Let’s skip the intro and get into identifying your target audience. This is a long piece, so here’s a table of contents so you can navigate to the answer you’re looking for: What is a target audience? Target audience vs. buyer persona Why is identifying the target audience useful 1. It will help you design … Read more
I started working on Omniscient Digital with my co-founder, David Ly Khim, in 2019. Both of us harbored dreams of entrepreneurship and had been doing a lot of individual consulting. We had wanted to build a SaaS product, but when we found there was demand for our content services, we jumped at the opportunity. For two … Read more
Speedwrite is a free tool that makes it incredibly easy to rewrite paragraphs and paraphrase content. Many people love the tool, but others are looking for good alternatives to Speedwrite. While it is effective at paraphrasing content and getting it done fast, it leaves many features on the table and has many limitations. What is … Read more
Looking for the best Copy AI alternatives? I’ve used most of them. At first, I was skeptical of AI copywriting tools. Do they even work? Are they coming to take my job and stamp out the flame of human creativity in creating written content? A mindset shift is required. Tools like Copy AI aren’t going to … Read more
720,000 hours of video are uploaded every day to YouTube. Yet the vast majority of videos receive very few views: Image Source While making content is getting easier every day, breaking through the noise and competition is getting more difficult. And here is where YouTube SEO can become your secret weapon to building your channel and audience. Table … Read more
I’m a big fan of Clearscope. However, it’s not in everyone’s budget range. And some companies have different needs when it comes to content optimization and on-page SEO writing. In my case, I also run my personal blog and pay for all the software out of pocket. So when it came time to look into … Read more
I hate to break it to you, but there’s no such thing as “the best content marketing agency.” But there is the best one for you. Whether you’re a startup, scale up or enterprise; whether you’re in ecommerce, lead generation, or B2B SaaS – there’s an agency out there for you, and hopefully this list … Read more
Why do some funnels convert like crazy, and others fail to move the needle? While there are many factors in the conversion optimization equation, you can boil a lot of it down to this: does your experience convince people to take the desired action? One of the classic books in this field is one you’ve … Read more
Everyone wants a piece of cake, but no one wants to bake one. At least, not your customers. Your job is to sell the cake and make sure it gets delivered fresh and on time. If you want your customers to take you up on your offer, you need to know how to write product … Read more
I’ve riffed on the best SEO tools – from SERP Trackers to reporting software. But what about tools that can actually help you write and therefore rank? Afterall, it’s easy enough to do some basic keyword research. Even easier to track your rankings once they’re published. But the hard part is in the middle – … Read more