Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees … Read more
After I sent my “how to write well” article to my email list a few weeks ago, I got several questions about my writing routine. I’m going to be honest, it’s not the most structured or meticulous. But I do write a lot, so here it is… What to Do When You’re Too Busy for … Read more
As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice to speed up others’ progress. Writing down some career advice for a new employee, I realized something obvious: Any advice I give says much more about me than it does about the receiver of the … Read more
As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing startups Data analysis/data science Writing I believe entrepreneurship is a human trait, but I made sure to join the earliest stage startup possible after college to learn the ropes. Data analysis isn’t intuitive, especially probability … Read more
“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen to a marketer embarking on setting up a content program is also the most common. It goes like this: The Death Spiral of Nearly All Content Programs You see some success stories, perhaps from competitors … Read more
Alright, here we go, another list of content marketing technology! (Silence from the audience) Well, this one will be different. (Drumroll) The 33 Best Content Marketing Tools in 2025 Google Docs Evernote WordPress ButterCMS Webflow Ahrefs Clearscope SEMRush Serpapi.com Screaming Frog Yoast Grammarly Mailshake Buzzsumo Sprout Social Mailchimp Vidyard Loom Zoom Trello Notion Airtable Google … Read more
(Skip to this section if you want to ignore additional exposition, rants, and context, and just learn what the Editorial Cabinet tactic is and how to use it. You should know, however, that people who always seek the summary or TLDR version tend not to be as interesting in conversation. Caveat Emptor.). You know that … Read more
As an acquisition marketer, you speak in the language of CTAs, CPAs, CTLV, ROAS and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. Actually, there are … Read more
Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to be unmeasurable, emotional, and yet, still perceived as important (especially in larger companies and in consumer spaces). Despite this clearly being a false dichotomy (why can’t performance channels build the brand, too?), it’s also directionally … Read more
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)