Ahrefs is one of my favorite SEO tools. I use it nearly every day. But it’s not for everyone. It’s expensive, and recent pricing changes have made it infeasible for many teams to adopt. Luckily the SEO software landscape is vast. There are tools that compete head-to-head with Ahrefs as well as many point solutions … Read more
So you wanna master the art of attracting attention, enticing people to read your copy, and make ’em pay for whatever it is you’re flogging? Great! Headlines are ultimately what will make or break your sales success. Headlines are like first dates: they have to be interesting enough to grab your attention and make you … Read more
I started my agency as a side project while working full time on growth at HubSpot. Back then, it was simple enough to work on clients on nights and weekends. We were small and only used contractors, so we didn’t need to worry too much about growth, hiring, finances, etc. Now, we’re ~10 people and … Read more
AI copywriting tools have come a long way. For most of the content I write now, I use AI writing software to help me at least outline the piece, if not generate net new copy for me. After trying dozens of them, two of my favorites are still Jasper AI and Copy AI. In this post, I’ll cover: Jasper … Read more
For every incredulous spectator out there, there are probably 5 other people quietly producing more and better content with the use of AI powered copywriting tools. The use cases for these tools are broad. Some tools purport to write an entire long form blog post for you in minutes; some, however, are just meant to … Read more
Here’s the thing I’ve learned about AI writing software: It’s not meant to be perfect. It’s meant to be useful. You’re not going to find an AI writing assistant that completely replaces humans. Or rather, if you try to take the human out of the equation, your content is going to suck and it’s not … Read more
Unless you’ve been living under a rock, you’ve probably heard a lot of hype over AI writing software. There are a stunning amount of tools in this space, many of which I’ve covered on this blog (including Jasper, in detail). Two of the most popular ones are Jasper and Writesonic. Both products are built on … Read more
When it comes to AI writing platforms, Writesonic is one of the most popular and well-known options out today. They were only founded a few years ago (2020), but have quickly risen to prominence. In 2021, they went through Y-Combinator and later that year they raised their seed round. Now, they’ve got 300,000+ users and … Read more
I love writing, but I hate writing ad copy. Give me a 5,000 word long form blog post, and I won’t flinch. However, ask me to write copy for a Facebook ad, and I’ll spend all day staring at a blank interface. I’m not sure why; it’s so much pressure writing short form, direct response copy. … Read more
I won’t bury the lede: Surfer SEO is one of my favorite content marketing tools — full stop. I’ve been using it for under a year, and it’s quickly become one of my most used tools in my arsenal. But as the founder of a content agency, I’ve also used tons of other content optimization tools. … Read more