Alex Birkett 
This article is about finding flow and fulfillment in your work. But more importantly, it’s about avoiding despair, boredom, and frustration. This was written to solve my own problem. For a while, I wanted to tear my hair out and didn’t realize what was actually wrong. Ostensibly, my career was progressing, but I felt uninspired, … Read more
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I’ve been doing these since 2016 (2017, 2018, 2019) and find them fun and useful. 2020 Was a Good Year … Read more
Reading has always been a large part of my life, but this year in particular, I read a ton — 51 books. The global pandemic pushed everyone indoors, and I didn’t know what to do with that time other than work, read, workout, and play music. Thus, I’ve had a great year for reading (#silverlinings). … Read more
Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees … Read more
A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact of new features (and avoid the risk of negatively impacting growth metrics) or a marketer hoping to optimize a landing page or newsletter subject line, experimentation is the tried-and-true gold standard. It’s not only incredibly … Read more
“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations. But like “freedom,” “morality,” and “consciousness,” this elusive phrase seems to evade universal understanding. That’s to say: what the hell does a “data-driven company culture” even mean? What is a “Data-Driven Company Culture,” Anyway? A … Read more
After I sent my “how to write well” article to my email list a few weeks ago, I got several questions about my writing routine. I’m going to be honest, it’s not the most structured or meticulous. But I do write a lot, so here it is… What to Do When You’re Too Busy for … Read more
You and your team could be getting much more out of your data. The purpose of data, after all, is to make better business decisions through the reduction of uncertainty. But data has tons of limitations, and by itself has no inherent value. You need a human to interpret the data and determine a course of action. … Read more
As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice to speed up others’ progress. Writing down some career advice for a new employee, I realized something obvious: Any advice I give says much more about me than it does about the receiver of the … Read more
“The money’s in the list.” Whether you want to share recipes with friends, marketing tips with colleagues, or build a burgeoning content business, you need an email newsletter. Course, you gotta have some tools to build your list – a good lead capture form (pop up or just a regular old static web form). And then … Read more