to know who you are, what you’re about, and why they should care – and then ask them to subscribe so you can keep in touch with them.

As Maximilian Wühr, CGO and Co-Founder of FINN, shared,

“The “About Us” page shouldn’t directly sell your products or services (there are other pages for that), but it should market your business and story to your visitors. And while it’s not a sales-oriented page, it should never stop at a dead end.

Once you’ve effectively told users who you are and convinced them to keep reading, your “About Us” page should flow into an opt-in form. Rather than directly converting users to buy a product or service, ask these readers to subscribe to your email list to hear more from you.”

For example, this blog’s “About” page compels you to sign up for a monthly newsletter with the promise of sharing “lots of good tips and tricks and exclusive ramblings” (keeping it casual) – combined with the CTA, “Get Sweet Emails.”

(Source)

It works great because it allows you to provide value without being too salesy or pushy.

This contact form from Blake Fili Suarez, a graphic designer, is another great example:

(Source)

Suarez included it on his About page to make it easy for visitors to get in touch.

9. Build Trust by Communicating Your “Why.”

The most important thing you can do to build trust and credibility with your customers is to communicate the “why” behind everything you do and say.

This includes your mission statement, the reason for starting your business, the value you provide for customers, and the results you want to see from doing business with you.

To make things simple, you have to focus on communicating three things:

• Why you exist
• What makes you different
• How much value this difference provides

Here’s an example:

Reggie’s a dog supplements brand, “Why” statement reads, “We’re bridging the gap between you and your dog’s everyday wellness regimens.”

(Source)

They reinforce this statement by talking about how their ingredients are packed with good nutrients, segmented by mealtime, and color-coded, among others. And they even mention how their products are made in the USA.

The brand’s About Us page is straightforward, yet it effectively builds trust with its customers.

As Josh Weiss, Founder and CEO of Reggie, says,

“Including the “why” of your business on your “About Us” page is essential, as this differentiates it from the competition. Consumers want to discover brands beyond their products. And defining your purpose inspires folks to not only buy your products but also, to quote author and inspirational speaker Simon Sinek—”buy why you do it.”

It tells them why you formed your company and what drives your team to bring their A-game daily. It also lets people know you’re committed to something more than turning a profit, which builds customer trust and encourages them to join you on your mission.”

10. Share All the Content On One Page

Sharing your content on one entire page makes it easier for your customers to find all the information they need without having to click through multiple pages. It also makes it easier for you by providing a single page where all your content is in one place.

For instance, Cook Collective, a shared kitchen service, allows businesses in the food industry to rent a space for preparation and storage.

They communicate all this information on a single page:

(Source)

The top of the page has a menu that takes you to different sections on the site. You can learn more about the company and its services, as well as the brands they have partnered with:

(Source)

Finally, there’s a booking and information request form at the end of the page that provides a way for visitors to get in touch with the company.

(Source)

You get everything you need to know about them (with a contact form thrown in) on one single page.

Pro TIP: If you have a lot of content you want to share, you can simply link to different pages from a single about page rather than creating a separate page.

Use AI Tools to Create Your “About Us” Page

Despite these tips, I’m sure the thought, “Where do I start?” still lingers.

It’s not surprising.

Writing about yourself can be hard.

It’s even harder when you’re trying to write about your business, which is likely much bigger than just yourself.

And the next thing you know, you are opening ChatGPT to do the work for you.

And since the market is now brimming with AI writing tools, I don’t blame you.

To create realistic dialogue, some programs use natural language processing techniques and deep learning algorithms to analyze human speech patterns and generate sentences from scratch.

I have two favorite tools: Copy.ai and Jasper.

I mostly use them to write the introduction to my blog posts, but let’s see how we can use them to write the copy for an About Us page.

Both tools help create written content for your pages that looks like it was written by a human, not a computer program. And I haven’t ever encountered any significant plagiarism or even grammatical errors in the copy, so that’s a plus.

Let’s see how Jasper can help you write your About page:

With Jasper, you’ll get access to over 50 templates, out of which the “Company Bio” template would be the most suitable here. Or, if you’re creating the “About Us” page for your personal blog, you might also like the “Personal Bio” template.

Jasper has over 50 templates, many of which could be helpful for your about us page. The “Company Bio” template is a good choice if you’re writing about your business; the “Personal Bio” template might work well if you’re writing for your personal blog.

Here’s an example of a bio written with Jasper’s “Personal Bio” template:

To get the best results from your AI tool, make sure to include detailed descriptions in the “information” section.

You can also choose which style of writing you want (e.g., personal, professional, etc.) to make it as professional or conversational as you want.

(Source)

The first few results may seem a bit robotic, but there are ways to sprinkle this content with some personality.

You can mix and match content from two or more of Jasper’s outputs or even different templates.

Aside from the company bio, Jasper gives you access to other templates like:

• Content Improver
• Perfect Headline
• Persuasive Bullet Points
• Company Bio
• Feature to Benefit
• Unique Value Proposition

(Source)

For example, first, you might use the “Unique Value Proposition” template to create an engaging proposition that differentiates your business from others.

(Source)

Then you could use the “Company Bio” template and mix and match content, modifying specific sections as needed.

And if you don’t like any one of the sentences, you can change it using the “Content Improver” tool.

The options are limitless, and it’s up to you how you play around with the tool to get the best possible results.

Copy.ai works similarly and is actually one of the most popular Jasper alternatives.

Copy.ai has an “About Us Page” tool that prompts you to tell every little detail about your brand.

After adding all the information (for my hypothetical company), here are some of the results:

While I wouldn’t pick this AI content verbatim, there are some interesting words and phrases that you could incorporate into your own About page.

For instance, if I were really generating content for my skincare business, I wouldn’t mind taking phrases like “Skincare is serious business” from here, along with the paragraph I outlined.

And like Jasper, Copy.ai also offers a variety of templates that can help you spruce up your copy further.

And I have a hack for you (it will be our little secret ).

Start by writing about your company. Pen down whatever comes to mind on your own without worrying about the prose or how it may sound to the reader for now. Finally, you can use these AI tools to rewrite some sentences whose phrasing doesn’t seem quite right at first glance.

For example, I was starting this section with the sentence, “Despite these tips, I’m sure the thought “Where do I start?” is still prevalent.”

However, I wondered if the sentence could sound better and chose to use AI to rephrase it for me and finally replaced it with “Despite these tips, I’m sure the thought “Where do I start?” still lingers.”

However, I had to do some tweaking myself rather than simply lifting the sentence from the tool.

You can also use different tones to make that particular sentence funny, witty, professional, etc. The possibilities are endless.

While these tools are great and can help you generate ideas, I also believe that AI-created content on its own isn’t very effective.

If you want your “About Us” page to be truly unique and stand out from the crowd, then you need to put your own spin on whatever AI tool you are using. The best way to do this is by adding a bit of humor or personalization into the mix.

For the most part, it’s going to be your vision for your company, combined with great copywriting and a dash of artificial intelligence.

Now It’s Time to Introduce Yourselves And Your Business!

Whether you’re a freelance writer, a small business, or working on creative projects, these tips will help you create an effective About Us page that will get results!

All in all, writing a great about page to talk about your company values and show where your brand stands don’t have to be complicated.

Some planning and thoughtful writing will help get your point across and paint a clearer picture of the company culture or personal story you are trying to present to your users.

Just remember to keep your content and page design relevant and concise. Don’t hesitate to get assistance from an AI story-writing tool either – as long as you’re just getting some assistance and not using them to do the entire heavy lifting for you.

The post 21 About Us Page Examples (+ Tips and Templates) appeared first on Alex Birkett.

But this subtle display of our experience and expertise goes a long way in helping you stand out for opportunities.

Whether you’re searching for a new job, hoping to get speaking or gig opportunities, or using LinkedIn to sell and promote your product, your LinkedIn headline is the place to start.

It’s like the subject line of the email; if a prospect doesn’t open it, they won’t ever see all the great content inside.

• What is a LinkedIn Headline?
• 15 LinkedIn Headlines Examples
• How to Write a Great LinkedIn Headline: 10 Tips
• 5 LinkedIn Headline Templates
  • 1. Current job + keywords
  • 2. Skills-based LinkedIn headline
  • 3. Experience-based LinkedIn headline
  • 4. Benefits-based LinkedIn headline
  • 5. Call-to-action LinkedIn headline
• 3 LinkedIn Headline Generation Tools
  • 1. Jasper
  • 2. ChatGPT
  • 3. Copy AI

What is a LinkedIn Headline?

A LinkedIn headline is the section of text underneath your name and profile picture on your LinkedIn profile.

Your LinkedIn headline is like the book cover your career story comes in.

It needs to be readable and captivating enough for recruiters or hiring managers so they can get a taste of what you have to offer and decide if it’s worth their time sinking into the details, even going as far as inviting you over for coffee – no pressure!

Crafting an eye-catching header that shows off your professional legacy is how you stand out from other candidates on various searches–let those creative juices flow.

15 LinkedIn Headlines Examples

Wouldn’t hurt to see some LinkedIn headline examples to get the creative juices flowing, would it?

First up, Jaleh Rezaei is the CEO at Mutiny (an awesome personalization software).

Format: [title] at [company] (we’re hiring!)

This is a simple format and has a call-to-action (“we’re hiring”), so you can infer her main intention is to craft a catchy headline that stands out to a potential job seeker.

Rich Page is a CRO consultant and also has a call-to-action for his services in his LinkedIn headline. You can tell his main goal is to attract more clients (with the added social proof of his 15 years of experience to attract his target audience)

Format: [role] | [years experience] | [call-to-action]

Marianne Stjernvall is also a CRO consultant. She has a killer LinkedIn headline that states she’s a freelancer but also the “queen of CRO,” something that stands out from the crowd.

Format: [role] | [catchphrase] | [job title]

Now we turn to a more action-based LinkedIn headline. Mina Mesbahi is a content strategy consultant and her LinkedIn headline explains what she actually helps brands do.

This effective LinkedIn headline instantly tells her target audience what she can help them accomplish.

Format: [benefit] | [how to achieve benefit]

Anna Holopainen is a good example of someone with multiple roles, establishing all three key roles in one professional headline. She works on growth, does consulting, and runs a newsletter.

Format: [role one] | [project] | [role 2]

My esteemed co-founder David Ly Khim has a great, simple LinkedIn headline. This is actually one of the best LinkedIn headline examples on the list (I’m biased) because of its simplicity.

He first states the benefit of what he does, and then his specific job title.

Format: [benefit] | [job title]

Dave Gerhardt is another multifaceted professional with a few irons in the fire. Despite an illustrious background of great job titles (VP at Drift, Privy, etc.), he focuses instead on what he’s working on currently.

Unlike many people, Dave is already an influencer so it’s unlikely he cares much about appearing in search results or doing LinkedIn SEO (different story for job seekers). Rather, he wants to point you towards his work.

Format: [role one] | [role two] | [link]

Peep Laja, my former boss and current friend, is the founder of Wynter (but also CXL and Speero).

What I like here is a) he focuses on what his current priority is (Wynter) and b) he gives a bit of actionable advice in his LinkedIn headline (you should test your messaging).

Format: [title] | [social proof] | [actionable advice] | [link]

Manuel Da Costa is the founder of Effective Experiments. His LinkedIn headline is rather lengthy, but I think it works, especially in the industry he’s operating within.

Format: [title] | [unique framework]

Next up, Nick Jordan. I LOVE his LinkedIn headline.

Nick’s headline on LinkedIn stands out because it includes concrete numbers. If you’re not in content marketing, you have no idea what these numbers mean.

If you are, they’re impressive and you’re suddenly curious.

Turns out, he runs two companies that help brands generate traffic from search results. A good LinkedIn headline is both clear and provokes curiosity, and this does both well.

Format: [concrete claim] | [link]

My co-founder Allie Decker’s professional LinkedIn headline is rather simple, offering only her current job title.

This headline example is probably one of the most commonly used, but it’s very effective.

Especially if you work for a strong brand and have a great current job title, this will stand out to recruiters or potential clients.

Format: [current job title] at [company name]

Emma Stratton is a messaging consultant as well as a few other roles. Her LinkedIn headline calls attention mainly to her consulting role at Punchy, but also mentions that she speaks, advises, and invests.

Also, it uses an emoji (which stands out from the default LinkedIn headline)

Format: [main role] at [company name] | [secondary roles]

What better place to find good LinkedIn headline examples than from copywriters?

Lianna Patch focuses on funny copy, and, well, you can easily tell that from her LinkedIn headline.

It’s a concise headline that makes you want to click on her LinkedIn profile. And as a copywriter, it shows that she’s able to generate clicks using humor.

Format: [brief description of what you do]

Joanna Wiebe is another copywriter (the O.G. conversion copywriter) that has a very simple format.

She’s well known, so she can lean on the claim of being the original conversion copywriter (also, a great way to use LinkedIn keywords for someone searching for that specific function).

Format: [value proposition] | [current role]

Joel Klettke is also a copywriter by trade, but his current focus is on building his company, Case Study Buddy.

His headline for LinkedIn states this upfront, and then gives more context and a brief description on what Case Study Buddy does and who he works with.

Format: [title] at [company] | [what I do for whom]

I’ll note that I gave quite a few examples of founders and thought leaders, but the more common use for LinkedIn is a job seeker hoping to land more job interviews. So here are a few examples for job seekers:

• Digital Marketing Specialist | Helping Businesses Generate Leads & Increase Revenue
• Graphic Designer | Creative Professional with an Eye for Detail
• Software Engineer | 10+ Years’ Experience with Award-Winning Projects
• Content Writer | Skilled Storyteller with Proven Results
• UX Designer | Helping Brands Create Engaging User Experiences
• Social Media Manager | Connecting Companies & Their Customers Through Digital Channels
• Sales associate | Over $10M in revenue generated for B2C brands
• Data scientist | 13 years of data science experience at B2B unicorns

How to Write a Great LinkedIn Headline: 10 Tips

The key to writing a good LinkedIn headline comes from a popular copywriting principle: clarity trumps persuasion.

Whether you’re trying to appear in more LinkedIn searches, appeal to a specific job posting or potential employers, or just cement your positioning for your dream job, it’s important that viewers understand your tagline.

With that in mind, here are a few tips you can follow:

1. Be accurate: your headline should accurately reflect what you do and who you are.
2. Stand out: it should be creative and eye-catching. Emojis and strange phrasing helps you differentiate.
3. Keep it concise: if it’s too long, people won’t be able to grok it as well.
4. Use keywords: include targeted keywords that describe your industry, skills, and experience. The right keywords will depend on what you’re hoping to accomplish (for example, “sales representative” would be a good keyword for someone looking for a sales gig)
5. Be specific: instead of listing a general job title, describe what you do in specific terms.
6. Use action verbs: use action-oriented verbs to convey a sense of accomplishment and drive (“I build automation systems for scaling startups”)
7. Add calls to action: encourage people to connect with you, visit your website, or read your content by including a call to action in your headline.
8. Use numbers, statistics, and data: use numbers and statistics to quantify your achievements and make them more impactful.
9. Make it interesting: your headline should be interesting, unique and catchy, and make people want to read more about you.
10. Prioritize: if you do many things, prioritize your most important focus and role (“growth marketer at [company] | advisor, investor, speaker”)

If you have strong experience, your default headline can rest on the brands you’ve worked with and the job titles you’ve held.

If you’re a consultant or someone running a business, it helps to get creative with your potential LinkedIn headline.

5 LinkedIn Headline Templates

Not sure where to start when it comes to writing your own headline? Don’t worry—you don’t have to start from scratch.

There are plenty of templates available online that can help guide your composition process. Here are a few popular ones:

1. Current job + keywords

Format: “Job Title at Company Name | Keyword 1, Keyword 2, Keyword 3”

Example: “Technical Recruiter at Google | HR, Technical Recruiting, Sales”

Who it’s best for: most people. If you’re happy at a job but want to keep an updated resume that may correspond to a job description in your field, this is a safe bet.

2. Skills-based LinkedIn headline

Format: “Top performer in Industry/Field | Strong in Skill 1, Skill 2, Skill 3”

Example: “Top sales professional in B2B SaaS | outbound sales, sales development, business development”

Who it’s best for: job seekers who want to emphasis career expertise in the pursuit of specific job descriptions (the keywords here will help you get found)

3. Experience-based LinkedIn headline

Format: “Results-driven professional with X years of experience in Industry/Field | Specializing in Skill 1, Skill 2, Skill 3”

Example: “10 years of conversion rate optimization experience in ecommerce | Specializing in landing page optimization, analytics, qualitative research”

Who it’s best for: consultants, freelancers, and agencies

4. Benefits-based LinkedIn headline

Format: “I help you [X] at [company name]”

Example: “I help you 2X your agency pipeline at Sales Acceleratoes”

Who it’s best for: services business owners and consultants

5. Call-to-action LinkedIn headline

Format: “Title or role | link to project”

Example: “Co-founder at Omniscient Digital | Listen to my podcast beomniscient.com/podcast”

Who it’s best for: typically, founders and those with personal projects. Also, hiring managers.

3 LinkedIn Headline Generation Tools

A headline example can give you inspiration, but why not use a LinkedIn headline generator to give you multiple options and ideas.

3 LinkedIn headline generator options for you to consider

• Jasper
• ChatGPT
• Copy AI

1. Jasper

Jasper is my favorite LinkedIn headline generator and my favorite AI text generator overall.

You can use Jasper in a few different ways:

• They have a Chrome extension you can use to write directly on LinkedIn.
• They have an AI chatbot that you can communicate with interactively
• They have templates designed specifically for LinkedIn.
• They have free form prompts and commands.

I like to use their command feature (available in their Boss Mode plan). This allows me to give the tool the specific context and format I’d like to use.

You can even give it a LinkedIn headline example as inspiration or tell it your desired goal (such as job searching or to find keywords tailored to your niche).

This one will cost some money, but it’s affordable starting at $24 per month. You’ll find that over time this thing saves you TONS of time on content creation.

2. ChatGPT

ChatGPT is OpenAI’s most recent release.

It’s a text model that allows you to use a chat interface to generate AI copy.

The use cases are unlimited. If you’re creative with your prompts, you can get this thing to help you with nearly anything.

As a LinkedIn headline generator, I find that you need to be quite specific with your formulas and how you ask it to template your LinkedIn headlines.

But it’s free (for now at least) and incredibly powerful.

3. Copy AI

Copy AI is another great AI copywriting tool and LinkedIn headline generator.

Unlike Jasper and ChatGPT, Copy AI is based on use case templates. They have templates to help you:

• Write full blog posts
• Generate Instagram captions
• Write resignation letters
• Improve your content

And their LinkedIn bio generator is the perfect template to help you craft effective LinkedIn headlines instantly.

You can use this tool for free up to 2,000 words, and then it’s $49/mo for unlimited words.

Conclusion

If you’re looking for ways to make your profile stand out from the competition on LinkedIn, then crafting an effective headline is a great place to start.

Whether you use one of the examples above or craft your own unique tagline using one of the provided templates as inspiration, creating an attention-grabbing headline is sure to give your profile (and career!) a major boost on this powerful platform.

The post LinkedIn Headline: 15 Examples + Templates appeared first on Alex Birkett.

It’s an art because it’s creative, but only some writers can be good copywriters. You need to use words in ways that make people want to read your content and stay on your site. You need to understand the art of persuasion and how to use it for business purposes.

It’s a science because there are rules and formulas you can use to make sure your copy works as well as it possibly can. The best way to learn these rules is through experience — writing lots of content and reading other people’s work.

If you’re new to copywriting or just looking for ways to improve what you’re already doing, here are some tips and formulas that will help.

Table of contents:

• What is Website Copywriting?
• Website Copywriting Best Practices and Formulas (with Examples)
  • 1. Drum up Desire
  • 2. Utilize the Inverted Pyramid Style of Writing
  • 3. Conduct Sufficient Keywords Research
  • 4. Stick With Positive Words
  • 5. Try the “And So What?” Rule
  • 6. Structure Based on Problem, Agitate, Solution (PAS)
  • 7. ​​Practice Good SEO With Internal Links
• How to Write a Home Page
  • 1. Identify your target audience and address them.
  • 2. Write a one-sentence summary of your site’s purpose.
  • 3. Include your value proposition.
  • 4. Your homepage should focus on one thought or idea.
  • 5. Your homepage should at least have a single call to action that causes visitors to take action.
• How to Write a Landing Page
  • 1. Identify your audience and connect with them
  • 2. Include a form to collect your contact information
  • 3. Use testimonials on landing pages
  • 4. Mention your unique selling points
  • 5. Write a compelling headline
  • 6. Cite facts and figures often
• How to Write an About Page
• How to Write a Pricing Page

What is Website Copywriting?

Website copywriting is a vital part of your website’s success. It’s the words visitors are reading on your site that will make them stay or leave.

This means creating compelling headlines, sub-headlines, and descriptions for your products or services. It also means ensuring that every page on your website has a unique style so that people know they’re still inside your site and not elsewhere on the internet.

Website Copywriting Best Practices and Formulas (with Examples)

1. Drum up Desire

You can drum up the desire for your product or service by writing copy that paints a picture of how people will feel when they use it. This is especially important if you’re selling a product or service that people don’t need but want anyway. The idea of making a purchase is more exciting than actually making the purchase itself, so it’s important to make the prospect of buying irresistible.

When you write about what people get from using your product or service, use words that appeal to the senses (sight, hearing, taste, touch, and smell).

Take this description of a scent by the luxury hotel chain Aman, for instance, trying to drum up desire by evoking the smell in vivid detail.

​Intense aromas of pine needles and juniper? Smouldering cedar and ciste labdanum?

Say no more…I am already convinced.

And that’s the point of copy like this: It appeals directly to your senses — sight, smell, and touch — to create an emotional connection between the product and the customer.

It’s not just about showing off your product or service’s attributes; it’s about getting inside your customer’s heads, where they’re longing for something, and you have it.

Annesa L Lacey, ghostwriter & website copywriter at A.L. Interpretations, offers her thoughts on what makes this a great website copywriting technique.

“Consumer behavior is often driven by emotions [E.g., desire, excitement, nostalgia, etc.] Appeal to emotions in your messaging to connect with consumers on a deeper level.

Say you’re in the market for a swimming pool installation. Which of the following messages stirs up desire?

1. Keep cool with a swimming pool! An awesome addition to your property while improving its value! Visit our website today for a free quote.
vs.
2. Aren’t you tired of the current state of your backyard keeping you from entertaining friends and family? A premium swimming pool installation is only a call [or click] away. We’ll bring an oasis to your backyard so you can keep fit [or chill n’ grill] in style. Snap your fingers [here] for your free quote!

Notice how much imagination the first message lacked? Notice the visual imagery within the second message? How about the psychological seed planted in the second message?

“Aren’t you tired of…?”

Who wouldn’t want an oasis in their backyard?”

2. Utilize the Inverted Pyramid Style of Writing

The Inverted Pyramid Style of writing is a simple concept that just means you should start with the most important information first and then work your way down to less important details.

For example, let’s say you’re writing an article about how to use Google Analytics. Instead of starting with an introduction about what Google Analytics is and why it matters, start with essential information: “You can use Google Analytics to track visitors’ behavior on your website.”

Then you can go into more detail about how it works, how long it takes, etc., etc., etc., until you’ve covered everything.

The inverted pyramid style has several benefits:

• It makes your site easier to navigate for visitors who want to find specific information quickly.
• It helps build trust with customers by giving them the information they need before asking them to buy something.
• It provides more opportunities for your customers to learn about your business and its products and services without being bombarded with advertising copy or salesy language.

This writing method can engage readers from the beginning by offering key details of who, what, when, where, and how.

Look at how a blogger uses the inverted pyramid writing style. The title presents a lighthearted question that makes the reader curious.

(Source)

Then, the writer answers the initial question with a first sentence. The rest of the article answers other questions about the topic—who, what, when, and where.

(Source)

Finally, the author has included a call to action for readers to leave a comment and links to relevant blog posts.

3. Conduct Sufficient Keywords Research

When writing copy for a website, it’s important to understand the potential customers and what they are looking for. Conducting keyword research can help you write copy that resonates with your target audience. Keywords are the words and phrases potential customers search for online for products or services.

For example, if you were selling sunglasses, “sunglasses” would be a keyword because people interested in buying sunglasses would likely search for this term when looking for products or services.

While researching keywords, make sure you consider both broad and long-tailed keywords.

Broad keywords are generally more popular but may be less specific to your business; long-tailed keywords tend to be more specific but may not get as much traffic. As such, it’s important to find a balance between them, so you’re targeting both audiences effectively.

Here are some more tips to help you with conducting sufficient keyword research:

• Check the top-ranking websites in Google. Take note of the keywords they use in their content, and consider how to incorporate them into your website copywriting.

• Use tools like Google Keyword Planner and Ubersuggest to find more keyword ideas. They provide insight into search volume, cost per click, and competition level of certain keywords.

• Look at what other businesses in your industry are doing, and see if they are using any specific keywords in their content. You can use a keyword tool like Ahrefs or Semrush to uncover your competitors’ most popular keywords.

Jonathan Zacharias, the co-founder of GR0, an agency specializing in copywriting and SEO, also suggests conducting sufficient keyword research.

Zacharias says,

“This practice comes from gaining a better understanding of what your target audience is searching for on Google. Having that information, as commonly searched words and phrases, you can better understand what kind of content to create.

Then, you can tailor your copywriting approach so that your website’s material resonates more with your audience.”

4. Stick With Positive Words

One thing that most people agree on is that you should use positive words in your copywriting. The logic goes like this: If you want people to buy something, you should use words that make them feel good about themselves and their choices.

So instead of “you need this,” say “you will benefit from this.” Instead of “you’ll be unhappy without this,” say “you’ll be happy with this.”

It’s based on the idea that negativity creates stress and anxiety, which makes us more likely to avoid things (which is why we hate going to the dentist).

Positive words have a more positive effect — they make us feel more relaxed and confident, which means we’re more likely to do what they suggest (like buy something). No wonder positive headlines result in a 10% increase in clicks from internet users.

Madhurima Halder, Content Manager at Recruit CRM, believes that it’s better to use positive words while writing for your website copy.

Halder says,

From my experience, using positive words in copywriting is preferable because negative ones may sound rude and off-putting.

Consider yourself a calm and composed negotiator while writing copies. Be optimistic. Give your customer options, self-assurance, and receptivity.

The ultimate method of writing terrific copy is to address the problem and provide its solutions with positive words.

For example, I did not say, “Don’t use negative words.” It should be noted that the words are “Stick With Positive Words.”

5. Try the “And So What?” Rule

Anders Thornild, Digital Marketing Manager at CyberPilot, claims that one of the best ways to improve your website copywriting is the “And so what?” rule.

“Every time you write something, you ask, “and so what?”

Then you elaborate on this in a new sentence and ask again: “And so what?” You rewrite it again and keep doing it until you get to the core of what you are trying to say.

This way, you force yourself away from your first draft until you reach your main point. This helps you understand what your reader needs to know and creates a simpler message focusing on value.”

After all, you can’t just write anything in your website copy. You need to tell the reader why they should be interested in what you’re saying and how it will benefit them.

For example: if you’re writing about how great your product is and how it’ll change your customer’s life, then you need to explain how it will do so. The best way is by giving examples of people who have used the product before and how it helped them.

Take this description by HubSpot:

HubSpot doesn’t just promise an easy-to-use CRM. If they did, this would only satisfy our curiosity for a moment before we started asking ourselves all sorts of questions about how it actually works and why it’s so great.

To avoid that, they elaborate on what the product does and how it can benefit their target audience.

So, the next time you’re writing something for your site, stop and ask yourself, “and so what?” before moving on.

If it doesn’t provide any valuable information or answer an important question, then cut it out.

If it does, then keep writing!

6. Structure Based on Problem, Agitate, Solution (PAS)

The Structure Based on Problem, Agitate, Solution (PAS) method is a powerful way to write website copy with a clear purpose, an identifiable audience, and a well-structured structure.

The problem is the thing that people want to solve. The agitation is why they don’t have it solved yet. The solution is how they can solve it.

It works like this:

• Problem: Describe the problem that people have with your product or service, e.g., “We’re all wasting time on social media.”
• Agitate: Explain why there’s an issue with what they’re doing or how they’re feeling now to illustrate why it’s important for them to fix this problem as soon as possible. E.g., “I never have time to do my hobby anymore because I’m always caught up in looking at other people’s photos.”

• Solution: Explain how your product or service can help them achieve their goals by solving the problem you identified earlier. E.g., “Use our app to schedule posts for Facebook and Instagram so you can spend more time doing things that matter.”

Have a look at how the Problem Agitate Solution method looks in practice:

(Source)

The first question targets shy people who will answer yes to the question. Then they’ll be shocked by what happens next – but they won’t stay that way for long because the book “Insecure No More” will help them overcome their anxiety in just a month.

7. ​​Practice Good SEO With Internal Links

A website is only as good as its content and the words you use to describe your business. But how do you ensure that your website copywriting is optimized for search engines?

Internal linking is one way to improve SEO for your website.

Internal links are hyperlinks on your site that point to other pages within your website. When you link from page to page, it helps visitors navigate your site and stay on it longer.

It also helps search engines find more information about your business and rank it higher in SERPs (search engine results pages). This is because Google sees internal links as a sign of something valuable on those pages worth finding out about; this makes them more likely to be clicked on, giving them more weight when calculating rankings in SERPs.

As an experiment, OwnTheYard.com added 108 internal links to 47 articles.

(Source)

The site’s rankings increased 76.6% of the time, and 14.9% stayed the same. Only 8.5% saw a decrease in Google’s position after adding internal linking.

How to Write a Home Page

1. Identify your target audience and address them.

If you’re a small business, the first thing to do is identify your target audience.

Who are the people who will be reading the copy on your homepage?

Here are some questions you should ask yourself:

Who are they? What is their age range? What gender? Are there any particular interests that might help you tailor your message to them?

Where do they live? What’s their income level? Are they in an urban or rural setting? Do they have kids or not? What’s their educational background and job title? Do they have any special needs (health issues, disabilities, etc.) that would require special attention in your messaging?

Why are they coming to this website in the first place? Is it for entertainment, shopping, or research purposes — or something else entirely?

For example, Mailchimp’s homepage copy is targeted at small business owners and entrepreneurs. It uses language that speaks to them, like “built for growing businesses.”

(Source)

The company also uses a conversational tone that feels friendly and approachable. It uses words like “you” and “your” throughout the copy, which makes it sound like this copy was written specifically for you (it wasn’t).

2. Write a one-sentence summary of your site’s purpose.

The first thing that should be on your page is a sentence or two describing what your site does. If there’s one thing you need to know about writing for the web, it’s that people are impatient and have short attention spans.

If they can’t figure out what your site is about in one or two sentences, they might leave and never come back.

So make sure that whatever you put on your home page is clear about what you do.

Here’s an example:

It’s short, direct, and clear, with no jargon or buzzwords. It also doesn’t use a phrase like “we’re here to help” because that’s not a purpose. It’s a benefit; it tells people what they’ll get from using your product but not why they should buy from you.

Here are some tips for writing an excellent one-sentence summary:

• Focus on benefits, not features: This is key! Don’t just list off all of the things that your company does. Instead, focus on what customers will get from those services or products.

• Make it snappy: Keep it concise and easy to understand at a glance by using short sentences and easy-to-understand words like “you,” “us,” and “our.”

• Use active verbs: The verb is the most important part of a sentence because it tells us what happened or will happen next in an action sequence. So make sure it’s an active verb like “helps” or “saves.” Avoid passive verbs like “is used by” or “was founded by.”

• Be specific: Avoid generalizations like “Our goal is to provide great products at affordable prices.” Instead, be as specific as possible by using numbers or statistics (e.g., “We’ve sold over 5 million books”) or by stating exactly what you do (“We’re the leading provider of online pet supplies worldwide”).

3. Include your value proposition.

A value proposition is a promise to solve a customer’s problem. In other words, it’s the product or service you’re offering and how it solves the customer’s problem.

A good value proposition will answer these questions:

Why should I care about this?

Why should I buy from you?

What problem does your product solve?

Here are some tips to help you write a value proposition for your homepage copywriting:

• Identify your target audience and their problems
• Use the problem-solution formula
• Create a catchy headline that conveys value
• Explain why you are the best solution to the problem

4. Your homepage should focus on one thought or idea.

Your homepage should focus on one thought or idea. For example, if you’re a plumber, your homepage could be called “Plumbing Services” and explain that you do all kinds of plumbing work, such as installing toilets or fixing leaks. Or if you run a restaurant, your homepage could be called “Delicious Food” and explain that you serve pizza or burgers or both!

You can also use a visual element to make this clear – maybe put an image of pizza next to the word “Pizza” on the page title (if you’re selling pizza) or a photo of a leaky pipe next to “Leaks.”

5. Your homepage should at least have a single call to action that causes visitors to take action.

A call-to-action tells the visitor what they need to do next — whether that’s signing up for a newsletter or buying something online.

For example, if you’re selling a product or service, your call to action might be “Buy now.” If you’re hosting an event, it might be “Register now.” If you want people to sign up for your newsletter, it might be “Subscribe here.”

How to Write a Landing Page

1. Identify your audience and connect with them

Just like your homepage, to write a good landing page, you need to know who you’re writing for:

What are their biggest problems?

How does your product solve those problems?

What’s in it for them?

Who is this person?

What makes them tick?

How do they spend their time online?

To do that, figure out who’s already buying from you now. If they’re already buying from you now (whether they’re signed up for a free trial or not), they are likely part of your target market.

The bigger question is: Why did they buy in the first place? What made them make that decision? What motivated them? What was their pain point? What was their motivation for making that purchase?

These are all good questions that can help you identify the key messaging points for your landing page copy later on down the line when writing it up.

Here are a few more ways to do this:

• Use web analytics to identify where your visitors come from.
• Use social media to identify what they share and what they like.
• Use Google Analytics or other analytics software to see how people interact with your content.
• Conduct surveys and polls of your existing customers or members of your email list (or both!)

Bombas is an excellent example of how a brand can identify and speak to its audience. One interesting way they do this is by incorporating their audience into their mission statement. They talk about how donating socks on behalf of customers is a great idea and how other people are doing it too.

(Source)

Bombas appeals to its audience’s philanthropic sense and how the products they buy make an impact. Moreover, Bombas speak to their audience’s pain points – the small issues that consumers face when they talk about the product.

(Source)

2. Include a form to collect your contact information

To write a landing page, you need to gather some information from your visitors first. Some people may not want to give their names and contact information just yet, but they still want to know more about your product or service.

The best way to do that is by creating an opt-in form and placing it on your landing page.

So how do you get people to fill out your form?

The answer is simple: give them something valuable in exchange for their contact information.

For example, if you’re running an online store, you can offer a free e-book or coupon code when they sign up for your email list. Or, if you run an online course, you can provide access to a few extra training videos or a special Q&A session with one of your experts.

If you’re selling a physical product, you could offer a shipping discount or even give away some free samples.

Second, make sure your form fits in with the rest of your website design. Try not to use color or font styles that are too different from what you’ve used elsewhere on your website.

If you have multiple forms on your site, try using different colors or fonts, so they’re easy for visitors to identify as a form and not just part of your standard website design.

Most importantly, make the fields clear and concise. The more fields you have, the less likely people will fill them out. Don’t ask for unnecessary information – just what you need to get in touch with people.

Look at Braxted Park’s case study, for instance.

When they shortened their contact form, they saw a 54% increase in inquiries.

This is their original form:

(Source)

I’m not sure about the rest of you, but I’m intimidated by those form fields.

The new version looked like this:

(Source)

The original form was attractive but had 24 fields and asked for inappropriate details at the initial inquiry stage. They tweaked the layout, shortened the form, and then hid some fields using JavaScript.

3. Use testimonials on landing pages

Testimonials are one of the most powerful forms of social proof you can add to your website, and landing pages are no exception.

Testimonials on landing pages can help you better evaluate prospects’ decision-making process during the sales funnel.

For example, if someone is considering signing up for your newsletter and seeing a testimonial from someone who has already done so helps them make that decision, then it’s worth it.

For example, MarketerHire, a service provider that helps companies connect with marketers, displays testimonials on its site to show how it is addressing clients’ pain points.

(Source)

Knowing that many others have found MarketerHire to be a helpful tool can help you trust the service.

Here are some tips for using testimonials on landing pages:

• Testimonials should be authentic
• Make sure it’s easy for users to read the testimonial
• Testimonials need to be from real people with real names and photos
• Be sure that the person giving the testimonial is someone who has actually used your product or service — not just someone who works at your company or has visited once or twice.

4. Mention your unique selling points

The best way to make a landing page is to focus on what makes your business unique and different. What value can you offer that other businesses cannot? What are your USPs?

The best way to go about it is to write about benefits, not features.

Features are things that describe or explain a product or service, while benefits are what they do for people.

For example, “this smartphone has a 1-GHz processor” is a feature; “this smartphone allows you to do more with less lag time” is a benefit. The latter is much more likely to get someone interested in buying your phone than the former because it tells them what they can do with it and how it will make their life easier or better in some way. Focus on benefits instead of features when writing USPs for landing pages.

For instance, if you visit Saddleback Leather’s site, you will first notice their well-known tagline: “They’ll fight over it when you’re dead.”

(Source)

This message immediately appeals to the customer’s self-interest: The company’s products are so well-made that they will outlast their owner. At the same time, there’s a message referring directly to their 100-year warranty.

(Source)

Also, make sure your USP is specific and measurable.

Saying something like “we have great customer service” isn’t specific enough for readers to understand how great it is. Tell them how many calls you receive per day or how long it takes for customers to answer their questions.

5. Write a compelling headline

A good landing page headline can have a big impact on your conversion rates.

A good headline will:

Grab your visitor’s attention.

Make your offer very clear.

Give the customer a reason to act now (if it’s an offer or sale).

An effective headline is concise, persuasive, and relevant to the visitor. It should also be easy to understand and relate to the visitor’s needs and interests.

Now, instead of regurgitating the usual advice – use numbers, active verbs, etc. –here’s a guide to writing click-worthy headlines that includes advanced formulas, tips, and tools to help you write a winning headline.

6. Cite facts and figures often

If you’re writing a landing page, then you have to cite your sources. This is important because it gives credibility to your information.

For example, if you say that you have 20 years of experience in the field, then it would be better to cite this information’s source. This way, people will know that you’re not just making up things.

The same thing goes with statistics as well.

Suppose you want to write about how many people have been cured of cancer or heart disease by using a specific product or treatment. In that case, it’s best to cite the source of this information so that people can see the truth behind it themselves if they want to verify your claim.

In fact, 62% of US agency executives consider case studies to be the most effective content for generating leads.

Cite facts and figures often because they give credibility to whatever you’re trying to sell, whether it’s a product or service.

How to Write an About Page

If you’re running a business, your website is your virtual storefront. And if you want customers to take the time to come inside, then you need to give them a reason to stay and explore your products and services.

An About page is one way to do that – especially if it’s well-written and genuine. It also lets visitors know who they’re dealing with before making any purchases or signing up for any services.

Start by sharing your life story before starting a business, such as jobs you had or your work history – like Transferwise’s About Us page does.

(Source)

Here are some more tips to help you write an About page that will help visitors get insight into what makes your business unique:

• Describe who you are and what makes your business unique. The voice of your website must match the tone of your writing elsewhere on the site – so if it sounds like you have a conversational tone in other parts of the site, ensure this section is also casual and friendly.

• Give readers an idea of what they can expect from your piece of content, so they’ll know if it interests them.

• Tell the story of how you came up with the idea for your website.

Most importantly, tell them why they should stick around for longer than just one pageview — don’t just send them on their way after reading this introduction!

How to Write a Pricing Page

A pricing page is more than just a list of prices. It’s a marketing tool that helps you sell more products and services. The key to writing an excellent pricing page is understanding your audience, knowing what they want, and giving it to them.

Pricing pages typically fall into two camps:

The “I’m clueless and offer everything in the world, so you can pay me whatever you want” camp. This is a great way to make money, but it doesn’t help you understand your customers or build a brand.

The “I’m an expert and know exactly what I want to charge for everything we do” camp. This is also a great way to make money, but it takes time to figure out what you want to charge for everything you do.

In between these two extremes lies a happy medium where you can offer multiple options with clear pricing and benefits for every one of them. You just need to know how to find that sweet spot.

Here are some tips for writing a pricing page that will help you find that sweet spot and convert customers:

• Clearly explain what each tier offers and why it’s worth it.

• Give examples of specific features and benefits that illustrate how each tier can help users achieve their goals.

• Be as specific as possible about what is included in each tier (and why it matters)

• Include testimonials from satisfied customers

It’s your turn now to convert visitors into customers!

Don’t underestimate the power of a good piece of copy. There are many great resources available on what to write and how to write it, but you also need to consider timing and SEO. Keep these key factors in mind as you put together your next piece of copy for any website, and you’ll be well on your way to better engagement.

The post Website Copywriting: The Ultimate Guide appeared first on Alex Birkett.

Headlines are ultimately what will make or break your sales success.

Headlines are like first dates: they have to be interesting enough to grab your attention and make you want to know more.

But do you know how to craft a killer headline that sells?

So how do you get someone to read the rest of your article? Make a good headline! But what makes a good headline? What are some ways to write killer headlines? What are the tools required for creating great catchy headlines?

We’ll cover many angles of great headline writing, so feel free to jump around with this table of contents:

• The Secrets Behind Successful Headlines That Make People Click, Read, and Share
  • 1. Curiosity Gap
  • 2. Newsjacking
  • 3. Arousing awe, shock, and fear
  • 4. Controversial statements
  • 5. Problem/solution headlines
  • 6. Contains an outrageous promise
• How To Compose the Best Headlines That Make People Click (And Read Your Content)?
  • 1. Make Reference to Your Target Audience
  • 2. Add Benefits of What You’re Producing
  • 3. Include Quick Ways to Do Something
  • 4. Follow the 4 U Structure
  • 5. Use the Keyword Near the Start of Your Headline
  • 6. Keep Your Headline Simple – Readability is king
  • 7. Use the Reasons Why Headline
  • 8. It Hints at a Relevant Context
  • 9. Include Numbers in Your Headlines
  • 10. Use Power Words in Your Headline
• Tools to Help You Create Catchy Headlines
  • Jasper 
  • Copy.ai
  • CoSchedule Headline Analyzer 
  • HubSpot: Blog Ideas Generator

The Secrets Behind Successful Headlines That Make People Click, Read, and Share

There are a few obvious factors that make headlines stand out like neon signs on a dark street corner, including:

1. Curiosity Gap

Curiosity is a powerful trigger of human behavior, and it’s what makes a good headline so effective.

A curiosity gap is when you create an initial question in the mind of your reader that they want to know the answer to. You can then provide the answer in the body of your article or blog post. If you do it correctly, you will have your readers hooked and reading on until the end.

Andrew Davis, a marketing keynote speaker, defines the curiosity gap as the gap between what you know and what you want to know. You can use this gap to get your readers’ attention.

(Source)

In his seminal paper, the Psychology of Curiosity: A Review and Reinterpretation, researcher George Loewenstein called the psychological state of feeling deprived because of missing information the “curiosity gap.” He explains that curiosity occurs when a person focuses on a gap in his knowledge and feels the desire to resolve this deprivation.

I’ll give you an example: “What You Don’t Know About Your Brain Is Killing You.”

This headline makes you wonder what it is that you don’t know about your brain and why it’s killing you. It also makes you want to read on and find out what it is that he doesn’t want me to know about my brain!

So how do you create a good curiosity gap headline?

Let’s go back to our example: “What You Don’t Know About Your Brain Is Killing You.”

This type of headline works because it uses a question mark at the end, which makes us curious about what it could be that we don’t know about our brains. The word ‘killing’ also adds an element of urgency to it, which makes us think that if we don’t find out about this secret soon, then it may be too late!

That said, make sure that you give your readers what they want from your headline, or else it might be seen as clickbait.

(Source)

Here’s another example of a headline that successfully uses a curiosity gap to entice readers to click:

(Source)

The headline gives the reader a few details about the story but leaves out the most important one: how did the author get stuck in the blizzard?

Dean Kaplan, CEO of The Kaplan Group, also suggests,

When your audience reads a headline with a well-crafted curiosity gap, they feel compelled to read the rest of the article to learn more.

For example, if you were to write an article about using psychological techniques in your headlines, your headline could be: Should you use psychology to compel people to read your headlines? This article makes the audience think about how they could use psychology when they write their headlines and makes them curious about the pros and cons of using this technique. Now they really want to find out more, so they click on your headline to read the full article.

2. Newsjacking

Newsjacking is the art of piggybacking on news stories to promote your business.

The idea behind newsjacking is to identify a trending news story and create content around it. The content you create should be relevant, timely, and shareable. This can help you get more exposure for your brand and generate traffic to your website.

You can newsjack any topic, but you need to be careful not to hijack something that’s too sensitive or controversial. You also want to make sure you’re adding value by giving people some actionable advice or tips on how they can take advantage of the news.

If there’s a recent event or news story that relates to your industry or niche, then use this as inspiration for the title of your blog post.

For example, if Apple announces its new iPhone, then write an article called “How To Put Your Business On The Map With The New iPhone” or something similar. This will make people want to click on your post because they want to find out more about what Apple has announced.

Here are some tips and tricks for using newsjacking in your headlines:

• Find an event or trend that’s currently trending in the news and use it as an opportunity to create content around it (i.e., “How Your Business Can Benefit from the New Tax Law”).

• Look for trends that are happening locally and offer resources or advice based on what you know about your industry (i.e., “5 Ways Restaurants Should Be Using Instagram Stories”).

• Use real-time events as an opportunity to share how-to guides or tips that will help people deal with those situations (i.e., “How To Handle A Customer Complaint On Social Media…”).

3. Arousing awe, shock, and fear

Humans are naturally drawn to drama, so you can use this to your advantage by creating headlines that evoke fear, shock, and awe. These emotions are often evoked in readers by writing about controversial topics or making bold claims.

This may sound like common sense, but many people forget this when writing their own headlines.

Here are some examples of how you can use psychology to create powerful headlines:

• Awe: This emotion is created by writing about something new or exciting that hasn’t been done before or writing about something that’s difficult to achieve (like losing 100 pounds). For example: “The ten most difficult things you’ll ever do” or “The secret to weight loss” will both arouse awe in readers because they’re looking for an answer to their problem, and they want it fast!

• Shock: This is the power of being startled or scared by something unexpected or unpleasant enough to make us pay attention right away and find out what’s going on without delay. For example: “You Won’t Believe What Happens Next!” (It must be something awful!)

• Fear: Fear is a powerful motivator. If you’re writing a headline for a website that sells information products, you can use fear to motivate people to buy your product. If someone wants to lose weight, for example, you could write “10 Foods You Should Never Eat on a Diet.”

For instance, this post by Tim Ferris, “Some Practical Thoughts on Suicide,” garnered more than 10,000 likes on Facebook.

(Source)

It arouses awe, shock, and fear. The word “some” suggests necessary thoughts, making it a powerful word in this context. Likewise, the word “practical” makes readers feel that the author is offering useful advice rather than lecturing them on a subject they have no interest in.

Muskan Rai, Writer at WebHostingAdvices, also shared that her company’s click-through rate always rises when they include a shock component in their headlines.

Rai says,

“We consider ways to spice up our title and write it in a way that immediately attracts people. A strong, outspoken, or provocative statement is a definite method I use. Because our brains need novelty, surprising headlines are winning headlines. When we experience unexpected good occurrences, our brain’s pleasure regions are more “turned on” than when we experience predicted happy events.”

4. Controversial statements

When people are faced with a decision, they will often make it based on emotion rather than logic. This is why controversial headlines work so well.

Controversial statements get people’s attention and make them want to read more. To understand why this works, let’s look at two types of thinking: System 1 and System 2.

(Source)

System 1 thinking is fast, automatic, intuitive, and emotional; System 2 is slow, deliberate, analytical, and logical.

When you see an article title that provokes an emotional response, it’s because your brain has been hijacked by System 1 thinking — it’s hijacked because you’re trying to do something else (like read an article), but the headline has triggered an emotional reaction that prevents you from focusing on anything else for a second or two.

This hijacking makes sense because the human brain evolved over millions of years in order to survive in a dangerous environment – it had no time for logic when there were saber-toothed tigers around every corner!

This is the reason why clickbait sites like BuzzFeed and Upworthy thrive. A controversial statement is something that will make people wonder, “How can that be?” or “That can’t possibly be true!”

While this isn’t a good strategy for all types of content, it can be used when you’re trying to drive traffic. For example, an article titled “Why You Should Never Use A Company’s Stock Photos” might generate more clicks than one titled “Using Stock Photos in Your Blog Post.”

Or if you have a blog post about how to organize your home office, you could write a headline like: “5 Ways To Organize Your Home Office Without Spending a Dime.”

5. Problem/solution headlines

As the statistics show, the most popular types of posts, according to the stats, are how-to articles – which make up 76% of all blog content. People are always looking for solutions online, so it makes sense that these posts are so popular.

Another reason problem/solution headlines are used frequently in marketing is that they present something that is relevant to your audience while also providing a solution to their problem or question.

When you use words like “how to,” “why,” and “what” in your headline, you let people know they’re going to get something of value from reading the post.

(Source)

For example, if you were writing an article about how to lose weight, then one of the best ways to do this would be by using a problem/solution heading that says something like “How To Lose Weight Fast And Safely” or “The Best Way To Lose Weight Without Dieting!”

Here’s how it works:

First, you identify a problem. For example, you could say the problem is with the audience’s diet.

Next, you present a solution to that problem. So, in this case, you might offer five tips on how to improve your diet.

Problem/solution headlines are so popular because they’re clear and easy to understand. They also suggest that there’s more information on the page — exactly what people want when they visit an article.

6. Contains an outrageous promise

An outrageous promise is a benefit that you’re offering to readers (usually in the form of a statement). It promises that your article or ad will help them solve a problem or give them some insight into something they’re interested in learning more about.

The bigger the problem you’re solving for people, the more likely they are going to be interested in reading your content.

For example, if you own a dog kennel business and have an ad for “dog walking services” in front of someone looking for such services, then your headline should say something like “Get Your Dog Walked Every Day at No Additional Cost!” This is much more effective than simply saying, “Dog Walking Services Available Here!

This headline, “How to Hit 1 Million Visitors in One Year of Blogging” by Becky Mansfield, promises a huge benefit: You can get one million visitors on your blog in one year.

(Source)

1 million visitors in a year may seem like a stretch, but every blogger will want to find out how to make it happen. Even people who are skeptical about the outcome will be curious to see what the secret is. And sure enough, the article went viral on Pinterest – it received more than 26,200 repins.

How To Compose the Best Headlines That Make People Click (And Read Your Content)?

Here are some writing tips to create effective headlines:

1. Make Reference to Your Target Audience

This is a good way to ensure that your content appeals to the right people, and it can help you avoid wasting time on people who aren’t interested in what you’re selling.

For example, if you’re writing an article about how to make money online, don’t use a headline like “How I make $50,000 per month.” This could work for some people, but it won’t appeal to everyone.

Instead, try something like “How I earn $2,000 per month from my website with this simple strategy.” The second headline is more specific and more targeted toward those who are looking for ways to make money online through their website.

Here’s another example:

​​If you’re writing an article on how to use social media marketing tools like Facebook, then yes, there’s a good chance some people will read it. But if you write an article titled How Facebook Marketing Can Help Your Small Business Grow… then there’s no doubt that more people will read it.

Not just that, Alexander Reid, Content Editor at TriviaWhizz, suggests using “Are You” or “Do You” to target your audience.

An example of the use of the formula is “Leaders – Do you want to make your workplace more inclusive?” Or, “Parents – Are you looking for ways to get closer to your children?”

Reid shares,

“This formula is one I personally love. It directly and clearly states your target audience while pointing a question to them. It works amazingly to pique the interest of your target audience by directly asking them a question. It arouses their curiosity, and they would want to know the answer to the question in the heading.”

2. Add Benefits of What You’re Producing

People don’t care about what you are creating. They don’t care about the features of your product or service. And they don’t care about how you’re different from your competition.

They care about what they can get from you.

The trick to creating an effective headline is to focus on benefits instead of features. Benefits are what people get out of something; features are what something is made with or what it does. For example, “Our phone is made of plastic” describes a feature, while “Our phone is waterproof” describes a benefit.

3. Include Quick Ways to Do Something

If you want to make your content go viral, include a quick way to do something in the headline.

For example, if you’re selling a training course, write a headline like this:

“How to Lose Weight Without Dieting [In 5 Easy Steps]”

As Robert Warner, Head of Marketing at Virtual Valley, suggests,

“People love quick and easy solutions. They want their every problem to vanish like a snap. And that’s why, when you write headlines like ‘Quick ways to learn driving’ or ‘Quick ways to lose weight at home.’ Quick and easy solutions move people. Therefore, I enjoy writing them in my headlines because these headlines bring more clicks, which is a dream of every copywriter and content marketer.”

4. Follow the 4 U Structure

You’ve probably heard of the 4U structure before. It’s a great way to write headlines that grab attention and get you more clicks.

The 4U structure is simple: Unique, Ultra-specific, Useful and Urgent.

(Source)

Here’s an example of how it works:

“How to make money from your blog” is a headline that does not follow the 4U structure. It’s not unique (there are thousands of articles on this topic), it’s not ultra-specific (it doesn’t tell you which blog), and it’s not useful (because there are many different ways to make money from blogging). Finally, it’s not urgent because waiting until tomorrow to read this article will not affect its usefulness in any way.

Tiffany Homan, Editor for the Rental Property Calculator says,

A better headline would be “How I made $100 with my blog in 30 days.” This is much more specific, useful, and urgent because now we know exactly what we can expect when we follow this guide.

When you want to write a catchy headline with the 4 U’s structure, you need to make sure the headline stands out from the other headlines hence making it unique. You also need to make sure you are being very specific in the headline, which appears as “helpful content” for your audience. Plus, it requires adding a timeframe for showing urgency.

If you follow the 4 U’s structure, your headlines will start to convert more audiences to subscribers or customers. This technique also applies to social media and marketing copies.

5. Use the Keyword Near the Start of Your Headline

Don’t think of your headline as just a title. Instead, think of it as a tool to help your readers find what they’re looking for.

If you’re writing an article that includes the keyword near the start of the headline, there are two main benefits:

• It gives you a better chance of appearing higher in search engine results because Google gives preference to headlines that include keywords at or near the beginning.

• It allows the reader to quickly scan through all your tags and see if any match their search query.

Lisa Banks, Chief Content Strategist for SaaSpirin, suggests,

The headline is used as the H1 tag in a blog post, and by default, it usually becomes the title tag, too. So it’s common knowledge that you must use the keyword in the headline if you’re optimizing blog content for SEO. What not everyone knows is that you can gain an edge by using the keyword earlier in the headline. (And especially if you’re a smaller website, why not take advantage of every technique you can, right?!)  

Lisa shares an easy format to use the keyword early in your headline:

Keyword – What We’ll Tell You About It. For example: Blog Goals – How to Set Realistic Growth Targets.

This headline is from an article in their knowledge center that they optimized for the keyword “blog goals” and is one of their best-ranking pieces of content.

6. Keep Your Headline Simple – Readability is king

You don’t always have to be fancy or clever in your headlines — just keep it simple and straightforward. You don’t want to try too hard with your headline because then readers might think that you don’t know what you’re talking about (which can also turn them off).

Helene Fleischer, Content Marketing Manager PolicyMe, agrees,

“I like to start from the “constraint” of word count. Not necessarily what the CMS will allow as a maximum, but I try to ensure that the headline takes up no more than two lines of space when viewing on mobile. Let’s face it, no one is reading your blog post word-for-word. I can go on forever about different ways to make your content more skimmable and easy to follow, but in regards to headlines: Keep it short, tell me what the piece is about, and avoid $5 words like the plague. Readability is king!”

7. Use the Reasons Why Headline

The Reasons Why Headline is a great way to write headlines that compel people to click. It works by answering the question “Why?” in the headline, and it’s a powerful way to get your point across.

Nely Mihaylova, Content Executive at Scooter Guide, says,

“The Reason why paradigm is yet another powerful tool to use while learning how to write headlines. It’s not even required to use the phrase “reasons why” in your body text; instead, simply include a numbered list of the benefits or advice from the product in the body text before including it in the headline. The fundamental idea behind the popular blogger “list” articles is this technique.”

Here are some headline examples:

Why You Should Never Share Your Passwords with Friends or Family

Why an Astronaut Wants You to Know the Truth About the Moon Landing

This headline formula has been used by some of the most successful websites around (like BuzzFeed) and is perfect for any website that wants to get more clicks on its articles.

8. It Hints at a Relevant Context

Robert Weller, Principal Content Strategist, toushenne.de, is of the belief that there is not one factor or formula that makes a good headline.

First, context is extremely relevant. If people are asking “why” and the headline contains “how to”, then this won’t trigger them. Serving search intent, for example, is crucial, but if the search is not the source, then a different headline might be more effective to stick out and grab people’s attention.

Weller also shared some of his “best practices”  that he derived from his own headlines:

• Include numbers as a preview of the scope. If someone is looking for THE BEST camera, best to write an opinionated article and a headline such as “7 reasons why [Brand Model] is the single best camera out there.”
• When headlining products or landing pages, communicate features (what), benefits (why), and personal value (how).
• Ask questions to trigger curiosity, opinion, and emotion and start an inner dialogue.
• If you are a strong brand, include your brand name to create instant trust.

9. Include Numbers in Your Headlines

Numbers in headlines are a good way to get your readers’ attention and keep them reading.

They can make your content more effective, especially if you’re trying to convince people about something or if you want people to take some sort of action. According to Kristina Gligorovic, Marketing Manager at Localizely, people love numbers.

For example, if you’re writing an article about how to lose weight, the headline “Lose 10 Pounds in 10 Days” will probably get a lot more clicks than one that says “Lose Weight.”

The second headline is vague and doesn’t tell readers what they’re going to get out of reading the article.

The first headline gives readers an idea of what they can expect from reading it, which makes them more likely to read on.

10. Use Power Words in Your Headline

If you want to write great headlines and get them noticed, you need to add power words. Power words are great ways to add personality to your headlines because they help trigger emotions in readers.

If you’re unsure what a power word is, it’s an adjective that describes a feeling or an emotion. For example, “exciting,” “daring,” “confident,” and “relaxed.”

Kristine Thorndyke, Founder of Test Prep Nerds, says,

“Using power words in your headlines can elicit an emotional response in potential readers and increase the conversion rate. When utilized effectively, power words can elicit curiosity, greed, curiosity, fear, lust, etc.

When writing these headlines, first consider what type of emotional or psychological response you hope to arouse from the reader, then a quick google search for the “emotion+power word” will give you plenty of power words to choose from for your headline.”

Tools to Help You Create Catchy Headlines

If you are looking for tools that will help you create headlines that catch the attention of your readers and make them want to read more, here are some of my favorite tools:

Jasper

Jasper AI is an incredibly popular AI content writing tool. It works by allowing you to input information about your topic, and then it uses artificial intelligence (AI) to generate a range of different options for your headline. This means that it doesn’t just produce one option but instead provides several different versions for each topic.

It even has a template designed specifically to help you create headlines. You just have to enter your product description, your target audience (customer avatar), tone of voice, and company/product name, and you’re good to go.

Once you enter your details, Jasper will display multiple outputs for each input. You can favorite the ones you like and trash the ones you don’t.

This way, you can create headlines for your blog posts, website copy, social media, paid ads, and email marketing. Aside from this, you can use Jasper to create a variety of content, from subject lines and descriptions to long-form articles and short blurbs.

Pricing:

Starts at $24/mo for up to 20,000 words/mo.

Copy.ai

Copy.ai is somewhat like Jasper and lets you create catchy headlines, social media captions, product descriptions, blog intros, and a lot more. However, it’s more geared toward short-form content and copywriting.

It has three tools for headlines:

• Facebook Headline
• Google Headline
• Subheader

Just like Jasper, you’d be prompted to enter details like your product/brand name and description and pick from a tone of voice.

A set of options will appear when you click the “Create Content” button. You can also choose to make more variations of a specific output.

Pricing:

Starts at $49 per month for up to 40k words. There’s also a free trial that allows you to create up to 2,000 words per month.

CoSchedule Headline Analyzer

CoSchedule’s headline analyzer lets you see what your headline looks like on social media platforms and on Google searches. It will also give you an overall score of how well your headline is performing.

Just put in your headline, and it will tell you all of the elements that make a good headline, such as:

How many words should it be?

How many characters should it contain?

What is the reading grade level?

You can also check out your SEO score and get suggestions on current rankings, keyword topics, and search competition. However, it comes with the premium version of the tool that starts at $109 per year.

HubSpot: Blog Ideas Generator

Hubspot is one of the leading marketing tools in the world. Their blog has many great articles on marketing and business.

It also offers a blog idea generator that is not as popular as its other tools.

The HubSpot Blog Ideas Generator is a free tool that will help you come up with new blog post ideas based on your keyword.

Simply enter a keyword, and the tool will provide you with a list of suggested blog topics.

You’ll start out with only five ideas to choose from. But once you enter your details like company name, email address, and more, you’ll get access to about 100 additional topic ideas.

What makes a good headline? The same thing that makes anything good: A little bit of substance and no filler

That’s the key to headline writing: giving your reader a sense of anticipation. You want them to read your headline, to entice them with the promise of knowledge that they then consume in the body copy.

There are no tricks here, no gimmicks. No secret headline formulas. Just solid writing and a little bit of what I like to call “substance,” that one ingredient missing from bad headlines that make it easy for readers to see through. And finally, don’t forget to A/B test your headlines!

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