You already know how important email marketing is for your business. But are you sending boring, salesy emails? At best, they don’t work for you. At worst, they can hurt your reputation. Neither option is looking appealing. On the contrary, email marketing applications allow you to manage and send highly targeted and personalized email campaigns … Read more
Want to optimize your website? This post will give you 26 of my favorite website optimization tools. What Are Website Optimization Tools? Website optimization tools help you optimize the performance of your website. How does this differ from conversion rate optimization tools or a/b testing tools? Well, in my opinion, website optimization tools are more … Read more
The world of SEO software is crazy. As the founder of a content marketing agency, I’m spending a massive amount of time using SEO software. For the size of the industry, it has always impressed me just how many SEO tools there are out there. Perhaps it’s because there are so many tinkerers, builders, hackers, … Read more
Email marketing is officially one of the best ways businesses can increase their website traffic and revenue. According to a report by Statista.com, approximately 300 billion emails were sent and received every day worldwide in 2020 alone. The latest stats also show that 87 percent of marketers use email marketing to distribute their business content. … Read more
Sendinblue and Mailchimp are two of the most popular email marketing platforms. Big differences between the two. But, which one is the best for your business? Sendinblue vs. Mailchimp: Overview Sendinblue: Sendinblue is a popular email marketing tool aimed to send emails with ease and simplicity in mind. It’s an email marketing automation platform that … Read more
Making enough sales to meet the revenue goal is always an uphill battle. Add on your efforts to copy/paste data, develop reports, and more – and it gets more overwhelming. But what if there was a tool that could help you automate these repetitive tasks? A tool that could wire together several funnel stages, engaging … Read more
Creating landing pages that convert is a key part of marketing any business online. But actually, building the pages? That’s another story. Thankfully, there are some amazing landing page builders available which will enable you to create beautiful landing pages without the need to hire a developer. If you’re not already using landing pages for … Read more
I’ll admit it. “Make money blogging” sounds like a topic well suited for a YouTube ad featuring a rented mansion and Lamborghini. But clearly it’s possible to monetize a blog. In fact, I monetize my blog! I also run an agency that literally works to help companies drive revenue with blogging. Every company who runs … Read more
As of 2019, the marketing automation software industry was worth $3.3 billion and by 2024, it will be worth $6.4 billion. So as you look for the best marketing automation software to use in your business, you have lots of options to choose from and as time goes by, it won’t get any easier. Your … Read more
A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more