Everyone wants a piece of cake, but no one wants to bake one. At least, not your customers. Your job is to sell the cake and make sure it gets delivered fresh and on time. If you want your customers to take you up on your offer, you need to know how to write product … Read more
I’ve riffed on the best SEO tools – from SERP Trackers to reporting software. But what about tools that can actually help you write and therefore rank? Afterall, it’s easy enough to do some basic keyword research. Even easier to track your rankings once they’re published. But the hard part is in the middle – … Read more
SERP tracking tools are a major key to doing SEO at scale. SERP tracking includes historical keyword rankings, current rankings competitor tracking, Google SERP features, and one thing that I like to call the “Surround Sound Strategy.” What’s a SERP Tracking Tool? 5 Features to Look For A SERP Tracking Tool logs and measures what … Read more
One of the biggest challenges facing small business owners is keeping their schedules organized. With more meetings, seminars, client calls, and events, it becomes more difficult to manage time. Appointment scheduling software automates calendar management and helps small businesses manage time more efficiently. Businesses can easily connect with customers at times that are convenient for … Read more
Whether you’re starting a new website or redesigning your current one, there’s a good chance you’ll be using a CMS. The question is, though…what CMS solution should you choose? CMS solutions can save time and money (free up valuable developer time) in the long run, but getting started with them can be challenging. If you … Read more
I never thought I would use an AI Copywriting tool. I felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence software. However, I’ve changed my mind. The AI copywriting tools that are now available are awesome for writing product descriptions, ad copy, social media … Read more
Statistics suggest that 72% of customers are likely to engage with brands and messages customized to their specific concerns. Automatically adapting your customer experience based on past behavior is the way to get new customers and get them to come back time and time again. It’s the golden rule of marketing. Personalized emails, personalized advertisements, … Read more
Trying to start a podcast? You and everyone else. Lots of podcast hosting platforms out there now – many easy, cheap, and good. Even a dummy like me can use them (I run a little podcast, too). What is Podcast Hosting Software? A podcast is a free on-demand digital audio or video file download that … Read more
In addition to getting rid of repetitive tasks through automation, customer and employee needs are evolving, leading to an increase in the adoption of business automation software. Some companies are looking to use one automation platform to improve the efficiency of their business processes. Others are looking for business automation software that will help them … Read more
A good SEO reporting tool is a necessary investment for any team investing in organic search. Frankly, it’s table stakes. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time. Apart from helping … Read more