Alex Birkett

Google Optimize trained a generation of marketers, product managers, and other business functions on A/B testing. Like Google Analytics, they offered a limited free tier with an intuitive user interface. And people ate it up. Now, Google Optimize (as well as Google Optimize 360) will no longer be available as of September 30, 2023. Sorry, … Read more

It seems like everyone has a podcast now, and in my opinion, this is only the tip of the iceberg. For hobbyists, media personalities, as well as B2B brands, podcasting is an intimate channel that can drive tons of loyalty and engagement. I’ve personally recorded hundreds of episodes of my podcast, The Long Game, and … Read more

You don’t need Google Trends to tell you that ChatGPT is the talk of the town. Fine, if you insist, here’s the Google Trends chart: Doesn’t do it justice, though – generative AI is transforming everything, especially marketing. I’ve written a lot about AI text generators, AI image generators, and AI marketing tools in general. … Read more

AI website builders have been around for a while. But recently, they’ve gotten shockingly better. Everywhere you look, artificial intelligence is transforming how we do marketing, including for website building. Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions … Read more

ChatGPT is pretty chill. We can all admit that, right? Growing fast, too: Image Source This AI text generator is being used to summarize long form content, create content briefs, answer search queries, generate ideas and much more. But it’s not without its constraints and downsides. For one, the service is often down. If you’re … Read more

It appears that the future is here. Artificial intelligence (AI), namely generative AI, is revolutionizing what it means to be a content marketer. AI text generators can help content writers and marketers craft engaging blog posts that are tailored to their audience. AI image generators can help you create images for long form content, cover images, … Read more

Writing essays is a time-consuming task. It requires research, structuring, formatting, and plenty of editing. As such, it’s no wonder that students often seek out help from external sources. One of the most popular solutions in recent years are essay writing apps. But what exactly are they? And do they work as advertised? Let’s dive … Read more

Writing a novel or screenplay can be daunting, especially if you’ve never done it before. Fortunately, advances in artificial intelligence (AI) have made it easier than ever to write stories. AI story writing tools provide writers with insights into characters and plot points, structure their stories, and give them feedback on their writing style. What … Read more

Robots are writing copy, making images, having conversations. From the popular large language models created by OpenAI to the more recent ChatGPT (also by OpenAI) and open source models like Stable Diffusion, this stuff is getting wild. I, for one, have embraced AI content writing tools. They help me break through writer’s block, repurpose content, … Read more