There’s no shortage of books about CRO.
Not all of them are good, of course. Some are, some aren’t.
Personally, I think you should read one, maybe two books, specifically about conversion optimization. Other than that, you should go directly to the seat of knowledge.
Updated March 2018. I’ve never been much of a New Year’s Resolution type of guy. I hate the swarms of new people in my gym January through Mid-February. But, I did come up with a resolution of sorts a few years ago that totally revolutionized my life. Now I set this goal each January 1st: … Read more