Alex Birkett

Alex Birkett is a product growth and experimentation expert as well as co-founder of Omniscient Digital, a premium content marketing agency. He enjoys skiing, making and experiencing music, reading and writing, and language learning. He lives in Austin, Texas with his dog, Biscuit.

What I learned about content marketing at CXL

by

I always wish that more people would document their learnings as they go through a process. We often get post-hoc analyses that are cleaner in retrospect and spoken about from a 10,000 foot view.

A big part of my job at CXL was to do content marketing – create great shit, promote it, grow traffic, leads, etc.

Luckily, I did document a lot of what I learned while going through it.

This post covers a lot of what I’ve learned about content marketing and doing it well (in the context of CXL’s business, at least. May or may not apply to yours).

Read more

3 Things I’ve Done in R in 2017 So Far

by

As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal to become more technical, and I’ve certainly gravitated towards the data arts in that regard.

I’ve explored front-end languages like JQuery, and while that added a lot of value in very predictable ways, R has made more sense to me so far.

I feel more comfortable learning it.

Even better, I continue to come up with awesome ways to use it (the limiting factor in most of my ideas is, of course, my skill level).

Read more

2017 Goals

by

I’m not usually a big New Year’s resolution guy. I never follow them. Usually, I forget about the resolutions a few months in. It’s hard to sustain that level of focus on what is usually quite a vague overreaching goal.

Read more

Three Instant Ways (<2 min) to Make Facebook a Productive Place

by

Facebook is ridiculously engaging. That’s why they run all those tests – to hook you.

But you have work to do. Or at least I do. So I don’t want to spend all my time on Facebook. And if I am spending time on Facebook, I want it to be valuable.

So I did three things that made sure every second I spent on Facebook would be a net positive effect on my life.

Read more

Drink more beer, live a better life.

by

Note: I wrote this post a long time ago, but when I was migrating content from my old site, I wanted to revisit it. I added some weight, changed some words, and restructured the format, but the message is the same. What’s your favorite beer? I ask because you might even be naive enough to … Read more