Most people can write one good blog post. But one good blog post doesn’t drive results. A thousand good blog posts drive results. This constant demand for fresh, engaging content to captivate both the audience and search engines is a real pain point for many marketers and content creators. However, there are ways to streamline … Read more
It’s easier than ever to start a SaaS business, but harder than ever to grow one. This is true now. And if I had to bet on it, distribution will be increasingly advantageous as SaaS gets easier to build with new technology, AI, and agents. Many SaaS verticals have become crowded or even commoditized. Thus, … Read more
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased, he indeed runs a B2B SEO agency) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll help you marry the right SEO agency to your specific … Read more
While AI isn’t automating the entire job of SEO away, smart marketers are augmenting their human resources with AI writing and optimization tools. SEO is a broad category that includes technical SEO, content creation and optimization, promotion, and more, so this list will include 11 of my favorite AI SEO tools across categories. The 11 … Read more
Writing newsletter subject lines is a lot of work. You want to capture your subscribers’ attention, entice them to open your email, and deliver on your promise. But how do you do that in a few words? And how do you stand out from the hundreds of other emails in their inbox? In this article, … Read more
Your personal bio could be the deciding factor in whether someone hires you, follows you, or buys from you. However, writing one isn’t the easiest task in the world. It’s especially true if you’re one of those people who gets stage fright just thinking about having to talk about yourself. So, how do you muster … Read more
In the second decade of the 21st century, where all your competitors are doing whatever they can to capture the market, building an online presence is more than getting a company website and leaving it there. I know, I know, postmodernism and its woes! But it’s not all that bad. You can use your online … Read more
Writing a LinkedIn headline isn’t rocket science. But this subtle display of our experience and expertise goes a long way in helping you stand out for opportunities. Whether you’re searching for a new job, hoping to get speaking or gig opportunities, or using LinkedIn to sell and promote your product, your LinkedIn headline is the … Read more
The best website copywriting is a mix of art and science. It’s an art because it’s creative, but only some writers can be good copywriters. You need to use words in ways that make people want to read your content and stay on your site. You need to understand the art of persuasion and how … Read more
So you wanna master the art of attracting attention, enticing people to read your copy, and make ’em pay for whatever it is you’re flogging? Great! Headlines are ultimately what will make or break your sales success. Headlines are like first dates: they have to be interesting enough to grab your attention and make you … Read more